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All Journal Jurnal Siasat Bisnis Trikonomika: Jurnal Ekonomi Jurnas Nasional Teknologi dan Sistem Informasi Jurnal Manajemen dan Kewirausahaan (JMDK) International Journal of Supply Chain Management Jurnal Hilirisasi IPTEKS (JHI) JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Procuratio : Jurnal Ilmiah Manajemen Bilancia : Jurnal Ilmiah Akuntansi Journal of Applied Engineering and Technological Science (JAETS) Community Engagement and Emergence Journal (CEEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Manajemen dan Pemasaran Jasa Journal Publicuho
Meuthia Meuthia
Universitas Andalas
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Transportation Veterinary Other

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Mediating role of consumer trust in local food restaurants on the relationship between social media marketing and consumer purchase intention in Indonesia Ratni Prima Lita; Meuthia
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15513

Abstract

Regarding the effect of the COVID-19 pandemic on consumer behavior, this study investigates the effect of social media marketing on consumer trust and consumer purchase intention in order to buy online food in West Sumatera, Indonesia. This study also examines the impact of consumer trust as mediating variable between social media marketing and consumer purchase intention. 210 participants were involved by distributing online questionnaires. Data were analyzed using Structural Equation Modelling through SmartPLS 3.0. The result of this study shows the significant influence of social media marketing on consumer trust and consumer purchase intention, also consumer trust significantly influences consumer purchase intention. Consumer trust partially mediated the relationship between social media marketing and consumer purchase intention. Finally, this study contributes to encouraging social media marketing usage for local food businesses in Indonesia. The theoretical and practical implications will provide valuable insight for further study in the food industry related to online consumer purchase intention.
PENINGKATAN DAYA SAING PRODUK ANYAMAN DAUN MANSIANG TARATAK MELALUI VARIASI DAN KUALITAS PRODUK DI KABUPATEN LIMA PULUH KOTA Ratni Prima Lita; Rahmi Fahmy; Meuthia Meuthia
Jurnal Hilirisasi IPTEKS Vol. 6 No. 3 (2023)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v6i3.696

Abstract

Mansiang weaving is a famous handicraft in Jorong Taratak, which has been passed down from generation to generation and has become an ancestral heritage. The craft business aims to develop variations of woven Taratak mansiang leaf products and to improve the quality of woven Taratak mansiang leaf products. The activity methods carried out are training, practice, discussion, and business consultation methods involving craftsmen groups in Taratak. The training participants are group leaders consisting of 6 people. Before the training is carried out, a pre-test is conducted to determine the participants’ abilities, and after the training, a post-test is carried out to determine the participants’ ability to absorb the material presented. The results of the activities increase craftsmen’s understanding of market opportunities in the middle and upper segments, develop product variations that are in demand by the middle and upper segments, and improve product quality to target the middle and upper segments. From the results of the activity, 90% of the craftsmen understood the material presented. There are six product designs that will be planned for production. There are 2 to 5 products whose production results we evaluate, which in turn can be improved in the future. From the activities, service activities are expected to be sustainable, hence they can have an impact on partner business performance. It is necessary to develop product variety and quality by adding production equipment such as sewing machines and special training for production.
Co-Authors Ahda Vadjlul Iboo Debi Shintya Dewi Devi Yulia Rahmi Dewi Yuliana Rahmi Fahmy, Rahmi Faisal, Ranny Fitriana Fatma Poni Mardiah Indri Juliyarsi Indri Juliyasri Laura Amelia Triani M Ma'ruf M. Fajar Syafrida Melia, Sri Mulia Gusmai Nilda Tri Putri Rahmat Eka Putra Ratni Prima Lita Ratni Prima Lita Ratni Prima Lita Resti Purnama Dewi Sari Surya Suziana Suziana Vera Pujani