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STRATEGI PENINGKATAN DAYA TARIK PRODUK PADA INDUSTRI MAKANAN (Studi Kasus Kerupuk Beras Ibu Lilis di Tenggarong) Kurnia Warni, Dea; Noorhya Akhmar Ramadhan Putri, Eva; Dewi, Septira
I-Con Media مجلد 8 عدد 2 (2025): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM82117

Abstract

The purpose of this study was to determine and assess the condition of Mrs. Lilis Rice Crackers Business in Tenggarong from the position of strengths, weaknesses, opportunities and threats and to find out the right strategy to be applied to Mrs. Lilis Rice Crackers Business in Tenggarong. This study uses quantitative data obtained from questionnaire data. The number of research samples was 100 people with the method of taking random sampling. The analysis tool uses SWOT analysis. Based on the SWOT matrix, it is obtained that the current position / strategy of Mrs. Lilis' Rice Crackers Business in Tenggarong is a stabilization / turn around strategy located in quadrant III, meaning that the company faces enormous market opportunities, but on the other hand Mrs. Lilis' Rice Crackers Business faces several internal weaknesses. The focus of the strategy that must be applied in this condition is to minimize the company's internal problems so that it can seize better market opportunities. Alternative strategies that can be carried out by Mrs. Lilis Rice Crackers Business in Tenggarong by looking at its position, namely the WO (weaknesses - opportunities) combination are as follows a. promotion using social media, b. adding stock variations of product results, c. expanding the distribution network with delivery services, d. Increasing business capital with low-interest bank loans, dan e. increase product shelf life
ANALISIS HARGA POKOK PRODUKSI NOVY HEADLAMP CUSTOM PADA PASAR KOTA TENGGARONG Puspita Sari, Eka; Dewi, Septira; Aryani, Farida
I-Con Media مجلد 8 عدد 2 (2025): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM82118

Abstract

This research aims to analyze the cost of production (HPP) of Novy Headlamp Custom products marketed in Teenggarong City. The method used in this research is quantitative by collecting primary and secondary data. Primary data was obtained through direct interviews with business owners and observations of production processes in the field, while secondary data was obtained from financial reports and relevant production documents. The cost components analyzed include raw material costs, labor costs, and production overhead costs. The research results show that raw material costs are the largest component in the COGS structure, followed by direct labor costs and overhead costs. Based on the analysis carried out, the HPP per unit for the Novy Headlamp Custom is Rp. 500,000. The selling price is then determined by considering the desired profit margin and market conditions in Tenggarong City. By knowing the HPP in detail, Novy Headlamp Custom can determine a pricing strategy that is more effective and competitive in the local market. The study also provides recommendations for improving production efficiency and reducing costs without compromising product quality. It is hoped that this analysis can become a reference for other small and medium businesses in managing their HPP.
Co-Authors Berlina, Iin Fahleti, Widya Fahleti, Widya Hana Farida Aryani Hana Fahleti, Widya Inggriani, Yosi Johansyah Kurnia Warni, Dea Misniasari, Nia Noorhaya. A.R.P, Eva Noorhya Akhmar Ramadhan Putri, Eva Novira Rahayu Putri Puspita Sari, Eka Ramli Ramli Saher, Sayid saputra, Soni Zali, M. ROZALI