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All Journal Solusi: Jurnal Kajian Ekonomi dan Bisnis Media Riset Bisnis & Manajemen International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research
Sudarto Sudarto
Universitas Jenderal Soedirman
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Market Knowledge and Responsiveness to Competitors Its Influence on Marketing Agility Mediated by Market Turmoil Variables (Case Study on Tile Producer MSMEs in Kebumen Regency) Tiyan Fatkhurrokhman; Najmudin Najmudin; Sudarto Sudarto
International Journal of Business and Quality Research Vol. 2 No. 03 (2024): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i03.1001

Abstract

This research aims to study the influence of market knowledge and responsiveness to competitors on marketing agility on MSMEs producers of strawberries in Kebumen district, as well as the role of market agitation mediation in the relationship. This research uses a quantitative method with a questionnaire distributed to the owner of MSMEs genteng in Kebumen district. The data obtained was analyzed using SPSS software to test the hypothesis put forward. Research data is obtained from questionnaires designed to gather information related to market knowledge, competitor responsiveness, marketing agility, and market turmoil. The respondents consisted of the owner of MSMEs producer of strawberries in Kebumen district. Research has shown that market knowledge and responsiveness to competitors have a significant influence on marketing agility. MSMESs with market knowledge and high responsiveness are better able to adapt and make quick decisions in the face of market dynamics, improving their marketing agility.
The Prominent Of Local Products Following Boycott Calls Leni Susanti; Najmudin Najmudin; Sudarto Sudarto
International Journal of Business and Quality Research Vol. 2 No. 03 (2024): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i03.1012

Abstract

Boycotting is a potent strategy for generating awareness, particularly on current matters. It plays a role in driving societal change and actively involves individuals in addressing the pressing issues of the globe. This study aimed to investigate the influence of customer’s perspective and economics independence to purchase intention in order to escalate the sales of domestic products. To meet our goals, we utilized both secondary and primary data sources. First, we reviewed the literature concerning customer’s perception of boycotting, economics independence in order to elevate the purchase intention of customer on local products. Second, to gather the primary data, this study utilizes descriptive-correlational quantitative research methods and employing Smart-PLS for model evaluation. A random sample of 18–55-year-olds of diploma, undergraduate, master and doctoral students. The results show that customer’s perception may elevate the local product’s sales due to the awareness for not buying the products that support Israel. Economics independence also influence the prominence of local product’s selling. It may happen since local producers can provide the same product that many people boycotted. Economics independence triggered positive perception of customer to buy local products. The independence to not import products affiliated with Israel is believed to be able to increase the prestige of local products. This is because people already understand what they are doing, the risks they will face and know what to buy.
Acceptance of the Raileo Application and Its Impact on Employee Performance at PT Kereta Api Indonesia (Persero) DAOP III Reza Faizal Anshori; Najmudin Najmudin; Sudarto Sudarto
International Journal of Business and Quality Research Vol. 2 No. 04 (2024): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i04.1015

Abstract

This online presence not only makes it easier to record attendance but also eases the work of employees in creating monthly attendance reports. Employees value the ease and efficiency of using the presence system, which supports the effectiveness of work in an agency. However, the implementation of KAI Mobile Presence, which came into effect in October 2019 and was developed into RAILEO in October 2020, is still not optimal. Therefore, research is needed to ensure that all employees of PT. KAI (Persero) Daop III can accept and implement RAILEO as well as possible. This study aims to analyze the factors influencing the acceptance of the RAILEO application and its impact on the performance of PT. Kereta Api Indonesia (Persero) Daop III. The research seeks to improve worker performance at PT. Kereta Api Indonesia (Persero) Daop III. Conducted at PT. Kereta Api Indonesia (Persero) Daop III, the results of this study are: (1) perceived usefulness affects the acceptance of the RAILEO application, (2) ease of use affects the acceptance of the RAILEO application, (3) security and privacy affect the acceptance of the RAILEO application, (4) the quality of the internet network affects the acceptance of the RAILEO application, (5) acceptance of the RAILEO application affects performance, and (6) perceived enjoyment has no effect on the acceptance of the RAILEO application.
The Role of Digital Capability and Social Media Engagement in Mediating Entrepreneurial Marketing on MSME Marketing Performance in Banyumas Regency Reza Rahmadi Hasibuan; Sudarto Sudarto
International Journal of Business and Quality Research Vol. 2 No. 04 (2024): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i04.1016

Abstract

This research aims to examine the role of digital capability and social media engagement in mediating the relationship between entrepreneurial marketing and MSME marketing performance in Banyumas Regency. This research uses simple random sampling data analysis techniques with a sample size of 298 respondents from MSMEs in Banyumas Regency. The results of this research are that digital capability has no effect on marketing performance, entrepreneurial marketing has an effect on digital capability, digital entrepreneurial marketing has no effect on marketing performance, entrepreneurial marketing has an effect on social media engagement and social media engagement has an effect on marketing performance.
Co-Authors Adipura Danang Maulana Banani, Ade Dian Purnomo Jati Duki Adam Fika Rahmanita Leni Susanti Muhammad Arif Munandar Najmudin Reza Faizal Anshori Reza Rahmadi Hasibuan Sri Lestari Syahrul Syarifudin Tiyan Fatkhurrokhman Wahyudin Wahyudin Wely Hadi Gunawan. Wisanggeni Bagus Anggoro Yunus Agung Kristanto