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Journal : eCo-Buss

The Effect of Total Asset Turnover, Debt to Equity Ratio, Net Profit Margin, and Firm Size on Profitability in Company of Consumer Goods Industry Jesica Jania; Eso Hernawan
eCo-Buss Vol. 5 No. 1 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v5i1.422

Abstract

The aims of this research is to determine the effect of TATO, DER, NPM, Firm Size on Profitability. Method fordetermining the sample is by taking objects according to certain criteria, namely the purposive sampling. This research uses Eviews 10 software for data processing with various kinds of data analysis tests. The results of this research indicate two independent variables do not have a partial effect on profitability, such as TATO and Firm Size. There are also two independent variables that have a partial effect on profitability, such as DER and NPM. Meanwhile, 67.5% of the independent variables TATO, DER, NPM and Firm Size have an influence simultaneously on profitability and the remaining 32.5% are variables not examined.
Factors that Influence the Increase in Business Income in the MSMEsCommunity of the Leather Industry Center of Yogyakarta City Eso Hernawan; FX. Pudjo Wibowo; Agus Kusnawan; Rinintha Parameswari; Andy Andy
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1046

Abstract

The research aims to evaluate the impact of independent variables (product, price, distribution, and promotion ) on the dependent variable, which is the economic business income of MSMEs at the Yogyakarta City Leather Industry Center. This study surveyed 100 consumers from the MSMEs at this industrial center. The sample was selected using simple random sampling, and statistical data analysis was conducted using SPSS 25. The T-test results showed that each independent variable individually exerts a positive and significant effect on the dependent variable, the economic business income of the Yogyakarta MSME community. The calculated t values for the product, price, distribution, and promotion were 2.602, 2.111, 6.101, and 6.648, respectively, all exceeding the t-table value of 1.65, with probabilities of 0.011, 0.037, 0.000, and 0.000, respectively, all below the 0.05 threshold. Additionally, the F-test results indicated that the combined influence of the independent variables on the dependent variable was significant, with an F calculated value of 128.419 surpassing the F-table value of 3.87, and a probability value of 0.000, which is less than 0.05. Thus, it can be concluded that the independent variables collectively have a positive and significant impact on the economic business income of the MSME community.