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All Journal Jurnal Algoritma Jurnal Kalibrasi Business Innovation and Entrepreneurship Journal Jurnal Wacana Ekonomi Jurnal Algoritma Jurnal Kalibrasi Jurnal Financia : Akuntansi dan Keuangan DEVOTE: Jurnal Pengabdian Masyarakat Global Jurnal Media Pengabdian Komunikasi Journal of Knowledge Management Jurnal Pengabdian Masyarakat
Hani Siti Hanifah
Universitas Garut
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Potensi Pajak Hotel terhadap Pendapatan Asli Daerah Kabupaten Garut Pasca Pandemi Mochamad Romdhon; Hani Siti Hanifah; Hedi Cupiadi
Jurnal Wacana Ekonomi Vol 21, No 3 (2022): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v21i3.2106

Abstract

Kabupaten Garut berpotensi dengan PAD nilainya lumayan besar, terlihat dari progres tahun 2013-2016 akan tetapi dengan adanya penutupan hotel-hotel pada saat pandemi Covid-19, sektor pariwisata potential loss hingga Rp60 triliun dan wisatawan mancanegara Rp30 triliun pendapatan pajak hotel sebagai yang menjadi salah satu penerimaan Pendapatan Asli Daerah (PAD). Tujuan penelitian merupakan analisis potensi pajak hotel bagi pendapatan asli daerah setelah wabah pandemi Covid -19. Metode penelitian yaitu deskriptif kualitatif dengan gambaran gejala atau dinamika sosial, perilaku dan pendapat seseorang atau kelompok dengan bantuan  literature. Hasil analisis menunjukkan Penerimaan Pajak hotel mengalami penurunan sejak pandemi Covid-19 dengan beberapa kebijakan di bidang pariwisata untuk mencegah penyebaran virus di masyarakat. Ketergantungan pada Dana Transfer dari pemerintah pusat menjadi masalah tersendiri beberapa daerah terlebih pada masa pasca pandemi yang memerlukan recovery ekonomi baik bagi pelaku kebijakan maupun masyarakat. Mengingat potensi pajak hotel bagi kesejahteraan masyarakat maka langkah- langkah fiskal yang harus dilakukan oleh pemerintah diantaranya adalah ekstensifikasi pendapatan, intensifikasi pendapatan dan penguatan kelembagaan.
Implementasi Data Mining pada Penjualan Kopi Menggunakan Algoritma Apriori Irma Rosmayati; Wahyuningsih Wahyuningsih; Eliya Fatma Harahap; Hani Siti Hanifah
Jurnal Algoritma Vol 20 No 1 (2023): Jurnal Algoritma
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/algoritma/v.20-1.1259

Abstract

Coffee shops are currently in great demand by the public, especially teenagers because of the many types of coffee and attractive presentation. Due to the large number of coffee sales, more and more data has accumulated. To minimize unused data, the data is processed using data mining with an a priori algorithm approach. This a priori algorithm aims to make recommendations to the coffee shop to make discounts and recommendations to prospective buyers to buy products that are often purchased by the public. The dataset used is sales data for November 2022. The application of data mining to sales of coffee with the highest rule appears on Kopsu Friends and V60 with a support value of 25% and a confidence of 83%.
Analisa Sistem Informasi Akuntansi dan Kualitas Produk UMKM Kabupaten Garut Irma Rosmayati; Abdul Fatah Hassanudin; Hani Siti Hanifah
Jurnal Kalibrasi Vol 21 No 1 (2023): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.21-1.1285

Abstract

The impact of Covid-19 has affected all sectors including MSMEs. Previously, it was estimated that the majority of business actors in our country declined due to the outbreak. This is the concern of all parties, including the atmosphere of higher education. To be able to survive and compete, MSMEs must continue to move and be dynamic in innovation and competence. The purpose of this research is to analyze the accounting information system and product quality of MSME Garut district. A qualitative descriptive research method in which the research collects information about the status of symptoms at the time the research is conducted. The results of the study show that the Accounting Information System plays a role in company decisions, market analysis, financial report analysis in line with the standards for MSME actors and from the government or the Bank. As for the conditions of competitive product marketing, business actors, MSMEs and other producers must strive to improve product quality which will have a positive impact on sales.
Brand Awareness Pixy Kosmetik melalui Celebrity Endorser dan Tagline Iklan pada Konsumen Wanita di Kabupaten Garut Nina Karina Asgarini; Wati Susilawati; Hani Siti Hanifah
Journal of Knowledge Management Vol 13, No 1 (2019): Journal Of Knowledge Management
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v13i1.1626

Abstract

Penelitian ini bertujuan untuk mengetahui: 1) Pengaruh Celebrity Endorser dan Tagline Iklan Terhadap Brand Awareness Pixy Kosmetik Pada Konsumen Wanita di Kabupaten Garut, 2) Pengaruh Celebrity Endorser Terhadap Brand Awareness Pixy Kosmetik Pada Konsumen Wanita di Kabupaten Garut, dan 3) Pengaruh Tagline Iklan Terhadap Brand Awareness Pixy Kosmetik Pada Konsumen Wanita di Kabupaten Garut. Sampel dalam penelitian ini adalah sebanyak 100 orang konsumen wanita sebagai responden yang dipilih menggunakan dengan menggunakan cluster sampling. Kuesioner disusun dalam bentuk skala likert dan data diuji menggunakan analisis regresi linier berganda dengan menggunakan IBM SPSS 20. Berdasarkan hasil pengolahan regresi linier berganda terdapat pengaruh variabel Celebrity Endorser dan Tagline Iklan terhadap Brand Awareness pixy kosmetik yang mengindikasikan bahwa penunjang daya tarik dan pesan iklan sesuai dengan harapan konsumen dan dapat disampaikan dengan baik maka akan memudahkan konsumennya dalam mengenal dan mengingat produk pixy kosmetik.
PERAN MODAL SOSIAL PADA KINERJA USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI GARUT KOTA Mulki Asyriyanti; Hani Siti Hanifah
Jurnal Financia Vol 4 No 2 (2023): Jurnal Financia
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/financia.v4i1.1213

Abstract

Terdapat 8700 Usaha Mikro Kecil dan Menengah (UMKM) di Garut Kota. Sementara kinerja usaha mikro Kabupaten Garut sebelumnya mencapai Rp 1,79 triliun dan pasca pandemi 60 presen menurun sementara biaya meningkat diantaranya bahan dasar 45,07%, transportasi 23,41 %, tenaga kerja 5,46 %, dan lainnya 44,33%. Kendala UMKM dalam manajemen, produksi, pemasaran termasuk dalam hal modal sosial. Tujuan penelitian untuk mengetahui peran modal sosial pada kinerja UMKM di Garut. Metode Penelitian Deskriptif Kuantitatif dengan pendekatan kausal yaitu hubungan sebab akibat antar variabel. Hasil perhitungan regresi linear sederhana koefisien variabel modal sosial bernilai positif dimana modal sosial semakin tinggi akan meningkatkan kinerja UMKM di Kabupaten Garut. Pada Uji Parsial didapatkan keputusan modal sosial berpengaruh terhadap kinerja UMKM di Kabupaten Garut serta koefisien determinasi menunjukkan modal sosial mampu menjelaskan kinerja sedangkan faktor lain adalah yang tidak diteliti.
PENGUATAN PENDIDIKAN KEWIRAUSAHAAN DAN JARINGAN SOSIAL UMKM BUMDES BINA LAKSANA SAMARANG KABUPATEN GARUT Hani Siti Hanifah; Erik Kartiko; Windi Ariesti Anggraeni; Nurbudiwati Nurbudiwati
JPM: Jurnal Pengabdian Masyarakat Vol 2, No 2 (2023): Jurnal Pengabdian Masyarakat
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jpm.v2i2.2863

Abstract

Pada tahun 2020 di Kabupaten Garut terdapat 150.176 UMKM peringkat kedua setelah Kota Bandung 150.557 UMKM dari seluruh perkotaan di Jawa Barat dengan jumlah 1.729.966 UMKM serta mampu menyerap 374.017 orang tenaga kerja yang menjadi daya serap peluang kerja. Namun demikian, di pelosok daerah belum tersentuh oleh pengetahuan pendamping seperti inovasi,  kolaborasi dan keteraturan pengelolaan keuangan. Kewirausahaan sangat penting mengingat Indonesia saat ini memiliki bonus demografi berupa angkatan kerja produktif yang tinggi dan masih rendahnya jumlah wirausahawan. Sejalan dengan dinamika entrepreneurship saat ini perlu adanya network (jaringan antaranggota) untuk memperluas pasar yang merupakan model hubungan di antara lingkungan masyarakat atau organisasi sosial. Penguatan UMKM tentu harus pula disertai dengan laporan keuangan yang merupakan aspek penting bagi kemajuan perusahaan melalui akuntansi untuk pengambilan keputusan bagi penggunanya. Tim PKM melaksanakan pengabdian masyarakat pada Bumdes Bina Laksana Desa Sukalaksana, Kecamatan Samarang, Kabupaten Garut dengan melihat potensi yang besar dari inovasi produk Teh Kewer yang disajikan pada area saung Wisata Saung Ciburial. Sebuah potensi agroindustri yang dapat dikembangkan untuk kesejahteraan masyarakat. Kegiatan PKM ini diharapkan dapat membawa manfaat bagi UMKM.
Analisa Inkubasi Desa Wisata Kabupaten Garut Melalui Icon Produk dan Digital Marketing Hani Siti Hanifah; Marissa Disthy Putri; Dwirani Fauzi Lestari; Yosep Septiana
Jurnal Algoritma Vol 23 No 1 (2026): Jurnal Algoritma
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/algoritma/v.23-1.3317

Abstract

Tourism village development is an important strategy for improving the economy and welfare of rural communities through professional, effective, and sustainable tourism destination management. Sustainable tourism is expected to reduce poverty, minimize social inequality, strengthen village development funding, and maintain public order. However, the success of tourism village development greatly depends on the synergy of village institutions, particularly in the implementation of Village-Owned Enterprise (BUMDes) policies, both in terms of strengthening product icons and digital marketing. This study uses a qualitative approach. Primary data were obtained through interviews with BUMDes managers, MSME actors, tourism village managers, and the Village Community Empowerment Agency (BPMD) in Garut Regency, while secondary data were sourced from literature, journals, and relevant websites. The research population included tourism villages and legally registered BUMDes in Garut Regency, with a sample consisting of six tourism villages, 30 respondents, and four informants selected using purposive sampling. Data validity was tested using triangulation techniques. The results show that tourism village development through digital marketing, product icons, and tourism village incubation approaches achieved varying outcomes. The implementation of digital marketing and product icon development remains suboptimal, as indicated by the limited use of digital platforms and the lack of competitive flagship products. In contrast, the tourism village incubation aspect is relatively better, reflected in the fairly well-organized BUMDes organizational structure and relatively active community involvement, although it has not yet been formally accumulated. Therefore, collaboration among stakeholders needs to be strengthened in order to realize sustainable and competitive tourism villages.
INKUBASI DESA WISATA MELALUI ICON PRODUK DAN DIGITAL MARKETING PADA DESTINASI WISATA DOMBA DESA RANCABANGO KECAMATAN TAROGONG KALER KABUPATEN GARUT Hedi Cupiadi; Hani Siti Hanifah; Marissa Disthy Putri; Husni Muharam
Devote: Jurnal Pengabdian Masyarakat Global Vol. 5 No. 2 (2026): Devote : Jurnal Pengabdian Masyarakat Global, June 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v5i2.5932

Abstract

The development of tourism villages in Garut still faces several challenges, including the low competence of BUMDes human resources, suboptimal management transparency, and limited understanding of innovation-based tourism village concepts. In addition, inadequate infrastructure and internet access hinder digital promotion, while existing tourism products lack a strong distinctive icon as a main attraction. Business incubation programs and digital marketing initiatives have also not been optimally implemented. This Community Service Program (PKM) aims to enhance the competitiveness of Desa Wisata Domba through three main strategies: developing a distinctive product icon as the village identity, providing digital marketing training for tourism managers and MSMEs, and strengthening a business incubation program based on institutional capacity and product innovation. The activities are carried out through preparation, socialization, training, mentoring, evaluation, and dissemination stages. The expected outputs include optimization of the village’s product icon, improved human resource and institutional capacity, implementation of digital marketing practices, and the establishment of a sustainable tourism village incubation plan. The program also supports the MBKM policy by actively involving students. Through multi-stakeholder collaboration, this initiative is expected to promote more professional, competitive, and sustainable tourism village management.
Empowering Tourism Village MSMEs through Product Innovation and Social Media Branding: A Community Service Program in Wisata Domba Rancabango Hani Siti Hanifah; Wufron M.S.M. Wufron; Eliya Fatma Harahap
Jurnal Media Pengabdian Komunikasi Vol 5, No 2 (2025): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/medikom.v5i2.808

Abstract

Tourism villages offer strong opportunities for local economic development, yet many micro, small, and medium enterprises (MSMEs) face challenges in product innovation and digital branding. This community service program aimed to empower MSMEs in Wisata Domba Rancabango, Garut Regency, through product innovation and social media branding. Using a participatory approach, the program involved situational analysis, capacity-building workshops, hands-on mentoring, and evaluation. The results show improvements in MSMEs’ ability to develop tourism-oriented products, enhance basic packaging and branding, and utilize social media platforms for promotion. These outcomes strengthened product attractiveness, digital visibility, and entrepreneurial awareness. Despite limitations related to program duration and digital literacy, the program demonstrates that integrating product innovation and social media branding effectively supports the empowerment of tourism-based MSMEs and can be replicated in other tourism villages.
Brand Awareness Pixy Kosmetik melalui Celebrity Endorser dan Tagline Iklan pada Konsumen Wanita di Kabupaten Garut Nina Karina Asgarini; Wati Susilawati; Hani Siti Hanifah
Journal of Knowledge Management Vol 13 No 1 (2019): JOURNAL OF KNOWLEDGE MANAGEMENT
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v13i1.1626

Abstract

Penelitian ini bertujuan untuk mengetahui: 1) Pengaruh Celebrity Endorser dan Tagline Iklan Terhadap Brand Awareness Pixy Kosmetik Pada Konsumen Wanita di Kabupaten Garut, 2) Pengaruh Celebrity Endorser Terhadap Brand Awareness Pixy Kosmetik Pada Konsumen Wanita di Kabupaten Garut, dan 3) Pengaruh Tagline Iklan Terhadap Brand Awareness Pixy Kosmetik Pada Konsumen Wanita di Kabupaten Garut. Sampel dalam penelitian ini adalah sebanyak 100 orang konsumen wanita sebagai responden yang dipilih menggunakan dengan menggunakan cluster sampling. Kuesioner disusun dalam bentuk skala likert dan data diuji menggunakan analisis regresi linier berganda dengan menggunakan IBM SPSS 20. Berdasarkan hasil pengolahan regresi linier berganda terdapat pengaruh variabel Celebrity Endorser dan Tagline Iklan terhadap Brand Awareness pixy kosmetik yang mengindikasikan bahwa penunjang daya tarik dan pesan iklan sesuai dengan harapan konsumen dan dapat disampaikan dengan baik maka akan memudahkan konsumennya dalam mengenal dan mengingat produk pixy kosmetik.
Co-Authors Abdul Fatah Hassanudin Anggraeni, Windi Ariesti Dwirani Fauzi Lestari Eliya Fatma Harahap Erik Kartiko Hedi Cupiadi Husni Muharam Irma Rosmayati Marissa Disthy Putri Mochamad Romdhon Mulki Asyriyanti Nina Karina Asgarini Nurbudiwati Nurbudiwati Silfani Nur Meilindani Wahyuningsih Wahyuningsih Wati Susilawati Wufron Wufron Yosep Septiana