Article Per Year (5 Year)
p-Index From 2021 - 2026
2.036
P-Index
This Author published in this journals
All Journal SENTRALISASI JURNAL MANAJEMEN DAN BISNIS INDONESIA jurnal ilmiah hospitality Media Bina Ilmiah Advances in Tourism Studies
I wayan Nuada
Sekolah Tinggi Ilmu Ekonomi 45 Mataram
Humanities Economics, Econometrics & Finance Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : SENTRALISASI

 1 
The Influence of Live Streaming Video on Consumer Decisions I Gusti Ayu Oka Netrawati; I wayan Nuada; Baehaki Syakbani
SENTRALISASI Vol. 11 No. 2 (2022): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v11i2.1623

Abstract

This study aims to determine whether Instagram live streaming has an impact on consumer decisions. live streaming and purchasing decisions are variables used in this study to determine the relationship between these two variables by regression analysis with SPSS. Questionnaires were distributed to 100 respondents who are followers of Nhalombok and who made purchases during the live streaming. The results of the study indicate that there is a dominant influence of the live steaming variable on consumer decisions. The coefficient of determination shows that the live streaming variable affects consumer decisions.
Co-Authors Aish Jusmaliyah Ariffianti, Indah Asri Oktiani Baiq Desthania Pratama Erri Supriyadi Faezal Faezal Faezal Faezal Fahat Abdul Gani Hasim Al Asari Herry Syafhariawan I GUSTI AGUNG DIDIT EKA PERMADI I Gusti Ayu Oka Netrawati I Gusti Putu Bagus Suastina I Gusti Putu Bagus Suastina I Gusti Putu Bagus Suastina I Nengah Arsana IGPB Suastina Inda Ariffianti Khotiatul Aini Lalu Rizal LUH UTAMI Maya Melisa Muazin Anwar Muhammad Faezal Muhammad Syukri Ramdani Iqbal Masyoung Rusdayanti Rizkina Sri Maryanti Sri Maryanti Suharti Suharti Suharti Suharti Syakbani, Baehaki Syarifah Massuki Fitri Widiya Pratiwi Yudi Kusuma Hardi Yuspiadi Yuspiadi