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All Journal Equator Journal of Management and Entrepreneurship Jurnal Keuangan dan Perbankan Global Review of Islamic Economics and Business Journal of Islamic Accounting and Tax (JIATAX) Jurnal Ilmiah Manajemen Kesatuan Jurnal EMA (Ekonomi Manajemen Akuntansi) JWM (JURNAL WAWASAN MANAJEMEN) Journal of International Conference Proceedings Strata Business Review
Hadi Oetomo
UPN “Veteran” Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : Strata Business Review

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English Language Yohana, Maryetha Yova; Liestyana, Yuli; Utami, Yekti; Wahyuningsih, Tri; Oetomo, Hadi; Tugiyo, Tugiyo
Strata Business Review Vol. 3 No. 1 (2025): May
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i1.343

Abstract

This research examines the influence of green creativity and MSMEs performance with green innovation as a mediating variable among MSMEs in Bantul Regency. The study population comprised MSMEs in Bantul Regency, with samples selected using nonprobability sampling through a purposive sampling approach. Data were collected via questionnaires from 56 MSMEs respondents. The relationships between variables were tested and analyzed using Partial Least Square – Structural Equation Modeling (PLS-SEM). The findings reveal that green creativity positively influences financial performance, although it shows no significant effect on environmental performance. However, the study demonstrates that green innovation positively and significantly mediates the relationship between green creativity and both environmental and financial performance. Regarding the implementation of green creativity, the author suggests that companies enhance the application of new environmentally friendly ideas to support sustainable environmental goals. SMEs are encouraged to continuously develop new ideas, such as combining materials with natural fibers in leather crafts or using leaves in the production of dyes.
The Effect of Service Quality and Perceived Value on Customer Satisfaction Mediated by Trust Mathesa, Justin Ricky; Liestyana, Yuli; Utami, Yekti; Wahyuningsih, Tri; Oetomo, Hadi; Tugiyo, Tugiyo
Strata Business Review Vol. 3 No. 2 (2025): November
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sbr.v3i2.439

Abstract

This study investigates the influence of service quality and perceived value on customer satisfaction, with trust functioning as a mediating variable. The research was conducted among PBPU/Mandiri BPJS Health Insurance participants registered at the Yogyakarta JKN BPJS Health Branch. Using a quantitative approach, data were collected through purposive sampling, resulting in 110 respondents who completed a structured questionnaire. Measurements were based on a Likert scale, and data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (SmartPLS 3.0). The results indicate that all indicators used in the study demonstrate strong loading factor values, confirming their reliability as research instruments. The R-Square value shows that service quality, perceived value, and trust collectively explain 85.9% of the variance in customer satisfaction, while the remaining 14.1% is influenced by other unexamined factors. Findings further reveal that both service quality and perceived value significantly and positively affect trust and customer satisfaction. Moreover, trust is found to effectively mediate the relationship between service quality and perceived value on customer satisfaction. These results highlight the crucial role of trust in enhancing customer satisfaction within the BPJS Health Insurance service context.
Co-Authors Agus Haryadi Agus Sukarno Agus Sukarno Alvian Alvin Mubarok Ambarwati, Sri Dwi Ari Dedi Kurniawan Dewantra, Nicholas Naufal Dewi, Alivia Zahra Kirana Dyah Sugandini Hendri Gusaptono Hendri Gusaptono, Hendri Heri Susanto Herlianto, Didit Herliato, Didit Hery Sutanto Lestari, Rina Ika Mathesa, Justin Ricky Muhamad Kiki Ariyanto Pamuji, Windy Anindya Prasetyo, Edo Budi Putri, Anastasia Ines Chyntia Raninda, Ratna Ratna Raninda Saputra, Riski Riadi Sudaryatie, Sudaryatie Surpiko Hapsoro Darpito Titik Kusmantini Tri Wahyuningsih Tri Wahyuningsih Tugiyo, Tugiyo Wisnalmawati - Wisnalmawati Wisnalmawati Yekti Utami Yekti Utami Yodhatama, Muktiarya Yohana, Maryetha Yova Yuli Liestyana