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All Journal Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Hilirisasi IPTEKS (JHI) Ekonis : Jurnal Ekonomi dan Bisnis Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton JURNAL MANAJEMEN DAN BISNIS INDONESIA JURNAL PEMASARAN KOMPETITIF Jurnal Mantik Dinasti International Journal of Education Management and Social Science Jurnal Informatika Ekonomi Bisnis Enrichment : Journal of Management Journal of Economic, Public, and Accounting (JEPA) AMAR (Andalas Management Review) Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal Publicuho Ranah Research : Journal of Multidisciplinary Research and Development
Sari, Dessy Kurnia
Andalas University, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Veterinary Other

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Journal : Journal Publicuho

 1 
INOVASI PRODUK, KREATIVITAS, ORIENTASI BERWIRAUSAHA, ORIENTASI PASAR, LOKASI DAN KEBERHASILAN USAHA Muarrif Ardy; Donard Games; Dessy Kurnia Sari
Journal Publicuho Vol. 6 No. 3 (2023): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v6i3.216

Abstract

This study aims to examine the entrepreneurial perspective on the success of catfish farming in Lima Puluh Kota District and Payakumbuh City. The research method uses descriptive quantitative analysis using data processing with the SPSS application and as enrichment using qualitative variables with 80 quantitative respondents and 5 qualitative respondents. The results of this study indicate that product innovation has a negative effect, creativity has a positive effect, entrepreneurial orientation has a positive effect, location has a negative impact, and market orientation has a positive effect on the success of catfish farming in Lima Puluh Kota District and Payakumbuh City. The limitations of this study are the use of product innovation variables, creative ability, entrepreneurial orientation, location, market orientation, and business success, and the sample used is very limited. It is recommended for further research to use other variables that have not been studied and increase the sample or even examine different types of businesses that are relevant to this research.
ANALISIS SERVICE QUALITY DAN CUSTOMER PERCEIVED VALUE TERHADAP CUSTOMER SATISFACTION MELALUI CUSTOMER TRUST SEBAGAI VARIABEL MEDIASI Martin Sihombing; Dessy Kurnia Sari; Donard Games
Journal Publicuho Vol. 6 No. 4 (2023): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v6i4.270

Abstract

This research aims to see the influence of service quality and customer perceived value on customer satisfaction through customer trust as a mediating variable at BPJS Employment Padang Branch Office. The population is all BPJS Employment Padang Branch Office participants. The sample criteria is that they have submitted a guarantee claim within the last 6 months. The number of samples in the study was 160 respondents. Hypothesis testing uses one-tailed statistical analysis, the hypothesis is accepted if the t-statistic value is > 1.65 and the significance value is < 0.05. The research results show that service quality and customer perceived value have a significant positive effect on customer trust, and service quality and customer trust have a significant positive effect on customer satisfaction. Meanwhile, customer-perceived value does not affect customer satisfaction. Indirectly, service quality and customer perceived value influence customer satisfaction with customer trust as the mediation.
FAKTOR-FAKTOR PENDORONG KONSUMSI MUSIK GENRE METAL PADA GENERASI MILLENNIAL BERDASARKAN PRINSIP HEAVINESS Riyandi Aminul Rasyid; Dessy Kurnia Sari; Donard Games
Journal Publicuho Vol. 7 No. 2 (2024): May - July - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i2.380

Abstract

This study aims to detect several factors that drive millennials to consuming metal genre music based on the heaviness principle and determine dominant sub-genre which millennials preferred and self-emotional on each. By using a qualitative approach throughout semi-structural interviews for 20 millennials with a snowball sampling technique, then analyzed by thematic analysis. Results found that the driving factors of millennials to consuming musicals with the metal genre start from knowing metal music, then using it as a means of expression, continuing to participate in events, bands and communities, then exploring subgenres, artistic as well as emotional expression.
PENGARUH MODEL BISNIS DIGITAL TERHADAP KINERJA USAHA MIKRO DAN KECIL SEKTOR KULINER DI KOTA PADANG: Efek Mediasi dari Pembaruan Bisnis Dian Harja; Donard Games; Dessy Kurnia Sari
Journal Publicuho Vol. 7 No. 3 (2024): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i3.494

Abstract

This study aims to empirically prove the effect of digital business models on the performance of Micro and Small Enterprises (MSEs) in Padang City and the role of business renewal in strengthening the relationship. A total of 170 MSEs in the culinary sector that have been digitized for at least two years and are domiciled in Padang City were used as research samples. Data were collected through distributing questionnaires, and data analysis was carried out using quantitative methods with path analysis. The results of hypothesis testing show that the digital business model has no direct significant effect on financial performance or non-financial performance. In contrast, business renewal has a positive and significant influence on financial performance and non-financial performance. In addition, digital business models also have a positive and significant effect on business renewal. The indirect effect of digital business models on financial performance through business renewal is significant, but its indirect effect on non-financial performance through business renewal is not significant. Overall, this study confirms the importance of business renewal in mediating the relationship between digital business models and MSEs' financial performance. Although the digital business model does not have a significant direct effect on financial and non-financial performance, it is not significant.
Co-Authors Ayu Nur Aziza Beni Rahmat Danny Hidayat Dian Harja Donard Games Elsa Felina Effendi, Eri Besra Esa Riawati Sujana Fadhilaturrahmi Fadhilaturrahmi Geza Scortionda Habibah Muharmi Habil Fuady Hutria Yosmarisa Irwan Zaini M. Fajar Syafrida Martin Sihombing Melda Syovina Mira Permata Sari Muarrif Ardy Muharmi, Habibah Rahadian Ray Farandy Riyandi Aminul Rasyid Roni Andespa Sari Lenggogeni Syafrizal Tedi Hidayat Tri Tata Wilia Venny Darlis Verinita, Verinita Yudi Fernando Yulia Hendri Yeni Zaky Putra Pratama