Article Per Year (5 Year)
p-Index From 2021 - 2026
3.207
P-Index
This Author published in this journals
All Journal JKMS : Jurnal Ilmu Komunikasi Komunikasi : Jurnal Komunikasi Jurnal Minfo Polgan (JMP) Journal of Innovation Research and Knowledge CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Ilmu Komunikasi dan Sosial Politik J-CEKI Ulil Albab PESHUM Jurnal Ilmiah Manajemen Dan Kewirausahaan International Journal of Economics and Management Research
Retasari Dewi
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : PESHUM

 1 
Implementasi Cyber Public Relations Humas Pemerintah Kabupaten Sumedang melalui Media "WA KEPO" Raisya Wahyuning Maulida; Evi Novianti; Retasari Dewi
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 3 No. 5: Agustus 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v3i5.4759

Abstract

Sumedang Regency Government implements cyber public relations by designing and managing public information using a social media platform called WA KEPO (WhatsApp Kebutuhan Informsi dan Pelayanan Online). This research aims to examine how the Sumedang Regency Government implements cyber public relations. The study employs a qualitative approach with a case study research method. The findings indicate that the Sumedang Regency Government uses WA KEPO as a medium for public information to ensure transparency. Information shared through WA KEPO demonstrates a commitment to transparency. The presence of cyber public relations elements in WA KEPO shows that using WA KEPO as a public information medium represents a form of cyber public relations activity and reflects digital transformation within the government system. The public uses WA KEPO to access information and public services. Although the platform has facilitated access to information, the effectiveness and challenges faced by users when accessing WA KEPO need to be re-evaluated. The Sumedang Regency Government implements cyber public relations through WA KEPO by taking strategic steps to establish the platform and by collaborating with regional organizations (OPDs) and vertical agencies. The choice of WhatsApp is based on its widespread use among people in Indonesia and the convenience and speed it offers in delivering information. This study concludes that the Sumedang Regency Government effectively implements cyber public relations through WA KEPO as an information medium.
Implementasi Strategi Marketing Public Relations pada Rumah Sakit Swasta di Kota Bandung Renata Anisa; Retasari Dewi; Yustikasari, Yustikasari
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 2: Februari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i2.8049

Abstract

Rumah sakit berperan untuk memberikan pelayanan kesehatan yang optimal kepada masyarakat. Pertumbuhan jumlah rumah sakit disertai fasilitas dengan teknologi tinggi mendorong bisnis pada sektor kesehatan semakin kompetitif. Rumah sakit mengimplementasikan strategi marketing public relations untuk membangun reputasi, awareness, kepercayaan, serta loyalitas pasien terhadap rumah sakit. Penelitian ini bertujuan untuk mengetahui implementasi marketing public relations pada salah satu rumah sakit swasta terkemuka di Kota Bandung. Teknik pengumpulan data yang digunakan adalah studi pustaka, wawancara, dan observasi. Hasil penelitian menunjukkan bahwa rumah sakit mengimplementasikan strategi push, pull, pass untuk meningkatkan brand awareness, membangun kepercayaan, dan menciptakan loyalitas pelanggan, dengan masing-masing target yakni pasien dan keluarga pasien, distributor dan perusahaan, serta komunitas dan masyarakat. Strategi marketing public relations tersebut diturunkan kedalam program yang inovatif seperti promosi kesehatan, penggunaan mobile applications, handling complain, survey ,joint promotion, gathering, special event, talk show, dan optimalisasi media digital website, Instagram, youtube rumah sakit.
Co-Authors Annisa Dian Sya'baniyah Aurellia, Farley Rafa Binangkit, Mentari Prameswari Ditha Prasanti Evi Novianti Mikha Puan Diandra Preciosa Alnashava Janitra Raisya Wahyuning Maulida Renata Anisa Yustikasari yustikasari yustikasari Yustikasari, Yustikasari Zahwa Putri Rafli