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All Journal Journal of Educational Science and Technology Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Inovasi: Jurnal Ilmiah Ilmu Manajemen Majalah Ilmiah Bijak Jurnal Pengabdian Dharma Laksana JURNAL PEMASARAN KOMPETITIF Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif DEDIKASI PKM Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Jurnal PADMA: Pengabdian Dharma Masyarakat Jurnal Arastirma Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia TOFEDU: The Future of Education Journal
Kasmad Kasmad
Universitas Pamulang
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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Digital Marketing Transformation via Social Media Utilization: Enhancing the Value Added of Micro, Small, and Medium Enterprise (MSME) Products Achmad Faisal; Muhamad Firdaus; Muhamad Roby Yahya; Andi Lana Prasetiowati; Tasrin Tasrin; Kasmad Kasmad; Udin Ahidin
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.2105

Abstract

This community service activity aims to improve the knowledge and skills of the members of PKK RW 025 Tambun Selatan in utilizing social media as a digital marketing tool for MSMEs through the practice of producing and promoting perfume products. The development of digital technology requires MSME actors to be able to utilize social media as an effective and efficient promotional medium. The implementation method of this activity was carried out through the delivery of materials, discussions, and direct practice in perfume production and digital marketing strategies. The materials provided included creating attractive product photo and video content, delivering product information such as benefits and advantages, as well as promotional techniques through social media platforms such as Instagram, WhatsApp, Facebook, and TikTok. The results of the activity showed that the participants of PKK RW 025 Tambun Selatan gained an understanding of the importance of digital marketing in business development and were able to practice product promotion strategies creatively and communicatively. In addition to improving digital marketing skills, this activity also had a positive impact on increasing participants’ creativity, self-confidence, and entrepreneurial spirit. Through this activity, it is expected that the participants of PKK RW 025 Tambun Selatan will be able to independently implement digital marketing strategies to help expand market reach and increase sales opportunities for MSME products.
Co-Authors Achmad Faisal Ading Sunarto Aditiya Pratama Agus Suhartono Ahidin, Udin Ahmad Dimiyati Ambar Widya Lestari Andi Lana Prasetiowati Dedek Kumara Dedik Supardiono Denok Sunarsi Deviana Oktoria Edi Suprapto Eko Cahyadi Febrianto Hermawan Haifi Faiza Hengky Mayer Pardede I Nyoman Marayasa Imam Sofyan Lubis Iman Syatoto Juhaeri Juhaeri Kiki Dwi Wijayanti Lisa Novia Masran Mustakim Muhamad Firdaus Muhamad Roby Yahya Nurbaety Nurbaety Nurmin Arianto Purnama, Aan Putri Nilam Kencana Rahmat Subur Riyan Ardiansah Sri Fauziah Syukur Jaya Tasrin Tasrin Veritia, Veritia Wahidah, Nur Rachmah Waluyo Jati Yuditio Yuditio