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Putu Devi Rosalina
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI BRIKOLASE: PENDEKATAN BERBASIS KREATIVITAS DAN INKLUSIVITAS PADA DESA WISATA Rosalina, Putu Devi
PETA - Jurnal Pesona Pariwisata Vol. 4 No. 2 (2025): Vol. 4 No. 2 (2025): PETA Vol 4 No 2 Desember 2025
Publisher : Program Studi Pariwisata, UPN Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Strategi brikolase telah menjadi pendekatan yang relevan kewirausahaan dengan keterbatasan sumber daya. Namun, masih sedikit penelitian yang mengkaji bagaimana brikolase dapat diterapkan pada konteks pengembangan desa wisata yang memerlukan Kerjasama holistic dengan berbagai jenis pemangku kebijakan. Penelitian ini bertujuan untuk mengeksplorasi bagaimana strategi brikolase dapat mendorong kreativitas dan inklusivitas dalam pengelolaan desa wisata. Dengan memanfaatkan pendekatan kualitatif, yakni dengan metode wawancara semiterstruktur dengan 20 informan kunci, penelitian ini dilakukan di Desa Wisata Taro, Gianyar Bali. Melalui analisis tematis, hasil penelitian menunjukkan bahwa strategi brikolase memungkinkan pengelola desa wisata untuk memanfaatkan sumber daya lokal secara optimal terhadap 3 jenis sumberdaya: sumberdaya lanskap, sumberdaya buatan, dan sumberdaya manusia. Kreativitas tercermin dalam cara inovatif pengelola mengatasi keterbatasan sumberdaya, seperti dengan menggunakan narasi, kunjungan spontanitas, dan kegiatan altruisme. Sumberdaya buatan mengedepankan infrastruktur hijau, sedangkan sumberdaya manusia dioptimalisasikan dengan inklusivitas terhadap masyarakat adat dan pemangku agama, dan pemberdayaan kelompok rentan, seperti perempuan, pemuda, dan anak-anak. Secara keseluruhan, penelitian ini menekankan pentingnya strategi brikolase sebagai pendekatan yang fleksibel dan adaptif dalam menciptakan desa wisata yang berkelanjutan. Temuan ini memberikan kontribusi praktis dan teoretis untuk pengembangan desa wisata, khususnya dalam konteks negara berkembang dan wilayah yang memiliki struktur agama dan budaya yang kuat, serta menggarisbawahi perlunya dukungan kebijakan yang mendorong kreativitas dan inklusivitas di tingkat lokal. Kata kunci: brikolase, manajemen desa wisata, pariwisata berkelanjutan, inklusivitas, kreativitas
Indonesian Tourism Village Award: Impact, Strategy, and Potential for Integrated Rural Tourism in Bali Putu Devi Rosalina; I Wayan Wardika; Ni Made Prasiwi Bestari
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 14 No. 2 (2024): Reclaiming Cultural Heritage
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2024.v14.i02.p06

Abstract

The Indonesian Tourism Village Award (ADWI) is part of the central government's commitment to stimulating the motivation of village communities to develop tourism. However, our understanding remains limited on how ADWI develop rural tourism. This present research analyses online news media, with a research question: How does ADWI impact tourism development in rural tourism destinations? Through thematic analysis, two positive impacts were found: Marketing and optimising tourism potential, with one negative impact: passive participation from the government. This article then discusses strategies for overcoming the negative impact and provides avenues for future research by reconceptualising the 4As framework for future studies on the tourism village potential. This research offers a theoretical contribution to the conceptualisation of the 4As in the context of rural tourism and, practically, provides advice to tourism village stakeholders in Bali to develop integrated rural tourism.
Indonesian Tourism Village Award: Impact, Strategy, and Potential for Integrated Rural Tourism in Bali Putu Devi Rosalina; I Wayan Wardika; Ni Made Prasiwi Bestari
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 14 No. 2 (2024): Reclaiming Cultural Heritage
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2024.v14.i02.p06

Abstract

The Indonesian Tourism Village Award (ADWI) is part of the central government's commitment to stimulating the motivation of village communities to develop tourism. However, our understanding remains limited on how ADWI develop rural tourism. This present research analyses online news media, with a research question: How does ADWI impact tourism development in rural tourism destinations? Through thematic analysis, two positive impacts were found: Marketing and optimising tourism potential, with one negative impact: passive participation from the government. This article then discusses strategies for overcoming the negative impact and provides avenues for future research by reconceptualising the 4As framework for future studies on the tourism village potential. This research offers a theoretical contribution to the conceptualisation of the 4As in the context of rural tourism and, practically, provides advice to tourism village stakeholders in Bali to develop integrated rural tourism.
Enhancing Cultural Heritage Tourism Through a Spiritual Knowledge: The Implementation of Tri Hita Karana in Taro Village Gianyar Bali Putu Eka Wirawan; Putu Devi Rosalina
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 14 No. 1 (2024): Articulating Identity
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2024.v14.i01.p10

Abstract

Spiritual knowledge has been found significant in environmental conservation, yet its role in developing tourism is under-researched. This study aims to explore the potential of spiritual knowledge and how it is being implemented in rural tourism practices. Tri Hita Karana becomes an underpinning spiritual knowledge under this study enquiry, with Taro village was the case study. Taro reflects the community’s spiritual wisdom in their destination management. Data was collected through direct interviews with 7 key informants and observations to 3 sites. Findings showed that the implementation of Tri Hita Karana was found significant in designing three temples as tourist attractions. The implementations were identified in introducing socio-cultural functions (pawongan), maintaining spiritual uniqueness (parahyangan), and sustaining sacred architecture landscape (palemahan). The present study contributes to the cultural heritage management by emphasising spiritual knowledge in designing cultural heritage attractions. The findings can practically suggest incorporating spiritual knowledge in the heritage tourism management.
Enhancing Cultural Heritage Tourism Through a Spiritual Knowledge: The Implementation of Tri Hita Karana in Taro Village Gianyar Bali Putu Eka Wirawan; Putu Devi Rosalina
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 14 No. 1 (2024): Articulating Identity
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2024.v14.i01.p10

Abstract

Spiritual knowledge has been found significant in environmental conservation, yet its role in developing tourism is under-researched. This study aims to explore the potential of spiritual knowledge and how it is being implemented in rural tourism practices. Tri Hita Karana becomes an underpinning spiritual knowledge under this study enquiry, with Taro village was the case study. Taro reflects the community’s spiritual wisdom in their destination management. Data was collected through direct interviews with 7 key informants and observations to 3 sites. Findings showed that the implementation of Tri Hita Karana was found significant in designing three temples as tourist attractions. The implementations were identified in introducing socio-cultural functions (pawongan), maintaining spiritual uniqueness (parahyangan), and sustaining sacred architecture landscape (palemahan). The present study contributes to the cultural heritage management by emphasising spiritual knowledge in designing cultural heritage attractions. The findings can practically suggest incorporating spiritual knowledge in the heritage tourism management.
Co-Authors Gde Bagus Brahma Putra I Wayan Suteja I Wayan Wardika Luh Eka Susanti Made Widya Paramitha Ni Luh Supartini NI MADE AYU SULASMINI . Ni Made Prasiwi Bestari Ni Putu Isha Aprinica Pantiyasa, I Wayan Putu Eka Wirawan Sastri Pitanatri, Putu Diah