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Swot Analysis to Determine The Right Business Strategy Nisa', Chanifatun; Sri Nuringwahyu; Chanafi, Ainul
International Journal of Entrepreneur and Business Administration Vol. 2 No. 1 (2024): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v2i1.22406

Abstract

This study aims to determine the internal and external factors of the company, the company's portfolio and determine the right business strategy at JAB Feed Animal Feed Factory. This type of research uses a sequential exploratory model and the method used is a mixed method or mixed method. The focus of this research is to analyze internal factors and external factors including: strengths, weaknesses, opportunities and threats that affect the JAB Feed Animal Feed Factory in determining the company's portfolio and determining business strategies. The data sources used are observations, questionnaires and interviews. In this study using 2 data analysis techniques, namely the qualitative data analysis technique used in this study using interactive Miles and Huberman. While quantitative analysis techniques use SWOT analysis. The data validity used in this research is source triangulation. The results showed that the internal factors of the JAB Feed Animal Feed Factory obtained a value of 0.75 while for external factors obtained a value of 1.03 and the company was in quadrant I position, this position indicates a strong and opportunity company/aggressive strategy, where an aggressive strategy means that the company must be able to take advantage of the company's strengths in maximizing opportunities from the company's external scope.
THE EFFECT OF DEBT TO EQUITY RATIO, RETURN ON ASSET, AND PRICE EARNING RATIO ON STOCK RETURNS IN CIGARETTE SUB-SECTOR MANUFACTURING COMPANIES LISTED ON THE IDX FOR THE PERIOD 2012-2022 Intan Ainur Rohmah; Sri Nuringwahyu; Eny Widayawati
PERCIPIENCE International Journal of Social, Administration, & Entrepreneurship Vol. 3 No. 2 (2024): PERCIPIENCE
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/percipience.v3i2.22275

Abstract

This study aims to analyze the effect of Debt to Equity Ratio (DER), Return On Asset (ROA), and Price Earning Ratio (PER) on stock returns, both partially and simultaneously. The research method used is quantitative with purposive sampling technique on 44 samples, analyzed using multiple linear regression with SPSS 23 software. The results showed that DER (X1) had no significant effect on stock returns (t value < t table (-0.983 > 1.684) and sig value. > 0.05 (0.555 > 0.05)), which indicates that investors focus more on other factors such as earnings stability, dividend policy, and general financial performance rather than the company's debt structure. ROA (X2) has a positive and significant effect on stock returns (t value > t table (2.540 > 1.684) and sig value. < 0.05 (0.015 < 0.05)), reflecting the operational efficiency and the company's ability to generate profits from its assets. PER has a positive and significant effect on stock returns (t value> t table (2.095> 1.684) and sig value. < 0.05 (0.043 < 0.05)), reflecting positive market expectations of future earnings growth. Simultaneously, DER, ROA, and PER have a significant effect on stock returns with the test value of F count> F table (2,840> 2,839) and sig value. <0.05 (0.050 <0.05), with a contribution of 11,4% to the dependent variable.
Co-Authors Abdika Rafsanjani Ach Barizi Achmad Choirul Afan Ainul Chanafi Ajeng Pratiwi Alfis Shahrin Ali Imron Asyari Alifatul Maghfiroh Amalia Riska Anifah Tri Lestari Arifatudduri Nilna Arine Herliza Rusadi Aris Kelvin adhi Nugroho Asma Istiqomah Auli Asfahani Ayu Putri Dadang Krisdianto, Dadang Daris Zunaida Deta Putri Apriliani Devi Rizki Amalia Devita Adita Sari Dhiva Hardi Kusuma Dila Ayu Hapsari Dimas Makarim Miqdad Dinda Agata Rima Sinta dita ayu puspitasari Durrotul Ainia dwi muriana Ekawati Ningtyas Putri Elly Anisatul Mufidah Emi Maslukhah Eny Widayawati Erika Viola Fariyatin Fariyatin Femmy Lukitasari Fifi Brilian Putri Firda Shafira Puteri Firlana Asari Syahroni Fitria Risma Anggraini Herlinda Dwijayanti Hudratil Yaumil Husniah Iin Nuraini Indah Ayu Safitri Intan Ainur Rohmah Intan Bunga Jazilatul Maqfiroh Khoiriyah Trianti Lailiyatul Muafiyah Maskurotin Nimah Maya Sasikarani Meilinda Chusnul Utari Mella Nur Aisyah Moch Aminuddin Muslich Mochammad Nuryanto Moh Setiawan Muhammad Zainul Mustofa Namirah Rahman Nazilatul Maziyah Nikin Hardati, Ratna Nisa', Chanifatun Noveria Maulani Khoirun Nisa Novia Tri Wulandari Nur Amalia NUR HASANAH Rahmadanni Rahmadanni Rania Puspitasari Rini Rahayu Kurniati Robi Allamin Rohmatul Hidayah Saadatun Nafiisah Satria Mandala Putra Barce Novel Sherina Sherina Sholikhah, Lutfiatus Silvinda Dwi Irfani siti mujtarifah Siyamida Fira Wardani Tri Indah Oktaviani Twinda Shelma Ulfiani - Ulfiani Yuli Maulita Sari Yunica Ira Wijaya Zikrullah Zikrullah