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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Ilmiah Manajemen "E M O R" IRJE (Indonesian Research Journal in Education) MONSU'ANI TANO Jurnal Pengabdian Masyarakat International Journal of Health, Economics, and Social Sciences (IJHESS) Journal of Social Research Journal of Management Sains (JMS) Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat The International Conference on Education, Social Sciences and Technology (ICESST) Lentera: Multidisciplinary Studies
K Djawa, Sutrisno
Universitas Muhammadiyah Luwuk
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences

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The Role Of Green Marketing In Purchasing Interest In Products Sutrisno K.Djawa; La Saudin
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 1 No. 1 (2022): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v1i1.352

Abstract

The purpose of this study is to assess the impact of different components of the green marketing mix. Specifically, the impact of green product, green pricing, green location, and green advertising on Armour Coffee purchase intentions in Maros Regency. The data utilised in this study was collected from 63 customers who had previously made purchases at the Armour Coffee location in Maros and was rigorously tested for validity, reliability, and classical assumptions. Data was collected via purposive sampling, and the results were analysed using multiple linear regression aided by the Statistical Package for Social Sciences (SPSS). Three of the five hypotheses analysed have empirical evidence to support them. Empirical results reveal that eco-friendly product and eco-friendly location qualities are favourably connected with purchase intention, whereas no significant influence is detected in regard to eco-friendly pricing and eco-promotions.
How Differences in Herbal Beverage Consumer Decisions Based on Demographic Factors? Nurhidayah Layoo; Sutrisno K. Djawa; Wahyudin Rahman; Nurjanna Ladjin; Amilia Zainita Saini; Cahyaning Raheni; Sulasmi Anggo
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 15, No 1 (2024): April 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v15i1.21224

Abstract

For a long time, people have been consuming homemade herbal drinks, which are processed traditionally. However, micro, small, medium, and large-scale businesses are now emerging in the production and marketing of ready-to-consume packaged herbal drinks. Research is needed on whether there are differences in consumer motivation in using homemade and industrial-made herbal beverages in terms of the factors of age, gender, education, occupation, and marital status of consumers, as well as how the simultaneous influence of these five variables on the motivation to consume herbal drinks. This study used a sample of 327 people whose data was collected through a digital questionnaire. Data were analyzed using Mann Whitney, Kruskal Wallis, and multiple linear regression. The results showed differences in consumer decisions based on age, education, occupation, and marital status in the choice of herbal drinks, but not gender differences. Most consumers chose the non-packaged type. Simultaneous testing, age, and occupation factors significantly affected consumer decisions, while gender, education, and marital status were not necessary. The results have implications for the segmentation strategy, targeting, and market positioning of the herbal beverage processing industry and the herbal beverage raw material supply industry, better market understanding, more targeted product development, more effective promotional interventions, increased public awareness of the benefits of herbal drinks, and government policy support for the herbal beverage industry.
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA PERUSAHAAN DAERAH AIR MINUM (PDAM) KABUPATEN BANGGAI K Djawa, Sutrisno
Jurnal Ilmiah Manajemen Emor (Ekonomi Manajemen Orientasi Riset) Vol. 5 No. 2 (2021): Desember
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/jim.v5i2.2963

Abstract

Penelitian ini bertujuan untuk mengetahui apakah kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan nasabah pada Perusahaan Daerah Air Minum (PDAM) Kabupaten Banggai. Berdasarkan hasil penelitian menunjukan bahwa variabel kualitas layanan (X) mempunyai pengaruh positif dan signifikan terhadap kepuasan pelanggan (Y) pada Perusahaan Daerah Air Minum (PDAM) Kabupaten Banggai. Hasil penelitian menunjukan bahwa nilai hubungan atau nilai koefisien korelasi berganda (R) memiliki adalah kuat artinya yaitu variabel kualitas layanan (X) memiliki hubungan yang kuat dengan kepuasan pelanggan (Y) pada Perusahaan Daerah Air Minum (PDAM) Kabupaten Banggai. Hasil penelitian menunjukan variabel kualitas layanan (X) memberikan kontribusi terhadap kepuasan pelanggan (Y) sebesar 44,3 % dan sisanya sebesar 55,7 % merupakan faktor lain yang dapat mempengaruhi kepuasan pelanggan pada Perusahaan Daerah Air Minum (PDAM) Kabupaten Banggai, yang tidak diteliti di dalam penelitian ini
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA MIO FINO PADA MUTIARA MOTOR TANJUNG LUWUK K Djawa, Sutrisno
Jurnal Ilmiah Manajemen Emor (Ekonomi Manajemen Orientasi Riset) Vol. 3 No. 2 (2019): Desember
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/jim.v3i2.2964

Abstract

Penelitian ini bertujuan untuk mengetahui apakah kualitas produk dan harga secara parsial dan secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian motor Yamaha Mio Fino Pada  Mutiara Motor Tanjung Luwuk serta manakah dari kualitas produk dan harga yang dominan berpengaruh terhadap keputusan pembelian motor Yamaha Mio Fino Pada Mutiara Motor Tanjung Luwuk. Berdasarkan dari hasil penelitian menunjukan bahwa secara parsial variabel kualitas produk mempunyai pengaruh positif dan signifikan hal ini berarti bahwa kualitas produk memberikan pengaruh positif dan signifikan terhadap keputusan pembelian (Y) Yamaha Mio Fino Pada Mutiara Motor Tanjung Luwuk, sehingga hipotesis pertama terbukti. Hasil penelitian menunjukan bahwa secara parsial variabel harga mempunyai pengaruh positif dan signifikan yang berarti bahwa harga memberikan pengaruh positif dan signifikan terhadap keputusan pembelian (Y) Yamaha Mio Fino Pada Mutiara Motor Tanjung Luwuk, sehingga hipotesis pertama terbukti.Dari hasil uji ANOVA (analysis of variant) atau uji F didapatkan F-hitung lebih besar dari F-tabel yang berarti terdapat pengaruh secara simultan antara variabel kualitas produk (X1) dan harga (X2) terhadap keputusan pembelian (Y) Yamaha Mio Fino Pada Mutiara Motor Tanjung Luwuk, sehingga hipotesis kedua terbukti. Variabel kualitas produk (X1) memberikan pengaruh yang dominan terhadap keputusan pembelian (Y). Oleh karena itu, hipotesis ketiga yang menyatakan bahwa variabel kualitas produk (X1) berpengaruh dominan dan signifikan terhadap keputusan pembelian (Y) Yamaha Mio Fino Pada Mutiara Motor Tanjung Luwuk terbukti.
Pengaruh Bauran Pemasaran Terhadap Keputusan Berkunjung Wisatawan Di Kota Makassar, Tahun 2016 K Djawa, Sutrisno
Journal of Management Sains (JMS) Vol. 4 No. 1 (2023): Januari - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.351 KB) | DOI: 10.52103/jms.v4i1.52

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana cara membawa kota Makassar dan peningkatan signifikan dalam jumlah pengunjung atau wisatawan. Selanjutnya, untuk mengetahui faktor-faktor apa yang dapat mempengaruhi keputusan wisatawan berkunjung di kota Makassar. Metode yang digunakan adalah deskriptif kuantitatif dan kualitatif di mana lokasi di Benteng Rotterdam dan Pantai Losari, di Makassar. Hasil penelitian ini menunjukkan bahwa, (1) kegiatan promosi kurang mampu menarik minat wisatawan berkunjung sehingga (2) tidak mampu mendatangkan dan meningkatkan jumlah wisatawan secara signifikan dan (3) secara berurutan paling berpengaruh terhadap keputusan berkunjung wisatawan adalah produk, distribusi (tempat / titik), harga, dan promosi (5) dan yang paling memberikan dampak paling besar adalah produk sebagai variabel X1. This study aims to find out how to be able to bring the city of Makassar and its significant increase in the number of visitors or tourists. Furthermore, to discover what factors are able to influence decisions visiting tourists in the city of Makassar. The method used is descriptive quantitative and qualitative where the location on Fort Rotterdam and Losari Beach, in Makassar. The results of this study showed that, (1) the promotion activity is less able to attract visiting tourists so that (2) is not able to bring and increase the number of tourists significantly and (3) sequentially the most influence on decision of visiting tourists is a product, distribution (place / point), price, and promotion (5) and most provide most impact is the product as a X1 variable.
Demographic Characteristics and Entrepreneurial Inclination of University Student Layoo, Nurhidayah; Cahyaning Raheni; K. Djawa, Sutrisno; Rajindra, Rajindra; Nur Anggraeni, Rasmi
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 1: January 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i1.6372

Abstract

This study aims to investigate and determine whether there are differences in student entrepreneurship inclination based on demographic factors such as gender, age, work experience, and marital status. The research sample consisted of 356 students who had taken entrepreneurship courses. Data was collected via questionnaires and analyzed using the Mann-Whitney and Kruskal Wallis test methods. The findings revealed that there was no difference in entrepreneurship inclination between male and female students, as well as between various age levels. What is different is the entrepreneurship inclination of students between those who have had work experience and those who have never worked and between married and unmarried students. Students who have worked and married are more likely to be inclinationed in entrepreneurship. This study has implications for the learning methods of entrepreneurship courses and other related courses that need to be redesigned to be more practical than theoretical, assist with capital to start a business and provide entrepreneurial assistance to increase entrepreneurial capacity and teach students responsibility.
Campus and business ecosytem collaboration: A model entrepreneurship education in university Layoo, Nurhidayah; Raheni, Cahyaning; K. Djawa, Sutrisno; Haluti, Farid
Indonesian Research Journal in Education |IRJE| Vol. 9 No. 01 (2025): IRJE |Indonesian Research Journal in Education|
Publisher : Universitas Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/irje.v9i01.38733

Abstract

This research aimed to find the interaction of entrepreneurship education, family, and outside-the-family environment on the attitudes and entrepreneurial interests of 356 students who have passed the entrepreneurship course. This research is essential because there is a large gap between registered job seekers with undergraduate degrees and those with job placements. The sampling technique used was the quota sampling method. Data were collected through questionnaires and analyzed using the structural equation modeling method. The results showed that entrepreneurship education does not significantly affect attitudes but affects entrepreneurial interest. The family environment influences attitudes and interest in entrepreneurship, and the environment outside the family does not significantly affect interest only if moderated by entrepreneurial attitudes. Indirect influence is more dominant than other variable interactions. The learning model requires collaboration between the campus and the business ecosystem where students interact.
Co-Authors Amilia Zainita Saini Cahyaning Raheni Dewi Sartika Hadi Nasbey HALUTI, FARID Haruni Ode La Diu Samiu La Saudin La Saudin LAYOO, NURHIDAYAH Nur Anggraeni, Rasmi Nurhidayah Layoo Nurjanna Ladjin Nurul Jamilah Almahdali Rajindra Samsu Adi Rahman Saripa Binga SULASMI ANGGO Wahyudin Rahman