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All Journal Al-Muqayyad KENDALI: Economics and Social Humanities
Dedi Satriawan
Department of Biology, Faculty of Mathematics and Natural Sciences, Bengkulu University
Economics, Econometrics & Finance

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Analisis pengaruh persepsi kemudahan, keamanan, dan kualitas pelayanan penggunaan QRIS terhadap inklusi keuangan generasi z di coffee shop Bandar Lampung dalam perspektif ekonomi Islam Alvira, Riza; Iqbal, Muhammad; Dedi Satriawan
AL-Muqayyad Vol. 8 No. 1 (2025): Al-Muqayyad
Publisher : STAI Auliaurrasyidin Tembilahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46963/jam.v8i1.2751

Abstract

Generation Z, born between 1997 and 2012, is recognized as a tech-savvy cohort that prefers digital payment methods over cash. This study aims to analyze the influence of perceived ease of use, perceived security, and service quality on the financial inclusion of Generation Z using QRIS (Quick Response Code Indonesian Standard) as a digital payment method. A quantitative research approach was employed, with data collected through Google Forms questionnaires distributed to Generation Z individuals visiting coffee shops in Bandar Lampung. The sampling technique followed Lemeshow’s method, with 100 respondents, and variables were measured using a Likert scale. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The results indicate that perceived ease of use and perceived security of QRIS significantly influence Generation Z’s financial inclusion. However, coffee shop service quality does not have a significant effect. These findings provide practical implications for strategies to enhance QRIS adoption in supporting financial inclusion while offering insights from an Islamic economics perspective in the context of digital payments
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM), PROMOSI, DAN KEAMANAN APLIKASI TERHADAP MINAT PENGGUNA BANK DIGITAL (STUDI PADA MAHASISWA GENERASI Z PENGGUNA SEABANK DI KOTA BANDAR LAMPUNG) Melati Istiani; Erike Anggraeni; Dedi Satriawan
KENDALI: Economics and Social Humanities Vol. 4 No. 1 (2025): KENDALI: Economics and Social Sciences Humanities.
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i1.721

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM), promosi, dan keamanan aplikasi terhadap minat penggunaan bank digital SeaBank di kalangan mahasiswa Generasi Z di Kota Bandar Lampung. Penelitian ini dilatarbelakangi oleh semakin berkembangnya layanan perbankan digital serta pentingnya memahami faktor-faktor yang memengaruhi minat generasi muda terhadap bank digital. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner daring yang disebarkan kepada 96 responden, menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan bantuan perangkat lunak SPSS melalui uji regresi linier berganda. Hasil penelitian menunjukkan bahwa keamanan aplikasi berpengaruh positif dan signifikan terhadap minat penggunaan bank digital, sementara E-WOM dan promosi tidak berpengaruh signifikan. Dalam perspektif ekonomi Islam, keamanan dan kejujuran dalam promosi menjadi aspek penting dalam membangun kepercayaan dan meningkatkan partisipasi masyarakat dalam layanan keuangan digital. Penelitian ini memberikan kontribusi bagi pengembangan strategi pemasaran yang lebih efektif dan sesuai prinsip syariah dalam industri perbankan digital.
Co-Authors Alvira, Riza Erike Anggraeni Melati Istiani Muhammad Iqbal