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All Journal Trikonomika: Jurnal Ekonomi Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Procuratio : Jurnal Ilmiah Manajemen Jurnal Sains Manajemen International Journal of Management Science and Information Technology (IJMSIT) Asia Pacific Journal of Management and Education Journal of International Conference Proceedings
Ali Amran
ARS University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Scarcity Strategies and Price Promotions in Enhancing Consumer Purchase Intensity Rofily Putriyandari; Ali Amran; Nany Budi Hardjayanti
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.4817

Abstract

Competition is fierce in the market today, and companies are always looking for new ways that they can stay ahead of the game when it comes to capturing consumer attention. Two classes of approaches are commonly employed: product scarcity and price promotion with the intention of inducing consumer purchase intention. Artificially creating scarcity by limiting availability or offer duration helps establish value in the mind of the consumer. In the meantime, price promotions, e.g., discounts and specials, lower price barriers and drive impulse purchasing. The synergy of these tactics would, it is imagined, boost the appeal of a product. But it is still unknown the combined influence on the purchase quantity and it requires some more researching. Knowledge about the effects of scarcity as well as price promotions on consumer behavior is important for marketers who need to design more effective marketing promotions and sell as much during buynow periods as possible. This research aims to investigate the impacts of product scarcity and price promotion on consumer purchase intensity. A Quantitative Study, Descriptive and Causal Designs Were Used and Multiple Regression Analysis Was Used to Vet the Relationship Among the Variables. The sample was comprised of 300 online shoppers in the areas of electronics and fashion. The investigation also found that both product scarcity and price promotions had significant impacts on purchase intensity and that the impact of product scarcity was a unimodal one. Furthermore, the relationship was found to be moderated by scarcity and promotion discounting effects on purchase intention were magnified. The findings indicate scarcity appeals can increase willingness to purchase and could be characterized as a double-edged sword where too much scarcity leads to falling returns. When used in combination, these tactics can work well for businesses to get the most from their marketing strategy.
Navigating Flexible Work Arrangements to Foster Sustainable Growth through Adaptive Innovation Ali Amran; Arifuddin Arifuddin; Akmil Asril
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6602

Abstract

This study examines the impact of flexible work arrangements on innovation and sustainable growth in companies. Flexible working hours allow employees to set their own schedules and decide where and when they work most effectively. This allows them to spend more time at home or in the lab. Detaching the office helps increase productivity, creativity, and employee happiness. However, flexible office models and innovative product breakthroughs have become successful models, leading to success for their practitioners in every way. This study employed a mixed-methods approach, using questionnaires to collect data from 400 organizations across various industries. We also interviewed top managers in five cases. The results show that organizations that adopt flexible work significantly improve their ability to innovate. In technology, financial services, and manufacturing, organizations that work on innovative projects with at least one employee have shortened the overall time to market for new products while launching more successful products. Furthermore, improving employee quality of life is associated with higher levels of employee satisfaction, as employees enjoy their work more, which is beneficial for all parties involved. Furthermore, cyber leadership and digital collaboration technologies are key tools for the success of flexible work arrangements. The results of this study show that in terms of helping companies survive and thrive, adaptive work patterns are not only beneficial but also provide a competitive advantage for our organization over others in an already crowded market.
The Importance of Perceived Organizational Support and Work From Home to increase Work-Life Balance During The Covid-19 Pandemic Amanda Putri; Ali Amran; Adi Suparwo; Adang Kurniawan; Yayu Sri Rahayu; Suryana Suryana
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 3 (2021): November 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i3.1262

Abstract

This research’s purpose is to determine the impact of perceived organizational support and work from home on the work-life balance of employees during the COVID-19 pandemic. The research method used was the survey method. It took 30 respondents as samples from Gramedia TSM – Bandung by using a non-probability sampling method with a saturated sampling technique. A descriptive and verificative survey was the research type used in this study. The data were processed with multiple regression analyses. The research result showed that perceived organizational support, work from home, and work-life balance are on a good level. The hypothesis testing showed that work from home has a positive and significant effect on work-life balance partially. Perceived organizational support has also a significant and positive effect on work-life balance. Both of them, work from home and perceived organizational support affect work-life balance simultaneously. This study concluded that perceived organizational support and work from home were two significant predictors to construct work-life balance. This information is useful for the company in evaluating the work-life balance of employees through the implementation of work from home and perceived organizational support.
PERAN PROMO CASHBACK DAN PERCEIVED EASE OF USE DALAM MENDORONG KEPUTUSAN PEMBELIAN Ali Amran; Muhammad Bina Rusmana
Jurnal Sains Manajemen Vol. 8 No. 2 (2026): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/a124d583

Abstract

This study aims to determine the effect of cashback promo and perceived ease of use on purchasing decisions using ShopeePay in the people of Bandung. The research method used is a survey method with a descriptive verification type of research. This study uses primary data from distributing questionnaires to 100 respondents using non-probability sampling method with purposive sampling technique. The results of the research show that the cashback promo carried out by ShopeePay are good, as well as the level of perceived ease of use and purchasing decisions using ShopeePay are very good. Cashback promo and perceived ease of use simultaneously have a positive and significant effect on purchasing decisions. Cashback promo and perceived ease of use have a partial influence on purchasing decisions. Cashback promo and perceived ease of use have a strong relationship with purchasing decisions. The conclusion of the results of this study can provide benefits for companies in building purchasing decisions by increasing cashback promo and good perceived ease of use.   Penelitian ini bertujuan untuk mengetahui pengaruh dari promo cashback dan perceived ease of use terhadap keputusan pembelian dengan menggunakan ShopeePay pada masyarakat Kota Bandung. Metode peneltian yang digunakan adalah metode survei dengan jenis penelitian deskriptif verifikatif. Penelitian ini menggunakan data primer dari penyebaran kuesioner kepada 100 responden menggunakan metode nonprobability sampling dengan teknik sampling purposive. Hasil penelitan menunjukan bahwa promo cashback yang dilakukan ShopeePay sudah baik, begitu juga dengan tingkat perceived ease of use dan keputusan pembelian dengan menggunakan ShopeePay sudah sangat baik. Promo cashback dan perceived ease of use secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Promo cashback dan perceived ease of use memiliki pengaruh secara parsial terhadap keputusan pembelian. Promo cashback dan perceived ease of use memiliki hubungan yang kuat terhadap keputusan pembelian. Penelitian ini bermanfaat bagi perusahaan dalam membangun keputusan pembelian dengan cara meningkatkan promo cashback dan perceived ease of use dalam marketplace.
Co-Authors Abdurrahman Fauzi Acep Rohendi Adang Kurniawan Adi Suparwo Akmil Asril Amanda Putri Amanda Putri Arifuddin Devi Yuniati Drajat Dini Rahmawati Doni Purnama Alamsyah Egi Achmad Faizal Eneng Kamelia Femi Oktaviani Komalasari, Yunika Luckieta, Meiliani Muhammad Bina Rusmana Nany Budi Hardjayanti Riris Roisah, Riris Rofily Putriyandari Rofily Putriyandari Rofily Putriyandari Srie Wijaya Kesuma Dewi Suryana Suryana Susilawati Susilawati Tri Lestari Wulan Yuliyana, Wulan Yani Restiani Widjaja, Yani Restiani Yayu Sri Rahayu Yulia Sariwaty S