Article Per Year (5 Year)
p-Index From 2021 - 2026
4.309
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Jurnal Wira Ekonomi Mikroskil JURNAL ILMU EKONOMI & SOSIAL Dinamisia: Jurnal Pengabdian Kepada Masyarakat Martabe : Jurnal Pengabdian Kepada Masyarakat Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmiah Akuntansi dan Bisnis Journal of Management and Business Innovations Journal of Research in Business, Economics, and Education JMK Jurnal Manajemen dan Kewirausahaan International Journal on Social Science, Economics and Art JURNAL REGIONOMIC Al-Jamahiria : Jurnal Komunikasi dan Dakwah Islam
Nasrul Efendi
Universitas Mikroskill
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Jurnal Ekonomi

 1 
Pengaruh Citra Merek, Promosi, Kualitas Pelayan Dan Store Atmosphere Terhadap Kepuasan Konsumen Nasrul Efendi; Tya Wildana Hapsari Lubis; Sugianta Ovinus Ginting
Jurnal Ekonomi Vol. 28 No. 2 (2023): July 2023
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v28i2.1626

Abstract

This study aims to determine the partial and simultaneous effects of brand image, promotion, service quality and store atmosphere on customer satisfaction. This type of research is associative research, namely research that aims to find out some cancellations regarding whether or not there is a relevant relationship between two or more research variables. The sampling technique uses a non-probability sampling technique with an accidental sampling approach with a sample size of 167 respondents. Based on research data processing, it is known that brand image, service quality and store atmosphere partially affect consumer satisfaction. While promotions partially have no effect on consumer satisfaction. Then, the results of the study simultaneously show that brand image, promotion, service quality and store atmosphere affect consumer satisfaction with a determination value (R²) of 0.628 which means that brand image, promotion, service quality and store atmosphere are able to explain consumer satisfaction of 62.800 percent.
Factors That Influence Student’s Decisions In Choosing Universitas Mikroskil Tya Wildana Hapsari Lubis; Nasrul Efendi; Suci Pertiwi; Djoni
Jurnal Ekonomi Vol. 29 No. 1 (2024): March 2024
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v29i1.2098

Abstract

This research aims to determine the factors influencing students' decisions in choosing Mikroskil University. This type of research is associative with a quantitative approach. The variables used in this study to measure students' decisions are service quality, promotion, and facilities of the university. The number of samples used in this research is 310 respondents, namely students from all study programs at Mikroskil University using the probability sampling method with a proportional stratified random sampling approach. From the adjusted R-square value, a value of 0.785 is obtained, which when multiplied by 100 yields 78.500 per cent. This indicates that the contribution of each independent variable to influence the dependent variable is 78.500 per cent, meaning that the variables of service quality, promotion, and university facilities contribute 78.500 per cent to students' decision variables in choosing Mikroskil University, while the remaining 21.500 per cent is influenced by other variables beyond the scope of this research.
Impact Of Brand Identity, Halal Awareness On Purchasing Decisions With Promotional Interventions Suci Pertiwi; Nasrul Efendi; Tya Wildana Hapsari Lubis; Pioner Pelawi
Jurnal Ekonomi Vol. 29 No. 3 (2024): November 2024
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v29i3.2318

Abstract

This research aims to determine the influence of brand identity and halal awareness on purchasing decisions, with promotion as an intervening variable. The population includes people who consume imported instant noodles. Using convenience sampling and the Lameshow formula, 96 respondents were surveyed. The hypothesis tests show that brand identity positively affects purchasing decisions, while halal awareness does not. Additionally, promotion does not impact purchasing decisions, but brand identity positively influences promotion. Indirectly, brand identity and halal awareness do not affect purchasing decisions through promotion. The adjusted R square value for purchasing decisions is 0.755, indicating that 75.500 per cent of the variation in purchasing decisions is explained by the independent variables, with 24.500 per cent influenced by other factors not studied.
Live Streaming, Content Marketing, Flash Sale In Online Shopping Decisions For E-Commerce Nasrul Efendi; Pioner Pelawi; Anto Tulim
Jurnal Ekonomi Vol. 29 No. 3 (2024): November 2024
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v29i3.2521

Abstract

This study underscores the pressing need to support the growth and success of e-commerce platforms in addressing the challenges and seizing the opportunities of today's digital commerce landscape. The primary objective of the research is to assess the impact of live streaming, content marketing, and flash sales on the online shopping decisions of users on Tokopedia. The study employs a descriptive statistical analysis, combining qualitative methods with quantitative elements. The research population consists of Tokopedia users in Medan City, with purposive sampling used to select participants. A convenience sampling technique determined the sample size, which included 260 respondents. The results of the study show that content marketing has a significant and notable effect on online shopping decisions, whereas flash sales and live streaming have smaller effects and are not statistically significant.
Co-Authors Agustina, Risky Mulya Andi Andi Apren Halomoan Hutasoit Aren Halomoan Hutasoit Djoni Djoni Ella Silvana Ginting Ferdinand Ferdinand Fuji Hilmawati Ginting, Mbayak Ginting, Sugianta Ovinus Gultom, Cinta Hanny Siagian Hanny Siagian Hanny Siagian Hapsari, Tya Wildana Hutagalung, Apni Jimmy Halim Kelvinia Kelvinia Kevin Huang Lubis, Tya Wildana Hapsari Mbayak Ginting Melki Mozart Siregar, Ekun Muhamad Bisri Mustofa Muhammad Umar Maya Putra Naca Perangin-angin Pelawi, Pioner Pertiwi, Suci Pioner Pelawi Pioner Pelawi Purnaya Sari Br. Tarigan Putri Ratna Sari Sarmauli Hanny Siagian Sentiana, Fegi Sherly Joe Siagian, Hanny Siagian, Hanny Sian Yet Sim, Steven Siti Wuryan Sri Wahyuni, Rayu Suci Pertiwi Suci Pertiwi Sudarto, Aye Sugianta Ovinus Ginting Suwianto Suwianto Tulim, Anto Tya Wildana Hapsari Lubis William William