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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Binus Business Review Jurnal Ilmu Keluarga dan Konsumen Jurnal Organisasi Dan Manajemen Aptisi Transactions on Management Value: Jurnal Manajemen dan Akuntansi
Nur Hasanah
Manajemen Bisnis, Sekolah Bisnis IPB
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Nursing Public Health Social Sciences

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FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PEMBELIAN DI INSTAGRAM: PERAN TRUST SEBAGAI VARIABEL MEDIATOR Abdul Hakim; Megawati Simanjuntak; Nur Hasanah
Jurnal Ilmu Keluarga dan Konsumen Vol. 14 No. 3 (2021): JURNAL ILMU KELUARGA DAN KONSUMEN 14.3
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.484 KB) | DOI: 10.24156/jikk.2021.14.3.296

Abstract

Makin banyaknya pelaku bisnis online dan tidak sedikit yang melakukan penipuan mengharuskan konsumen lebih selektif dalam memilih online shop sebelum memutuskan melakukan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh brand image, perceived risk, e-service quality, dan Electronic Word of Mouth (eWOM) terhadap keputusan pembelian di Instagram melalui trust sebagai variabel mediator. Desain penelitian yang digunakan yaitu cross-sectional study dengan pendekatan kuantitatif. Responden adalah masyarakat Indonesia yang pernah berbelanja di Instagram minimal satu kali selama enam bulan terakhir, berusia di atas 17 tahun dan berdomisili di Jabodetabek dengan jumlah 300 orang yang ditentukan secara voluntary sampling. Data dikumpulkan dengan cara mengisi kuesioner secara daring. Riset membuktikan terdapat pengaruh signifikan dan positif brand image dan eWOM terhadap keputusan pembelian melalui trust. Sebaliknya, tidak ada pengaruh yang signifikan antara perceived risk dan e-service quality terhadap keputusan pembelian melalui trust. Konsumen harus selektif dalam memilih merek, mencari, dan mengumpulkan informasi barang yang akan dibeli. Dalam hal ini, peran Pemerintah pun sangat penting untuk meningkatkan keberdayaan konsumen.
SETTING UP A BUSINESS ENVIRONMENT TO INTRODUCE A NEW MATERIAL FOR PACKAGING IN INDONESIA Andina Oktariani; Nyayu Lathifah Tirdasari; Nur Hasanah; Dikky Indrawan
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 6 No. 3 (2020): IJBE, Vol. 6 No. 3, September 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.6.3.302

Abstract

Along with the development of consumer behavior that focus on environment, it encourages company to use eco-friendly as attribute to the value preposition on generated product. Although Indonesian consumer aware of environment issues, still they prefer to choose another aspect instead of environmentally friendly on the product that bought by consumer. The aim of this research was to study the factors of environment business that able to support the success of new material development on the environmentally friendly packaging. The method that used in this research is factor analysis. The result of this research show that there are 2 (two) cluster of factors which supported the success of new material development on the environmentally friendly packaging, first factor is advocacy factor towards the innovation of using new material that competitive and logistic infrastructure factor of new material which supported by institutional network. The study is useful for policy maker to organize the right strategy formulation to be implemented on the development of new resource for the environmentally friendly packaging. Keywords: new material, packaging, eco-friendly, factor analysis
Sustainable Value Co-Creation in Mobile Advertising in Cellular Telecommunication Industry: A Conceptual Framework Joko Rurianto; Ujang Sumarwan; Budi Suharjo; Nur Hasanah
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 7 No. 2 (2021): IJBE, Vol. 7 No. 2, May 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.7.2.172

Abstract

The growth of Mobile Internet services has changed the paradigm of telecommunication consumers from information- oriented toward social to communication- oriented. This change makes customers as part of the digital society, especially in Mobile Advertising services. Along with this change and the requirement for the company to win the competition, telecommunication providers must develop a business model of Mobile Advertising as a 'stage' that is easily accessible to all interested customers to this facility. In the concept of Service Dominant Logic, the company has no longer as a full control of value creation, but it must involve the customer in the process of value co-creation. The purpose of this research is to understandnding the landscape of Mobile Advertising services in telecommunication industry, understanding the existing model that can be build a model of Mobile Advertising services in the telecommunication industry, and understanding Mobile Advertising will influence on the value co-creation of the brand and corporate image. The research method using survey, exploratory, and systematic review. The research develops a model from the model of attributes and benefits of online community, model Consumer Engagement, model Attitude Toward Online Ads and model of Click Through Rate (CTR). Keywords: value co-creation, mobile advertising, consumer engagement, attitude toward online ads, click through rate (CTR)
PENGARUH FAKTOR ATRIBUT PRODUK TERHADAP PREFERENSI DAN KEPUTUSAN PEMBELIAN MASAKAN AYAM MATANG SECARA ONLINE (GOFOOD) Lakudus Lakudus; Agus Buono; Nur Hasanah
Value : Jurnal Manajemen dan Akuntansi Vol 17 No 1 (2022): Januari - April
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cooked chicken dishes are the best-selling foods on Gofood during the 2019-2020 period. Changes in transaction trends bring benefits for entrepreneurs who have adapted online transactions especially Gofood partner. This paper will explain the relation between Gofood user demographic conditions, product attributes and food preferences. This study collecting data from 201 respondent around Jabodetabek, data processing is carried out using a biplot and boxplot. The findings of this study explain the general relationship and significant differences between groups of respondents regarding their preferences in purchasing cooked chicken dishes. These findings indicate that food business players must understand the demographic conditions within their reach to determine the business strategy that is considered the most effective. Keywords: Consumer Demographic, Food Preferences, Product Attributes. Abstrak Masakan ayam matang merupakan makanan terlaris yang ada di Gofood pada periode 2019 – 2020. Perubahan gaya transaksi memberikan keuntungan untuk pengusaha yang sudah mengadaptasi budaya transaksi secara online, terkhususnya mitra Gofood. Studi ini berusaha menjelaskan hubungan antara kondisi demografis, atribut produk dan preferensi pembelian makanan. Data diambil dari 201 orang responden yang tersebar di Jabodetabek, kemudian diolah menggunakan metode biplot dan boxplot. Hasil dari studi ini menjelaskan ada perbedaan yang signifikan pada setiap kelompok responden dalam preferensi pembelian masakan ayam matang. Temuan tersebut menguatkan bahwa penting bagi pelaku bisnis untuk memahami kondisi demografis konsumen, terlebih konsumen yang ada dalam area jangkauan bisnisnya. Untuk membentuk dan menerapkan strategi yang paling efektif. Kata Kunci : Demografi Konsumen, Preferensi Makanan, Atribut Produk.
Analysis of Lifestyle and Consumer Attitude Towards Intention to Purchase a Personal Car During Pandemic Diana Marina; Nurmala K Pandjaitan; Nur Hasanah; Galih Putra Cesna
APTISI Transactions on Management (ATM) Vol 7 No 1 (2023): ATM (APTISI Transactions on Management: January )
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v7i1.1806

Abstract

 The COVID-19 pandemic is a new virus that allegedly originated in Wuhan, China, in 2019. This COVID-19 has spread rapidly, disrupting all sectors of life in various countries. The Covid-19 pandemic also impacted Indonesia's economic decline in 2020 and triggered the acceleration of the world recession. The policy of Large-Scale Social Restrictions (PSBB) and regional quarantine significantly impacted the delay in the distribution of goods, which resulted in employee housing and even layoffs. The fear of contracting COVID-19 triggers the intensity of the use of private vehicles as well as the intention to own a car. Lifestyle changes in traveling, especially the choice of the private car, are also influenced by the primary destination and distance traveled during the pandemic. But the economic pressure of the impact of the pandemic has become a substantial perception control that holds back the realization of intention to make a personal vehicle purchase decision. Although there has been an increase in the frequency of private vehicle use during the pandemic, in reality, the increase has not impacted private car sales. This is caused by the purchasing power of consumers, who are still hampered because of the pandemic. The government itself is aware that the automotive industry is an industry that has a significant contribution to 20 percent of the national Gross Domestic Product (GDP) and absorbs 1.5 million workers. This prompted the government to issue a stimulus in the form of policy relaxation to boost the productivity of the auto industry.
Analysis of Obstacles in Implementing The Finished Banknotes Business Model (A Case Study on Banknotes Printing in Indonesia) Saiful Bahri; Syamsul Maarif; Arif Imam Suroso; Nur Hasanah
Jurnal Organisasi dan Manajemen Vol. 18 No. 1 (2022)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v18i1.2503.2022

Abstract

Purpose - Bank Indonesia as a central bank uses Perum Peruri as a banknote printing service provider. In general, Bank Indonesia is a consumer and a banknote paper provider that intends to change the business model from printing services to finished banknotes or end-to-end processes. Therefore, this study aimed to analyze the obstacles faced while implementing the finished banknotes business model by Perum Peruri. Methodology - A total of 9 obstacles were identified based on the literature and discussions with five experts from the banknotes printing industry, Bank Indonesia as a consumer and regulator, the Ministry of State-Owned Enterprises, and the Indonesian Printing Security Association. An interpretive structural modeling analysis was used to measure the strength of the relationship between obstacles, develop hierarchical levels, and classify and rank each obstacle. Findings - The results showed that the main obstacles included limited working capital, dependence on supplies of foreign banknotes, the complexity of their procurement, and barriers to accessing banking. These obstacles can be solved when Perum Peruri improves its capabilities and receives support from the government. Originality - This study is original and provides new knowledge about the obstacles faced by banknote printing companies when changing their business model.
The Role of E-Marketing Mix, Influencer, and Followers Engagement Toward Product Purchasing Decisions Indra Sugiarto; Megawati Simanjuntak; Nur Hasanah
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.677

Abstract

Instagram is prevalent in today's digital society, so it is increasingly used as a business marketing media. This research was conducted to explain the internal role of marketers represented by influencers, interaction activities on social media characterized by engagement, and the digital marketing mix approach. The design of this study was a quantitative and cross-sectional study to analyze various variables in the study. The sample was determined using purposive sampling method with 320 respondents participated in this study. Google Form was used to collect data which then analyzed descriptively using Structural Equation Modeling (SEM). This research concluded that influencers significantly affect engagement and purchasing decisions. Moreover, convenience and engagement have a significant effect on purchasing decisions. However, cost has no significant effect on purchasing decisions. Therefore, THE influencer should focus on producing content consistently attractive that is needed by their target market; maintaining convenience, especially in terms of availability, security, and speed in the purchasing process; and periodically measure the engagement rate (ER) as an evaluation material while conveying digital marketing. Influencers also need to keep their attention on social media to improve product purchasing decisions in the future. Keywords: convenience, engagement, influencer, purchasing decision
Faktor yang Memengaruhi Niat Mengadopsi Jasa Fixed Broadband Pada Generasi Y & Z Hanief Satria Dharmeswara; Lilik Noor Yuliati; Nur Hasanah
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.203

Abstract

This study analyzes various factors that influence the intention to adopt or re-subscribe to fixed broadband services in generations Y & Z through utilitarian outcomes, hedonic outcomes, relative advantages, service quality, primary influences, secondary influences, cost, facilitating conditions resources, self-efficacy, and marketing mix, understand the characteristics of respondents and formulate managerial implications to increase the intention to adopt fixed broadband in generations Y & Z. This study involved 100 respondents in Y & Z generations, over 16 years of age and able to influence the decision to adopt fixed broadband, through voluntary sampling technique. Data were collected through questionnaires distributed online. The analysis in this study uses Partial Least Square Structural Equation Modelling (PLS-SEM). Results indicates that utilitarian outcomes, hedonic outcomes, relative advantage, service quality, secondary influences, and marketing mix have a significant positive effect on fixed broadband intention, while cost has a significant negative effect fixed broadband intention. Primary influences, facilitating conditions resources and self-efficacy do not have a significant influence on fixed broadband intention. Managerial implications that can be done by fixed broadband providers to increase adoption intentions are to continuous innovation, updating & adopting new technology, improvement in service quality and increasing marketing activities on the internet. Keywords: fixed broadband intention, marketing mix, MATH model, Y & Z generation
Pengaruh Social Media Marketing Instagram Terhadap Repurchase Intention Melalui Experiential Marketing dan Brand Trust: Influence of Instagram Social Media Marketing on Repurchase Intention Through Experiential Marketing and Brand Trust Muhammad Rizky; Lilik Noor Yuliati; Nur Hasanah
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.658

Abstract

This study aims to analyze the influence of Instagram's social media marketing on repurchase intention through experiential marketing and brand trust in the Naboks Bogor brand. The method of the reseach used quantitative with 200 respondents. The data analysis technique used a descriptive analysis, and Structural equation modeling (SEM) test (Analysis Moment of Structural (AMOS)). The results of the study prove that social media marketing has a positive and significant effect on experiential marketing. Social media marketing has a positive and significant impact on brand trust. Brand trust has a positive and significant effect on repurchase intention. In contrast, experiential marketing has a positive and insignificant effect on repurchase intention and social media marketing has a positive and significant effect on repurchase intention. Keywords: brand trust, experiential marketing, repurchase intention, social media, social media marketing
Factors Affecting Financial and Non-Financial Performance of MSMEs Through The Use of Social Media Priliadita Hidayanti; Megawati Simanjuntak; Nur Hasanah
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 3 (2023): IJBE, Vol. 9 No. 3, September 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.3.444

Abstract

The use of social media for MSMEs is needed so that MSMEs can compete and survive, especially during a pandemic. The purpose of this study was to analyze the influence of trust factors, cost-effectiveness, compatibility, and top management support on the financial and non-financial performance of South Tangerang MSMEs. Data was collected through an online questionnaire using Google Docs. Research variables were measured using a Likert scale. Data processed using descriptive analysis and top two boxes and bottom two boxes. The data that has been processed then analyzed using the Structural Equation Model (SEM). The results of the study found that there were 2 variables that influenced financial and non-financial performance. The compatibility variable has a positive and significant effect on the financial and non-financial performance of MSMEs. Social media can adapt to the needs and business practices of MSMEs which have proven to be a consideration for small business actors in their use. The top management support variable has a positive and significant effect on the non-financial performance of MSMEs. The existence of support from top management for the use of social media in MSMEs affects non-financial performance such as helping relationships with customers and supporting service activities. Based on the test, it found empirical evidence of the effect of compatibility on the financial and non-financial performance of MSMEs and the effect of top management support on the non-financial performance of MSMEs. Keywords: COVID-19, financial performance, MSMEs, non-financial performance, social media
Co-Authors Abdul Hakim Agus Buono Andina Oktariani Arif Imam Suroso Budi Suharjo Diana Marina Galih Putra Cesna Hanief Satria Dharmeswara Hartoyo Hartoyo Indra Sugiarto Joko Rurianto Lakudus Lakudus Lilik Noor Yuliati M. Syamsul Maarif Megawati Simanjuntak Muhammad Rizky Nadhilah Husna Nurmala Katrina Pandjaitan Nyayu Lathifah Tirdasari Priliadita Hidayanti Raden Dikky Indrawan Saiful Bahri Ujang Sumarwan