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All Journal Jurnal Surya Masyarakat AGROVITAL : Jurnal Ilmu Pertanian Jurnal Surya Masyarakat
Suwarto Suwarto
Program Studi Penyuluhan dan Komunikasi Pertanian, Fakultas Pertanian, Universitas Sebelas Maret
Religion Agriculture, Biological Sciences & Forestry Humanities Earth & Planetary Sciences Engineering Environmental Science Public Health Veterinary Other

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Pemanfaatan Livelihood Assets Sebagai Strategi Bertahan Hidup Petani Daerah Konservasi DAS Solo di Desa Beruk Kecamatan Jatiyoso Kabupaten Karanganyar Ainina Izzati; Suwarto Suwarto; Sapja Anantanyu
AGROVITAL : Jurnal Ilmu Pertanian Vol 6, No 2 (2021): Agrovital Volume 6, Nomor 2, November 2021
Publisher : Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/agrovital.v6i2.2039

Abstract

Daerah Aliran Sungai (DAS) hulu merupakan daerah yang perlu dikelola dengan prinsip konservasi. Konservasi pada daerah DAS penting guna menjaga kondisi lingkungan agar tidak terdegradasi terutama sumber daya lahan dan sumber daya air. Desa Beruk merupakan salah satu kawasan DAS Solo bagian hulu yang berada pada ketinggian 998 mdpl dan terletak pada kemiringan kemiringan lereng kelas V atau >45% yang menyebabkan Desa Beruk termasuk dalam wilayah zona merah longsor. Kondisi lahan yang demikian justru dimanfaatkan oleh masyarakat Desa Beruk untuk kegiatan usahatani. Pendapatan sebagai petani di Desa Beruk tidak stabil sehingga petani harus memanfaatkan livelihood assets (modal alam, modal manusia, modal fisik, modal finansial, dan modal sosial) guna mempertahankan kehidupan dengan mencapai livelihood outcome. Tujuan dari penelitian ini untuk mengkaji pemanfaatan livelihood assets sebagai strategi bertahan hidup untuk mencapai livelihood outcome. Metode dasar penelitian ini adalah kualitatif deskriptif dengan metode penentuan informan secara purposive sampling. Teknik pengumpulan data dengan cara in depth interview, observasi, dan studi dokumentasi yang kemudian akan dianalis dengan teknik analisis data interaktif. Validasi data menggunakan triangulasi sumber dan triangulasi metode. Petani memanfaatkan livelihood assets dengan mengkombinasikan berbagai aset penghidupan yang dimiliki. Aset penghidupan yang dimanfaatkan petani di Desa Beruk yaitu modal alam, modal manusia, modal fisik, modal finansial, dan modal sosial. Kelima modal tersebut dimanfaatkan oleh petani untuk bertahan hidup secara aktif, pasif, dan jaringan. Tujuan petani di Desa Beruk menerapkan strategi bertahan hidup yaitu untuk mencapai livelihood outcome yang meliputi peningkatan penghidupan serta pemanfaatan sumber daya alam yang berkelanjutan.
Strategi Komunikasi Pemasaran melalui Digital Marketing Minyak Kayu Putih pada Kelompok Tani Hutan (KTH) Wonolestari, Desa Wonoharjo Boyolali Sapja Anantanyu; Putri Permatasari; Joko Winarno; Suwarto Suwarto; Agung Wibowo
Jurnal Surya Masyarakat Vol 5, No 1 (2022): November 2022
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.5.1.2022.60-67

Abstract

Eucalyptus is a type of productive plant in the forestry sector which has a fairly important role in the essential oil industry. Farmers of Wonoharjo Village, Kemusu District, Boyolali Regency cultivate eucalyptus plants and process them into eucalyptus oil products independently. Eucalyptus farmers in Wonoharjo Village are members of the Wonolestari 1 and Wonolestari 2 Forest Farmer Groups (KTH) who are still experiencing problems in carrying out a product marketing system, especially in the utilization of communication technology. Therefore, it is necessary to assist farmers in marketing eucalyptus oil products. The purpose of this community service activity is to provide education, assistance and training as an effort to increase the knowledge and skills of eucalyptus farmers in Wonoharjo Village in processing eucalyptus oil to have a high selling value by implementing online-based integrated marketing communications. The method of implementing service activities is carried out by preparing material handbooks, marketing socialization packaged through workshops, training, digital marketing communication practices with the preparatory and execution stages. The socialization activities carried out are able to increase the knowledge of eucalyptus oil farmers regarding digital marketing through several social media such as Instagram, Youtube and E-Commerce applications namely Shopee. Mentoring activities are expected to be able to increase product marketing by reaching consumers widely so that people's incomes also increase.
Strategi Komunikasi Pemasaran melalui Digital Marketing Minyak Kayu Putih pada Kelompok Tani Hutan (KTH) Wonolestari, Desa Wonoharjo Boyolali Sapja Anantanyu; Putri Permatasari; Joko Winarno; Suwarto Suwarto; Agung Wibowo
Jurnal Surya Masyarakat Vol 5, No 1 (2022): November 2022
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.5.1.2022.60-67

Abstract

Eucalyptus is a type of productive plant in the forestry sector which has a fairly important role in the essential oil industry. Farmers of Wonoharjo Village, Kemusu District, Boyolali Regency cultivate eucalyptus plants and process them into eucalyptus oil products independently. Eucalyptus farmers in Wonoharjo Village are members of the Wonolestari 1 and Wonolestari 2 Forest Farmer Groups (KTH) who are still experiencing problems in carrying out a product marketing system, especially in the utilization of communication technology. Therefore, it is necessary to assist farmers in marketing eucalyptus oil products. The purpose of this community service activity is to provide education, assistance and training as an effort to increase the knowledge and skills of eucalyptus farmers in Wonoharjo Village in processing eucalyptus oil to have a high selling value by implementing online-based integrated marketing communications. The method of implementing service activities is carried out by preparing material handbooks, marketing socialization packaged through workshops, training, digital marketing communication practices with the preparatory and execution stages. The socialization activities carried out are able to increase the knowledge of eucalyptus oil farmers regarding digital marketing through several social media such as Instagram, Youtube and E-Commerce applications namely Shopee. Mentoring activities are expected to be able to increase product marketing by reaching consumers widely so that people's incomes also increase.
Co-Authors Agung Wibowo Ainina Izzati Arip Wijianto Bekti Wahyu Utami Budi Hasim Alyasin Eksa Rusdiyana Joko Winarno Koko Widyat Moko Nurul Fajri Mayalibit Putri Permatasari Sapja Anantanyu, Sapja Sugihardjo Sugihardjo Suryono Suryono