Article Per Year (5 Year)
p-Index From 2021 - 2026
2.407
P-Index
This Author published in this journals
All Journal Jurnal Media Informasi Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Management Review Jurnal Keperawatan Silampari Journal Analytica Islamica At-Tawassuth: Jurnal Ekonomi Islam International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of International Conference Proceedings Return : Study of Management, Economic and Bussines Neo Journal of economy and social humanities DUNIA KEPERAWATAN: JURNAL KEPERAWATAN DAN KESEHATAN Mutiara: Multidiciplinary Scientifict Journal
Arlina Nurbaity Lubis
Universitas Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 17 Documents
Search

 1   2 
THE INFLUENCE OF GAMIFICATION AND LIVE STREAMING SHOPPING ON PURCHASE DECISION WITH PURCHASE INTENTION AS AN INTERVENING VARIABLE INTENTION AS AN INTERVENING VARIABLE ON THE SHOPEE MARKETPLACE IN MEDAN CITY Hanastasia Debora Sari Siahaan; Arlina Nurbaity Lubis; Beby Karina Fawzeea Sembiring
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 6 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i6.2252

Abstract

The competition in e-commerce in Indonesia makes e-commerce companies increasingly competitive to issue innovations by developing attractive strategies for customers. According to the results of an iPrice Indonesia survey, the number of monthly web visitors to the Shopee marketplace is ranked second in the third quarter of 2023. These results explain why Shopee has not become the main choice of customers when shopping online. Consumer desires that continue to change cause consumers to turn to other e-commerce sites that have more superior specifications than Shopee, causing many Shopee's users to switch to other service providers. This study aims to determine and analyze the effect of gamification and live streaming shopping on purchase decisions, with purchase intention as an intervening variable in the Shopee marketplace in Medan City. The population in this study is citizens of Medan City who have bought and used the Shopee marketplace at least twice a month. The sampling technique in this study is an accidental sampling technique of 220 respondents. The data analysis method uses structural equation modeling with partial least squares (SEM-PLS). The results showed that gamification (X1) has a positive and significant influence on purchase decisions (Y). Gamification (X1) has a positive and significant influence on purchase intention (Z). Live streaming shopping (X2) has a positive and significant influence on purchase decisions (Y). Live streaming shopping (X2) has a positive and significant influence on purchase intention (Y). Purchase intention (Z) has a positive and significant influence on the purchase decision (Y). Gamification (X1) has a positive and significant influence on purchase decision (Y) through purchase intention (Z). Live streaming (X2) has a positive and significant influence on purchase decision (Y) through purchase intention (Z).
THE EFFECT OF E-SERVICE QUALITY AND PERCEIVED EASE OF USE ON E-CUSTOMER LOYALTY WITH E-CUSTOMER SATISFACTION AND E-TRUST AS INTERVENING VARIABLES IN DIGITAL PAYMENT INTERVENING VARIABLES ON DIGITAL PAYMENT FUNDS IN THE CITY OF MEDAN Nabawi Putri Marisa Nasution; Arlina Nurbaity Lubis; Fadli
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i1.2258

Abstract

Cashless phenomenon is noticeable as various kinds of e-wallet arise in Indonesia. E-wallet is an application used as a digital payment method, by which one is able to save money and make transactions of online or offline shopping using smartphones, one of which is Dana Application. The objective of this research is to reveal and to analyze the effects of e-service quality and perceived ease of use on customer loyalty with customer satisfaction and e-trust as the intervening variables in the digital payment of DANA in Medan, Indonesia. The population encompasses all visitors at two malls in Medan performing transactions using e-wallet of DANA. A sample size of 150 respondents are taken by using non probability sampling technique. The data analysis method used is Structural Equation Modelling-Partial Least Square (SEM-PLS). The research findings show that Customer Satisfaction (Z1) has positive and significant effects on E-Trust (Z2). E-Service Quality (XI) has positive and significant effects on Customer Loyalty (Y). E-Service Quality X1) has positive and significant effects on Customer Satisfaction (Z1). E-rust (Z2) has positive and significant effects on Customer Loyalty (Y). Perceived Ease of Use (X) has positive and significant effects on Customer Loyalty (X). Perceived Ease of Use (X2) has positive and significant effects on Customer Satisfaction (21). E-Service Custity (XI) has positive and significant effects on Customer Loyalty (Y) through Customer Satisfaction (Z1) and E-Trust (Z2). Customer Satisfaction (Z1) has positive and significant effects on Customer Loyalty (Y) through E-Trust (Z2). Perceived Ease of Use Sa has positive and significant affects on Customer Loyalty (Y) through Customer Satisfacion (Z1) and E-Trust (Z2). E-Service Quality (X1) has pastive and significant effects on E-Trust (Z2) through Customer Satisfaction (Z1). Perceived Ease of Use (X2) has postive and significant effects on E-Trust (Z2) through Customer Satisfaction (Z1).
ANALYSIS OF THE EFFECT OF PRICE, PRODUCT QUALITY AND BRAND IMAGE ON THE PURCHASE DECISION OF PT SEMEN INDONESIA (PERSERO) TBK PRODUCTS WITH THE SEMEN ANDALAS BRAND IN MEDAN CITY Doan Carlo Trimora; Arlina Nurbaity Lubis; Nismah Panjaitan
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.27262

Abstract

This study investigates how price, product quality, and brand image shape retailers' purchase decisions for Semen Andalas, a product of PT Semen Indonesia (Persero) Tbk, in Medan City. The research is motivated by a paradoxical market phenomenon: regional cement demand and overall corporate sales are increasing, yet Semen Andalas is experiencing a declining market share amid intensifying competition. Adopting a causal research design, the study surveys all 97 building-material stores in Medan that have purchased Semen Andalas, using saturated sampling. Price, product quality, brand image, and purchase decision are operationalized into multi-item Likert scales, whose validity and reliability are confirmed through Pearson product-moment correlations and Cronbach's alpha. Data are analyzed using descriptive statistics, classical assumption tests, and multiple linear regression. The results show that price, product quality, and brand image jointly explain 49.3% of the variance in purchase decisions (R² = 0.493) and have a positive and significant simultaneous effect. Partially, each variable also exerts a positive and significant influence, with price emerging as the strongest predictor, followed by product quality and brand image. These findings indicate that retailers' decisions are driven by a combination of perceived price fairness, functional performance, and brand trust rather than by product attributes alone. The study underscores the need for an integrated strategy that aligns pricing, quality management, and brand-building initiatives to strengthen Semen Andalas' competitive position in Medan's cement market.
Inclusive Economic Empowerment through Halal Product Certification and the Development of a Culinary Center for Women-Led MSMEs in Denai Sarang Burung Village Arlina Nurbaity Lubis; Prihatin Lumbanraja; Ritha F Dalimunthe; Pujiati; Ramadani
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.348

Abstract

This community engagement program aims to enhance the village’s economic self-reliance and social resilience through a participatory and collaborative approach involving women-led micro, small, and medium enterprises (MSMEs), youth, children, and the village government as key partners. The implementation stages began with village potential mapping through focus group discussions, followed by business legalization assistance including the issuance of Business Identification Numbers (NIB) and halal product certification along with training in business management, product innovation, and digital marketing. The results demonstrate a significant increase in local capacity and competitiveness: several women-owned MSMEs successfully obtained NIB and halal certificates, the process of establishing a culinary and souvenir center (Pujasera) as a hub for local product promotion was successfully initiated, and a digital marketing network was developed to expand market access, while a more child-friendly and gender-equitable village environment was fostered. These achievements confirm that a participatory and collaborative model can effectively create an inclusive, competitive, and sustainable village ecosystem, while also making a tangible contribution to the advancement of knowledge.
Improving Gender Literacy and Bullying Prevention through Strengthening Cultural Arts for Women's Empowerment and Child Protection in Denai Sarang Burung Village Arlina Nurbaity Lubis; Eva Syahfitri Nasution; Hairani Siregar; Syarifah; Ramadani
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.359

Abstract

Denai Sarang Burung Village has an important social issue to consider, namely child protection. One of the challenges faced by the community is cases of bullying that occur among children and adolescents. To anticipate and prevent this, an approach based on local wisdom and cultural arts is needed. The implementation of this community service activity successfully applied a participatory and collaborative approach, which encouraged the active involvement of the community, especially women, children, adolescents, and the village government as the main partners. In the implementation of community service activities, there was an increase in community knowledge, especially related to improving gender and bullying in an effort to strengthen a gender-based inclusive economy through women's empowerment and child protection.  The formation of the Youth Monday Dance Studio under the name "Lentera USU Dance Studio" in Denai Sarang Burung Village was inaugurated attended by the Village Head and his staff, Babinsa, Bhabinkamtibmas and all elements of the Denai Sarang Burung Village Community. The selection of the name Lentera USU Dance Studio is expected that this dance studio will bring light and inspiration to children and adolescents in particular and the community in general about the importance of skills for children and adolescents for their future.
ANALISIS PENGARUH MODIFIED DIMENSION OF E-SERVICE QUALITY TERHDAP E-LOYALTY YANG DIMEDIASI OLEH E-SATISFACTION PADA PENGGUNA APLIKASI LINK AJA Malkan Yahya Abdillah; Arlina Nurbaity Lubis; Nismah Panjaitan
AT-TAWASSUTH: Jurnal Ekonomi Islam Jurnal At-Tawassuth | Vol. X | No. 2 | 2025
Publisher : Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/ajei.v10i2.27095

Abstract

This study aims to analyze how the Modified Dimensions of E-Service Quality including Efficiency, Reliability, Responsiveness, Fulfillment, and Privacy influence E-Satisfaction and E-Loyalty, both directly and indirectly, among LinkAja application users in Medan, Indonesia. The research uses a quantitative approach with primary data obtained from 100 respondents who are active users of the LinkAja e-wallet application. Data were analyzed using the Structural Equation Modeling (SEM) method with the SmartPLS 3.0 software. The results show that all five dimensions of E-Service Quality have a positive and significant effect on E-Satisfaction and E-Loyalty, both directly and indirectly through E-Satisfaction as a mediating variable. These findings indicate that user satisfaction plays a crucial role in fostering user loyalty toward digital payment applications. Therefore, improving efficiency, system reliability, service responsiveness, and user data privacy is essential to enhance overall user experience and strengthen customer loyalty to LinkAja.
THE EFFECT OF SERVICE QUALITY AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AND THEIR IMPACT ON CUSTOMER LOYALTY AT MAYO DIET MEDAN CATERING Laily Artha Nasution; Paham Ginting; Arlina Nurbaity Lubis
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1312

Abstract

Globalization brings changes to human lifestyles from bad to better, from not prioritizing health to making health a priority in one's life. Health can be obtained in several ways, one of which is maintaining food intake to avoid consuming food carelessly in the sense of fatty and containing high cholesterol. Mayo Diet Medan provides health food products by not consuming rice and salt for a specified time, in order to control electrolyte and water levels in the body to facilitate the destruction of bad fats and processing fat into energy for daily activities. Mayo Diet Medan is one of the health food catering located in the city of Medan. The purpose of this study was to determine the effect of physical evidence, reliability, responsiveness, assurance, empathy and relationship marketing on customer satisfaction and its impact on customer loyalty Mayo Diet Medan. This type of research is Descriptive Quantitative. This study used the Proposive sampling method to collect data from 86 respondents with a sample using the Slovin formula. The data analysis method used was path analysis using SPSS software. The results of the study show that sub-model I shows that service quality consisting of reliability, responsiveness, assurance has a positive and significant influence on Customer Satisfaction. Service quality in the form of empathy has a positive but insignificant influence on customer satisfaction, and for the physical evidence variable has a negative but insignificant influence on customer satisfaction at Mayo Diet Medan. Relationship Marketing has a positive and significant influence on Customer Satisfaction at Mayo Diet Medan. From the results of the study conducted in sub-model II shows that the service quality variable consisting of physical evidence, reliability, assurance and empathy has a positive and significant influence on loyalty. The service quality variable in the form of responsiveness has a negative but insignificant influence on customer loyalty. Relationship marketing has a positive and significant influence on customer loyalty. And customer satisfaction has a positive and significant influence on customer loyalty. From the results of the study conducted shows that service quality consisting of reliability, responsiveness, assurance, empathy has a positive influence on customer loyalty through Customer Satisfaction at Mayo Diet Medan. Physical evidence has a negative influence on customer loyalty through customer satisfaction because Mayo Diet Medan has provided the best raw materials and has its own operational standards regarding employee appearance and neatness.
Co-Authors Aida W Batubara Aldri Frinaldi Amlys Syahputra Silalahi Amlys Syahputra Silalahi Ayu Nur Utami Siwi Hariyati Beby Karina Fawzeea Sembiring Doan Carlo Trimora Endang Sulistya Rini Etti Sudaryati Eva Syahfitri Nasution, Eva Syahfitri Fadli Gryttha Tondang Hairani Siregar Hanastasia Debora Sari Siahaan Laily Artha Nasution Malkan Yahya Abdillah Mesra B Nabawi Putri Marisa Nasution Nasution, Siti Saidah Nismah Panjaitan paham ginting Parapat Gultom Prihatin Lumbanraja Pujiati Purba, Jenny Marlindawani Ramadani Ritha F Dalimunthe rogrius sinulingga Roy Mulyadi Mardiyos Sarah Madaniah Siska Ocfica Mariaty Napitupulu Siti Mariani Damanik Sri Eka Wulandari Syarifah Syarifah