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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Journal of Dedicators Community Jurnal Pengabdian Dharma Laksana ETNOREFLIKA: Jurnal Sosial dan Budaya Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Pengabdian kepada Masyarakat Nusantara KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Masyarakat Indonesia (JPMI) Journal of International Multidisciplinary Research International Conference on Digital Advanced Tourism, Management, and Technology
Krisnatalia, Heni
Sekolah Tinggi Ilmu Ekonomi Pariwisata (STIEPARI) Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Penguatan Desa Wisata Sikasur Di Era New Normal Wenefrida Ardhian Ayu Hardiani; Julian Adriani Putri; Ray Octafian; Y R Satoto; Heni Krisnatalia
Jurnal Pengabdian Dharma Laksana Vol 4, No 1 (2021): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v4i1.13182

Abstract

Pandemi covid- 19 yang terjadi di awal tahun 2020 memiliki dampak yang cukup besar terutama di sektor pariwisata. Desa Wisata termasuk salah satu sektor dalam pariwisata yang terdampak pandemi covid-19. Perubahan perilaku memaksa semua lapisan masyarakat merubah tatanan hidup atau yang disebut era new normal.Tim Pengabdian Masyarakat dari STIEPARI Semarang berupaya melakukan  pendampingan di Desa Wisata Sikasur ini. Diharapkan dari pendampingan dari tim STIEPARI Semarang dapat semakin menguatkan eksistensi dan meningkatkan kualitas Desa Wisata Sikasur di Kabupaten Pemalang, baik itu dalam mutu SDM, produk yang ditawarkan, pengaturan dan pengelolaan manajemen desa wisata termasuk di dalamnya pengelolaan homestay. Serta yang paling utama adalah bagaimana penerapan CHS  di Desa Wisata Sikasur, sehingga penerapan protokol kesehatan di era new normal ini dapat dilakukan dengan baik.Dalam kegiatan pengabdian ini dilakukan antara lain survey lokasi, Forum Grup Discussion (FGD), dan sosialisasi. Hasil dari kegiatan ini diharapkan dapat membuat Desa Wisata Sikasur mulai beradaptasi dan berkembang di era new normal ini.
MARKETING MIX 7P DIBALIK SUKSESI KREATIF BISNIS KULINER BERTEMA ETNIK SEOUL PALACE SEMARANG (7P-Marketing Mix Behind The Creative Succession of Culinary Business with Ethnic Theme in Seoul Palace Semarang) Heni Krisnatalia
ETNOREFLIKA: Jurnal Sosial dan Budaya Vol 10 No 1 (2021): Volume 10 Nomor 1, Februari 2021
Publisher : Laboratorium Jurusan Antropologi, Fakultas Ilmu Budaya, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/etnoreflika.v10i1.1068

Abstract

This study aims to determine the effect of 7P-Marketing Mix Elements (Product, Price, Place, Promotion, People, Process, and Physical Evidence) on the "Seoul Palace" Semarang Restaurant to identify the concept of an ethnic-themed restaurant and to analyze it based on a study using a qualitative descriptive approach , carried out through observation, interview with restaurant managers, and documentation. Based on the research carried out on the concept of an ethnic-themed restaurant, it can be stated that there are 3 basic aspects supporting the restaurant's existence, including an atmosphere that is characterized by ethnicity, especially Korea in accordance with the theme it carries as an attraction to its visitors. The quality of the product is maintained with a variety of selected imported ingredients to produce the taste of ethnic dishes. Guidelines “first-come, first-served visitors always” puts first-arriving visitors first. Meanwhile, the results of the 7P marketing mix of products, in terms of product itself, its quality, brand, packaging, label, and type of product have been fully fulfilled, pricing is measured by the cost of competing products through cost-based pricing, with a variety of payment systems offered from the cost of competing products, strategic choice of place and supported by word of mouth promotion, publicity, to sales promotion with human resources (people) understanding the menu and cooking procedures for Korean food. The process (the process) offers open kitchen facilities and self-service cooking which is a series of physical evidence replete with supporting factors.
PROMOSI EVENT BUDAYA LOKAL BERBASIS PEMASARAN DIGITAL RINTISAN DESA WISATA BRANJANG Tutik Tutik; Heni Krisnatalia; Y.R. Satato; Solichoel Solichoel; Syamsul Hadi
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 5, No 1 (2021): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v5i1.4900

Abstract

ABSTRAKPerubahan landscape perekonomian global telah bergeser kearah teknologi digital. Oleh karena itu, dukungan atas gerakan nasional “Bangga Buatan Indonesia” dan “Gerakan Bangga Berwisata Indonesia” menuntut Kominfo bersama – sama penyelenggara platform perdagangan digital berupaya mendorong  wilayah – wilayah komersial, yaitu: desa - desa atau kelurahan yang masih alpa dari 4 G coverage signal memaksimalkan peluang dari teknologi digital melalui massive infrastructure deployment untuk Information and Communication Technology (ICT) diseluruh wilayah dan destinasi penting di Indonesia dari tahun 2021 sampai 2022 serta program pendampingan bagi UMKM dan UMi, POKDARWIS, serta DESWITA. Branjang salah satu Desa di wilayah Kabupaten Semarang sarat akan potensi wisata. Keindahan pemandangan sawah berundak/ terasering merupakan kekayaan alam yang dapat diolah menjadi produk bernilai jual. Selain itu, keberagaman budaya yang dimilikinya juga berpeluang menjadi potensi unggulan. Itulah sebabnya, dalam rangka mengangkat sejumlah potensi yang dimilikinya sebagai Rintisan Desa Wisata diperlukan upaya promosi sehingga keberadaannya dapat terekspos oleh calon wisatawan. Sementara itu, keberadaan Deswita yang tak terpisahkan oleh kehadiran UMKM sebagai penggerak kemajuan daerah wisata dan sekitarnya membuat keduanya harus jeli melihat prospek dari perubahan pada landscape perekonomian saat ini. Oleh karenanya, Tim Pengabdian STIEPARI Semarang mengadakan program pendampingan untuk mendukung percepatan digitalisasi DESWITA dan UMKM. Kata Kunci: deswita branjang; UMKM; digital marketing; pendampingan digital marketing  ABSTRACTThe changing landscape of the global economy has shifted towards digital technology. Therefore, the support for the national movement "Proud of Made in Indonesia" and "Proud Indonesian Traveling Movement” requires Ministry of Communication and Information Technology (KOMINFO)  together with digital trading platform providers seek to encourage commercial areas, namely: villages or sub-districts which is still unreachable by 4 G signal coverage, to enlarge opportunities from digital technology through massive infrastructure deployment for Information and Communication Technology (ICT) in all important regions and destinations in Indonesia from 2021 to 2022 as well as mentoring programs for MSMEs and UMi, POKDARWIS, and DESWITA. Branjang, one of the villages in the Semarang Regency area, is full of tourism potential. The beauty of the scenery of terraced rice fields is a natural wealth that can be processed into selling value products. In addition, its cultural diversity also has the opportunity to become superior potential. That is why, in order to raise  a number of potentials it has as a Tourism Village Pioneer, promotion efforts are needed so that its existence can be exposed by potential tourists. Meanwhile, the existence of Tourism Village (DESWITA), which is inseparable from the presence of MSMEs as a driving force for the progress of tourist areas and their surroundings, makes both of them have to be observant in seeing the prospects of changes in the current economic landscape. Therefore, the STIEPARI Semarang Service Team held a mentoring program to support the acceleration of the digitization of Tourism Village (DESWITA) and MSMEs. Keywords: branjang village, MSMEs; digital marketing; digital marketing assistance 
Peran Kedai Kopi Mentek Sebagai Daya Tarik Wisata Bukit Lembah Gemantung Kabupaten Pemalang Tutik Tutik; Heni Krisnatalia; Idah Kusuma Dewi
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 9, No 1 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v9i1.1500

Abstract

AbstractThis research is to analyze the role of youth in developing entrepreneurship as a medium to develop tourism in the Bukit Gemantung Valley in the Wisnu Village Area, Watukumpul District, Pemalang Regency. This research uses qualitative with a descriptive design that has 5 informant sources, namely the manager of the Mentek coffee shop, Bukit Lembah Gemantung tourism management and 3 other employees. Based on the results of the study shows that youth have a significant role in entrepreneurial development, which also has a positive impact on increasing the number of visitors to travel in the Bukit Gemantung Valley. Indirectly, the existence of this new entrepreneurial business has provided a good opportunity for young people in tourist attraction areas to reduce the unemployment rate. Although Bukit Gemantung Valley Tourism is not 100% ready, with the existing natural potential and the availability of facilities through the entrepreneurial Kedai Coffee Mentek can attract visitors to come. There are several rides provided in the Bukit Gemantung Valley Tour, including those that are ready are swimming pools, selfie spots and sky glades. As for other vehicles, they are still in the process of construction and cooperation with several investors. Although the rides are not fully ready, visitors who come will not be disappointed because there is a Mentek Coffee Shop that is the center of attention of visitors. In addition to providing food and soft drinks, the tavern is also a fun selfie spot area, because it is right on a hillside that faces directly with natural scenery.Keywords: Business actors; Entrepreneurship, Attraction. AbstrakPenelitian ini untuk menganalisis peran pemuda dalam mengembangkan wirausaha sebagai media untuk mengembangkan pariwisata pada Lembah Bukit Gemantung di Kawasan Desa Wisnu Kecamatan Watukumpul Kabupaten Pemalang. Penelitian ini menggunakan kualitatif dengan desain deskriptif yang memiliki sumber informan berjumlah 5 orang, yaitu pengelola kedai coffee mentek, manajemen wisata bukit lembah gemantung dan 3 karyawan lainnya. Berdasarkan hasil penelitian menunjukkan bahwa pemuda memiliki peran yang signifikan dalam pengembangan wirausaha, dimana hal ini juga berdampak positif pada peningkatan jumlah pengunjung untuk berwisata di Lembah Bukit Gemantung. Secara tidak langsung, dengan adanya wirausaha usaha baru ini telah memberikan peluang yang baik bagi para pemuda di kawasan obyek wisata untuk mengurangi angka pengangguran. Meskipun Wisata Lembah Bukit Gemantung belum siap 100%, namun dengan adanya potensi alam yang ada dan ketersediaan fasilitas melalui wirausaha Kedai Coffee Mentek dapat menarik minat pengunjung untuk datang. Terdapat beberapa wahana yang disediakan di Wisata Lembah Bukit Gemantung, diantaranya yang sudah siap adalah kolam renang, spot selfie dan sky glade. Sedangkan untuk wahana lainnya masih dalam proses pembangunan dan proses kerjasama dengan beberapa pihak investor. Meskipun wahana belum siap sepenuhnya, namun pengunjung yang datang tidak akan kecewa karena ada Kedai Coffee Mentek yang menjadi pusat perhatian pengunjung. Selain menyediakan makanan dan minuman ringan, kedai tersebut juga menjadi area spot selfie yang menyenangkan, karena berada tepat di lereng bukit yang menghadap langsung dengan pemandangan alam. Kata Kunci: Pelaku usaha, Kewirausahaan, Daya Tarik
Manajemen Keluhan Tamu dan Dampaknya terhadap Reputasi Hotel Anta, Asnar Juliandri Pramadani; Widagdo, C Susmono; Dewi, Idah Kusuma; Krisnatalia, Heni; Maryani, Tri
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 7 No. 1 (2024): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh manajemen keluhan tamu terhadap reputasi hotel bintang 3 di Semarang dan dampaknya terhadap kepuasan tamu. Manajemen keluhan tamu menjadi semakin penting di tengah persaingan ketat industri perhotelan, terutama bagi hotel bintang 3. Penelitian ini menggunakan pendekatan kuantitatif dengan desain survei cross-sectional. Data dikumpulkan dari 100 tamu hotel bintang 3 di Semarang menggunakan kuesioner terstruktur yang mengukur manajemen keluhan tamu, kepuasan tamu, dan reputasi hotel. Analisis data dilakukan menggunakan perangkat lunak statistik SPSS. Hasil penelitian menunjukkan bahwa manajemen keluhan tamu memiliki pengaruh signifikan terhadap kepuasan tamu dan reputasi hotel. Dimensi responsivitas dan empati dalam manajemen keluhan tamu merupakan faktor yang paling berpengaruh terhadap kepuasan tamu. Sementara itu, kualitas komunikasi dan efektivitas penyelesaian keluhan secara signifikan mempengaruhi reputasi hotel. Penelitian ini menyarankan agar manajemen hotel bintang 3 di Semarang meningkatkan pelatihan staf, mengembangkan sistem manajemen keluhan yang mudah diakses, dan memastikan komunikasi yang baik serta transparansi dalam proses penanganan keluhan. Implementasi strategi ini diharapkan dapat meningkatkan kepuasan tamu dan memperkuat reputasi hotel. Penelitian ini memberikan wawasan praktis bagi manajemen hotel untuk mengelola keluhan tamu secara efektif demi kesuksesan operasional hotel.
Penggabungan Kearifan Lokal dan Teknopreneurship dalam Wisata Kuliner Desa Nongkosawit Gunungpati Semarang Hendrajaya Hendrajaya; Heni Krisnatalia
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i2.4158

Abstract

Within the confront of fast worldwide nourishment patterns and modernization, concerns are rising almost the potential misfortune of nearby culinary conventions that exemplify a nation's imaginativeness, culture, history, and character. To address this, STIEPARI Semarang propelled a community benefit extend in Nongkosawit, Gunungpati, pointed at protecting and advancing its one of a kind culinary legacy. The venture included recording conventional formulas and their social centrality, guaranteeing that this information is passed down and shared. The group collaborated with neighborhood cooks to coordinated present day culinary methods whereas keeping up genuineness. Workshops were held to educate the community how to showcase their conventional dishes, emphasizing storytelling as a way to associate with visitors. To maintain these endeavors, the venture presented computerized stages for nearby culinary businesses to reach broader gatherings of people through social media and e-commerce. This activity not as it were jam Nongkosawit s culinary bequest but moreover engages the neighborhood community by making modern financial openings tied to their wealthy social conventions. Through these endeavors, Nongkosawit Town represents the significance of defending and celebrating culinary conventions that characterize our social personality.
Understanding Customer Satisfaction: Evaluating Product Quality And Marketing Mix of Koffee Talk At Radja Hotel Semarang Ricky Anggrean; Enik Rahayu; Hendrajaya, Hendrajaya; Heni Krisnatalia; Bayu Ade Prabowo
Journal of International Multidisciplinary Research Vol. 2 No. 5 (2024): Mei 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr443

Abstract

The research was carried out at Koffee Talk, which is located inside the Radja Hotel Semarang. The purpose of the study was to evaluate and explain the influence that the quality of service and marketing mix had on the level of satisfaction experienced by customers. Questions and answers are gathered via the use of questionnaires. Participants in the research totaled 96 individuals. It is anticipated that the findings of the study would be beneficial to both management and customers. Customer happiness is impacted by both the quality of the service and the marketing mix. The findings of the double regression analysis demonstrate the impact of independent factors on dependent variables, as well as the validity and rehabilitation tests, as well as the testing of hypotheses. It is clear that in order to achieve higher levels of customer satisfaction, a combination of marketing and service is required.
Mengembangkan Inspirasi Kewirausahaan dan Kualitas Perdagangan Skala Kecil Melalui Manajemen Aset Manusia Hendrajaya Hendrajaya; Heni Krisnatalia
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 3 (2024): September : KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v4i3.4073

Abstract

Within the confront of fast worldwide nourishment patterns and modernization, concerns are rising almost the potential misfortune of nearby culinary conventions that exemplify a nation's imaginativeness, culture, history, and character. To address this, STIEPARI Semarang propelled a community benefit extend in Nongkosawit, Gunungpati, pointed at protecting and advancing its one of a kind culinary legacy. The venture included recording conventional formulas and their social centrality, guaranteeing that this information is passed down and shared. The group collaborated with neighborhood cooks to coordinated present day culinary methods whereas keeping up genuineness. Workshops were held to educate the community how to showcase their conventional dishes, emphasizing storytelling as a way to associate with visitors. To maintain these endeavors, the venture presented computerized stages for nearby culinary businesses to reach broader gatherings of people through social media and e-commerce. This activity not as it were jam Nongkosawit s culinary bequest but moreover engages the neighborhood community by making modern financial openings tied to their wealthy social conventions. Throughthese endeavors, Nongkosawit Town represents the significance of defending and celebrating culinary conventions that characterize our social personality.
Strategi Penguatan Branding Rintisan Desa Wisata Branjang Melalui Event Budaya Berbasis Kearifan Lokal “Branjangan Krisnatalia, Heni; Tutik, Tutik; Satato, Y.R
Journal of Dedicators Community Vol 7, No 2 (2023)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdc.v7i2.3133

Abstract

Creating and communicating the identity of a region is an effort to build a brand. This is done so that one's impression of the area changes, including changes in perspective in comparing one place to another to be chosen as a destination. Overall, this is what is familiarly referred to as destination branding. The basic concept of destination branding is based on passion and a unique and attractive identity that is tied to various things so that the inherent brand of a destination will be embedded in their minds. Strengthening destination branding aims to raise awareness of the existence of the Branjang Tourism Village as a tourist destination.
Memaknai Kuliner Lokal Berbasis Kearifan Lokal dan Technopreneurship Sebagai Daya Tarik Wisata Desa Nongkosawit Gunungpati Semarang Krisnatalia, Heni; Hendrajaya, Hendrajaya
Journal of Dedicators Community Vol 9, No 1 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdc.v9i1.6774

Abstract

In a world where modernization and changing food habits are happening quickly, traditional cooking styles are often overlooked, even though they represent a valuable mix of skills, culture, history, and national identity. To tackle this issue, the Community Service Team at STIEPARI Semarang started a program designed to learn about, protect, and celebrate the wisdom found in traditional cooking methods. This initiative aimed to boost the abilities of local food entrepreneurs through training, guidance, and online marketing, involving small culinary businesses in the Semarang area using a collaborative method. The outcomes revealed that 80% of those involved became more aware of the significance of culinary heritage as a special feature for marketing, while 75% improved their skills in digital marketing, especially in using social media to advertise their products. The program also created digital marketing materials, such as videos and online catalogs, which the participants have utilized to access broader markets. This effort is anticipated to aid the longevity of local food enterprises while reinforcing the cultural identity of the region
Co-Authors Anta, Asnar Juliandri Pramadani Aryasa, Arya Bintang Bayu Ade Prabowo Dewi, Idah Kusuma Enik Rahayu Hardiani, Wenefrida Ardhian ayu Hendarajaya, Hendarajaya Hendrajaya Hendrajaya Hendrajaya Hendrajaya, Hendrajaya Idah Kusuma Dewi Idah Kusuma  Julian Adriani Putri Maryani, Tri Mochamad Ainan Pramusinto, Edipeni Prasetyo, Nurdina Ray Octafian Ricky Anggrean Satato, Y.R Solichoel Solichoel Suryaning Hadi, Guntur Syamsul Hadi Tutik Tutik Tutik Tutik Tutik Tutik Wicaksono, Dharu Aji Widagdo, C Susmono Y R Satoto Y.R. Satato