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All Journal Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Hilirisasi IPTEKS (JHI) Ekonis : Jurnal Ekonomi dan Bisnis Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton JURNAL MANAJEMEN DAN BISNIS INDONESIA JURNAL PEMASARAN KOMPETITIF Jurnal Mantik Jurnal Informatika Ekonomi Bisnis Enrichment : Journal of Management Journal of Economic, Public, and Accounting (JEPA) AMAR (Andalas Management Review) Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal Publicuho Ranah Research : Journal of Multidisciplinary Research and Development
Sari, Dessy Kurnia
Andalas University, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Veterinary Other

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PENGARUH MARKETING COMMUNICATION TERHADAP PURCHASE DECISION MELALUI PERCEIVED ADVERTISING VALUE SEBAGAI VARIABEL MEDIASI PADA PELANGGAN HOTEL BERBINTANG DI KOTA PADANG PADA MASA PANDEMI COVID 19 Rahadian Ray Farandy; Dessy Kurnia Sari Kurnia sari; Donard Games Donard Games
Journal of Economic, Public, and Accounting (JEPA) Vol 5 No 1 (2022): Volume 5 No.1 Oktober 2022
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/jepa.v5i1.1956

Abstract

Penelitian ini bertujuan untuk membuktikan dan menganalisis pengaruh markeing communication terhadap purchase decision melalui perceived advertising value sebagai variabel mediasi pada pelanggan hotel berbintang di Kota Padang dimasa pandemi Covid 19. Pada penelitian ini digunakan beberapa orang yang menggunakan jasa hotel berbintang di Kota Padang yang dipilih secara acak. Metode analisis data yang digunakan adalah Structural Equation Model (SEM) yang diolah dengan menggunakan Smart PLS. Marketing communication advertising berpengaruh positif dan signifikan terhadap purchase decision pelanggan pada hotel berbintang IV di Kota Padang. Pada tahapan pengujian hipotesis kedua ditemukan Perceived advertising value berpengaruh positif dan signifikan terhadap purchase decision pelanggan dalam menggunakan jasa hotel berbintang IV di Kota Padang. pada tahapan pengujian hipotesis ketiga ditemukan Marketing communication advertising berpengaruh positif dan signifikan terhadap perceived advertising value yang dirasakan pelanggan pada hotel berbintang IV di Kota Padang. Selain itu pada tahapan pengujin hipotesis kempt ditemukan Perceived advertising value memidiasi hubungan antara marketing communication advertising dengan purchase decision pelanggan dalam menggunkan jasa hotel berbintang di Kota Padang
PERILAKU BRAND SWITCHING KONSUMEN YANG BERLANGGANAN DISNEY PLUS HOTSTAR DI KOTA PADANG Geza Scortionda; Dessy Kurnia Sari; Eri Besra
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 12, No 1 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v12i1.1358

Abstract

AbstrakKonsumen yang berlangganan TV kabel MNC Vision (Indovision) ini jumlahnya mengalami penurunan secara terus menerus selama 5 tahun terakhir ini. Hal ini disebabkan oleh biaya berlangganan aplikasi Disney Plus Hotstar yang lebih terjangkau, akses menonton film yang mudah, dan aplikasi Disney Plus Hotstar ini memiliki kualitas tontonan film yang HQ dan HD. Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas produk, harga, promosi, dan variety seeking terhadap perilaku Brand Switching melalui kepuasan konsumen sebagai variabel mediasi MNC Vision ke Disney Plus Hotstar. Jumlah sampel dalam penelitian ini adalah 175 orang. Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM). Hasil penelitian menunjukkan bahwa kualitas produk dan harga tidak berpengaruh positif dan tidak signifikan terhadap kepuasan konsumen serta juga tidak berpengaruh positif dan tidak signifikan terhadap Brand Switching MNC Vision ke Disney Plus Hotstar. Sedangkan untuk promosi, variety seeking, dan kepuasan konsumen baik pada pengaruh secara langsung maupun tidak langsung semuanya berpengaruh positif dan signifikan terhadap Brand Switching MNC Vision ke Disney Plus Hotstar. Kesimpulannya adalah mayoritas konsumen berpindah berlangganan ke Disney Plus Hotstar dikarenakan 18 saluran TV berbayar yang dikelola oleh Disney dan Fox ini secara resmi telah dihapus di seluruh TV kabel berlangganan di Hongkong dan Asia Tenggara sejak 1 Oktober 2021. Selain itu, konsumen suka bernostalgia dengan film dan serial TV terkenal produksi Disney sewaktu mereka masih kecil dan konsumen yang telah berpindah berlangganan ke aplikasi Disney Plus Hotstar ini tidak setuju dengan pernyataan bahwa biaya berlangganan menonton film di aplikasi Disney Plus Hotstar ini dibilang “murah”.    Kata Kunci: Brand Switching, Kualitas Produk, Harga, Kepuasan Konsumen   AbstractThe number of Consumers who subscribe MNC Vision (Indovision) has decreased continuously over the last 5 years.  This is due to more affordable subscription fee for Disney Plus Hotstar, easy access to watching a lot of movies, and Disney Plus Hotstar has HD and HQ Quality for the application. This study aims to determine the effect of product quality, price, promotion, and variety seeking on Brand Switching behavior through Customer Satisfaction as a mediating variable for MNC Vision to Disney Plus Hotstar. The number of samples on this study are 175 respondents who had switched subscriptions from MNC Vision to Disney Plus Hotstar.  The data analysis method used the Structural Equation Model (SEM) which is processed using Smart PLS. Product quality and price have no positive and insignificant effect on Customer Satisfaction and also have no positive and insignificant effect on Brand Switching Pay TV Cable MNC Vision to Disney Plus Hotstar. As for promotion, variety seeking, and customer satisfaction both of directly and indirectly, all have an positive and significant effects on Brand Switching Pay TV Cable MNC Vision to Disney Plus Hotstar application. The conclusion for this research are most of consumers do brand switching to Disney Plus Hotstar because 18 TV Channels on Pay TV that managed by Disney and Fox had been officially removed from all subscription Pay TV in Hong Kong and Southeast Asia   since October 1st, 2021. In additional, consumers love to feeling nostalgic about famous TV Series and Movies produced by Disney when they were as little kid and consumers doesn’t like with the statement that Disney Plus Hotstar subscription fee got called “cheap”.      Keywords:  Brand Switching, Product Quality, Price, Customer Satisfaction
Citra Merek, Nilai Persepsi, Kesadaran Merek, Kepercayaan Nasabah, dan Loyalitas Nasabah pada Perbankan Syariah Roni Andespa; Yulia Hendri Yeni; Yudi Fernando; Dessy Kurnia Sari
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 2 (2023): Article Research Volume 6 Number 2, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i2.1266

Abstract

This article investigates the impact of brand image, perceived value, and brand awareness variables on customer trust and loyalty in a framework not examined by previous researchers. This study analyzes the direct and indirect effects of brand image, perceived value, and brand awareness on customer loyalty, with customer trust as a mediating variable. The study was conducted by distributing questionnaires to 500 randomly selected West Sumatra, Indonesia respondents. This study uses SEM-AMOS. The first finding of this study is that brand image, perceived value, and brand awareness directly affect the trust of Islamic bank customers. The second finding of this study is that brand image, perceived value, and brand awareness directly and indirectly affect customer loyalty, with customer trust as a mediating variable. The suggested managerial contribution is that Islamic bank managers in Indonesia must identify the factors influencing customer trust and loyalty. The suggested managerial contribution is that Islamic bank managers in Indonesia must identify the factors influencing customer trust and loyalty.
Pengaruh Brand Experience dan Brand Engagement terhadap Brand Loyalty dengan Brand Trust sebagai Variabel Mediasi Esa Riawati Sujana; Verinita; Dessy Kurnia Sari
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.567

Abstract

This study aims to look at the effect of brand experience and brand engagement mediated on brand loyalty mediated by brand trust in buttonscarves consumers in the city of Padang. The population is all consumers of buttonscarves products in the city of Padang. The sample criteria are respondents who have purchased buttonscarves products in the last 6 months and are domiciled in the city of Padang. The number of samples in the study was 130 respondents. The hypothesis test uses statistical analysis with one tailed. The results of the study show that brand engagement has an effect on brand loyalty and brand trust, brand trust has an effect on brand loyalty and brand engagement has an effect on brand loyalty through brand trust as mediation. Meanwhile, brand experience does not affect brand loyalty and brand trust directly and brand experience does not affect brand loyalty through mediation of brand trust.
INOVASI PRODUK, KREATIVITAS, ORIENTASI BERWIRAUSAHA, ORIENTASI PASAR, LOKASI DAN KEBERHASILAN USAHA Muarrif Ardy; Donard Games; Dessy Kurnia Sari
Journal Publicuho Vol. 6 No. 3 (2023): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v6i3.216

Abstract

This study aims to examine the entrepreneurial perspective on the success of catfish farming in Lima Puluh Kota District and Payakumbuh City. The research method uses descriptive quantitative analysis using data processing with the SPSS application and as enrichment using qualitative variables with 80 quantitative respondents and 5 qualitative respondents. The results of this study indicate that product innovation has a negative effect, creativity has a positive effect, entrepreneurial orientation has a positive effect, location has a negative impact, and market orientation has a positive effect on the success of catfish farming in Lima Puluh Kota District and Payakumbuh City. The limitations of this study are the use of product innovation variables, creative ability, entrepreneurial orientation, location, market orientation, and business success, and the sample used is very limited. It is recommended for further research to use other variables that have not been studied and increase the sample or even examine different types of businesses that are relevant to this research.
ANALISIS SERVICE QUALITY DAN CUSTOMER PERCEIVED VALUE TERHADAP CUSTOMER SATISFACTION MELALUI CUSTOMER TRUST SEBAGAI VARIABEL MEDIASI Martin Sihombing; Dessy Kurnia Sari; Donard Games
Journal Publicuho Vol. 6 No. 4 (2023): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v6i4.270

Abstract

This research aims to see the influence of service quality and customer perceived value on customer satisfaction through customer trust as a mediating variable at BPJS Employment Padang Branch Office. The population is all BPJS Employment Padang Branch Office participants. The sample criteria is that they have submitted a guarantee claim within the last 6 months. The number of samples in the study was 160 respondents. Hypothesis testing uses one-tailed statistical analysis, the hypothesis is accepted if the t-statistic value is > 1.65 and the significance value is < 0.05. The research results show that service quality and customer perceived value have a significant positive effect on customer trust, and service quality and customer trust have a significant positive effect on customer satisfaction. Meanwhile, customer-perceived value does not affect customer satisfaction. Indirectly, service quality and customer perceived value influence customer satisfaction with customer trust as the mediation.
FAKTOR-FAKTOR PENDORONG KONSUMSI MUSIK GENRE METAL PADA GENERASI MILLENNIAL BERDASARKAN PRINSIP HEAVINESS Riyandi Aminul Rasyid; Dessy Kurnia Sari; Donard Games
Journal Publicuho Vol. 7 No. 2 (2024): May - July - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i2.380

Abstract

This study aims to detect several factors that drive millennials to consuming metal genre music based on the heaviness principle and determine dominant sub-genre which millennials preferred and self-emotional on each. By using a qualitative approach throughout semi-structural interviews for 20 millennials with a snowball sampling technique, then analyzed by thematic analysis. Results found that the driving factors of millennials to consuming musicals with the metal genre start from knowing metal music, then using it as a means of expression, continuing to participate in events, bands and communities, then exploring subgenres, artistic as well as emotional expression.
PENGARUH MODEL BISNIS DIGITAL TERHADAP KINERJA USAHA MIKRO DAN KECIL SEKTOR KULINER DI KOTA PADANG: Efek Mediasi dari Pembaruan Bisnis Dian Harja; Donard Games; Dessy Kurnia Sari
Journal Publicuho Vol. 7 No. 3 (2024): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i3.494

Abstract

This study aims to empirically prove the effect of digital business models on the performance of Micro and Small Enterprises (MSEs) in Padang City and the role of business renewal in strengthening the relationship. A total of 170 MSEs in the culinary sector that have been digitized for at least two years and are domiciled in Padang City were used as research samples. Data were collected through distributing questionnaires, and data analysis was carried out using quantitative methods with path analysis. The results of hypothesis testing show that the digital business model has no direct significant effect on financial performance or non-financial performance. In contrast, business renewal has a positive and significant influence on financial performance and non-financial performance. In addition, digital business models also have a positive and significant effect on business renewal. The indirect effect of digital business models on financial performance through business renewal is significant, but its indirect effect on non-financial performance through business renewal is not significant. Overall, this study confirms the importance of business renewal in mediating the relationship between digital business models and MSEs' financial performance. Although the digital business model does not have a significant direct effect on financial and non-financial performance, it is not significant.
The Impact of Destination Image, Novelty Seeking, Involvement Seeking and Tourist Satisfaction on Edutourism Tourists’ Revisit Intention M. Fajar Syafrida; Dessy Kurnia Sari; Syafrizal
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.790

Abstract

This study aims to examine the effect of destination image, novelty seeking, and involvement seeking on revisit intention mediated by tourist satisfaction for Sirukam Dairy Farm tourists in Solok Regency, West Sumatera, Indonesia. An exploratory quantitative approach with hypothesis-testing techniques is used in this study. There are 150 samples with purposive sampling technique, namely tourists who have visited Sirukam Dairy Farm twice or more. Data were collected through the distribution of online questionnaires and processed using SmartPLS 4.0 software. The data analysis method uses structural equation modeling with partial least squares (SEM-PLS). The results showed that destination image and involvement seeking have a positive and significant effect on tourist satisfaction, while novelty seeking shows an insignificant effect on tourist satisfaction. Destination image, novelty seeking, and tourist satisfaction have a positive and significant effect on revisit intention, while involvement seeking shows an insignificant effect on revisit intention. Tourist satisfaction is able to partially mediate the relationship between destination image and novelty seeking and revisit intention, while the relationship between involvement seeking and revisit intention is fully mediated by tourist satisfaction.
Persepsi Nilai dan Niat Pembelian pada Layanan Premium : Studi kepada para Gamers di Indonesia Tri Tata Wilia; Dessy Kurnia Sari; Sari Lenggogeni
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 7 No. 2 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v7i2.1270

Abstract

This study focuses on the perceived value of premium games among users and its impact on usage and premium content purchase intentions. The research aims to explore how social value, quality, enjoyment, and economic value influence users’ willingness to continue using the service and purchase premium content. Using an online survey method through Google Forms with 150 respondents, the study found that the higher the level of enjoyment in the premium service, the lower the intention to purchase premium content, but it strengthens the intention to continue using the service. Other findings show that social value increases both premium usage and premium purchase intentions. Additionally, service quality has a positive correlation with usage intention, but does not affect premium purchases. Overall, the results of this study highlight the unique characteristics of the premium business model in enhancing user retention through high perceived value, although challenges remain in premium monetization.
Co-Authors Ayu Nur Aziza Beni Rahmat Danny Hidayat Dian Harja Donard Games Elsa Felina Effendi, Eri Besra Esa Riawati Sujana Fadhilaturrahmi Fadhilaturrahmi Geza Scortionda Habibah Muharmi Habil Fuady Hutria Yosmarisa Irwan Zaini M. Fajar Syafrida Martin Sihombing Melda Syovina Muarrif Ardy Muharmi, Habibah Rahadian Ray Farandy Riyandi Aminul Rasyid Roni Andespa Sari Lenggogeni Syafrizal Tedi Hidayat Tri Tata Wilia Venny Darlis Verinita, Verinita Yudi Fernando Yulia Hendri Yeni Zaky Putra Pratama