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Pengaruh Pemasaran Relasional dan Citra Merek Terhadap Loyalitas Pelanggan Pada Waralaba Internasional di Tengah Konflik Palestina : (Studi Pada Konsumen Mcdonald’s di Kota Bandar Lampung) Gusthia Wahyuni; Ridwansyah Ridwansyah; Muhammad Iqbal Fasa
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v4i2.3721

Abstract

Boycotting products has become a phenomenon that has garnered global attention, especially in the context of the conflict between Israel and Palestine. As one of the largest fast-food brands in the world, McDonald's has been targeted for boycotts by several groups and individuals who oppose the company's policies and practices perceived to be involved in the conflict. This research aims to analyze the influence of relational marketing and brand image on customer loyalty in international franchises amid the Palestinian conflict. The study uses purposive sampling techniques with a Likert scale distributed to 100 McDonald's consumers via Google Forms, tested using IBM SPSS Statistics 26. The results of the study indicate that the variable of relational marketing does not have a positive and significant effect on customer loyalty. However, for the second hypothesis, brand image has a positive and significant effect on customer loyalty. It can be concluded from the test results that the variables of relational marketing and brand image simultaneously have a positive and significant effect on customer loyalty.
Liquidity Risk Management: Ensuring Sustainability And Managing Islamic Banks In The Era Of Banking Industry Development Riza Arizona; Icha Afrillia Hidayat; Marisa Rizki; Hasrul Zen; Kustia Kustia; Ridwansyah Ridwansyah; Wan Ruslan Abdul Ghani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i5.9495

Abstract

Liquidity Risk Management is the development of strategies and policies to manage liquidity risks that include the creation of cash reserves, diversification of funding sources, and the use of financial instruments to overcome liquidity shortages. The process of managing risks arising from the inability of an entity (company or bank) to meet its financial obligations on time due to lack of liquidity or available cash funds. Liquidity risk is the risk that a company or individual will be unable to meet short-term financial obligations because it cannot convert its assets into cash. Liquidity risk arises from the inability to meet maturing obligations from cash flow funding sources and/or from high-quality liquid assets that can be pledged, without disrupting the entity's activities and financial condition. Liquidity risk is one of the main challenges faced by companies in the world of finance and business. Liquidity risk can arise in various forms and situations. One of them is the inability of a company to access sufficient cash when needed, which can occur due to factors such as a sudden decline in sales, dependence on short-term funding, or unexpected economic changes. Liquidity instruments can be obtained from collecting third party funds (DPK), lending in the sharia money market, purchasing SBI Syariah, looking for investors from within the country or foreign investors, or from other sources of funds. The results of the study show that the implementation of liquidity risk management in Islamic Banks and UUS is carried out in the form of: 1. The Board of Directors, Commissioners, and DPS (Sharia Supervisory Board) are active in formulating and implementing risk management, 2. Preparing policies, procedures, and setting risk management limits, 3. Carrying out the process of identifying, measuring, monitoring and controlling risks as well as risk management information systems, 4. Forming a comprehensive internal control system.
Implementation Of Bank Operational Risk Management In Human Resource Management At Bank Syariah Indonesia Abib Novriyanto; Ashari Seribu Dinar; Eka Yuni Hartati; Febyviani Dwimutian; Ridwansyah Ridwansyah; Wan Ruslan Abdul Ghani; Mulya Jayanti Putri Septina
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i5.9541

Abstract

The operational risk management in Islamic banks is crucial to ensure the smooth functioning of the bank while adhering to Islamic principles. Operational risks in banks can arise from internal processes, human errors, system failures, and external events. These risks, when not managed effectively, can have significant impacts on the financial stability and reputation of the bank. The human factor (human resources) plays a pivotal role in operational risk, especially in banks following Sharia principles, where it is necessary to ensure that the employees are well-trained, competent, and have a strong understanding of Islamic financial laws. This paper discusses the role of human resource management in the operational risk management framework of Bank Syariah Indonesia (BSI). Effective human resource management ensures that the right employees are hired, trained, and retained, thus minimizing the potential risks caused by human errors. The focus of the paper is to assess how Bank Syariah Indonesia incorporates risk management strategies in their HR practices and explores the training and development programs aimed at enhancing employee competence in managing operational risks. The research highlights the importance of creating a risk-aware culture and building a strong risk management system within the bank, specifically focusing on improving the competencies of human resources to reduce operational risks.
Kontribusi Produk Pembiayaan Kelompok Syariah Yang Tepat Terhadap Pemberdayaan Ekonomi Perempuan Resta Rentika Maharani; Erike Anggraeni; Ridwansyah Ridwansyah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10834

Abstract

This study aims to analyze the contribution of appropriate Islamic group financing products to women’s economic empowerment. Women’s economic empowerment is a critical issue in sustainable development, particularly in improving women’s access to financial resources, business opportunities, and economic decision-making. This research adopts a qualitative approach using a literature review method, examining various academic sources such as journal articles, books, and relevant reports. Data were collected through academic databases and analyzed using descriptive and content analysis techniques to identify patterns, relationships, and key findings. The findings reveal that Islamic group financing significantly contributes to increasing women’s income, economic independence, and decision-making capacity. The group-based financing model, which applies joint liability mechanisms, has proven effective in reducing financing risks while strengthening social cohesion and mutual support among members. Furthermore, Islamic financial principles such as justice, profit-sharing, and the prohibition of riba provide a more ethical and inclusive framework for women to access financial services. However, the effectiveness of financing largely depends on the appropriateness of the products to women’s needs, including flexible repayment schemes, simple contract structures, and the availability of mentoring and financial literacy programs. This study concludes that appropriately designed Islamic group financing products can serve as an effective instrument in promoting sustainable women’s economic empowerment. Therefore, a holistic and gender-sensitive approach is essential in developing Islamic financial products to ensure more optimal and inclusive outcomes.