Article Per Year (5 Year)
p-Index From 2021 - 2026
2.223
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik International Journal of Economics Development Research (IJEDR) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Manajemen dan Bisnis JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) International Journal of Science and Society (IJSOC) BONANZA : Jurnal Ilmiah Ekonomi, Bisnis dan Keuangan Mount Hope Global Economic Journal
Sri Puspa Dewi
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Materials Science & Nanotechnology Social Sciences

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Comparative Analysis of Financial Ratio and Economic Value Added (EVA) Methods in Evaluating the Financial Performance and Economic Value of Manufacturing Companies in Indonesia Sitinjak, Carlos Yosef; Siallagan, Frendo; Simanihuruk, Sopia; Dewi, Sri Puspa
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.8354

Abstract

This study presents a comparative analysis between financial ratio methods—including liquidity, leverage, activity, and profitability ratios—and the Economic Value Added (EVA) method in evaluating the financial and economic performance of companies listed on the Indonesia Stock Exchange, specifically PT Indofood Sukses Makmur Tbk, PT Unilever Tbk, and PT Mayora Indah Tbk. The objective is to assess and compare the financial health of these companies using both traditional financial ratios and the EVA approach. The results indicate that the financial ratios for liquidity, leverage, activity, and profitability are positive, reflecting strong financial performance and suggesting that these companies are operating efficiently and sustainably. Meanwhile, the EVA calculations reveal a positive economic value, indicating that each company has successfully generated returns above its cost of capital, although the magnitude of value added varies across periods. Based on these findings, while all three companies demonstrate positive financial and economic value, further improvements in asset and capital management are recommended to enhance sales and profitability over time.
Pengaruh Budaya Organisasi, Disiplin Kerja Dan Motivasi Terhadap Loyalitas Guru dan Pegawai Di SD Swasta Al-Azhar 1 Medan Dewi, Sri Puspa; Surbakti, Syamsul Bahri; Pasaribu, Aria Masdiana; Sari, Putri Krisna
JEKKP (Jurnal Ekonomi, Keuangan dan Kebijakan Publik) Vol 5, No 2 (2023): 30 Desember
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jekkp.v5i2.8617

Abstract

This examination breaks down the impacts of Authoritative Culture, Work Discipline and Accomplishment Inspiration on the Dependability of Educators and Representatives in Confidential Grade Schools at Al-Azhar 1 Medan Private Primary School. The population in this proposition is all educators and workers at the Al-Azhar 1 Medan Private Elementary School, adding up to 37 individuals. The example for this examination is 37 respondents using a testing procedure using an immersed inspection method. The technique utilized is different straight relapse (multilinear relapse examination) using a quantitative story approach. The exploration results show that some of the factors Hierarchical Culture, Work Discipline and Accomplishment Inspiration affect Educator and Representative Unwaveringness. At the same time, the general factors of Hierarchical Culture, Work Discipline and Accomplishment Inspiration meaningfully affect Instructor and Representative Faithfulness.
Analysis of Service Quality, Motivation, and Level of Consumer Confidence in Purchasing Decisions at PT. Aksara Sukses Makmur Medan Jingga, Juan Cahyadi; Nazmi, Hendra; Dewi, Sri Puspa
International Journal of Science and Society Vol 5 No 5 (2023): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v5i5.950

Abstract

This study aims to investigate how customer confidence, motivation, and service quality affect purchases made at PT. Aksara Sukses Makmur Medan. This study is descriptive in nature. Saturated sampling is the method used in this study, with the population and sample consisting of 77 enterprises that are users of PT. Aksara Sukses Makmur Medan. Analysis using multiple linear regression is the statistical technique employed. The findings indicated that customer confidence in purchase decisions, motivation, and service quality were all somewhat influenced. Additionally, it asserts that customer confidence in their purchase decisions, motivation, and service quality are all influenced at the same time. The magnitude of the coefficient of determination is 70% and the remaining 30% is explained by other variables that are not discussed in this study.
The Influence of Content Marketing, Influencer Marketing, and Paid Advertising on Purchase Decisions in Blibli E-Commerce Tanamal, Willson; Nazmi, Hendra; Dewi, Sri Puspa
International Journal of Science and Society Vol 7 No 4 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i4.1566

Abstract

This study examines the influence of Content Marketing, Influencer Marketing, and Paid Advertising on consumer purchase decisions within Blibli, one of Indonesia’s major e-commerce platforms. The research was conducted using a quantitative approach with a sample of 100 respondents collected via online questionnaires distributed to active Blibli users. Multiple linear regression analysis was used to measure the partial and simultaneous effects of the three marketing variables on purchase decisions. The findings indicate that Content Marketing has a significantly positive effect on purchase decisions, suggesting that informational content is a big difference maker to stimulate purchasing behavior. Influencer Marketing also shows a positive and significant effect, indicating that credibility, relatability, and parasocial dynamics strongly contribute to consumer trust and purchase tendencies. Paid Advertising also demonstrates a positive and significant influence, revealing that targeted exposure and platform-sponsored promotions effectively convert consumer interest into transactions. Simultaneously, all three variables together have a significant effect, showing that integrated marketing strategies produce stronger consumer responses than isolated initiatives. The study concludes that Blibli and its partnered sellers should continue to use all three advertising methods and optimize paid advertising regularly to maintain content quality and to support brand retention. Recommendations for future research include expanding sample diversity and examining additional psychological constructs such as consumer trust, brand loyalty, and perceived value.
Co-Authors Aginta, Windy Barasa, Putriani Daulay, Akman David Harefa Edisyah EFENDI, SYAHRIAL Elviani, Sri Fourti dayanti zai Hendra Nazmi INDRAWATI " Jingga, Juan Cahyadi Julfita Br sukatendel Najmi, Hendra Nazmi, Hendra Pasaribu, Aria Masdiana Ramadona Simbolon Saidan Sany Lubis Sari, Putri Krisna Siallagan, Frendo Simanihuruk, Sopia Sinto Sinto, Sinto Sitepu, Calvin Frenares Siti Chomariah, Siti Siti Meilinda Darma Sitinjak, Carlos Yosef Sukarsih Surbakti, Syamsul Bahri Syahputri, Laila Tanamal, Willson Tarigan, Agnes Silvia Br Zenni Riana