Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Justisia Ekonomika Jurnal Inovasi Ekonomi Syariah dan Akuntansi Regulate: Jurnal Ilmu Pendidikan, Hukum dan Bisnis
Afaful Ummah
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
MEMBANGUN TEORI KONSUMSI ISLAMI MELALUI MODEL INFAK Ahmad Anas; Afaful Ummah
Jurnal Justisia Ekonomika: Magister Hukum Ekonomi Syariah Vol 4 No 2 (2020)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/justeko.v4i2.6879

Abstract

This study was based on the assumption that Islamic concumption theory which existstoday is result from combination between conventional concumption theory and Islamicreligion theory. Conventional concumption theory has many limitations and incompatibilitywith Islamic teachings and ethics concumption. This study aims to build Islamic concumptiontheory through infak model. Infak model which is not only materialist, but shar'i, spiritualist,socialist, fair, moral and ethical is believed to be very compatible with the characteristics ofMuslim consumers. This study is a type of library study that requires philosophical andtheoretical studies that have to do with empirical facts. Results of study showed that Infak ofconsumption is an activity to spend wealth in an effort to fulfil the needs for the benefit of theworld and the hereafter. In infak of concumption activities, consumers must pay attention tolimitations that cover two important components, namely Islamic law and ethics. Then infakmodel explains the level of priority that is the theory of consumer decision making inspending wealth. Furthermore, the purpose of consumption in infak of consumption includestwo components; material satisfaction and prosperity in hereafter. Both components arecontained in a term called "maslahah".
Peran Generasi Milenial dan Gen Z dalam Mendorong Pertumbuhan E-Commerce Halal di Indonesia Febiola Anggun Tri Setyo; Zumrotul Latifah; Ahmad Sidiq; Isma Thayyibah Hanun; Afaful Ummah
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 5 (2025): September :Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i5.1574

Abstract

This study analyzes the role of millennials and Gen Z in driving the growth of halal e-commerce in Indonesia. The global halal industry is projected to reach US$3.36 trillion by 2028, underscoring the importance of strengthening halal e-commerce in Indonesia, which has the largest Muslim population in the world (Kawsar, 2025). Millennials and Gen Z are the dominant users of the internet and digital marketplaces, thus playing a strategic role in expanding the digital halal economic ecosystem. This study uses a qualitative approach with literature studies and in-depth interviews with consumers and halal digital business actors. The analysis focuses on digital behavior, halal product preferences, and awareness of sharia economic principles. The results show that millennials and Gen Z contribute through three main roles. First, as smart consumers who show high preference and loyalty to certified halal products. Second, as creative business actors who create sharia startups and marketplaces with innovative digital marketing strategies. Third, as agents of change who promote digital halal literacy and strengthen public awareness of the importance of halal products and services. In conclusion, the role of these two generations is not only in consumption, but also in creating a sustainable digital halal business ecosystem, strengthening Indonesia's competitiveness in the global halal industry, and supporting national sharia economic development.
The Role of Social Media in Increasing Brand Awareness in E-Commerce Businesses Rusdun Kamil Ramadhan; Wildan Setiawan; Wildhan Romdhoni; Miftahur Rohmah; Afaful Ummah
Regulate: Jurnal Ilmu Pendidikan, Hukum dan Bisnis Vol. 2 No. 3 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/regulate.v2i3.67

Abstract

This study aims to describe the role of social media in increasing brand awareness in e-commerce businesses in Indonesia. Using a descriptive qualitative approach through a literature review method, this study analyzed various scientific publications from 2019-2024. The results of the study indicate that social media plays a significant role in increasing brand awareness by up to 67% through two-way interactions, the spread of viral content, and broad audience reach. Platforms such as Instagram, TikTok, and Facebook are the primary choices, with visual content generating 94% higher engagement than text content. Key strategies identified include creative content marketing, influencer marketing with a focus on micro-influencers, social media advertising with precise targeting, and data analytics-based effectiveness measurement. Micro-influencers have been shown to have a 60% higher engagement rate than mega-influencers due to their authenticity and closeness to the audience. Short videos (15-60 seconds) can increase brand awareness by up to 80%, while retargeting ads have a 70% higher conversion rate. Challenges faced include changes in platform algorithms, intense content competition, fake followers, and building trust in the digital era. This research provides theoretical contributions to the study of digital marketing communications and practical benefits for e-commerce players in designing effective and adaptive social media strategies to the dynamics of digital consumer behavior.
Co-Authors Ahmad Anas Ahmad Sidiq Febiola Anggun Tri Setyo Isma Thayyibah Hanun Miftahur Rohmah Rusdun Kamil Ramadhan Wildan Setiawan Wildhan Romdhoni Zumrotul Latifah