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All Journal STRATEGIC International Journal of Artificial Intelligence Research Jurnal Bisnis dan Manajemen Journal of Economic, Bussines and Accounting (COSTING) JTAM (Jurnal Teori dan Aplikasi Matematika) Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Mantik JURNAL LENTERA BISNIS Altasia : Jurnal Pariwisata Indonesia Jurnal Wacana Ekonomi Journal Civics and Social Studies ASEAN Journal of Community Engagement Jurnal Industri Kreatif dan Kewirausahaan Kepariwisataan: Jurnal Ilmiah Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Journal of Economics and Business UBS Jurnal Industri Pariwisata INSECTA: Integrative Science Education and Teaching Activity Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Publik: Jurnal Ilmiah Bidang Ilmu Administrasi Negara Golden Ratio of Mapping Idea and Literature Format Jurnal Ekonomi, Bisnis dan Manajemen Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JURNAL PARADIGMA: Journal of Sociology Research and Education Research Horizon Jurnal Wahana Akuntansi: Sarana Informasi Ekonomi dan Akuntansi Journal of Knowledge Management Journal Of Entrepeneurship and Strategic Management (JESM) Papanda Journal of Mathematics and Sciences Research Jurnal Maps (Manajemen Perbankan Syariah) Abdurrauf Journal of Islamic Studies MUNAQOSYAH : Jurnal Ilmu Pendidikan dan Pembelajaran
Wati Susilawati
Univeritas Garut
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Evaluasi Kesadaran Wisatawatan Lokal Mengenai Wisata Halal Pemandian Air Panas Garut Susilawati, Wati; Alamanda, Dini Turipanam; Maoludin, Agus; Ramdani, Risma Muhamad
Jurnal Pariwisata Indonesia Vol 2 No 2 (2020): Jurnal ALTASIA (Edisi Khusus) - Acceptance
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.293 KB)

Abstract

Garut dikenal sebagai kota yang memiliki kekayaan wisata air panas alami. Seiring dengan berkembangnya konsep wisata halal di berbagai daerah, Garut dengan mayoritas penduduk beragama islam dan aktivitas wisatanya masih didominasi wisatawan halal, tengah mempersiapkan diri untuk menjadi bagian dari pengembangan wisata halal di Indonesia.  Tujuan penelitian ini adalah untuk mengetahui preferensi masyarakat Garut sebagai wisatawan lokal pemandian air panas Cipanas Garut mengenai wisata halal Garut. Dengan metode kuantitatif, pendekatan survey dengan penyebaran kuesioner terhadap 50 wisawatan dilakukan pada periode Januari ? Juli 2019. Data yang terkumpul kemudian dianalisis menggunakan analisis konjoin dengan bantuan software SPSS 22. Hasil penelitian menunjukkan bahwa wisatawan lokal Garut masih menempatkan wisata halal sebagai urutan terakhir dibandingkan dengan daya tarik wisata, fasilitas wisata, persepsi wisata maupun keterjangkauan lokasi wisata untuk wisata pemandian air panas Cipanas Garut. Temuan tersebut bisa dijadikan sebagai bahan evaluasi mengenai pentingnya edukasi indikator wisata halal yang selama ini dilakukan oleh kementrian pariwisata Indonesia, bagi pemangku kepentingan wisata halal di Kabupaten Garut.
NETFLIX CONSUMER PREFERENCE ANALYSIS Annissa, Isti; Susilawati, Wati; Suseno, Novie; Hamdani, Nizar Alam
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 2 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i2.28796

Abstract

The increase in the number of internet users has led to the emergence of many innovations from service providers such as website-based buying and selling services (e-commerce), e-learning, social media, and platforms that offer streaming services like music videos.  This research aims to find out how the preferences of NetFlix consumers and some of the existing attributes. The research method used is a survey method. The approach used in this research is quantitative. The data was collected using interviews using questionnaires. Total sample of 30 using a simple random sampling technique. Analysis of preference data with the conjoined method. In the overall statistics section, it is known that the perceived price attribute has the highest level of importance
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MENGGUNAKAN JASA EKSPEDISI Wati Susilawati; Fitrin Rawati Suganda
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 7, No 2 (2021): Oktober 2021 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitia
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v7i2.1387

Abstract

Abstrak Berkembangnya e-commerce saat ini, termasuk transaksi jual beli yang melibatkan perusahaan ekspedisi, maka penjual dan pembeli harus pandai dalam memilih jasa ekspedisi yang tepat, sehingga proses pengiriman paket bisa efektif dan efisien. Berbagai atribut layanan perusahan jasa ekspedisi yang dapat dipertimbangkan dan mempengaruhi keputusan konsumen dalam menggunakan jasa ekspedisi. Tujuan penelitian ini untuk mengetahui faktor-faktor menjadi keputusan konsumen dalam menggunakan jasa ekspedisi. Objek penelitian ini adalah konsumen yang menggunakan jasa ekspedisi J&T Express di Kabupaten Garut. Metode penelitian menggunakan metode pendekatan kuantitatif, Pengambilan sampel menggunakan accidental sampling dengan jumlah sampel sebanyak 100 responden. Teknik analisis data menggunakan analisis faktor dengan bantuan program SPSS 24. Berdasarkan hasil penelitian terdapat 3 faktor yang mempengaruhi keputusan konsumen dalam menggunakan jasa ekspedisi antara lain faktor Delivery Package, faktor Capability Adoption Customer, dan faktor Brand Image. Kata-kata kunci: Analisis faktor; keputusan konsumen; jasa ekspedisi. Abstract With the development of e-commerce today, including buying and selling transactions involving shipping companies, sellers and buyers must be smart in choosing the right shipping service, so that the package delivery process can be effective and efficient. Various service attributes of shipping companies that can be considered and influence consumer decisions in using expedition services. The purpose of this study was to determine the factors into consumer decisions in using expedition services. The object of this research is consumers who use J&T Express expedition services in Garut Regency. The research method uses a quantitative approach, sampling using accidental sampling with a total sample of 100 respondents. The data analysis technique uses factor analysis with the help of the SPSS 24 program. Based on the results of the study, there are 3 factors that influence consumer decisions in using expedition services, including the Delivery Package factor, the Customer Adoption Capability factor, and the Brand Image factor. Keywords: Factor analysis, consumer decision, expedition service
Evaluasi Kesadaran Wisatawatan Lokal Mengenai Wisata Halal Pemandian Air Panas Garut Wati Susilawati; Dini Turipanam Alamanda; Agus Maoludin; Risma Muhamad Ramdani
Altasia Jurnal Pariwisata Indonesia Vol 2 No 2 (2020): Jurnal ALTASIA (Edisi Spesial Seminar Nasional Pariwisata)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v2i2.563

Abstract

Garut dikenal sebagai kota yang memiliki kekayaan wisata air panas alami. Seiring dengan berkembangnya konsep wisata halal di berbagai daerah, Garut dengan mayoritas penduduk beragama islam dan aktivitas wisatanya masih didominasi wisatawan halal, tengah mempersiapkan diri untuk menjadi bagian dari pengembangan wisata halal di Indonesia. Tujuan penelitian ini adalah untuk mengetahui preferensi masyarakat Garut sebagai wisatawan lokal pemandian air panas Cipanas Garut mengenai wisata halal Garut. Dengan metode kuantitatif, pendekatan survey dengan penyebaran kuesioner terhadap 50 wisawatan dilakukan pada periode Januari – Juli 2019. Data yang terkumpul kemudian dianalisis menggunakan analisis konjoin dengan bantuan software SPSS 22. Hasil penelitian menunjukkan bahwa wisatawan lokal Garut masih menempatkan wisata halal sebagai urutan terakhir dibandingkan dengan daya tarik wisata, fasilitas wisata, persepsi wisata maupun keterjangkauan lokasi wisata untuk wisata pemandian air panas Cipanas Garut. Temuan tersebut bisa dijadikan sebagai bahan evaluasi mengenai pentingnya edukasi indikator wisata halal yang selama ini dilakukan oleh kementrian pariwisata Indonesia, bagi pemangku kepentingan wisata halal di Kabupaten Garut.
Pengaruh Kualitas Pelayanan Ritel dan Atmosfir Gerai terhadap Loyalitas Pelanggan pada Minimarket Yomart Wanaraja 2 Garut Wati Susilawati
Jurnal Wacana Ekonomi Vol 15, No 2 (2016): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v15i2.430

Abstract

This research is entitled "The Influence of Retail Service Quality and Store Atmosphere on Customer Loyalty in Minimarket Yomart Wanaraja 2 Garut". This study consists of three variables, namely, retail service quality (X1), store atmosphere (X2), and customer loyalty (Y). In general, the purpose of this study is to determine the effect of retail service quality and outlet atmosphere on customer loyalty at Minimarket Yomart Wanaraja 2 Garut. The method used in this research is descriptive and associative methods. In this study, a sample of 96 people was obtained. Data collection techniques used in this research are literature research, questionnaires, interviews, and documentation studies. The data measurement scale used in this study is the interval scale. The data obtained from the results of the questionnaire were then processed using the validity test, reliability test, t test, correlation coefficient analysis, and determination coefficient and multiple regression analysis. Based on the results of research from multiple regression calculations, the results show that partially the quality of retail service and outlet atmosphere has an effect on customer loyalty so that H0 is rejected, meaning that retail service quality and outlet atmosphere affect customer loyalty.
Pengaruh Kualitas Produk dan Citra Merek terhadap Proses Keputusan Pembelian pada PD Marmara Garut Wati Susilawati
Jurnal Wacana Ekonomi Vol 16, No 1 (2016): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v16i1.419

Abstract

The purpose of this study was to determine the effect of product quality and brand image on purchasing decisions at PD. MARMARA Garut. The hypothesis used in this study is that there is an effect of product quality and brand image on purchasing decisions at PD.MARMARA Garut. This research uses descriptive method, with a total sample of 50 respondents. The analysis technique used in this study is multiple linear regression analysis using SPSS From window 20.0. The partial test results show that the quality of the product has an effect on purchasing decisions and the brand image has an effect on the purchase decision. Further testing simultaneously shows that the product quality and brand image have an effect on the purchasing decision process in PD MARMARA Garut.
Aktivitas Promosi Melalui Media Sosial terhadap Proses Keputusan Pembelian Konsumen pada PD. Astiga Jaket Kulit Garut Wati Susilawati
Jurnal Wacana Ekonomi Vol 16, No 3 (2017): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v16i3.406

Abstract

This study aims to identify the Influence of Promotion Through Social Media Against Consumer Purchase Decision Process in PD. Astiga Leather Garut Jacket The research  method used in this research is descriptive  research  method and survey technique analysis. The sampling technique  used in this research  is  using non  propability sampling  technique  with  the total  population  of 190  people, while  the number of respondents is 66 respondents ie PD customers. Astiga  Leather  Garut Jacket. Based on the  results  of  data  processing  obtained correlation which shows there is a strong relationship between Promotion Through Social Media  Against  Consumer Purchase  Decision Process in PD. Astiga Leather Garut Jacket. While  from the  results  of  hypothesis testing obtained  that  the variable  Promotion  Through  Social  Media has  a  positive and  significant  impact on consumer purchasing decision  Decision in PD. Astiga Leather Garut Jacket. Based on the calculation of  coefficient  of  determination obtained. This. implies that the change in the variable value of the Purchase Decision process. Explained by the  variable of  Promotion Through  social  media influenced by other variables not examined.
Tourism Facilities dan Tourist Satisfaction pada Objek Wisata Situ Bagendit II Kabupaten Garut Wati Susilawati; Hani Siti Hanifah; Silfani Nur Meilindani
Jurnal Wacana Ekonomi Vol 21, No 2 (2022): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v21i2.1821

Abstract

Pengkajian ini bermaksud untuk mengetahui Tourism Facilities dan Tourist Satisfaction pada Objek Wisata Situ Bagendit II Kabupaten Garut. Metode penelitian yang dipakai ialah metode analisis deskriptif dan kausal. Teknik pengumpulan data yang dikerjakan melalui observasi, wawancara, serta penyebaran kuesioner. Sampel yang ditarik sebanyak 100 orang responden. Teknik pengolahan data yang dipakai ialah dengan memakai uji validitas, uji reliabilitas, serta uji normalitas, yang kemudian diolah memakai metode analisis deskriptif serta uji regresi linear sederhana dengan bantuan IBM SPSS Statistics 25. Hasil pengkajian ini membuktikan bahwa tourism facilities berpengaruh positif terhadap tourist satisfaction pada Objek Wisata Situ Bagendit II.
Pengaruh Kualitas Produk dan Citra Merek terhadap Proses Keputusan Pembelian pada PD Marmara Garut Wati Susilawati
Jurnal Wacana Ekonomi Vol 16, No 2 (2017): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v16i2.400

Abstract

The purpose of this study is to determine the effect of product quality and brand image on the purchasing decision process, the effect of product quality on the purchasing decision process, and the effect of brand image on the purchasing decision process. In this study the authors used descriptive and associative methods, while the respondents in this study were 96 respondents who were consumers who bought a Honda Scoopy motorcycle, with the sampling technique used was the non-probability sampling method. The data analysis technique used in this study was the validity and reliability test. Analysis of the data used in this study is descriptive analysis and multiple linear regression analysis and uses the help of Microsoft Excel and SPSS 19. The results of the analysis in this study show that H1 has an effect on product quality and brand image on the purchase decision process. the purchase decision process and H3 there is an effect of brand image on the purchase decision process.
Pengaruh Partisipasi Penyusunan Anggaran terhadap Kinerja Manajerial (Studi Empiris pada Kantor Pusat Perusahaan Daerah Bank Perkreditan Rakyat (PD. BPR) Garut) Wati Susilawati; Dida Farida Latipatul Hamdah; Usep Saepudin
Jurnal Wacana Ekonomi Vol 18, No 3 (2019): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v18i3.1129

Abstract

The purpose of this study was to determine the effect of budgeting participation on managerial performance at the head office of the local credit bank (PD. BPR) Garut. This study uses primary data through descriptive analysis methods with quantitative method approaches. The data was obtained by sampling techniques using Slovin formula. The data collection of this study uses a questionnaire survey. The questionnaire was submitted to 30 structural employees at PD. BPR Garut headquarters. PD. BPR Garut, as many as 30 questionnaires returned and 30 questionnaires filled in completely, clearly and can be processed. The results of this study indicate that there is a significant influence on budgeting participation at the head office of the local credit bank regional company (PD. BPR) Garut. There is a significant influence of managerial performance at the head office of the local credit bank (PD. BPR) Garut very well and budgetary participation influences managerial performance at the head office of the local credit bank (PD. BPR) Garut.
Co-Authors Adam Malik Adiatma, Dani Afifah Nur Farida Agus Maoludin Ai Liana Aji Prasetya Hadi Akbari, Rizky Ayu Akmala Hadita alam avrianto Anggraeni, Wini Annissa, Isti Arifah, Raisya Zannuba Arinda Elvania Arista, Sani Fauziyati Asep Danurwenda Ismaya Asep Saepuloh Athiya Noura Ayigistina, Resa Chusni, Minan Cupiadi, Hedi Deni Mardiana Dhamayanty, Stanny Dida Farida Latipatul Hamdah Dini Turipanam Alamanda Diqy Fakhrun Shiddieq Euis Nuraeni Fadillah, Aghnia Nurul Fajri, Siti Galfanny Rahmanillahi Sabitri Fikri Fahru Roji Firdaus, Deden Iqbal Fitrin Rawati Suganda Hadi, Aji Prasetya Hamdani, Nizar Alam Handayani, Wulan S Hani Siti Hanifah Hidayah, Rahma Maulida Hilmi Aulawi Husni Muharam Ida Nuraida Ieke Sartika Iriany Irfan Nabhani Irfan Rizki Gumilar Irma Rosmayati Irvan Prasastya Santosa Jayanti, Amel Dwi Karjadinata, Rahayu Khansa Mufidah Kusmiati, Eti Madani, Risma Rihlah Maoludin, Agus Mardiah, Rd. Kilma Kalimatul Mochamad Romdhon Muhammad Ali Muhammad Azmi Ulfaz Muharam, Husni Mulyaningsih Mulyaningsih, Yeni Muminin, Riyadh Sabilul Mutiara Nur Canti Nina Karina Asgarini Nokialita, Fitri Novia Ramadhani Novianti, Dea Nurmastin Nurafifah, Syifa Nurdin, Dian Kusmawati Nurhasan, Rohimat Nurul Hikmah Nurwijayanti Patimah, Pepi Rachmawati, Tika Karlina Rina Marlina Risma Muhamad Ramdani Rita Herawati Sari, Intan Tenisia Prawita Sarofah, Siti Setiawan, Rahyuniati Shafira Erizal Sholihah, Wildatus Silfani Nur Meilindani Siti Rahmi Maryam Siti Sarofah Sitorus, Victor Dean Rizky Maulana Sopianti, Rineta Arta Mevia Sudirman Sudirman Sufitri, Kanida Arliani Suseno, Novie Syntia Apriani Teten Sutrisna Tia Rosalina Tinneke Hermina Usep Saepudin Widyanti Qararullah Wufron Wufron Wulan Sri Utami Wulandari, Ismi Ayu Yuliani Yuliani Yuni Setiowati