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All Journal Equator Journal of Management and Entrepreneurship Jurnal Keuangan dan Perbankan Global Review of Islamic Economics and Business Journal of Islamic Accounting and Tax (JIATAX) Jurnal Ilmiah Manajemen Kesatuan Jurnal EMA (Ekonomi Manajemen Akuntansi) JWM (JURNAL WAWASAN MANAJEMEN) Journal of International Conference Proceedings Strata Business Review
Hadi Oetomo
UPN “Veteran” Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : Journal of International Conference Proceedings

 1 
The Influence of Smart Tourism Destinations on Revisit Intention Sugandini, Dyah; Oetomo, Hadi; Ambarwati, Sri Dwi Ari; Yodhatama, Muktiarya; Pamuji, Windy Anindya
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2833

Abstract

This research analyzes tourists’ revisit intentions at Indonesia’s Kulon Progo tourist attraction. Intention to revisit is predicted by smart tourism destination and destination image. The mediating effect of destination image on the intention to revisit is also analyzed in this research. This research is quantitative research using a survey of respondents. This study included 200 respondents who visited tourist destinations in the Kulonprogo area. The data analysis technique uses PLS-SEM. The research results show that the revisit intention model, influenced by smart tourism destination and destination image, is acceptable. Destination image affects directly to revisit intention. STD affects the destination image, and STD affects the revisit intention to Kulonprogo destination.
Analysis of e-Service Quality, e-Trust, Promotion, e-Customer Satisfaction, and e-Customer Loyalty of Flip Application Customers in the Special Region of Yogyakarta Prasetyo, Edo Budi; Oetomo, Hadi; Liestyana, Yuli; Sukarno, Agus; Sutanto, Hery
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2642

Abstract

This research aims to find the effect of service quality, e-trust, and promotion on customer loyalty mediated by e-customer satisfaction with the Flip application in the Special Region of Yogyakarta. This research uses purposive sampling techniques. The number of samples used in this research was 105 respondents. The data analysis tool used in this research is Partial Least Square (PLS). The results in this study are (1) e-service quality positively affects customer satisfaction, (2) e-service quality positively affects customer loyalty, (3) e-trust positively affects customer satisfaction, (4) e-trust positively affects customer loyalty, (5) promotion positively affects customer satisfaction (6) e-customer satisfaction positively affects customer loyalty (7) e-service quality positively affects customer loyalty through e-customer satisfaction (8) e-trust positively affects customer loyalty through e-customer satisfaction (9) promotion positively affects customer loyalty through e-customer satisfaction. The research team suggests that Flip companies pay more attention to e-service quality through several indicators, such as improving the application to avoid frequent errors, compensating users if an application system error occurs during transactions, and providing better service assistance contacts.
Analysis of e-Service Quality, e-Trust, Promotion, e-Customer Satisfaction, and e-Customer Loyalty of Flip Application Customers in the Special Region of Yogyakarta Prasetyo, Edo Budi; Oetomo, Hadi; Liestyana, Yuli; Sukarno, Agus; Sutanto, Hery
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2642

Abstract

This research aims to find the effect of service quality, e-trust, and promotion on customer loyalty mediated by e-customer satisfaction with the Flip application in the Special Region of Yogyakarta. This research uses purposive sampling techniques. The number of samples used in this research was 105 respondents. The data analysis tool used in this research is Partial Least Square (PLS). The results in this study are (1) e-service quality positively affects customer satisfaction, (2) e-service quality positively affects customer loyalty, (3) e-trust positively affects customer satisfaction, (4) e-trust positively affects customer loyalty, (5) promotion positively affects customer satisfaction (6) e-customer satisfaction positively affects customer loyalty (7) e-service quality positively affects customer loyalty through e-customer satisfaction (8) e-trust positively affects customer loyalty through e-customer satisfaction (9) promotion positively affects customer loyalty through e-customer satisfaction. The research team suggests that Flip companies pay more attention to e-service quality through several indicators, such as improving the application to avoid frequent errors, compensating users if an application system error occurs during transactions, and providing better service assistance contacts.
The Influence of Smart Tourism Destinations on Revisit Intention Sugandini, Dyah; Oetomo, Hadi; Ambarwati, Sri Dwi Ari; Yodhatama, Muktiarya; Pamuji, Windy Anindya
Journal of International Conference Proceedings Vol 6, No 6 (2023): 2023 WIMAYA Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i6.2833

Abstract

This research analyzes tourists’ revisit intentions at Indonesia’s Kulon Progo tourist attraction. Intention to revisit is predicted by smart tourism destination and destination image. The mediating effect of destination image on the intention to revisit is also analyzed in this research. This research is quantitative research using a survey of respondents. This study included 200 respondents who visited tourist destinations in the Kulonprogo area. The data analysis technique uses PLS-SEM. The research results show that the revisit intention model, influenced by smart tourism destination and destination image, is acceptable. Destination image affects directly to revisit intention. STD affects the destination image, and STD affects the revisit intention to Kulonprogo destination.
The Effect Of Electronic Word Of Mouth, Self Congruity And Brand Awareness On E-Purchase Intention In Crsl Brands (Survey On Tiktok Shop User Students In Sleman Regency, Yogyakarta) Putri, Anastasia Ines Chyntia; Darpito, Surpiko Hapsoro; Oetomo, Hadi; Sutanto, Hery
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3538

Abstract

This study aims to determine the effect of electronic word of mouth (eWOM), self-congruity, and brand awareness on e-purchase intention for the CRSL brand. The data collection technique employed is non-probability sampling with a purposive sampling method. The data analysis method in this study uses multiple regression analysis techniques through SPSS 23. This research adopts a causal associative design using a quantitative approach. The population in this study consists of all students who use TikTok Shop and are familiar with the CRSL brand in Sleman Regency, Yogyakarta. The sample size used in this study is 100 respondents. The results reveal that eWOM, self-congruity, and brand awareness collectively have a positive and significant effect on e-purchase intention. Furthermore, eWOM individually has a positive and significant effect on e-purchase intention, self-congruity has a positive and significant effect on e-purchase intention, and brand awareness also has a positive and significant effect on e-purchase intention
Analysis of Green Marketing Mix and the Purchase Intention of Environmentally Friendly Product Dewi, Alivia Zahra Kirana; Liestyana, Yuli; Wahyuningsih, Tri; Utami, Yekti; Oetomo, Hadi; Tugiyo, Tugiyo; Sudaryatie, Sudaryatie
Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i4.3757

Abstract

The study aims to analyze the effect of green marketing on the purchase intention of environmentally friendly products. The variables used are green product, green price, green place, green promotion, and purchase intention. This research uses quantitative methods. The data collection method was a questionnaire distributed to 132 respondents who knew about environmentally friendly products. The analytical method used is multiple regression analysis. The results of this research show that green products, green prices, and green promotions have a positive effect on purchase intention. Meanwhile, green places do not positively influence purchase intention. Green places do not affect purchase intention because the location or distribution of environmentally friendly products is not a consideration for potential buyers. Several factors may have caused the green place not positively to affect purchase intention. However, researchers have not examined this; it is hoped that future researchers can examine the phenomenon of green places not positively affecting purchase intention.
Co-Authors Agus Haryadi Agus Sukarno Agus Sukarno Alvian Alvin Mubarok Ambarwati, Sri Dwi Ari Dedi Kurniawan Dewantra, Nicholas Naufal Dewi, Alivia Zahra Kirana Dyah Sugandini Hendri Gusaptono Hendri Gusaptono, Hendri Heri Susanto Herlianto, Didit Herliato, Didit Hery Sutanto Lestari, Rina Ika Mathesa, Justin Ricky Muhamad Kiki Ariyanto Pamuji, Windy Anindya Prasetyo, Edo Budi Putri, Anastasia Ines Chyntia Raninda, Ratna Ratna Raninda Saputra, Riski Riadi Sudaryatie, Sudaryatie Surpiko Hapsoro Darpito Titik Kusmantini Tri Wahyuningsih Tri Wahyuningsih Tugiyo, Tugiyo Wisnalmawati - Wisnalmawati Wisnalmawati Yekti Utami Yekti Utami Yodhatama, Muktiarya Yohana, Maryetha Yova Yuli Liestyana