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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia MetaCommunication; Journal Of Communication Studies Wacana: Jurnal Ilmiah Ilmu Komunikasi LUGAS Jurnal Komunikasi PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Communicare : Journal of Communication Studies Warta Ikatan Sarjana Komunikasi Indonesia Altasia : Jurnal Pariwisata Indonesia Jurnal Ranah Komunikasi (JRK) Journal of Servite Prosiding Konferensi Nasional PKM-CSR MIMBAR : Jurnal Sosial dan Pembangunan Manajemen : Jurnal Ekonomi
Dewi Rachmawati
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Agriculture, Biological Sciences & Forestry Arts Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Social Entrepreneurship Marketing Communication Strategy in Maintaining Customer Loyalty Dewi Rachmawati; Taufan Teguh Akbari; Sandy Adithia
Communicare : Journal of Communication Studies Vol. 8 No. 1 (2021): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101008120216

Abstract

Social entrepreneurship is a part of the world of entrepreneurship which is a combination of conventional profit-oriented businesses with a movement that is oriented towards social change. Social entrepreneurship has the potential as a solution that creates innovation, solves social problems, as well as creates new, better social values. However, its new existence and its form which is a combination of the two opposing values is a big challenge for these business actors. One way that can be a bridge to answer this problem is through the right marketing communication strategy not only to find the right customers, but also to create loyalty in order to create a sustainable business ecosystem. Therefore, this study was conducted to examine the form of marketing communication strategies of social entrepreneurs in order to find the right form of strategy in maintaining customer loyalty. The approach taken is a descriptive qualitative methodology with in-depth interviews with several resource persons who are the founders or leaders of start-up Social Entrepreneurs. The results showed that the strategies implemented by start-up social entrepreneurs including DuAnyam, Wangsa Jelita & Sunkrisps were very diverse and mostly through digital channels. From this channel, they concocted various ways to keep customers loyal and get benefits from the social entrepreneur program.
Strategi Komunikasi Persuasi untuk Pencegahan Aksi Bullying di SMP Negeri 85 Jakarta Veronika Trimardhani; Dewi Rachmawati; Yulma Yulma
Warta Ikatan Sarjana Komunikasi Indonesia Vol 4, No 1 (2021)
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v4i1.102

Abstract

Bullying menjadi isu yang hangat dibicarakan di lingkungan sekolah (school bullying). Penelitian ini dilatarbelakangi banyaknya kasus bullying yang terjadi, terutama pada tingkat Sekolah Menengah Pertama (SMP). Pada umumnya di tingkat ini remaja sedang kebingungan dalam memperlihatkan eksistensinya. Kebingungan tersebut tidak jarang menjadikan mereka ingin tampil melebihi teman sebayanya. Penelitian ini bertujuan untuk (1) mengetahui bagaimana stategi persuasi program pencegahan bulliying yang diberikan pihak sekolah terhadap remaja SMP; (2) untuk mengetahui tanggapan siswa SMP atas program pencegahan bullying. Penelitian ini menggunakan teori komunikasi persuasi sebagai fokus penelitian dalam pencegahan bullying. Pada penelitian ini digunakan metode penelitian kualitatif. Teknik pengumpulan data dilakukan dengan dua cara yaitu Focus Group Discussion terhadap beberapa narasumber yaitu kepala sekolah, Wakil kepala sekolah bidang kesiswaan, guru BK dan guru yang merupakan Quality Control d isekolah tersebut. Selanjutnya dilakukan wawancara terhadap dua orang siswa SMPN 85 Pondok Labu Jakarta. Hasil penelitian menunjukkan, upaya sekolah untuk mempersuasi para siswa dapat dikatakan berhasil. Hal ini ditunjukkan dengan upaya sekolah untuk mempengaruhi para siswa dalam program pencegahan bullying. Selain itu keberhasilan program tersebut juga dinyatakan berdampak positif oleh siswa, di mana para siswa menjadi paham dan bersedia melakukan tindakan pencegahan bullying dengan suka rela dan saling empati terhadap sesama.
PENGARUH PUBLISITAS KASUS MENU TULIS TANGAN GARUDA INDONESIA TERHADAP CITRA GARUDA INDONESIA Anggia Desri Pratiwi; Dewi Rachmawati
Jurnal Ranah Komunikasi Vol 5 No 2 (2021): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (577.019 KB) | DOI: 10.25077/rk.5.2.88-102.2021

Abstract

Garuda Indonesia was in the public spotlight due to the youtube upload by one of its flight passengers on the Sydney-Denpasar-Jakarta route named Rius Vernandes regarding a list of handwritten menus distributed by cabin crew on a piece of paper thereby tarnishing the image of Garuda Indonesia which is known to be the best fullservice airline in his circle. This study aims to examine whether there is an influence from the case on the image of the airline. The research method is a quantitative approach with survey methods and data collection through research instruments in the form of questionnaires distributed directly face to face to 100 respondents. Based on the results of this study, the publicity of the Garuda Indonesia handwritten menu case significantly affects the company's image by 0.000 < 0,05. While, the magnitude of the influence of the publicity of the Garuda Indonesia handwritten menu case on the company's image is 0.540. The results showed that there was a medium influence on the quantity of publicity in the handwritten menu cases that had a publicity impact, in which the opinion of Garuda Indonesia passengers was formed so that it indirectly affected the image of Garuda Indonesia.
Motivasi Generasi Milenial dalam Beradaptasi dengan Budaya Kerja di PT. X Dewi Rachmawati; Veronika Trimardhani
LUGAS Jurnal Komunikasi Vol 5, No 2: Desember 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v5i2.1337

Abstract

Millennial generation is the generation that lived between 1981 and 1994 ( Howe, N and  Strauss, W, 2000). Discussions about this generation are interesting, especially in the world of work. This generation is described as a generation that brings a unique and renewable lifestyle, including the work culture. This study aims to examine how the motivation of the millennial generation in adapting to the work culture at PT. X, one of Badan Usaha Milik Negara (BUMN) in Indonesia. Theories and concepts involved in this research are Motivation and Work Culture. The method used is descriptive qualitative research method with data collection using in-depth interviews with seven main sources and one expert resource who has experience as an human resource practitioner in Badan Usaha Milik Negara (BUMN).The results obtained from this research are that millennial workers are trying to adapt to the work culture in their place of work.  The motivation of the millennial generation to work, accordance with Kanfer's  theory, they try to fulfill the Direction, Effort & Persistent in their work. Barriers found in adapting to work culture were overcome by leaders communicating top and down and eliminating communication gaps between superiors and subordinates. The value owned by PT. X is implemented to all workers, including the millennial generation. Expert resource interviewed in this study argue that the positive things about the millennial generation working in BUMN is they try to adapt to the work culture in BUMN and this generation also has high achievement oriented at work. 
KOMUNIKASI MEDIA ONLINE PENGUSAHA MILENIAL DALAM MEMBANGUN PERSONAL BRANDING DI ERA DIGITAL Dewi Rachmawati; Lestari Nurhajati
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1122.952 KB) | DOI: 10.20527/mc.v4i1.6357

Abstract

ABSTRACT Scientists who use cohort generation (generation cohorts) to classify subjects by age group, strongly believe in differences in attitudes, behaviors and communication in each generation. Millennials in the age range of 23-39 (born 1980-1995) tend to be depicted as relying heavily on communication based on internet technology. This situation certainly causes significant communication changes, including when these millennials become entrepreneurs, inevitably they will rely on communication via online media. In 2018, several rows of Indonesian millennials entered the ranks of successful Asian entrepreneurs under the age of 30. This phenomenon certainly becomes interesting to study about how the use of online media by young entrepreneurs as a means of their communication with the public. This study aims to find out how the personal branding of millennial entrepreneurs is built with communication via online media. The personal branding study that is often used as a guideline is the Eight Laws of Personal Branding concept, which is a personal branding strategy that emphasizes the side; specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. This study uses the content analysis (content analysis) approach to 5 online media (Instagram, Facebook, Twitter, Youtube, LinkedIn and Website / blog) owned by 5 millennial entrepreneurs (Dian Pelangi, Fransisca Hadiwidjana, Talita Setyadi, Rorian Pratyaksa, and Stanislaus Tandelilin) within 1 year (1 January 2018 - 31 December 2018). The results of this study indicate that the effort to build personal branding on each of the online media owned, is only attached to the figure of Dian Pelangi, who is very active in using all lines of social media. While the other 4 subjects actually did not all actively utilize the social media / online media they had..Keywords:  online media communication, millennials, personal branding, millennial entrepreneurs, digital era.  ABSTRAK Ilmuwan yang menggunakan cohort generation (generasi kohort) untuk menggolongkan subyek berdasarkan kelompok umur, sangat mempercayai adanya perbedaan sikap, perilaku dan komunikasi pada tiap generasi. Generasi milenial dalam rentang usia 23-39 (lahir 1980-1995) cenderung digambarkan sangat mengandalkan komunikasi berbasis penggunaan teknologi internet. Situasi ini tentu menyebabkan perubahan komunikasi yang signifikan, termasuk ketika para milenial ini menjadi pengusaha, mau tidak mau mereka akan mengandalkan komunikasi via media online. Tahun 2018 lalu beberapa deretan pengusaha milenial Indonesia masuk dalam jajaran pengusaha sukses Asia di bawah usia 30 tahun. Fenomena ini tentu menjadi menarik untuk diteliti tentang bagaimana penggunaan media online para pengusaha muda ini sebagai sarana komunikasi mereka dengan publik. Penelitian ini bertujuan untuk mengetahui bagaimana personal branding para pengusaha milenial dibangun dengan komunikasi via media online. Kajian personal branding yang sering dijadikan pedoman adalah konsep Eight Laws of Personal Branding, yakni strategi personal branding yang menekankan pada sisi; spesialisasi, kepemimpinan, kepribadian, kekhasan, terlihat, Kesamaan antara yang terlihat dan tak terlihat, kegigihan dan itikad baik. Penelitian ini menggunakan pendekatan penelitian content analysis (analisis isi) atas 5 media online (Instagram, Facebook, Twitter, Youtube, LinkedIn dan Website/blog) yang dimiliki oleh 5 pengusaha milenial (Dian Pelangi, Fransisca Hadiwidjana, Talita Setyadi, Rorian Pratyaksa, dan Stanislaus Tandelilin) dalam kurun waktu 1 tahun (1 januari 2018 - 31 Desember 2018). Hasil dari penelitian ini menunjukkan bahwa upaya membangun personal branding pada masing-masing media online yang dimiliki, hanya melekat pada sosok Dian Pelangi, yang sangat aktif menggunakan semua lini media sosialnya. Sementara ke 4 subyek lainnya justru tidak semuanya aktif memanfaatkan media sosial/ media online yang dimilikinya..Kata Kunci: komunikasi media online, milenial, personal branding, pengusaha milenial, era digital.
Komunikasi Pemasaran Digital bagi UMKM Desa Tridaya Sakti sebagai wujud literasi digital UMKM di Kabupaten Bekasi Dewi Rachmawati; Riska Afrianti; Stephanny Lianardo
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 4 (2021): Peran Perguruan Tinggi dan Dunia Usaha dalam Mewujudkan Pemulihan dan Resiliensi Masya
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (479.054 KB) | DOI: 10.37695/pkmcsr.v4i0.1304

Abstract

Abstract Digital Marketing Communication for MSMEs in Tridaya Sakti Village as a form of digital literacy for MSMEs in Bekasi Regency Dewi Rachmawati (dewi.r@lspr.edu) Riska Afrianti (riska.a@lspr.edu) Stephanny Lianardo (stephanny.l@lspr.edu) Faculty of Communication – LSPR Communication & Business Institute The digital literacy movement is currently being intensified by the government to all levels of society. With this movement, it is hoped that people will not only be technology literate and be able to use it, but also understand and have digital skills and be responsible for using it. One of the scopes that become the target of digital literacy is MSMEs (Micro, Small and Medium Enterprises) especially in villages. In terms of marketing communications, this digitalization is carried out so that MSMEs can increase their level and can reach wider marketing in a faster, more effective and efficient. The LSPR Institute of Communication and Business, has played a role in accelerating digital literacy for MSMEs by holding workshops through online media for MSMEs in Tridaya Sakti Village, Tambun Selatan District, Bekasi Regency. Total of 11 MSMEs from Tridaya sakti Village attended the online workhop with the title Business Marketing Communication and Services Through Social Media in Business Groups in Tridaya Sakti Village. MSME participants realize the important role of marketing communication through social media, which currently can reach distant customers quickly. However, in its application there are still some obstacles experienced such as lack of skills in using technology and understanding of social media content itself, product photos and internet connections. Participants are also encouraged and will use social media to support their business marketing communications. Keywords : digital marketing communication; digital literacy; MSMEs
Komunikasi Partisipatif Pemberdayaan Masyarakat Kampung Ulos dalam mengembangkan Ulos sebagai Upaya Revitalisasi Lamria Raya Fitriani; Dewi Rachmawati
Warta Ikatan Sarjana Komunikasi Indonesia Vol 5, No 2 (2022)
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v5i2.183

Abstract

Kain ulos sudah lama digunakan oleh masyarakat Batak dan menjadi salah satu warisan budaya. Kain itu digunakan dalam berbagai pertemuan dan acara adat, seperti pernikahan, acara kematian, tujuh bulanan, ataupun acara dalam lingkup keluarga. Perkembangan zaman dan modernisasi membuat kain ulos terancam punah karena kondisi perekonomian para pengrajin ulos tidak berkembang, sehingga mereka tidak ingin melanjutkan profesi sebagai pengrajin. Kampung Ulos Huta Raja di Desa Lumban Suhi-Suhi Toruan, Pulau Samosir, sejak awal masyarakatnya adalah penenun sehingga kampung itu disebut Kampung Ulos. Para penenun menjual kain ulosnya melalui bazar maupun pameran. Komunikasi pemberdayaan masyarakat bertujuan untuk membawa perubahan yang berkelanjutan serta mengembangkan para pengrajin Ulos. Kampung Ulos Huta Raja melakukan pemberdayaan untuk mengembangkan kain Ulos sebagai upaya revitalisasi, termasuk dalam mengembangkan desa sebagai desa wisata. Penelitian ini menggunakan teori komunikasi partisipatif, dan pemberdayaan masyarakat. Teknik pengumpulan data melalui data primer yaitu melakukan wawancara ke pengurus pengrajin Ulos dan juga para pengrajin ulos. Peneliti juga melakukan observasi di lokasi. Melalui pemberdayaan masyarakat, para pengrajin ulos dapat meningkatkan produk UMKM Sumatera Utara khususnya Danau Toba.
Building Democracy and Freedom of Expression by Fighting the Covid-19 Infodemic in the Digital Space Among the Younger Generation in Indonesia Lestari Nurhajati; Xenia Angelica Wijayanto; Lamria Raya Fitriyani; Dewi Rachmawati
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 8, No 1 (2023): June 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i1.861

Abstract

A research conducted by Kaspersky in early 2021 showed data in Southeast Asia that the highest percentage of respondents who spread the news without verification were actually in Gen Z (28%), followed by Gen X (21%), and Baby Boomers (19%). Sharing information without verification is very likely to cause the spread of fake news/hoaxes in online media. Indeed, Indonesia pins high hopes on Gen Z (born from 1996-2010) and Gen Y (1980-1995) that are considered part of the upcoming demographic bonus. In various discussions in the digital space, there are also often excuses for using free speech to justify the spread of the Covid-19 hoax in online media. This study aims to discover more about how the role of the younger generation can fight the Covid-19 hoax in the digital space by building democracy and free speech. Hoaxes continuously produced and disseminated by various groups indirectly become part of infodemic production. Even WHO stated that the condition of strengthening infodemics is as dangerous as the current pandemic worldwide. This research uses the method of discourse analysis and social networking analysis (SNA) using big data analysis on Twitter which Gen Z widely use. The results of this study describe  how is the role of the younger generation to fight the Covid-19 hoax and find out who are the primary gatekeepers among young Indonesians in this fight against the Covid-19 hoax.
Sosialisasi Strategi Marketing Komunikasi dan Promosi Digital pada UMKM di Balai Latihan Kerja, Samosir dalam Menghadapi Destinasi Pariwisata Super Prioritas: Socialization of Marketing Communication Strategy and Digital Promotion to UMKM at the Work Training Center, Samosir in Facing Super Priority Tourism Destinations Lamria Raya Fitriyani; Dewi Rachmawati
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 8 No. 4 (2023): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v8i4.4409

Abstract

One of the programs is preparing the people on Samosir Island to become entrepreneurs in promoting traded products, namely the Pangururan Job Training Center (BLK), Samosir. The entrepreneur does not only need to have soft skill levels, namely materials for digital marketing and promotion strategies because they are supported by government programs that will make Lake Toba tourism develop into a Super Priority Tourism Destination (DPSP) as well as government programs that are targeting 30 million MSME Digitalization by 2024. MSME is believed to be able to improve the Indonesian economy, so socialization and material provided are needed to prepare MSME actors. This activity was carried out using the implementation method in the form of a pre-test, socialization, material provision, and a post-test to participants. The result of this activity is that the participants are motivated to develop their business, as well as an increased understanding of marketing communication and digital promotion strategies from the results of the pre-test and post-test given to participants so that participants can apply the material in businesses that are currently running or will be started.
Sosialisasi Digital Marketing dan Penggunaan Pembayaran Digital bagi UMKM Desa Penglipuran, Bangli, Bali Lamria Raya Fitriyani; Dewi Rachmawati
Journal of Servite Vol. 5 No. 1 (2023): Journal of SERVITE
Publisher : Lembaga Penerbitan LSPR, Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/1020054120232

Abstract

ABSTRAK Desa Penglipuran yang berada di Kecamatan Bangli Provinsi Bali sudah lama dikenal sebagai desa wisata yang menarik bagi wisatawan mancanegara maupun dalam negeri. Desa ini terkenal karena penataan arsitekturnya yang menarik dengan penataan rumah warga yang memanjang disertai dengan gapura yang seragam. Selain itu juga terdapat hutan kayu dan hutan bambu yang menjadi tujuan wisatawan. Serta dilengkapi dengan festival dan pertunjukan-pertunjukan budaya lainnya yang menambah kentalnya budaya Bali di tempat ini.  Untuk menunjang pariwisata, penduduk lokal melalui UMKM (Usaha Mikro Kecil dan Menengah) juga berkesempatan untuk menyediakan suvenir dan makanan ringan khas Bali di tempat tersebut. Sayangnya penjualan para UMKM ini masih tradisional dan belum terdigitalisasi. Untuk itulah pengabdian masyarakat kali ini bertujuan untuk memberikan pengetahuan digital marketing dan penggunaan pembayaran digital kepada UMKM setempat.    Pelaksanaan sosialisasi dilakukan di Balai Pertemuan warga yang berada di area depan Desa Penglipuran. Pre-test diberikan kepada 24 UMKM yang berpartisipasi untuk mengetahui tingkat pengetahuan mereka mengenai sosialisasi yang akan diberikan. Setelah sosialisasi juga disebarkan post-test untuk mengetahui apakah terdapat peningkatan pengetahuan. Hasilnya menunjukkan keberhasilan dari perbandingan pre-test dan post-test, dimana mengalami peningkatan pengetahuan dan pemahaman sebesar 59%. Dan peserta juga berkeinginan untuk beralih ke pemasaran dan pembayaran digital.   Kata kunci: Sosialisasi; Digital Marketing; Pembayaran Digital; UMKM; Penglipuran Bali   ABSTRACT Penglipuran Village located in Bangli District, Bali Province, has long been known as an attractive tourist village for foreign and domestic tourists. Penglipuran village is famous for its attractive architectural arrangement with the elongated arrangement of residents' houses accompanied by an uniform gate. In addition, there are also wood forests and bamboo forests which are tourist destinations. As well as being equipped with festivals and other cultural performances that add to the thickness of Balinese culture in this place. To support tourism, local residents through their MSME (Micro, Small and Medium Enterprises) also have the opportunity to provide Balinese souvenirs and snacks at the village. Unfortunately, the sales of these MSMEs are still traditional and have not been digitized. For this reason, the community service aims to provide digital marketing knowledge and the use of digital payments to local MSMEs. The socialization was carried out at the residents' meeting hall in the area in front of Penglipuran Village. The pre-test was given to 24 participating SMEs to find out their level of knowledge regarding the socialization that would be given. After the socialization, a post-test was also distributed to find out whether there was an increase in knowledge. The results show the success of the pre-test and post-test comparisons, where knowledge and understanding increased by 59%. And there is a willingness in participants to move into digital marketing and payments.   Keywords: Socialization; Digital Marketing; Digital Payments; MSME; Penglipuran Bali
Co-Authors Anggia Desri Pratiwi Ayu Hamdani Deddy Irwandy Hamdani, Ayu Tiara Jati Paras Ayu Lamria Raya Fitriani Lamria Raya Fitriani Lamria Raya Fitriyani Lamria Raya Fitriyani Lamria Raya Fitriyani Lamria Raya Fitriyani Latifa Ramonita Lestari Nurhajati Lestari Nurhajati Lestari Nurhajati Muhammad Reza Pahlevi Santoso Riska Afrianti Sandy Adithia Siti Adelita Raif Stephanny Lianardo Taufan Teguh Akbari Veronika Trimardhani Veronika Trimardhani Wibowo DC, Yesi Pandu Pratama Wiwit Afrigus Xenia Angelica Wijayanto Xenia Angelica Wijayanto Yulma Yulma