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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Binus Business Review Jurnal Organisasi Dan Manajemen Value: Jurnal Manajemen dan Akuntansi
Nur Hasanah
Manajemen Bisnis, Sekolah Bisnis IPB
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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SETTING UP A BUSINESS ENVIRONMENT TO INTRODUCE A NEW MATERIAL FOR PACKAGING IN INDONESIA Andina Oktariani; Nyayu Lathifah Tirdasari; Nur Hasanah; Dikky Indrawan
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 6 No. 3 (2020): IJBE, Vol. 6 No. 3, September 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.6.3.302

Abstract

Along with the development of consumer behavior that focus on environment, it encourages company to use eco-friendly as attribute to the value preposition on generated product. Although Indonesian consumer aware of environment issues, still they prefer to choose another aspect instead of environmentally friendly on the product that bought by consumer. The aim of this research was to study the factors of environment business that able to support the success of new material development on the environmentally friendly packaging. The method that used in this research is factor analysis. The result of this research show that there are 2 (two) cluster of factors which supported the success of new material development on the environmentally friendly packaging, first factor is advocacy factor towards the innovation of using new material that competitive and logistic infrastructure factor of new material which supported by institutional network. The study is useful for policy maker to organize the right strategy formulation to be implemented on the development of new resource for the environmentally friendly packaging. Keywords: new material, packaging, eco-friendly, factor analysis
Sustainable Value Co-Creation in Mobile Advertising in Cellular Telecommunication Industry: A Conceptual Framework Joko Rurianto; Ujang Sumarwan; Budi Suharjo; Nur Hasanah
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 7 No. 2 (2021): IJBE, Vol. 7 No. 2, May 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.7.2.172

Abstract

The growth of Mobile Internet services has changed the paradigm of telecommunication consumers from information- oriented toward social to communication- oriented. This change makes customers as part of the digital society, especially in Mobile Advertising services. Along with this change and the requirement for the company to win the competition, telecommunication providers must develop a business model of Mobile Advertising as a 'stage' that is easily accessible to all interested customers to this facility. In the concept of Service Dominant Logic, the company has no longer as a full control of value creation, but it must involve the customer in the process of value co-creation. The purpose of this research is to understandnding the landscape of Mobile Advertising services in telecommunication industry, understanding the existing model that can be build a model of Mobile Advertising services in the telecommunication industry, and understanding Mobile Advertising will influence on the value co-creation of the brand and corporate image. The research method using survey, exploratory, and systematic review. The research develops a model from the model of attributes and benefits of online community, model Consumer Engagement, model Attitude Toward Online Ads and model of Click Through Rate (CTR). Keywords: value co-creation, mobile advertising, consumer engagement, attitude toward online ads, click through rate (CTR)
PENGARUH FAKTOR ATRIBUT PRODUK TERHADAP PREFERENSI DAN KEPUTUSAN PEMBELIAN MASAKAN AYAM MATANG SECARA ONLINE (GOFOOD) Lakudus Lakudus; Agus Buono; Nur Hasanah
Value : Jurnal Manajemen dan Akuntansi Vol 17 No 1 (2022): Januari - April
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

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Abstract

Cooked chicken dishes are the best-selling foods on Gofood during the 2019-2020 period. Changes in transaction trends bring benefits for entrepreneurs who have adapted online transactions especially Gofood partner. This paper will explain the relation between Gofood user demographic conditions, product attributes and food preferences. This study collecting data from 201 respondent around Jabodetabek, data processing is carried out using a biplot and boxplot. The findings of this study explain the general relationship and significant differences between groups of respondents regarding their preferences in purchasing cooked chicken dishes. These findings indicate that food business players must understand the demographic conditions within their reach to determine the business strategy that is considered the most effective. Keywords: Consumer Demographic, Food Preferences, Product Attributes. Abstrak Masakan ayam matang merupakan makanan terlaris yang ada di Gofood pada periode 2019 – 2020. Perubahan gaya transaksi memberikan keuntungan untuk pengusaha yang sudah mengadaptasi budaya transaksi secara online, terkhususnya mitra Gofood. Studi ini berusaha menjelaskan hubungan antara kondisi demografis, atribut produk dan preferensi pembelian makanan. Data diambil dari 201 orang responden yang tersebar di Jabodetabek, kemudian diolah menggunakan metode biplot dan boxplot. Hasil dari studi ini menjelaskan ada perbedaan yang signifikan pada setiap kelompok responden dalam preferensi pembelian masakan ayam matang. Temuan tersebut menguatkan bahwa penting bagi pelaku bisnis untuk memahami kondisi demografis konsumen, terlebih konsumen yang ada dalam area jangkauan bisnisnya. Untuk membentuk dan menerapkan strategi yang paling efektif. Kata Kunci : Demografi Konsumen, Preferensi Makanan, Atribut Produk.
Analysis of Obstacles in Implementing The Finished Banknotes Business Model (A Case Study on Banknotes Printing in Indonesia) Saiful Bahri; Syamsul Maarif; Arif Imam Suroso; Nur Hasanah
Jurnal Organisasi dan Manajemen Vol. 18 No. 1 (2022)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v18i1.2503.2022

Abstract

Purpose - Bank Indonesia as a central bank uses Perum Peruri as a banknote printing service provider. In general, Bank Indonesia is a consumer and a banknote paper provider that intends to change the business model from printing services to finished banknotes or end-to-end processes. Therefore, this study aimed to analyze the obstacles faced while implementing the finished banknotes business model by Perum Peruri. Methodology - A total of 9 obstacles were identified based on the literature and discussions with five experts from the banknotes printing industry, Bank Indonesia as a consumer and regulator, the Ministry of State-Owned Enterprises, and the Indonesian Printing Security Association. An interpretive structural modeling analysis was used to measure the strength of the relationship between obstacles, develop hierarchical levels, and classify and rank each obstacle. Findings - The results showed that the main obstacles included limited working capital, dependence on supplies of foreign banknotes, the complexity of their procurement, and barriers to accessing banking. These obstacles can be solved when Perum Peruri improves its capabilities and receives support from the government. Originality - This study is original and provides new knowledge about the obstacles faced by banknote printing companies when changing their business model.
Redesigning Digital Marketing Strategy for Increasing Sales of Small Business: A Case Study in Pinescarf Nadhilah Husna; Hartoyo Hartoyo; Nur Hasanah
Binus Business Review Vol. 15 No. 3 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i3.11355

Abstract

The research provided a complete and practical perspective on reviving struggling small businesses by redesigning marketing strategies to boost sales. It aimed to identify the implemented marketing strategy, evaluate the marketing performance, and redesign the marketing strategy. An exploratory mixed-method approach was applied, comprising three stages. First, qualitative descriptive analysis identified the existing marketing strategy through in-depth interviews and direct observation, analyzed using Segmentation, Targeting, and Positioning (STP) and the Cocreation, Currency, Communal Activation, and Conversation (4C) marketing mix. Second, ongoing marketing performance was evaluated based on the perceptions of 267 Instagram and Shopee followers of Pinescarf, using convenience sampling and the Aware, Appeal, Ask, Act, and Advocate (5A) customer path concept. Third, strategy formulation utilized the Analytical Hierarchy Process (AHP), integrating qualitative and quantitative approaches based on insights from management, consumers, and industry experts. The identification process shows that Pinescarf needs to improve its implementation of the 4C marketing mix. A bottleneck at the Act and Advocate stages prevents purchases, resulting in a funnel-shaped customer path. Strategy formulation using AHP prioritizes increasing sales as main marketing objective of Pinescarf. Maximizing advertising performance in the conversation mix is the first priority, followed by regular discounts in the currency mix to address the Act stage bottleneck. These findings can help Pinescarf to save time and costs by focusing on effective marketing efforts. Additionally, the research has connected marketing theory with real-world practice, enabling businesspeople to make informed decisions based on solid analysis alongside their existing intuition.
Co-Authors Agus Buono Andina Oktariani Arif Imam Suroso Budi Suharjo Hartoyo Hartoyo Joko Rurianto Lakudus Lakudus M. Syamsul Maarif Nadhilah Husna Nyayu Lathifah Tirdasari Raden Dikky Indrawan Saiful Bahri Ujang Sumarwan