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All Journal Jurnal Manajemen dan Agribisnis Gadjah Mada International Journal of Business Indonesian Journal of Business and Entrepreneurship (IJBE) MIX : Jurnal Ilmiah Manajemen Jurnal Studi Manajemen dan Bisnis Indonesian Journal of Multidisciplinary Science Journal of Accounting and Finance Management (JAFM) Asian Journal of Social and Humanities
Mohamad Syamsul Ma’arif
Bogor Agricultural University
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Journal : Indonesian Journal of Multidisciplinary Science

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Development of Competitive Strategy in the Handheld Mobile Computing Industry (Case Study: PT. XYZ) Restianti, Vika; Ma'arif, Mohamad Syamsul; Asikin, Zaenal
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 12 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i12.1190

Abstract

The rapid growth of the handheld mobile computing industry in Indonesia has intensified the need for effective digital solutions across critical sectors, including logistics, retail, and manufacturing. Despite this potential, many companies struggle to identify competitive strategies that leverage their internal resources while responding to dynamic external environments. This study, Development of Competitive Strategy in the Handheld Mobile Computing Industry (Case Study: PT. XYZ), aims to formulate an optimal competitive strategy for PT XYZ by applying a comprehensive analytical framework that integrates the Resource-Based View (RBV), VRIO, PESTEL, Five Forces, SWOT, and Quantitative Strategic Planning Matrix (QSPM). Data were collected through in-depth interviews with key management personnel and analyzed using a qualitative descriptive approach. The findings indicate that PT XYZ possesses significant competitive advantages, including strong bulk purchasing capabilities, a positive customer reputation, strategic partnerships, and a solution-oriented organizational culture focused on customer satisfaction. Based on QSPM analysis, the study recommends prioritizing a product development strategy that emphasizes greater product diversification and enhanced device compatibility to strengthen market position. These results highlight the importance of aligning internal strengths with external market opportunities, providing actionable insights for managers seeking to enhance competitiveness in a rapidly evolving digital industry. The study also offers implications for other firms in similar sectors to strategically leverage their unique resources to maintain sustainable growth and adapt to technological advancements.
Architecture of landed house property business strategy (Case study of PT KGC) Sanjaya, Irsyad; Ma'arif, Mohamad Syamsul; Hannan, Sufrin
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 3 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i3.740

Abstract

Among the property development companies operating in Cibubur, PT KGC and PT SM are the same entity from the one holding company. PT SM demonstrates positive performance for last 4 years while PT KGC showing fluctuation performance over the past four years., therefore, PT KGC required to formulating a new strategy to compete on the landed house property business. The objective of this research is to identify the issues in the landed house business competition, formulate alternative strategies, and determine priority strategies for PT KGC to address the competition in the landed house business. The research methodology employs IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), SWOT (Strengths, Weaknesses, Opportunities, Threats), and QSPM (Quantitative Strategic Planning Matrix). The research shows that inadequate implementation of existing strategies has led to unstable company performance over the past four years, causing decreased revenue, vendor payments, and delays in housing construction. The Quantitative Strategic Planning Matrix recommends strategies like market penetration, product development, and market development to improve the company's position in the profitable land-based housing industry.
Co-Authors Amzul Rifin Anggraini Sukmawati Asikin, Zaenal Edie Toet Hendratno Elisa Anggraeni Erliza Noor Hartami Dewi Hartrisari Hardjomidjojo Hendina Pratiwi Jamhari Jamhari Joko Affandi Machfud Machfud Maulita Lutfiani Restianti, Vika Rita Nurmalina Sabil Sabil Sanjaya, Irsyad Setiatmoko, Trie Sufrin Hannan Suhendi Suhendi Titi Candra Sunarti Trioso Purnawarman Ujang Tri Cahyono Widarto Rachbini