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Manajemen Keluhan Tamu dan Dampaknya terhadap Reputasi Hotel Anta, Asnar Juliandri Pramadani; Widagdo, C Susmono; Dewi, Idah Kusuma; Krisnatalia, Heni; Maryani, Tri
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 7 No. 1 (2024): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh manajemen keluhan tamu terhadap reputasi hotel bintang 3 di Semarang dan dampaknya terhadap kepuasan tamu. Manajemen keluhan tamu menjadi semakin penting di tengah persaingan ketat industri perhotelan, terutama bagi hotel bintang 3. Penelitian ini menggunakan pendekatan kuantitatif dengan desain survei cross-sectional. Data dikumpulkan dari 100 tamu hotel bintang 3 di Semarang menggunakan kuesioner terstruktur yang mengukur manajemen keluhan tamu, kepuasan tamu, dan reputasi hotel. Analisis data dilakukan menggunakan perangkat lunak statistik SPSS. Hasil penelitian menunjukkan bahwa manajemen keluhan tamu memiliki pengaruh signifikan terhadap kepuasan tamu dan reputasi hotel. Dimensi responsivitas dan empati dalam manajemen keluhan tamu merupakan faktor yang paling berpengaruh terhadap kepuasan tamu. Sementara itu, kualitas komunikasi dan efektivitas penyelesaian keluhan secara signifikan mempengaruhi reputasi hotel. Penelitian ini menyarankan agar manajemen hotel bintang 3 di Semarang meningkatkan pelatihan staf, mengembangkan sistem manajemen keluhan yang mudah diakses, dan memastikan komunikasi yang baik serta transparansi dalam proses penanganan keluhan. Implementasi strategi ini diharapkan dapat meningkatkan kepuasan tamu dan memperkuat reputasi hotel. Penelitian ini memberikan wawasan praktis bagi manajemen hotel untuk mengelola keluhan tamu secara efektif demi kesuksesan operasional hotel.
Penguatan Upgrade Diri Berbasis Pengetahuan Digitalisasi dan Komunikasi Bisnis untuk MPPO-UMKM Kendal Dewi, Idah Kusuma; Satato, Yuniarto Rahmad; Maryani, Tri; Samtono, Samtono
Jurnal PKM Manajemen Bisnis Vol. 5 No. 1 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i1.1243

Abstract

Community service activities for MPPO-UMKM Kendal aim to provide motivation and knowledge so that members of the community become stronger in the future by helping to identify self-quality, seize opportunities, manage, improve business skills, and similar aspects that allow for the reduction or resolution of common problems faced by MPPO-UMKM Kendal. And increasing awareness of MPPO-UMKM Kendal members about the development of their business so that it has a more important meaning as the main actor in the business world. The activity method is in the form of counseling using a lecture model and interactive discussion with MPPO-UMKM Kendal members. The results of the activity are in the form of increasing participant understanding of the importance of motivation to upgrade themselves through knowledge about digitalization and the need for proper communication in marketing their products. This will be followed up with the next activity because this community service is the first part of a series of community service activities for the MPPO-UMKM Kendal community.
Reducing Outdated Solution To Drive Destination Loyalty Based On Destination Image And Destination Congruence: An Empirical Investigation Dewi, Idah Kusuma; Sukrisno, Sukrisno; Pranoto, Pranoto; Hidayat, Sarrah Jessica
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7364

Abstract

This study aims to build a new conceptual model that aims to provide an explanation of a tourism marketing destination, in this case the destination loyalty concept. The conceptual model was built with the aim of creating a bridge to overcome the gap between the Destination service cave quality variables on Destination royalties and information service on destinations. The data taken in this study used data from the Convenience sample. The data was collected from a population of both domestic and foreign tourists visiting destinations in Central Java province and the data was analyzed using the 25 Amos software. Research deserves to be accepted. This study provides evidence that the application of service dominant logic theory and self-concruity theory has become an optimal solution to increase destination loyalty based on the variables proposed from this theory. Companies are expected to provide service providers who are able to encourage positive emotions which are expected to be able to build an alignment. In addition, a destination plan that has a form of consideration in making a hard cape and soft cape. Later it will be able to encourage the emergence of a Destination which can comprehensively lead to an increase in Destination loyalty.
PENDAMPINGAN PEMASARAN PRODUK UMKM PADA EVENT GELAR BUDAYA BRANJANGAN DI DESA BRANJANG KABUPATEN SEMARANG Hadi, Syamsul; Dewi, Idah Kusuma; mansur, ahmad
Jurnal Pengabdian Masyarakat Waradin Vol. 2 No. 1 (2022): Januari : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v1i1.322

Abstract

Desa Branjang memiliki kekayaan alam yang bagus untuk sektor pertanian, khususnya sektor padi, palawija dan buah Kondisi masyarakat Desa Branjang saat ini merupakan masyarakat heterogen dimana mata pencaharian masyarakat Desa Branjang sebagian besar adalah petani, peternak dan pedagang hingga kini. Desa Branjang telah ditetapkan sebagai rintisan desa wisata oleh Bupati Ungaran karena potensinya sebagai daya tarik wisata dinilai dapat memberdayakan masyarakat dan meningkatkan pendapatan sehingga tercapai kesejahteraan bagi masyarakat Desa Branjang. Salah satu pendukung kegiatan event gelar budaya adalah gelar produk UMKM dari pelaku usaha di desa Branjang. Panitia event menyediakan 10 stand yang diberikan kepada pelaku usaha dengan sistim sewa stand. Semua produk UMKM yang dipasarkan di stand dikelola oleh BUMDes UNTUNG MAKMUR
The Influence of Profitability and Liquidity Ratios on Financial Performance Manao, Uci Defi Arfila; Dewi, Idah Kusuma
Indonesian Journal of Islamic Economics and Finance Vol. 5 No. 1 (2025)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v5i1.6983

Abstract

The financial performance of PT. Sumber Bintang Rejeki fluctuated in the period from 2020 to 2024. Therefore, the purpose of this study is to assess the company's financial performance with the presence of fluctuations. The quantitative data used in this study are secondary data taken from financial reports. The data analysis method uses profitability and liquidity ratios to calculate and assess financial performance. The findings of the study show that the greater the profitability ratio, the better the company's financial performance. The liquidity ratio has a significant influence on the financial performance of PT Sumber Bintang Rejeki, that the company manages current asset liquidity well so that it has more optimal financial performance. Both ratios, namely profitability and liquidity, simultaneously have a significant impact on the financial performance of PT Sumber Bintang Rejeki. In conclusion, despite fluctuations, profitability and liquidity have a positive impact on financial performance separately and simultaneously on the company's financial performance.
Pemasaran Produk Daur Ulang dari Bank Sampah untuk Meningkatkan Daya Saing Wirausaha Lokal Yuliamir, Henry; Hadi, Syamsul; Dewi, Idah Kusuma; Rahayu, Enik
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 5 (2025): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i5.2776

Abstract

Artikel ini bertujuan mengkaji secara komprehensif upaya pemberdayaan Bank Sampah sebagai inisiatif pengelolaan sampah berbasis masyarakat yang berkelanjutan, dengan fokus utama pada peningkatan kapasitas produksi produk daur ulang dan optimalisasi strategi pemasaran. Metode pelaksanaan melibatkan serangkaian pelatihan teknis terkait pengolahan dan pemilahan sampah agar menghasilkan produk daur ulang berkualitas tinggi, disertai dengan penguatan infrastruktur pendukung yang meliputi penyediaan peralatan dan fasilitas yang memadai. Selain itu, penguatan aspek pemasaran dilakukan melalui pelatihan pemasaran digital, pengembangan branding produk, serta pemanfaatan platform media sosial untuk memperluas jangkauan pasar. Evaluasi keberhasilan program diukur melalui indikator kuantitatif berupa peningkatan partisipasi masyarakat lebih dari 30%, peningkatan kapasitas pengelolaan sampah sekitar 50%, dan kenaikan penjualan produk minimal 25% dalam kurun waktu enam bulan. Hasil pengabdian menunjukkan keberhasilan yang tidak hanya terwujud pada aspek teknis dan ekonomi secara signifikan, tetapi juga pada peningkatan kesadaran ekologis yang memotivasi komunitas untuk mengadopsi pola hidup ramah lingkungan secara berkelanjutan. Dengan demikian, pendekatan holistik yang mengintegrasikan edukasi, pelatihan teknis, serta pemasaran strategis menjadi kunci penting dalam mewujudkan pemberdayaan masyarakat dan lingkungan melalui Bank Sampah. Rekomendasi lanjutan meliputi perlunya dukungan berkelanjutan dalam penyempurnaan kapasitas, pengembangan jaringan kemitraan, dan inovasi pemasaran untuk memperkuat dampak positif program ini di masa depan.
MENINGKATKAN KEPUASAN PASIEN MELALUI IMPLEMENTASI LAYANAN : STUDI LITERATUR PADA RUMAH SAKIT HNGV-TIMOR LESTE Dewi, Idah Kusuma; Satato, Yuniarto Rahmad; Maryani, Tri; S, Tafan Yunior; Fortuna, Nova Mutiara
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5023

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi layanan di Hospital Nacional Guido Valadares (HNGV) Timor Leste dalam upaya meningkatkan kepuasan pasien. Menggunakan pendekatan kualitatif deskriptif dengan metode studi literatur, penelitian ini menganalisis sumber referensi dari jurnal internasional, laporan WHO, dan dokumen kebijakan pemerintah periode 2014-2024. Hasil penelitian menunjukkan bahwa implementasi layanan di HNGV memiliki variasi dalam kinerja dimensi kualitas layanan WHO, dengan dimensi akses dan keamanan mendapat penilaian baik, sementara dimensi ketepatan waktu dan efektivitas masih memerlukan peningkatan. Faktor utama yang mempengaruhi kepuasan pasien meliputi kompetensi tenaga kesehatan, efektivitas sistem manajemen, dan kualitas infrastruktur. Tantangan utama mencakup keterbatasan sumber daya, masalah koordinasi antar departemen, dan hambatan bahasa. Penelitian ini memberikan kontribusi dalam pengembangan strategi peningkatan layanan kesehatan yang kontekstual untuk negara berkembang, khususnya Timor Leste, dengan menekankan pentingnya pendekatan holistik yang mempertimbangkan aspek teknis, kultural, dan manajerial.
The Influence of Work Motivation and Work Discipline on Employee Productivity in the Garment Industry of PT. Sumber Bintang Rejeki Fau, Tesa Fincecia; Dewi, Idah Kusuma
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 3 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i3.2555

Abstract

This article analyzes the influence of work motivation and discipline on employee productivity at PT. Sumber Bintang Rejeki. The problem is focused on how these two independent variables simultaneously or partially affect the level of employee productivity. To approach this problem, theoretical references regarding work motivation and work discipline are used. Data were collected through a survey using a questionnaire given to 100 respondents, then analyzed quantitatively using the multiple linear regression method using SPSS software. This study concludes that work motivation and work discipline simultaneously have a significant influence on employee productivity, with a contribution of 55.6% (R Square = 0.556). Partially, work discipline has a more dominant influence with a ? coefficient of 0.375 compared to work motivation with a ? coefficient of 0.096. The dominance of work discipline in increasing productivity can be associated with the role of compliance with rules, punctuality, and consistency in completing tasks that are more directly related to achieving work targets compared to motivational factors that are more subjective and vary between individuals. The implications of these findings indicate that companies need to strengthen the culture of work discipline through stricter supervision, the implementation of a clear reward and punishment system, and leadership training for managers to ensure consistency of work standards. In addition, improving work motivation programs is also needed through the provision of incentives, career development, and the creation of a more supportive work environment. With these steps, it is hoped that employee productivity can increase sustainably. The limitations of this study include the scope, which is only limited to one company, so the results cannot necessarily be generalized to other industries. In addition, other variables that can also affect productivity, such as work environment and leadership style, are not included in this research model. Therefore, further research is recommended to consider additional variables and expand the scope of the industry so that the results obtained are more comprehensive.
Umbrella Branding: The Key to Creative Economy Sustainability PUTRA, Dyan Triana; DEWI, Idah Kusuma; OKTAVIANA, Cesha Raya; AKILA, Taletha; MISTRIANI, Nina
Journal of Tourism Economics and Policy Vol. 6 No. 1 (2025): Journal of Tourism Economics and Policy (January - March 2026) - In Press
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v6i1.1663

Abstract

This study aims to explore the key role of umbrella branding in strengthening the resilience of the creative economy in tourism villages, thereby increasing the competitiveness of tourism destinations. Through the inspirational story of Srumbung Gunung Creative Peace Tourism Village (DWKP), which has successfully qualified for the Indonesian Tourism Village Award (ADWI), this research reveals integrated marketing strategies that promote the preservation of local arts and traditions while developing creative innovations. This research employs a qualitative case study approach. Data was collected through in-depth interviews with village stakeholders, field observations, and document analysis. The research uses a participatory and contextual approach, involving local communities in the research process to obtain authentic understanding. The research identified a comprehensive umbrella branding model that integrates regional development, marketing strategies, and sustainability in tourism. The model encompasses four key components: local potential identification, creative economy initiative mapping, umbrella branding model development, and community validation through FGDs. This study contributes new knowledge by developing the first umbrella branding framework specifically designed for creative economy development in tourism village contexts, combining participatory approaches with comprehensive branding principles that have not been previously integrated in sustainable tourism literature.