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All Journal Jurnal Riset Ekonomi & Bisnis Riset Manajemen dan Akuntansi Neo-Bis Tesa Arsitektur Briliant: Jurnal Riset dan Konseptual Jurnal Mirai Management Jurnal Riset Pendidikan Ekonomi Jurnal Dinamika Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Scientific Journal of Reflection : Economic, Accounting, Management and Business SEIKO : Journal of Management & Business Jurnal Pendidikan Ekonomi (JURKAMI) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Jurnal Manajemen Dedication : Jurnal Pengabdian Masyarakat Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmu Manajemen MANAJEMEN DEWANTARA Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) IDEI: Jurnal Ekonomi & Bisnis PLAKAT : Jurnal Pelayanan Kepada Masyarakat Focus : Jurnal Pekerjaan Sosial Journal of Management and Bussines (JOMB) Nusantara Science and Technology Proceedings JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pengabdian Kepada Masyarakat Patikala Al-Buhuts (e-journal) Veteran Society : Jurnal Pengabdian Masyarakat Batara Wisnu : Indonesian Journal of Community Services East Asian Journal of Multidisciplinary Research (EAJMR) Al-Khidmah Jurnal Pengabdian Masyarakat Journal of Economics Development Issues Management Science Research Journal JURNAL BESEMAH International Journal of Economics (IJEC) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Ekbis (Ekonomi & Bisnis) Cakrawala: Jurnal Pengabdian Masyarakat Global Cerdika: Jurnal Ilmiah Indonesia Innovative: Journal Of Social Science Research Dedication : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Innovative and Creativity Journal of Ekonomics, Finance, and Management Studies Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis JHSS (Journal of Humanities and Social Studies)
Nurjanti Takarini
Faculty Of Economics And Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
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Journal : JURNAL BESEMAH

 1 
Sosialisasi dan Pelatihan Digital Marketing sebagai Bentuk Promosi terhadap Peningkatan Daya Tarik Konsumen pada Produk Lokal Pambudi, Agung; Takarini, Nurjanti
JURNAL BESEMAH Vol. 2 No. 2 (2023): JULI-DESEMBER
Publisher : Gayaku Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jurnalbesemah.v2i2.232

Abstract

Local products in Indonesia are very diverse, but still underestimated by the Indonesian people assuming the quality is still not good. Digitalization of marketing applied in the promotion of local products will help change the stigma of the community on local products. Good and widespread promotion makes people know the quality offered so that consumer attraction can increase. MSME actors, most of whom are housewives, will find it difficult to penetrate digital marketing without assistance from other parties. The purpose of this service is to increase the skills possessed by MSME actors so that they can keep up with the times to penetrate digital marketing. Through this activity, it is expected to increase skills and increase knowledge to MSME players so that they can market their products more widely.
Co-Authors Afifa Lutfita Afika Qothrunnada Agung Pambudi Aliyah Agustin, Masdarullia Amalia Anjani Arifiyanti Andi Maulana Andissa Listya Quatatita Arif Wicaksono, Tegar Mohamad Ariffianto, Raufha Aris Sutejo Aurel Julanda Happy Pridya Ayu Rachmawati Azmi, Sylvia Nurul Azzahra, Shafina Difa Chynta Choirunisa, Fitri Dewi Fathika Sari Dhia Fairuz Izdihar Diah Hari Suryaningrum Dian Heri Krisdianto Dini Indah Prasasti EKO WAHYUDI Eko Wahyudi Endang Iryanti Ety Nila Nikmati Eva Elviana Fakhrudinsyah, Virdi Fariq Hizba Farraniza Artha Ridha Feby Ayu Tri Ananda Firansiska Sukirno, Adelia Firman Mukhti Alamsyah Fitri Riski Riyadi Fitriana, Divany Ade Hayudanto Putra, Ukki Hesti Maulia Hasanudin Husien, Fadhel Indriasari, Jovanka Intan Wahyualfani Ira Wikartika Irine Hesti Kusumaningdinni Junita Pramita Sari Khairunnisa Rosyadah Luritawati, Aisyah Lutfita, Afifa Luthfiyyah, Kania Mahanani, Anajeng Esri Edhi Mandasari, Virginia Masna Nuros Safitri Mochammad Bagus Akbar Pratama Muhammad Ramadhan Munwwarotul Barokah, Cinta Nur Musafira Okta Ghina Tsabitah Nadhila Putri Ghaisani Nafisa, Shella Alfiani Nanda Dini Pratiwi Nanik Hariyana Naufal Afif Dwinka Tantra Novita Fatmawati Nur Aini, Sinta Octavia Dara Citra Dewi Okvily, Ihcya Ovitia Rerolia Fitria Pratama Putri, Azzahra Setya Randy Alifianda Rufianty, Zahwa Dalya Safeyah, Muchlisiniyati Saphiera Arsyida Pusaka Shelomitha Rachmania Danguwole Shintianingrum, Oktavia Sintya Maharani Tantra, Naufal Afif Dwinka Ukki Hayudanto Putra Virginia Mandasari Wahyualfani, Intan Widya Susanti Winda Amalia Sari Wulandari, Aprilia Bella Zuhda Mila Fitriana