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PENGARUH KUALITAS PELAYANAN, KEPUASAN, DAN KEPERCAYAAN MEREK TERHADAP NIAT PEMBELIAN ULANG DI TOKO ONLINE TOKOPEDIA Martina Rahmawati Masitoh; Hermansyah Andi Wibowo; Deni Sunaryo
Jurnal Manajemen Vol. 8 No. 1 (2018): Jurnal Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (570.929 KB) | DOI: 10.30656/jm.v8i1.662

Abstract

Online business in Indonesia is growing very rapidly nowadays. Repurchase intention in online business becomes the variable that determines the continuity of online business even to win the competition. Various scientific literature shows several factors that determine the high level of repurchase intentions such as service quality, customer satisfaction and trust.The purpose of this study was to examine the indirect effect of service quality on repurchase intentions mediated by customer satisfaction and brand trust.Sampling method in this research is purposive sampling.The survey was conducted by distributing questionnaires directly to Tokopedia online store customers in Banten. The number of samples 202 customers.Data analysis techniques using Structural Equation Model (SEM) with LISREL software.The SEM estimation results show that the research model used is in accordance with the empirical data that has been collected. The results of this study proves that the quality of service has a positive and significant impact on customer satisfaction. Consumer satisfaction has a positive and significant impact on brand trust. Brand trust has a positive and significant impact on repurchase intentions. This shows the quality of service affecting repurchase intention with double mediation of customer satisfaction, and brand trust.Thus, in order to survive and even win the competition in the online marketplace, every online store should ensure the quality of service, satisfaction and trust of customers in order to encourage or strengthen the intention of repurchasing their customers.Keywords: Service Quality, Consumer Satisfaction, Brand Trust, Repurchase intention, Online Store.
PENGARUH DEBT TO EQUITY RATIO (DER) DAN DEVIDEN PAYOUT RATIO (DPR) TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR SEKTOR HASIL INDUSTRI UNTUK KONSUMSI YANG TERDAFTAR DI BEI TAHUN 2012 – 2017 Deni Sunaryo; Yoga Adiyanto
Jurnal Manajemen Vol. 7 No. 1 (2017): Jurnal Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (622.054 KB) | DOI: 10.30656/jm.v7i1.896

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Debt to Equity Ratio (DER) dan Dividen Payout Ratio (DPR) terhadap Nilai Perusahaan manufaktur sektor industri untuk konsumsi yang terdaftar di BEI tahun 2012-2017.Metode Penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan asosiatif. Populasi penelitian berjumlah 37 perusahaan dan diambil sampel sebanyak 5 perusahaan dengan menggunakan data sekunder dan metode purposive sampling. Penelitian dilakukan di Bursa Efek Indonesia perusahaan manufaktur sektor industri untuk konsumsi tahun 2012-2017. Data di kumpulkan dan analisisi dengan SPSS 20.0.Pengujian statistik menggunakan analisa regresi linear berganda dan koefisien determinasi. Koefisien korelasi parsial antara debt to equity ratio dan deviden payout ratio dengan nilai perusahaan. Hasil perhitungan uji hipotesis secara parsial antara debt to equity ratioberlawanan arah dengan nilai perusahaan (Price to book value), berpengaruh signifikan terhadap nilai perusahaan, dan hasil uji hipotesis secara parsial antara dividen payout ratio terhadap nilai perusahaantidak berpengaruh signifikan terhadap nilai perusahaan. Sedangkan penelitian secara simultandebt
PENGARUH HARGA DAN FAKTOR PSIKOLOGIS TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN SMARTPHONE MEREK OPPO DI WILAYAH RANGKASBITUNG Yudha Supriatna; Deni Sunaryo; Sofian Sauri
Jurnal Manajemen Vol. 7 No. 1 (2017): Jurnal Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (568.579 KB) | DOI: 10.30656/jm.v7i1.897

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh harga dan faktor psikologis terhadap pengambilan keputusan pembelian smartphone merek oppo di wilayah rangkasbitung. Dan penelitian ini juga bertujuan untuk menganalisis faktor yang paling dominan pengaruhnya terhadap pengambilan keputusan pembelian smartphone merek oppo di wilayah rangkasbitung. Populasi yang digunakan dalam penelitian ini adalah konsumen counter acc celular rangkasbitung. Sampel pada penelitian ini sebanyak 90 responden dan teknik yang digunakan adalah teknik Non- probability sampling dengan pendekatan accidental sampling (pengambilan sampel berdasarkan kebetulan). Berdasarkan uji hipotesis diperoleh nilai F-hitung adalah 112.081 sedangkan F-tabel adalah 3,010 yang berarti F-hitung > F-tabel. Ini menunjukan Ho ditolak dan Ha diterima artinya terdapat pengaruh positif dan signifikan pada harga dan psikologis terhadap pengambilan keputusan pembelian smartphone merek oppo di wilayah rangkasbitung.
Pengaruh Program Csr Internal Dan Lingkungan Kerja Fisik Terhadap Kepuasan Kerja Karyawan Pada Pt Alex Putra Group Dikota Cilegon Miftahul Falaah; Anizir Ali Murad; Deni Sunaryo
Jurnal Manajemen Vol. 8 No. 2 (2018): Jurnal Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.09 KB) | DOI: 10.30656/jm.v8i2.917

Abstract

The purpose of this risetto determine the effect on each dependent variable Effect of CSR Internal(X₁) and Physical Work Environment (X₂) on the dependent variable Employee Job Satisfaction (Y). In this study data was collected through a questionnaire method for 39 respondents who worked at PT. Alex Putra Group Cilegon. The analysis used was multiple linear analysis using data analysis techniques that have fulfilled the validity, reliability test and classical assumption test, so as to produce the regression equation as follows:Y = 16,736 + 0,406 X₁ + 0,731 X₂ + e, The results of the analysis found that both the Internal Corporate Social Responsibility Program variables and the Physical Work Environment had a significant influence on Employee Job Satisfaction. The adjusted R Square figure of 0.150 shows that 15 percent variation in Employee Job Satisfaction can be explained by the two dependent variables used in the regression equation. While the remaining 85 percent is explained by other variables outside the two variables used in this study. Keywords: internal corporate social responsibility program, physical work environment, and employee job satisfaction
PENGARUH RASIO LIKUIDITAS, AKTIVITAS DAN PROFITABILITAS TERHADAP RETURN SAHAM SUB SEKTOR PERBANKKAN BUMN DI BURSA EFEK INDONESIA (BEI) PERIODE 2010-2018 Deni Sunaryo
Banque Syar'i : Jurnal llmiah Perbankan Syariah Vol 6 No 1 (2020): Januari - Juni 2020
Publisher : Departement of Islamic Banking, Faculty of Islamic Economics and Business, The State of Islamic University (UIN) Sultan Maulana Hasanuddin Banten,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/bs.v6i1.2395

Abstract

This study aims to determine the effect of liquidity ratios, activities, and profitability on stock returns of state-owned banking companies listed on the Indonesia Stock Exchange (IDX) peroide 2010-2018. The method used in this study is a method using a quantitative approach. The research sample taken is an annual financial report obtained from 2010 until 2018 with a probability sampling technique where sampling techniques provide equal opportunities for each popol (member) element to be selected as a sample member. The data analysis technique uses multiple linear regression analysis and hypothesis testing using the SPSS 23. Program tool Based on the results of the study it can be concluded that 1) the liquidity variable does not have a negative and significant effect on stock returns. 2) activity variables have a positive and significant effect on stock returns 3) profitability variables have no significant positive effect on stock returns. 4) the variables of liquidity, activity, and profitability simultaneously (together) have no significant effect on stock returns. Keywords :Ratio Liquidity, Ratio Activity, Ratio Profitability, Stock Return.
PENGARUH CURRENT RATIO DAN RETURN ON EQUITY (ROE) TERHADAP EARNING PER SHARE (EPS) Deni Sunaryo; Yuda Supriatna; Yoga Adiyanto
Banque Syar'i : Jurnal llmiah Perbankan Syariah Vol 5 No 2 (2019): Juli - Desember 2019
Publisher : Departement of Islamic Banking, Faculty of Islamic Economics and Business, The State of Islamic University (UIN) Sultan Maulana Hasanuddin Banten,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/bs.v5i2.2532

Abstract

This study aims to determine the Influence of Current Ratio and Return on Equity (ROE) on Earning Per Share (EPS) in food and beverages manufacturing companies listed in Indonesia Stock Exchange Period 2013-2017. This research was conducted by using assosiative method and using quantitative approach. The population in this study amounted to 18 companies food and beverages. The sample uses purposive sampling technique as data collection technique. The number of samples used in the study were 13 food and beverages companies listed in Indonesia Stock Exchange for the period 2013-2017. The method used in this research is descriptive statistics and data analysis using classical assumptions, hypothesis test data using multiple linear regression analysis. Data in this research is processed by using program of SPSS version 23. Based on the results of this study can be concluded that the partial test (t test) shows that the independent variable Current Ratio significant effect on the dependent variable Earning per Share, while the independent variable Return on Equity (ROE) has no significant effect on Earning per Share. Based on the simultaneous test (Test F) shows that the independent variable Current Ratio and Return on Equity (ROE) together have no significant effect) on Earning per Share (EPS) with significance value of 0.109 greater than 0.05.
Pengaruh Tekanan Keuangan Dan Kapitalisasi Pasar Terhadap Nilai Pasar Perusahaan Transportasi Di Indonesia Deni Sunaryo; Abdul Fatah; Abdul Malik
AKUA: Jurnal Akuntansi dan Keuangan Vol. 1 No. 1 (2022): Januari 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.876 KB) | DOI: 10.54259/akua.v1i1.139

Abstract

Objective This study aims to determine the Effect of Financial Pressure and Market Capitalization on the Market Value of Companies in the transportation. The population used in this study is the transportation sub-sector companies listed on the Indonesia Stock Exchange (BEI) from 2013 to 2018. The sampling technique used was purposive sampling method and obtained 10 companies. The data collected is secondary data with the documentation method through www. .idx.com is the company's annual report. The analytical tool used to test hypotheses is SPSS23. The results of this study are (1) Financial Pressure has a significant effect on the Company's Market Value, (2) Market Capitalization has no effect on the Company's Market Value
Optimalisasi Produk Emping Melinjo Guna Meningkatkan Nilai Tambah Bagi Masyarakat Kampung Cipanas Baru Desa Mancak Kabupaten Serang Deni sunaryo
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 1 No. 1 (2019)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v1i1.976

Abstract

Penduduk Desa Mancak berjumlah 4278 jiwa, yang terdiri dari laki-laki 2168 jiwa dan perempuan 2110 jiwa, umumnya penduduk bekerja di ladang dan buruh kasar serta pedagang, sedangkan untuk Ibu rumah tangga hanya membantu pekerjaan rumah.Luas Wilayah Desa Mancak 538.8 Ha dimana 64% nya adalah Pertanian dan perkebunan. Hasil utama alam dan ciri khas dari Desa Mancak adalah melinjo, kelapa dan bambu, pada pengabdian ini difokuskan pada optimalisasi pengembangan produk hasil olahan emping melinjo disebabkan sangat potensial untuk ditingkatkan nilai daya guna serta nilai tambah atas produk hasil olahan melinjo tersebut sehingga hasil produk olahan tidak semata hanya emping melinjo alami saja, namun mempunyai alternatif variasi produk hasil olahan emping melinjo dengan berbagai aneka macam tersebut.Tujuan pengabdian yang dilakukan adalah menjalankan fungsi Tridarma Perguruan Tinggi, metode yang digunakan adalah memberikan supervisi dan tahapan dalam membuat inovasi produk sampai dengan siap jual sesuai dengan beberapa segment pasar dan pada penelitian ini difokuskan pada satu kampung yaitu kampung Cipanas Baru Desa Mancak Kecamatan Mancak Kabupaten Serang.Hasil pengabdian ini memberikan manfaat bagi penduduk di Kampung Cipanas baru Desa Mancak guna meningkatakan nilai tambah produk dan menambah pendapatan bagi keluarga. Dan bagi pengabdi dalam menjalankan fungsi Tridarma Perguruan Tinggi.
Peningkatan Kesejahteraan Melalui Penyuluhan Kewirausahaan pada Warga PKK di Dusun Nanggulan, Kabupaten Sleman martina rahmawati masitoh; Lina Marliana Dewi; Deni Sunaryo; Hermansyah Andi Wibowo
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 1 No. 1 (2019)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v1i1.978

Abstract

AbstrakPengabdian kepada masyarakat yang dilakukan bertujuan untuk memberikan solusi dari masalah yang dihadapi masyarakat dusun Nanggulan, Maguwoharjo, Depok, Sleman. Masalah yang ada di dusun ini adalah kurangnya kompetensi kewirusahaan yang dimiliki oleh para Ibu rumah tangga. Kompetensi ini semakin diperlukan di masa sekarang karena selain jumlah Ibu rumah tangga di dusun Nanggulan cukup tinggi, organisasi kewanitaan (PKK) tersedia, juga kurang sejahteranya keluarga di dusun tersebut. Oleh karena itu, kami mengadakan penyuluhan kewirausahaan mulai dari memunculkan ide produk, mengolah produk, pengemasan, pemerekan, dan distribusi. Hasilnya adalah banyak peserta yang merasa mendapat pencerahan terkait ide kewirausahaan, selain ilmu untuk mengolah produk, mengemas, mendistribusi dan mendaftarkan merek juga mereka dapatkan. AbstractCommunity service is aimed at providing a solution to the problems faced by the hamlet communities of Nanggulan, Maguwoharjo, Depok, Sleman. The problem in this hamlet is the lack of entrepreneurial competence possessed by housewives. This competency is increasingly needed in the present because besides the number of housewives in the hamlet of Nanggulan is quite high, women's organizations (PKK) are available, as well as less prosperous families in the hamlet. Therefore, we hold entrepreneurial counseling starting from generating product ideas, processing products, packaging, branding, and distribution. The result is that many participants feel enlightened about the idea of entrepreneurship, in addition to the knowledge of processing products, packaging, distributing and registering brands they also get. Keywords: entrepreneurship, marketing, products, packaging, brandsKata Kunci: kewirausahaan, pemasaran, produk, pengemasan, merek 
Kerupuk Kulit Ikan Pari Sebagai Alternatif Peningkatan Pendapatan Rumah Tangga Di Karundang Kota Serang Deni sunaryo
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 1 No. 2 (2019)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v1i2.1447

Abstract

Stingray Skin Crackers As An Alternative To Increase Household Income In Karundang Serang CityDeni SunaryoJurusan Manajemen, Universitas Serang Raya Email: denisunaryomm@gmail.comAbstractOne of the potentials of the Karundang sub-district in Cipocok Jaya District, Serang City, is processing stingrays, while the processing of stingrays is only taken from the meat while the skin of stingrays and stingray bones is used as waste. The nutritional value of larger stingray waste so that it is able to produce added value from that value becomes a useful value and added value for both the residents and the surrounding environment.The service program carried out on March 15, 2019, at one of the posts of the Karundang Village community activity in the Cipocok Jaya sub-district, Serang City. The number of participants who participated in this activity were 16 local residents. The training process is carried out by introducing stingray skin raw material that is still fresh (not yet rotten), fire resistant or not easily torn, has a thickness of at least 0.5 mm, left and right easily damaged. As well as simple processing materials for cooking and packaging. In this activity the servant asked for information related to the service activities of the processing of stingray skin into crackers both in terms of activities and presenters in expressing activities.This service program supports residents with enthusiasm and respect for this activity and provides advice for the next service activity, which is making abon from stingray skin.Keywords: stingray skin waste, income.
Co-Authors Abdul Fatah Abdul Fatah Achmad Fazi Alam Achmad Fazi Alam Adi Sucipto Adi Sunardi Agnes Alfiyani Ahmad Firdaus Ahmad Firdaus Ahmad Firdaus, Ahmad Aisya Nur Aini Alumi, Dian Denta Andre Maulana Anggit Yoebrilinti Anggriani, Alfina Anisya Dwi Wulandari Kaya Anisyah Vitriyah Dewi Anizir Anizir Ardilla Putri Arfiah Adawiyah Aris Trismayadi Nurizki Auroh, Yusrotul Ayu Indah Lestari Bagas Febriyanto Berliana Febriyanti Berliana Febriyanti Calvin Wijaya Sung Daud Bintang Mustafani Debora Parlina Sinurat Dede Torry Miharja Denny Kurnia Denny Kurnia Denny Kurnia, Denny Devi Putri Ananda Devia Putri Hascika Deviyantoro Dian Denta Alumi Dian Maulita Dian Maulita, Dian Diana Salsa Bella Dita Ayu Pramesylia Dr. Dhany Isnaeni D., S.E., M.M.1), Linda Daniati Melinda, S.S., M.Si.2) Edwards, John Efi Tajuroh Afiah Ega Violita Ema Imelda Etty Puji Lestari Fadly Syuhada Daulay Fahaina Izzatul Jannah Falaah, Miftahul Fatia Fatimah Fatin Nabila Feldi Ilahi Fenita Sulantari Fikri Faisal Ghina Laila Hamdan Hamdan Hamdan Hamdan Hamdan Hamdan, Hamdan Hendro Yunianto Hermansyah Andi Wibowo Hermansyah Andi Wibowo, Hermansyah Andi Hersugondo Hersugondo Hersugondo Hickmatullah, Iman Ibrahim, Mukdad Ida Ayu Putu Sri Widnyani Idayu, Riyanthi Iffah Syarifah Iman Hickmatullah Iman Hickmatullah Indi Nervilia Indri, Dessy Dwi Ira Firanti Apriliani Jamhadi, Adhie Khairul Fauzi Khofin, Kiki Killah Eneng Killah Lina Marliana Dewi Marliana Dewi, Lina Martina Rahmawati Masitoh Masitoh, Martina Rahmawati Mayrinda Dwita Melda Dwi Rahma Melynda Anggraini Mia Karlina Miftahul Falaah Mona Fitriyani Mughni Lestari Muhdar Mukdad Ibrahim Nafiuddin Nafiuddin Novita Sari Marbun Nurkhasanah Ramadhani Azizah Penti Susan Quraysin, Icin Ratu Bintang Apriliani Ratu Erlina Gentari, Ratu Erlina Rhaisa Aulia Mustafani Ria Hoiriyah Said Ridho Fadilah Rindi Wahyuni S.Pd. M Kes I Ketut Sudiana . Sa’diyah, Halimatu Saifudin Salwa Dita Santi Octaviani Santi Riana Dewi Santi Riana Dewi, Santi Riana Sa’diyah, Halimatu Septantri Shinta Wulandari Shinta Aprilia Fatimahtuzahra Sifriyani, Sifriyani SITI PURYANDANI Siti Puryandani Siti Puryandani Sofian Sauri Sofian Sauri, Sofian Supriatna, Yudha Syamsudin Syamsudin Titik Sadarwati Wilda Oktariani Winata, Cecilia Yana Suryana Suryana Yoebrilianti, Anggit Yoga Adiyanto, Yoga Yuda Supriatna Yudha Supriatna Yusrotul Auroh