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All Journal eCo-Buss JUDIMAS (Jurnal Inovasi Pengabdian Kepada Masyarakat) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Dunia Pendidikan Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Peradaban Masyarakat (JPM) Jurnal Visi Manajemen (JVM) JURNAL HANDAYANI PGSD FIP UNIMED Jurnal bintang manajemen Journal Economic Management and Business Joong-Ki Jurnal Ekonomi Bisnis Digital Joong-Ki ACCUMULATED JOURNAL
Tika Nirmala Sari
Universitas Potensi Utama
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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THE EFFECT OF PRICE, STORE AMBIENCE AND SERVICE QUALITY ON CUSTOMER LOYALTY AT FRITTO CHICHEN IN MEDAN CITY Delina Hati Maduwu; Tika Nirmala Sari
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

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Abstract

This study aims to determine and analyze the effect of price, store ambience, and service quality on customer loyalty at Fritto Chicken Medan City. This study uses a quantitative method with a causal associative approach. The population in this study were Fritto Chicken Medan City customers with a sample of 100 respondents obtained using quota sampling and purposive sampling techniques. Data collection techniques were carried out through a questionnaire with a Likert scale. Data were analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficients of determination. The results of the study indicate that partially price, store ambience, and service quality have a positive and significant effect on customer loyalty at Fritto Chicken Medan City. Simultaneously, price, store ambience, and service quality also have a positive and significant effect on customer loyalty. The service quality variable is the most dominant variable influencing customer loyalty. The results of this study are expected to be a consideration for companies in increasing customer loyalty through appropriate pricing, a comfortable restaurant atmosphere, and quality service.
Co-Authors Adhitya, Wisnu Rayhan Adinda Adinda Ahmad Rivaldo Tarigan Ananda Fitriani Dewi Ari Prabowo Arif Akbar Lubis Delina Hati Maduwu Dinda Ramadhani Dita Wandini Fitri Yani Gilang Adiko Imam Munandar Indra Kurniawan Jumeida Simatupang Jumeida Simatupang Karin Amanda M. Rizky Wijaya Marisa Adellia Lubis Nur Fatdillah Nur Windi Nabilah Parhusip, Austin Alexander Purwita Sari Ridho Gilang Adiko Rina Budiarti Rina Budiarti Riska Nursaifah Santi Rizki Siregar, Ratih Anggraini Siti Aisyah Taufik Risal Taufiq Risal Taufiq Risal Winda Bella Syafira Wisnu Rayhan Adithya Yahya Tanjung Yuli Arnida Pohan Yuli Arnida Pohan