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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Binus Business Review Jurnal Ilmu Keluarga dan Konsumen Jurnal Organisasi Dan Manajemen Applied Information System and Management Value: Jurnal Manajemen dan Akuntansi SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Indonesia Sosial Teknologi Jurnal Penelitian Pendidikan Indonesia
Nur Hasanah
School Of Business, IPB University, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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SETTING UP A BUSINESS ENVIRONMENT TO INTRODUCE A NEW MATERIAL FOR PACKAGING IN INDONESIA Andina Oktariani; Nyayu Lathifah Tirdasari; Nur Hasanah; Dikky Indrawan
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 6 No. 3 (2020): IJBE, Vol. 6 No. 3, September 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.6.3.302

Abstract

Along with the development of consumer behavior that focus on environment, it encourages company to use eco-friendly as attribute to the value preposition on generated product. Although Indonesian consumer aware of environment issues, still they prefer to choose another aspect instead of environmentally friendly on the product that bought by consumer. The aim of this research was to study the factors of environment business that able to support the success of new material development on the environmentally friendly packaging. The method that used in this research is factor analysis. The result of this research show that there are 2 (two) cluster of factors which supported the success of new material development on the environmentally friendly packaging, first factor is advocacy factor towards the innovation of using new material that competitive and logistic infrastructure factor of new material which supported by institutional network. The study is useful for policy maker to organize the right strategy formulation to be implemented on the development of new resource for the environmentally friendly packaging. Keywords: new material, packaging, eco-friendly, factor analysis
Sustainable Value Co-Creation in Mobile Advertising in Cellular Telecommunication Industry: A Conceptual Framework Joko Rurianto; Ujang Sumarwan; Budi Suharjo; Nur Hasanah
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 7 No. 2 (2021): IJBE, Vol. 7 No. 2, May 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.7.2.172

Abstract

The growth of Mobile Internet services has changed the paradigm of telecommunication consumers from information- oriented toward social to communication- oriented. This change makes customers as part of the digital society, especially in Mobile Advertising services. Along with this change and the requirement for the company to win the competition, telecommunication providers must develop a business model of Mobile Advertising as a 'stage' that is easily accessible to all interested customers to this facility. In the concept of Service Dominant Logic, the company has no longer as a full control of value creation, but it must involve the customer in the process of value co-creation. The purpose of this research is to understandnding the landscape of Mobile Advertising services in telecommunication industry, understanding the existing model that can be build a model of Mobile Advertising services in the telecommunication industry, and understanding Mobile Advertising will influence on the value co-creation of the brand and corporate image. The research method using survey, exploratory, and systematic review. The research develops a model from the model of attributes and benefits of online community, model Consumer Engagement, model Attitude Toward Online Ads and model of Click Through Rate (CTR). Keywords: value co-creation, mobile advertising, consumer engagement, attitude toward online ads, click through rate (CTR)
PENGARUH FAKTOR ATRIBUT PRODUK TERHADAP PREFERENSI DAN KEPUTUSAN PEMBELIAN MASAKAN AYAM MATANG SECARA ONLINE (GOFOOD) Lakudus Lakudus; Agus Buono; Nur Hasanah
Value : Jurnal Manajemen dan Akuntansi Vol 17 No 1 (2022): Januari - April
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cooked chicken dishes are the best-selling foods on Gofood during the 2019-2020 period. Changes in transaction trends bring benefits for entrepreneurs who have adapted online transactions especially Gofood partner. This paper will explain the relation between Gofood user demographic conditions, product attributes and food preferences. This study collecting data from 201 respondent around Jabodetabek, data processing is carried out using a biplot and boxplot. The findings of this study explain the general relationship and significant differences between groups of respondents regarding their preferences in purchasing cooked chicken dishes. These findings indicate that food business players must understand the demographic conditions within their reach to determine the business strategy that is considered the most effective. Keywords: Consumer Demographic, Food Preferences, Product Attributes. Abstrak Masakan ayam matang merupakan makanan terlaris yang ada di Gofood pada periode 2019 – 2020. Perubahan gaya transaksi memberikan keuntungan untuk pengusaha yang sudah mengadaptasi budaya transaksi secara online, terkhususnya mitra Gofood. Studi ini berusaha menjelaskan hubungan antara kondisi demografis, atribut produk dan preferensi pembelian makanan. Data diambil dari 201 orang responden yang tersebar di Jabodetabek, kemudian diolah menggunakan metode biplot dan boxplot. Hasil dari studi ini menjelaskan ada perbedaan yang signifikan pada setiap kelompok responden dalam preferensi pembelian masakan ayam matang. Temuan tersebut menguatkan bahwa penting bagi pelaku bisnis untuk memahami kondisi demografis konsumen, terlebih konsumen yang ada dalam area jangkauan bisnisnya. Untuk membentuk dan menerapkan strategi yang paling efektif. Kata Kunci : Demografi Konsumen, Preferensi Makanan, Atribut Produk.
Analysis of Obstacles in Implementing The Finished Banknotes Business Model (A Case Study on Banknotes Printing in Indonesia) Saiful Bahri; Syamsul Maarif; Arif Imam Suroso; Nur Hasanah
Jurnal Organisasi dan Manajemen Vol. 18 No. 1 (2022)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v18i1.2503.2022

Abstract

Purpose - Bank Indonesia as a central bank uses Perum Peruri as a banknote printing service provider. In general, Bank Indonesia is a consumer and a banknote paper provider that intends to change the business model from printing services to finished banknotes or end-to-end processes. Therefore, this study aimed to analyze the obstacles faced while implementing the finished banknotes business model by Perum Peruri. Methodology - A total of 9 obstacles were identified based on the literature and discussions with five experts from the banknotes printing industry, Bank Indonesia as a consumer and regulator, the Ministry of State-Owned Enterprises, and the Indonesian Printing Security Association. An interpretive structural modeling analysis was used to measure the strength of the relationship between obstacles, develop hierarchical levels, and classify and rank each obstacle. Findings - The results showed that the main obstacles included limited working capital, dependence on supplies of foreign banknotes, the complexity of their procurement, and barriers to accessing banking. These obstacles can be solved when Perum Peruri improves its capabilities and receives support from the government. Originality - This study is original and provides new knowledge about the obstacles faced by banknote printing companies when changing their business model.
Redesigning Digital Marketing Strategy for Increasing Sales of Small Business: A Case Study in Pinescarf Nadhilah Husna; Hartoyo Hartoyo; Nur Hasanah
Binus Business Review Vol. 15 No. 3 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i3.11355

Abstract

The research provided a complete and practical perspective on reviving struggling small businesses by redesigning marketing strategies to boost sales. It aimed to identify the implemented marketing strategy, evaluate the marketing performance, and redesign the marketing strategy. An exploratory mixed-method approach was applied, comprising three stages. First, qualitative descriptive analysis identified the existing marketing strategy through in-depth interviews and direct observation, analyzed using Segmentation, Targeting, and Positioning (STP) and the Cocreation, Currency, Communal Activation, and Conversation (4C) marketing mix. Second, ongoing marketing performance was evaluated based on the perceptions of 267 Instagram and Shopee followers of Pinescarf, using convenience sampling and the Aware, Appeal, Ask, Act, and Advocate (5A) customer path concept. Third, strategy formulation utilized the Analytical Hierarchy Process (AHP), integrating qualitative and quantitative approaches based on insights from management, consumers, and industry experts. The identification process shows that Pinescarf needs to improve its implementation of the 4C marketing mix. A bottleneck at the Act and Advocate stages prevents purchases, resulting in a funnel-shaped customer path. Strategy formulation using AHP prioritizes increasing sales as main marketing objective of Pinescarf. Maximizing advertising performance in the conversation mix is the first priority, followed by regular discounts in the currency mix to address the Act stage bottleneck. These findings can help Pinescarf to save time and costs by focusing on effective marketing efforts. Additionally, the research has connected marketing theory with real-world practice, enabling businesspeople to make informed decisions based on solid analysis alongside their existing intuition.
Development of digital competencies towards improving performance of ministry of agrarian and spatial planning: insight from Indonesia Heri Mulianto; Mohammad Syamsul Maarif; Nimmi Zulbainarni; Nur Hasanah
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243745

Abstract

Digital competency is considered a new organizational priority in managing people in public institution. The purpose of this research was to examine the role of digital competence with support of digital leadership, transformation and digital culture can contribute for increasing ministry of agrarian and spatial performance. This research applied a quantitative approach by collecting data from 317 lecturers who worked at ministry of agrarian and spatial in Jakarta area. Purposive sampling was employed to gather data using online questionnaires. Next, partial least square structural equation modeling (PLS-SEM) was used to examine this data. The results showed that systematically developing each employee's digital competency creates a new organizational culture known as "digital culture," which in turn leads to the organization's digital transformation. To emphasize the significance of digital competence, digital culture, digital transformation, and digital culture in changing the nature and caliber of Indonesia's Ministry of Agriculture and Spatial Planning.
Persepsi Generasi Milenial Terhadap Platform Peer-To-Peer Lending Berdasarkan Karakteristik Demografi Nandike Ayudiah Poeteri; Megawati Simanjuntak; Nur Hasanah
Jurnal Indonesia Sosial Teknologi Vol. 2 No. 03 (2021): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.869 KB) | DOI: 10.59141/jist.v2i03.106

Abstract

Peer-To-Peer (P2P) lending merupakan salah satu bentuk inovasi layanan keuangan yang sedang berkembang di Indonesia. Selain memberikan solusi kepada peminjam yang memiliki keterbatasan akses keuangan formal, P2P lending juga berperan sebagai alternatif investasi dalam bentuk pembiayaan. Saat ini, generasi milenial merupakan komunitas usia produktif yang diharapkan sudah mandiri secara finansial. Penelitian ini bertujuan menganalisis persepsi milenial mengenai P2P lending dengan mempertimbangkan hubungan serta perbedaan persepsi berdasarkan karakteristik demografi. Teknik pengambilan sampel dilakukan dengan cara non-probability sampling dan didapatkan 254 responden. Terdapat delapan indikator berdasarkan perceived reputation, perceived structural assurance, perceived information quality, dan perceived risk pada platform P2P lending yang menjadi perhatian untuk ditingkatkan. Selain itu, jenis kelamin, usia, pekerjaan, penghasilan memiliki hubungan dengan tujuh indikator, sedangkan pendidikan tidak memiliki hubungan. Sementara itu, jenis kelamin, pendidikan, dan penghasilan responden memiliki perbedaan persepsi yang signifikan terhadap tiga indikator. Implikasi manajerial yang dapat dilakukan oleh penyelenggara diantaranya meningkatkan layanan, menyediakan laporan berkala tentang penggunaan dana yang sudah diinvestasikan, menginformasikan secara jelas bagaimana informasi privasi calon investor akan digunakan, melakukan kerja sama dengan bank kustodian untuk meningkatkan perlindungan dana investasi, dan mempertimbangkan karakteristik demografi generasi milenial sebagai acuan untuk meningkatkan persepsi menggunakan platform P2P lending.
AN SCP-BASED ASSESSMENT OF MARKET STRUCTURE AND AIRLINE PERFORMANCE IN POST-PANDEMIC INDONESIA Nia Sofura; Zenal Asikin; Nur Hasanah
SOSIOEDUKASI Vol 15 No 1 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i1.7370

Abstract

This study applies the Structure–Conduct–Performance (SCP) framework to empirically reassess the relationships among market structure, airline conduct, and industry performance in Indonesia’s aviation sector. The analysis integrates descriptive trend analysis to capture post-pandemic industry dynamics and panel data regression techniques to quantitatively evaluate structural and behavioral effects on performance. The findings are intended to provide policy-relevant evidence for enhancing industry competitiveness and long-term resilience. The results indicate that Indonesia’s aviation industry is characterized by a persistent oligopolistic structure, in which market concentration (HHI and CR4) and minimum efficient scale (MES) significantly shape airline behavior and performance. Using fixed-effects panel regression for the 2019–2024 period, the estimates show that higher market concentration and MES have positive and statistically significant effects at the 1–5% level on capacity decisions (ASK) and yield, while airline performance, measured by load factor, remains significantly influenced after controlling for fuel price volatility and GDP growth, providing strong empirical support for the Structure–Conduct–Performance (SCP) framework. This study demonstrates that post-pandemic performance in Indonesia’s aviation industry is primarily driven by market structure and internal operational decisions, particularly capacity management (ASK) and fleet utilization, rather than by pricing strategies, service quality, or short-term macroeconomic conditions.
Operational Risk Management Design of General Reinsurance Facultative Administration PT. XYZ Christi Vidya Mahacintya; Nur Hasanah; Widodo Ramadyanto
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 1 (2025): JABM, Vol. 11 No. 1, January 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.265

Abstract

Background: The facultative administration of general reinsurance of PT. XYZ has experienced several operational risks, such as scattered and incomplete bargaining documents between companies and emails from insurance companies that were not promptly responded to. However, in practice, the facultative administration of general reinsurance of PT. XYZ has not implemented operational risk management.Purpose: The purpose of this study is to identify operational risks and their causes, analyze the priority level of handling, and recommend handling operational risks. Design/methodology/approach: This research was conducted from November 2023 to January 2024 and required 9 respondents. Furthermore, the information received based on the respondents' statements will be processed using Fishbone Diagram, FMEA (Failure Mode and Effect Analysis), and Pareto Diagram methods.Finding/Results: 11 risk sources were identified and grouped into process, human, system, and external risk categories, of which 3 were prioritized for handling, namely the risk that emails related to offers from insurance companies were not responded on time, an error occurred on the company's website database, and the information in the business offer slip did not explain in detail the coverage value of each risk to be reinsured. Conclusion: Some of the handling efforts proposed in this study include adding competent human resources, carrying out regular system maintenance, and providing reminders to insurance companies.Originality/value (State of the art): The facultative administration of general reinsurance of PT XYZ does not escape the existence of several operational risks that fall into the categories of process, human, system and external risks. Keywords: facultative administration, FMEA, operational risk, Pareto diagram, risk priority
Effects of Financial Literacy and Self-Efficacy On Risky Credit Behavior of Gen-Z Amanda Fortuna Arum Sekarlaras; Hermanto Siregar; Nur Hasanah
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.468

Abstract

Background: The rise of digital technology has driven the growth of financial services like Paylater, enabling instant purchases with deferred payments. This has shifted financial habits, especially among Generation Z, who are more vulnerable to risky credit behavior. Therefore, understanding factors such as financial literacy and financial self-efficacy is essential to encourage responsible credit use.Purpose: The research focuses on analyzing the influence of financial literacy and financial self-efficacy on risky credit behavior among Generation Z in Indonesia. Design/methodology/approach: The study employs a quantitative research approach, utilizing a survey method to collect primary data from 141 Generation Z respondents in Indonesia who use online consumer credit services. The questionnaire assesses financial literacy, financial self-efficacy, and risky credit behavior. The collected data is analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to evaluate the relationships between financial literacy, financial self-efficacy, and risky credit behavior. Findings/Results: The study reveals that financial literacy significantly affects risky credit behavior. Furthermore, financial self-efficacy serves as a mediating variable, strengthening the influence of financial literacy on responsible credit management. Specifically, the results indicate that higher financial literacy leads to improved financial self-efficacy, and increased financial literacy reduces risky credit behavior. Financial self-efficacy directly decreases risky credit behavior, and financial self-efficacy successfully moderates the relationship between financial literacy and risky credit behavior, reinforcing responsible credit decisions. These findings highlight the importance of both financial knowledge and confidence in reducing credit risks among Generation Z consumers.Conclusion: This study confirms that financial literacy and financial self-efficacy play critical roles in shaping the credit behavior of Generation Z. Financial literacy equips individuals with the necessary knowledge to manage their finances effectively, while financial self-efficacy enhances their confidence in making informed financial decisions.Originality/value (State of the art): This research contributes to the growing body of knowledge on financial behavior by examining the interplay between financial literacy, financial self-efficacy, and risky credit behavior within the context of Generation Z's engagement with online consumer credit. Unlike previous studies that primarily focus on financial literacy alone, this study highlights the mediating role of financial self-efficacy, providing a more comprehensive understanding of how financial knowledge translates into behavior. The findings offer valuable insights for financial service providers, educators, and policymakers in designing interventions aimed at fostering financial responsibility among young consumers. Keywords: financial literacy, self-efficacy, risky credit behavior, online consumer credit, generation z
Co-Authors Abdul Hakim Adelia Agil Pratama Agus Buono Amanda Fortuna Arum Sekarlaras Anggraini, Raden Isma Anita Primaswari Widhiani Anto Tri Sugiarto Arif Imam Suroso Arif Wicaksono Aris Purwanto Bachtiar, Muchamad Budi Suharjo Chandra Kirana Shaleha Christi Vidya Mahacintya Desta Permasih Dewi Intan Sari Dini Queentasari Edi Yoga Prasetyo Haifa Salsabila Huda Hansen Tandra Hartoyo Hartoyo Heri Mulianto Hermanto Siregar Irman Hermadi Joko Rurianto Khairiyah Kamilah Khalifah Muhamad Ali Lakudus Lakudus M. Syamsul Maarif Marimin , Megawati Simanjuntak Miftahul Jannah Mu'minah Mustaqimah Muhammad Alam Firmansyah Nadhilah Husna Nandike Ayudiah Poeteri Nia Sofura Nimmi Zulbainarni Nyayu Lathifah Tirdasari Oktariani, Andina Popong Nurhayati R. Dikky Indrawan Rahayu Yuni Susanti Saiful Bahri Shalihati, Fithriyyah Ujang Sumarwan Widodo Ramadyanto Zenal Asikin