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All Journal Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis International Conference on Law, Business and Governance (ICon-LBG) Indonesian Journal of Business and Entrepreneurship (IJBE) Visionist Jurnal EMT KITA Studies in Learning and Teaching Borneo Educational Journal (Borju) Jurnal Ilmiah Wahana Pendidikan Nusantara: Jurnal Pendidikan Indonesia Berajah Journal Bulletin of Community Engagement Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pengabdian Masyarakat Tapis Berseri Jurnal Manajemen dan Bisnis (JMB) MABUSS: Journal of Management, Business and Social Sciences Mimbar Administrasi JIAR International Journal of Economics, Business and Innovation Research J-CEKI
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Journal : Berajah Journal

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PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN DI BENGKEL ACHMAD MOTOR (BATURAJA) Ahmad Hafizullah; Defrizal
Berajah Journal Vol. 5 No. 12 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v5i12.104

Abstract

This research seeks to analyze the influence of service quality and corporate image on customer satisfaction at Achmad Motor Workshop. The study is grounded in the growing number of motorcycle users, which increases the demand for high-standard workshop services and a strong company image to foster customer loyalty. A quantitative method was applied, employing a random sampling technique involving 100 customers of Achmad Motor Workshop during the period of January 2 to 8, 2025. Data were gathered through questionnaires and analyzed through multiple linear regression. The results reveal that both service quality and corporate image significantly and positively impact customer satisfaction, both individually and collectively. The coefficient of determination (R²) value of 0.917 suggests that 91.7% of customer satisfaction variation is attributable to these two factors. It is evident that corporate image plays a more prominent role than service quality in enhancing customer satisfaction. These findings suggest that prioritizing brand image and consistently improving service delivery should be central to Achmad Motor Workshop’s growth strategy.
PENGARUH ANALISIS STRATEGI DIGITAL MARKETING DAN KEPERCAYAAN MEREK DALAM MEMBENTUK KEPUTUSAN PEMBELIAN: STUDI KASUS DI TOKO RODEO RAJANYA KANDANG Aldio Farri Reza; Defrizal
Berajah Journal Vol. 5 No. 12 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i1.578

Abstract

This study aimed to analyze the influence of digital marketing strategies and brand trust on purchasing decisions at the Rodeo Rajanya Kandang store. This research employed a quantitative approach, utilizing SPSS software as a data analysis tool. To assess data quality, validity and reliability tests were conducted, followed by a series of classical assumption tests: normality, multicollinearity, and heteroscedasticity. Hypothesis testing was conducted using a t-test, followed by a coefficient of determination analysis. This study involved 100 respondents, with the entire population being sampled using a saturated sampling technique. Data processing revealed that digital marketing strategies and brand trust have a positive and significant influence on purchasing decisions at the Rodeo Rajanya Kandang store.
Co-Authors . Ricky Aan Zeni Abdillah Abdillah Abu Sofyan Achmad Husmardi Agus Purnomo Agus Wahyudi Ahmad Cucus Ahmad Hafizullah Ritonga Aldio Farri Reza Andala Rama Putra Barusman Anintiarani Putri Appin Purisky Redaputri Asyri Muminatin Azis Salam Dea Dhani Ahmad Kautsar Dian Riyanti Dirwansyah Sesunan Edo Then Eko Juanda Elsi Dwi Antika Elvira Nasution Faris Mohammad Fardlani Gunawan Suryaatmaja Habbiburahman Habbiburahman Habbiburahmman . Habiburrahman HABIBURRAHMAN Haninun Hasbullah Hasbullah Hendra Arjuna Hendri Dunan Herna Febriana Indrayenti Indrayenti Iskandar Ali Alam Jamaludin, Maun Karwono Karwono Kelvin Mulyana M Ardi M Oktavianur M. Yusuf Sulfarano Barusman Meri Astuti Moh. Oktaviannur, Moh. Mulyawan MULYAWAN Musafi Aldilah Mustofa Usman Mustofa Usman Nanda Ni Wayan Didi Nita Novita Iin Saputri Nur Alif Wijaya Nurdiawansyah Nurdiawansyah Refyana Anindya Wirawan, Renta Ulina Sihombing Rizky Ramadhan Ryan Pratama Setiawan, Bintang Simeon Fabian Pramudya Siska Dewi Tara Ismiah Tika Susiana Tina Miniawati Barusman Tri Lestira Putri Warganegara Vonny Tiara Narundana Yana Marisa Yanuarius Yanu Dharmawan Yuliana Yuli Yusnitalia Yusnitalia Zaidrina Zaidrina