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All Journal Jurnal Dinamika Ekonomi dan Bisnis Jurnal Ilmiah ASET KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Masyarakat Indonesia (JPMI) Gema Wisata Literacy : International Scientific Journals of Social, Education, Humanities An International Journal Tourism and Community Review International Conference on Digital Advanced Tourism, Management, and Technology International Journal of Economics and Management Research
Hendrajaya Hendrajaya
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Journal : International Conference on Digital Advanced Tourism, Management, and Technology

 1 
The Influence Of Superstitious Beliefs And Magical Thinking On Generation Z's Purchasing Behavior In Indonesia Heni Krisnatalia; Hendrajaya Hendrajaya; Idah Kusuma 
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.13

Abstract

This research is about delving into the fascinating world of Generation Z behavior, where superstition and mysterious thinking have taken on a real quality as a charming mental component. Superstitious beliefs and magical thinking, regularly formed in frivolity and common explanations, and enchanted thinking, characterized by a belief in strong causality, all influence customer choices. The aim of the research is to determine the influence of consumers' superstitious on their purchasing behavior. Furthermore, data was collected through a questionnaire in Google Forms format and a survey link was sent to consumers via the online communication media "Whats App Channels" due to time and cost limitations apart from making it easier to obtain information about generation z respondents who are willing to fill out the questionnaire. At least 30 consumers participated in the survey during the data collection process and the IBM PSPP 2.0 program was used to analyze the data obtained. As a result of the analysis, all research hypotheses were supported. Therefore, it has been determined that consumers' superstitious beliefs and magical thinking have a positive and significant influence on their purchasing behavior. Through observational investigations and case reflections, we explore the ins and outs of how superstition and fascination intersect with buyer preferences by demonstrating their beneficial value to businesses and marketers by adapting them to better suit the irrational yet effective forces at the commercial center.
The Influence Of Promotion And Quality Of Tourism Products On Tourist Satisfaction Mediated By Brand Image In Banyumulek Tourism Village, West Lombok District Sakirin Sakirin; Hendrajaya Hendrajaya; Wahyu Tri Astuti 
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.20

Abstract

The purpose of this study was to analyze and explain the effect of promotion and quality of tourism products on tourist satisfaction in mediating brand image in Banyumelek Village, Kediri District, West Lombok. This research is an inferential research emphasizing the analysis of numerical data processed using statistical methods, namely examining the factors that occur and the results of the research will describe the effect of promotion and the quality of tourism products on ourist.atisfaction in mediating brand image in Banyumelek Village, Kediri District, West Lombok. The sample of this study took tourists who came to visit the Banyumulek Tourism Village took 100 tourists who came to visit the Banyumulek Tourism Village. The data collection technique used a questionnaire and the data was tested and analyzed using multiple linear regression with the SPSS version 20 program. Based on the results of research data analysis it can be concluded that: (1). Positive and significant influence of promotion on brand image (2). Positive and significant influence of the quality of tourism products on brand image. (3). Positive and significant influence of promotions on satisfaction (4). Positive and significant influence of the quality of Widsata products on satisfaction. (5). Positive and significant influence of brand image on tourist satisfaction. (6). the effect of promotion on tourist satisfaction is mediated by brand image. (7). There is no influence of the quality of tourism products on tourist satisfaction mediated by brand image in Banyumulek Tourism Village.
The Influence Of Service Quality And Facilities On Guest Satisfaction At The Tentrem Semarang Hotel Caesar Ari Wibowo; Hendrajaya Hendrajaya
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.79

Abstract

This study aims to analyze and determine the effect of service quality and facilities partially and jointly on guest satisfaction at Hotel Tentrem Semarang and the most influential variable on guest satisfaction at Hotel Tentrem Semarang. The population in this study were guests or visitors at Hotel Tentrem Semarang, totaling 10,261 guests. The sampling technique in this study used accidental sampling technique. The sample of this study were guests or visitors at Hotel Tentrem Semarang as many as 99 respondents. The analysis technique used in this study is multiple linear regression analysis. The results of the study stated that service quality had a positive and significant effect on guest satisfaction at Hotel Tentrem Semarang. Meanwhile, facilities have no significant effect on guest satisfaction at Hotel Tentrem Semarang. However, service quality and facilities have a joint effect on guest satisfaction at Hotel Tentrem Semarang. Service quality is the biggest variable that influences guest satisfaction at Hotel Tentrem Semarang with a coefficient value of 0.765.
The Effect Of Product And Service Quality On Customer Loyalty Mediated By Customer Satisfaction In Micro Small Business Multi Cipta Semarang Choirul Ichsan; Bambang Guritno; Hendrajaya Hendrajaya
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.80

Abstract

Research located at Toko Multi Cipta Semarang has objectives that are divided into two types, namely the general purpose is to analyze and explain the effect of products and service quality on customer loyalty mediated by customer satisfaction in Micro Small Enterprises Multi Cipta Semarang, and for its special purpose is to analyze and explain: 1) the effect of products on customer satisfaction, 2) the effect of service quality on customer satisfaction, 3) the effect of the product on customer loyalty, 4) the effect of service quality on customer loyalty. 5) the effect of customer satisfaction on customer loyalty, 6) the effect of products on customer loyalty mediated by customer satisfaction, and 7) the effect of service quality on customer loyalty mediated by customer satisfaction . The sample used in this study was 138 people, then given the opportunity to answer questionnaires that would be processed using the SPSS 25.0 application to produce numbers which were then tested for feasibility using validity tests and reliability tests. For data analysis techniques used are multiple regression analysis, model testing and hypothesis testing .The results of the study concluded that: the general conclusion states that customer satisfaction does not mediate the effect of product and service quality on customer loyalty, while the specific conclusion states that: 1) product affects customer satisfaction, 2) service quality affects customer satisfaction, 3) product affects customer loyalty, 4) service quality affects customer loyalty, 5) customer satisfaction affects customer loyalty. Customer loyalty, 6) customer satisfaction does not mediate the effect of the product on customer loyalty, and 7) customer satisfaction does not mediate the effect of service quality on customer loyalty.
The Role Of Islamic Counseling Management In Increasing Learning Motivation Through Self-Confidence In Broken Home Family Students At Smk Negeri 1 Pringapus, Semarang District Syafi’i Syafi’i; Hendrajaya Hendrajaya; Soehari Soehari
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.91

Abstract

This research was conducted at SMK Negeri 1 Pringapus with the research objectives being: (1) to describe the role of Islamic Guidance and Counseling management in increasing learning motivation through self-confidence, and (2) to describe the supporting and inhibiting factors for services in increasing learning motivation through self-confidence of students from broken home families.The type of research in this thesis is case study research in qualitative research. In collecting data, the methods used were (1) observation, (2) interviews, (3) documentation, and (4) primary and secondary data. In analyzing, research data uses qualitative analysis with steps for presenting data, reducing data, and drawing conclusions. The research results show that: (1) the implementation of Islamic Counseling Guidance at SMKN 1 Pringapus is still not optimal, because the ratio of the number of students and supervising teachers exceeds the standard, so that implementing the service is less effective; (2) some students' learning motivation and self-confidence are still low in the medium category, and a small number are in the high category; (3) services used to increase learning motivation and self-confidence for broken home students are group and individual counseling services; (4) supporting factors in implementing services are good cooperation between counseling teachers, homeroom teachers, PAI subject teachers, extracurricular coaches; and (5) the inhibiting factor in implementing services is that students are closed to communicating, so that supervising teachers have difficulty taking action that is appropriate to the student's condition and some subject teachers do not support the actions carried out by supervising teachers, because it disrupts lesson hours and the implementation time is less effective because have to wait for free time.
Co-Authors Alip Suroto Anisa Eka Khatarina Bambang Guritno C. Susmono Widagdo Caesar Ari Wibowo Cheesya Siska Adhiati Choirul Ichsan Desy Rahmawati Lukmana Enik Rahayu Haniek Listyorini Idah Kusuma  Krisnatalia, Heni Nicolas Kevin Sulityawardhana Ray Octafian Rindo Bagus Sanjaya Sakirin Sakirin Samtono Samtono Soehari Soehari Soetomo WE Syafi’i Syafi’i Wahyu Tri Astuti  Yuliamir, Henry