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All Journal INFORMASI English Education Journal Englisia Journal Jurnal Pemerintahan dan Politik Research in English and Education Journal Studies in English Language and Education
Bustami Usman
Universitas Syiah Kuala
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Rhetorical pattern of political advertisement in Aceh Izzatul Rizki; Bustami Usman; Iskandar Abdul Samad; Asnawi Muslim; Masrizal Mahmud
Studies in English Language and Education Vol 6, No 2 (2019)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v6i2.13851

Abstract

The Indonesian government has adapted the genre-based approach designing curriculum, thus both English teachers and students need to master the genre aspects: the objective or social function of a text, text structure, and language features. This study aimed at describing the rhetorical pattern of Irwandi Yusuf – Nova Iriansyah’s posters during the gubernatorial election in 2017.  The object of this study was the strategies used to convince the argument or namely rhetorical pattern. The design of this study was descriptive qualitative research. To obtain the data the researchers used document as an instrument in this study. The result of this study revealed that the posters applied ten strategies: form-based strategy, emotion-based strategy, attention management strategy: use of dramatic statement, using repetition in the form of image and slogan, sketch model participation, detailed benefit change, self-efficacy realized via image, offer further information or services strategy: indirect offers, use slogan, refers to a broader picture, refer to the legal status of the campaign. These strategies that were implemented in the candidates’ poster was to convince the message relied on the poster to the target readers. Further, the strategies implied have followed some strategy offered by Barron (2012). Therefore, different advertisement, as well as a poster from the different region, have a different pattern in organizing the ideas and in convincing the target readers. In conclusion, by exploring the rhetoric of the local advertisement, it can expand the material of teaching text structure, language feature and social function of the advertisement text from a different region or country due to the genre is socially constructed.
Penguatan Etika Pemerintahan sebagai Upaya Meningkatkan Kinerja Aparatur Pemerintahan Afrijal Afrijal; Helmi Helmi; Ikhwan Rahmatika Latif; Bustami Usman
Jurnal Pemerintahan dan Politik Vol. 8 No. 4 (2023)
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jpg.v8i4.3416

Abstract

Accelerating government ethics in bureaucracy is a very important thing for every government apparatus to realize. As a government administrator, you must be able to actualize ethical values in providing services to the community. The aim of this research is to examine and explain how to strengthe government ethical values as an effort to improve the performance of government officials. The method used in this writing is a qualitative method with a literature review study approach. The results of the discussion in this paper show that strengthening government ethics can be realized by internalizing Pancasila values for government officials. Pancasila, as a state ideology and also as a guideline for attitudes and behavior, needs to be synergized by the apparatus in the form of services to the community. Apart from that, it is urgent to implement bureaucratic culture reform by the government as the embodiment of professional and qualified bureaucrats.
Co-Authors Afrijal Afrijal Asnawi Muslem Asnawi Muslim Febri Nurrahmi Gani, Azhar Abdul Halawatil Iman Helmi Helmi Ihsan Umraity Ika Apriani Fata Ikhwan Rahmatika Latif Ilham Sentosa Iskandar Abdul Samad Izzatul Rizki Izzatul Rizki Masrizal Mahmud Miftahul Jannah Moliatul Muslimah Rahmatul Ukhra Rahmatullah Rahmatullah Ratih Pratiwi Saiful Marhaban Sofyan A. Gani