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All Journal ARISTO CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) PERCIPIENCE International Journal of Social, Administration, & Entrepreneurship JIAGABI Relasi : Jurnal Ekonomi International Journal of Entrepreneur and Business Administration Journal of International Accounting, Taxation and Information Systems
Sri Nuringwahyu
Universitas Islam Malang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Swot Analysis to Determine The Right Business Strategy Nisa', Chanifatun; Sri Nuringwahyu; Chanafi, Ainul
International Journal of Entrepreneur and Business Administration Vol. 2 No. 1 (2024): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v2i1.22406

Abstract

This study aims to determine the internal and external factors of the company, the company's portfolio and determine the right business strategy at JAB Feed Animal Feed Factory. This type of research uses a sequential exploratory model and the method used is a mixed method or mixed method. The focus of this research is to analyze internal factors and external factors including: strengths, weaknesses, opportunities and threats that affect the JAB Feed Animal Feed Factory in determining the company's portfolio and determining business strategies. The data sources used are observations, questionnaires and interviews. In this study using 2 data analysis techniques, namely the qualitative data analysis technique used in this study using interactive Miles and Huberman. While quantitative analysis techniques use SWOT analysis. The data validity used in this research is source triangulation. The results showed that the internal factors of the JAB Feed Animal Feed Factory obtained a value of 0.75 while for external factors obtained a value of 1.03 and the company was in quadrant I position, this position indicates a strong and opportunity company/aggressive strategy, where an aggressive strategy means that the company must be able to take advantage of the company's strengths in maximizing opportunities from the company's external scope.
THE EFFECT OF DEBT TO EQUITY RATIO, RETURN ON ASSET, AND PRICE EARNING RATIO ON STOCK RETURNS IN CIGARETTE SUB-SECTOR MANUFACTURING COMPANIES LISTED ON THE IDX FOR THE PERIOD 2012-2022 Intan Ainur Rohmah; Sri Nuringwahyu; Eny Widayawati
PERCIPIENCE International Journal of Social, Administration, & Entrepreneurship Vol. 3 No. 2 (2024): PERCIPIENCE
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/percipience.v3i2.22275

Abstract

This study aims to analyze the effect of Debt to Equity Ratio (DER), Return On Asset (ROA), and Price Earning Ratio (PER) on stock returns, both partially and simultaneously. The research method used is quantitative with purposive sampling technique on 44 samples, analyzed using multiple linear regression with SPSS 23 software. The results showed that DER (X1) had no significant effect on stock returns (t value < t table (-0.983 > 1.684) and sig value. > 0.05 (0.555 > 0.05)), which indicates that investors focus more on other factors such as earnings stability, dividend policy, and general financial performance rather than the company's debt structure. ROA (X2) has a positive and significant effect on stock returns (t value > t table (2.540 > 1.684) and sig value. < 0.05 (0.015 < 0.05)), reflecting the operational efficiency and the company's ability to generate profits from its assets. PER has a positive and significant effect on stock returns (t value> t table (2.095> 1.684) and sig value. < 0.05 (0.043 < 0.05)), reflecting positive market expectations of future earnings growth. Simultaneously, DER, ROA, and PER have a significant effect on stock returns with the test value of F count> F table (2,840> 2,839) and sig value. <0.05 (0.050 <0.05), with a contribution of 11,4% to the dependent variable.
EFFECT OF 4P'S MARKETING MIX ON PURCHASE DECISION: (Case Study at UD. Rencana Baru Store) Putri Hanifah; Sri Nuringwahyu; Dadang Krisdianto
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.264 KB) | DOI: 10.55047/marginal.v1i4.330

Abstract

This study aims to determine the influence of the 4P's marketing mix on purchasing decisions. This type of research is quantitative. Data collection techniques using questionnaires. The number of samples is 100 respondents using SPSS Statistics V.20. Based on the Partial Test, the product has a significant effect on purchasing decisions at the UD. Rencana Baru store. This is indicated by t statistic > t table (1,432 > 1,965) and significant t is less than 0,05 (0,155 < 0,05). Meanwhile, price partially does not have a significant effect on purchasing decisions at the UD. Rencana Baru store, it can be proven by that t statistic < t table (0,493 < 1,965) and significant t is less than 0.05 (0,623> 0,05). Place has a significant effect on purchasing decisions at the UD. Rencana Baru store. This is indicated by t statistic > t table (5,452 > 1,965) and significant t is less than 0,05 (0,000 < 0,05). Promotion partially has no significant effect on purchasing decisions at the UD. Rencana Baru store. This can be shown by t statistic < t table (0,988 < 1,965) and significant t less than 0.05 (0,321> 0,05). According to Simultaneous Test, it can be seen that Product (X1), Price (X2), Place (X3), Promotion (X4) have a significant effect simultaneously on Purchase Decision (Y) at UD. Rencana Baru. Besides, multiple linear regression analysis test reveal that the Place (X3) is the variable that has the largest beta coefficient of 0,534, which becomes the dominant variable.
THE INFLUENCE OF PROMOTION, BRAND AWARENESS, AND BRAND AMBASSADORS ON PURCHASE DECISIONS ON THE SHOPEE MARKETPLACE: (Case Study of the Community of Jogosari Village, Pandaan District, Pasuruan Regency) Meilinda Chusnul Utari; Sri Nuringwahyu; Dadang Krisdianto
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 1 No. 4 (2022): JULY 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.832 KB) | DOI: 10.55047/cashflow.v1i4.331

Abstract

This study aims to determine the effect of promotion, brand awareness, and brand ambassadors on purchasing decisions in the Shopee marketplace. This research method is quantitative with 100 respondents in Jogosari Village, Pandaan District, Pasuruan Regency with incidental sampling technique. Data analysis used multiple linear regression with the help of SPSS version 24 for windows. Based on the research results, the promotion variable has a significant effect on purchasing decisions (tstatistic 2.128 > ttable 1.984984). The brand awareness variable has a significant effect on purchasing decisions with a value (tstatistic 2.396 > ttable 1.984984). However, the brand ambassador variable has no significant effect on purchasing decisions (tstatistic 0.055 < ttable 1.984984).
The Influence of Financial Technology and Service Features on Consumer Preferences for Choosing a Digital Wallet in Financial Transactions: (Study on OVO Application Users of UNISMA FIA Students Class of 2020) Adinda Puspita Maharani; Sri Nuringwahyu; Ainul Chanafi
Journal of International Accounting, Taxation and Information Systems Vol. 1 No. 2 (2024): May
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v1i2.54

Abstract

The aim of this research is to investigate the impact of financial technology variables and service features on consumer choices when selecting digital wallets for financial transactions, utilizing a quantitative approach. Data collection was carried out through the use of questionnaires. The research population consisted of FIA students from the class of 2020 at UNISMA who are users of the OVO application. The results of the study reveal that consumer preferences (Y) are affected by financial technology variables (X1) and service features (X2). The F test results support the alternative hypothesis (Ha) and reject the null hypothesis (Ho), indicating that the independent variables have an influence on the dependent variable. The coefficient of determination shows an R square value of 0.299, suggesting that financial technology (X1) and service features (X2) collectively contribute to consumer preferences (Y) by 29.9%. Other variables not examined in this study account for 70.1% of the influence.
Co-Authors Abdika Rafsanjani Ach Barizi Achmad Choirul Afan Adinda Puspita Maharani Ainul Chanafi Ainul Chanafi Ajeng Pratiwi Alfis Shahrin Ali Imron Asyari Alifatul Maghfiroh Amalia Riska Anifah Tri Lestari Arifatudduri Nilna Arine Herliza Rusadi Aris Kelvin adhi Nugroho Asma Istiqomah Auli Asfahani Ayu Putri Dadang Krisdianto, Dadang Daris Zunaida Deta Putri Apriliani Devi Rizki Amalia Devita Adita Sari Dhiva Hardi Kusuma Dila Ayu Hapsari Dimas Makarim Miqdad Dinda Agata Rima Sinta dita ayu puspitasari Durrotul Ainia dwi muriana Ekawati Ningtyas Putri Elly Anisatul Mufidah Emi Maslukhah Erika Viola Fariyatin Fariyatin Femmy Lukitasari Fifi Brilian Putri Firda Shafira Puteri Firlana Asari Syahroni Fitria Risma Anggraini Herlinda Dwijayanti Hudratil Yaumil Husniah Iin Nuraini Indah Ayu Safitri Intan Ainur Rohmah Intan Bunga Jazilatul Maqfiroh Khoiriyah Trianti Lailiyatul Muafiyah Maskurotin Nimah Maya Sasikarani Meilinda Chusnul Utari Mella Nur Aisyah Moch Aminuddin Muslich Mochammad Nuryanto Moh Setiawan Muhammad Zainul Mustofa Namirah Rahman Nazilatul Maziyah Nikin Hardati, Ratna Nisa', Chanifatun Noveria Maulani Khoirun Nisa Novia Tri Wulandari Nur Amalia NUR HASANAH Putri Hanifah Rahmadanni Rahmadanni Rania Puspitasari Rini Rahayu Kurniati Robi Allamin Rohmatul Hidayah Saadatun Nafiisah Satria Mandala Putra Barce Novel Sherina Sherina Sholikhah, Lutfiatus Silvinda Dwi Irfani siti mujtarifah Siyamida Fira Wardani Tri Indah Oktaviani Twinda Shelma Ulfiani - Ulfiani Widayawati, Eny Yuli Maulita Sari Yunica Ira Wijaya Zikrullah Zikrullah