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All Journal Ikonomika : Jurnal Ekonomi dan Bisnis Islam Gorontalo Development Review Jurnal Ilmiah Administrasi Bisnis dan Inovasi Journal Of Management Science (JMAS) JURNAL EKSBIS Elastisitas Jurnal Ekonomi Pembangunan Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Jurnal Ekonomi Manajemen dan Sosial (JEMeS)
R. Yudhistira Adi Seputra S.E., M.M.
Universitas Bojonegoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The role of customer satisfaction in mediating the effect of experiential marketing on repurchase intention: Evidence from Klinik Kopi Yogyakarta Wulandari, Friska Mei; Transistari, Ralina; Adiseputra, Yudhistira
Junal Ilmu Manajemen Vol 8 No 4 (2025): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i4.736

Abstract

The relentless proliferation of coffee shops has amplified market competition, requiring a shift from product-centric to experience-centric strategies. This study investigates the direct and indirect influence of Experiential Marketing (EM) on Repurchase Intention (RI), mediated by Customer Satisfaction (CS), using data from 100 consumers of Klinik Kopi Yogyakarta. Employing a quantitative approach and path analysis, the study confirmed that EM significantly and positively affects RI (β EM→RI =0.258) and CS (β EM→CS =0.655), while CS is the dominant predictor of RI (β CS→RI=0.762). Crucially, the findings established that Customer Satisfaction fully mediates the relationship between EM and RI. This result underscores the necessity for unique experiences (EM) to be successfully converted into profound psychological satisfaction (CS) before they can sustainably drive repeat purchasing behavior. The model demonstrates high explanatory power, accounting for 92.0% of the variance in Repurchase Intention. This research contributes theoretically by validating the Expectation-Disconfirmation Theory in the unique context of specialized Indonesian coffee shops and underscores a key practical implication: for coffee shops, merely providing a unique experience (EM) is insufficient; that experience must be successfully converted into profound psychological satisfaction (CS) before it can sustainably drive repeat purchasing behavior. Managers should therefore prioritize investments in staff training and service personalization to foster emotional connection and satisfaction (CS), which is the most powerful lever for securing long-term customer loyalty and repeat visits and provides clear, actionable managerial insight into prioritizing the emotional and relational dimensions of the customer journey over purely functional product offerings." (Specific actions like staff training and service personalization are mentioned, directly linking the statistical finding (full mediation by CS) to a managerial implementation.)
The Relationship Between GDP by Business Field and The Rate of Economic Growth Between Blora dan Bojonegoro Regencies Adiseputra, Yudhistira; Adianita, Happy; Anggraeni, Anggun Nur
Gorontalo Development Review Volume 8 Nomor 1 April 2025
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/golder.v8i1.3930

Abstract

This study aims to analyze the comparison of GDP factors according to Business Fields that affect the economic growth rate of Bojonegoro and Blora Regencies. This study uses secondary and primary data. This study uses secondary data, namely Gross Regional Domestic Product (GDP) by Business Field on the basis of Constant Prices for the 2013-2023 Base Year, GDP, Secondary data sourced from BPS (Central Statistics Agency) of Bojonegoro and Blora Regencies. Data was obtained by documentation method. The data was processed using the Pearson Correlation Analysis technique using SPSS 20 to determine the strong or weak relationship between the 17 variables of the business sector (X) and the GDP variable (Y) of Bojonegoro and Blora Regencies.  Overall, Blora Regency shows a better growth rate, citing stronger economic diversification and sectoral stability than Bojonegoro Regency. This puts Blora in a better position to achieve inclusive and sustainable growth in the long term. In 2022, Blora Regency's GDP (based on constant prices in 2010) grew by 2.68% overall. If the fluctuating contribution of the oil and gas sector is excluded, Blora's economic growth will reach 5.95%, which indicates healthier economic diversification. On the other hand, although Bojonegoro Regency's GDP was recorded to be larger in nominal terms, namely IDR 97.52 trillion in 2023, its economic growth only reached 2.47% overall, with the growth of the non-oil and gas sector at 5.17%.
Co-Authors Adianita, Happy Aminul Islam, MD Anggraeni, Anggun Nur Anom Rahargo, Panji Artha, Bhenu Azhari Azhari Azhari Azhari, Azhari Bhenu Artha Dados Susilowati Isna, Aulida Kartika, Fiki MD Aminul Islam Transistari, Ralina Wulandari, Friska Mei