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Perancangan model bisnis dengan triple layered business model canvas untuk pengembangan UMKM Kecap Segi Tiga Majalengka Siti Nur Hamidah; Agus Achmad Suhendra; Sri Martini
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 7 No. 4 (2024): October
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v7i4.33399

Abstract

This study aims to design a business model that supports the development strategy of the soy sauce business in UMKM Kecap Segi Tiga Majalengka, using the Triple Layered Business Model Canvas (TLBMC) approach. This research identifies the company's strategic position through SWOT analysis and determines strategy priorities using the Analytical Hierarchy Process (AHP) method. The samples used include owners, managers, production staff, marketing, customers, and representatives of the industrial office. The results of the SWOT analysis show that the Kecap Segi Tiga MSME is in a grow and develop position (quadrant I), which requires a growth strategy. The highest weight in the AHP analysis for the economic layer was found in revenue streams and cost structure (score 0.33297), the environmental layer in functional value and materials (score 0.1890), and the social layer in employee aspects (score 0.2830). This proposed business model is reorganized in the form of TLBMC to support the development of MSMEs.
PERANCANGAN MOBILE WEBSITE CLOUD KITCHEN LAA ZURU MENGGUNAKAN METODE DESIGN THINKING Vanya Amabella Marsha Paramitha; Sri Martini; Ilma Mufidah
RADIAL : Jurnal Peradaban Sains, Rekayasa dan Teknologi Vol. 11 No. 2 (2023): RADIAL: JuRnal PerADaban SaIns RekAyasan dan TeknoLogi
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37971/radial.v11i2.408

Abstract

The aim of this research is to produce a U/UX prototype for a cake ordering website using a design thinking approach. Design thinking is a method for developing business innovations that focus on users. Two phases are involved: the inspiration and ideation phases. Data collection through observation and in-depth interviews, the inspiration phase understands user needs and goals. The ideation stage involves brainstorming with stakeholders and selecting ideas into solutions, in the form of features for the Laa Zuru mobile website. The resulting website prototype was tested through the System Usability Scaling questionnaire. The test results show a score of 82.5, indicating the usability of the mobile website prototype is in category B (Acceptable) and has an adjective rating of "excellent" in the usability testing assessment. Keywords: Design Thinking; Cloud Kitchen; System Usability Scaling