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All Journal JURNAL SIMBOLIKA: Research and Learning in Communication Study PERSPEKTIF Indonesian Journal of Islamic Psychology Computer Science and Information Technologies Pelita Masyarakat Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM)
Effiati Juliana Hasibuan
Universitas Medan Area
Religion Humanities Computer Science & IT Engineering Environmental Science Languange, Linguistic, Communication & Media Neuroscience Physics Public Health Social Sciences

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Pengaruh Konten Tiktok Dr. Yessica Tania terhadap Keputusan Pembelian Produk Skincare Wanita Angela Seprilian Nevanda Sihura; Effiati Juliana Hasibuan; Taufik Wal Hidayat
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1146

Abstract

The title of this research is The Influence of dr. Yessica Tania’s TikTok Content on the Decision to Purchase Women's Skincare Products. This research was conducted to prove the effect of dr. Yessica Tania’s TikTok content on the decision to buy women's skincare products. The theory used is AIDDA theory (Attention, Interest, Desire, Decision, Action) and Source Credibility Theory. Quantitative methods, data collection using questionnaires, as well as other sources such as books, journals, and others used in this study. To determine the sample, the Slovin formula was used so that the number of samples obtained was 100. In accordance with the purpose, the hypothesis in this study was tested by correlation test product moment using the SPSS version 22.0 application and the determinant test. From the results of the research that has been carried out, it is obtained: (a) the results of the correlation test product moment show that Ho is rejected and Ha is accepted, which means that there is a relationship between dr. Yessica Tania’s TikTok content on the decision to purchase women's skincare products, (b) the results of the determinant test show that the influence of dr. Yessica Tania’s TikTok content on the decision to purchase women's skincare products is 59.7%.
Pengaruh Konten Vlog Akun Youtube Tasya Farasya Terhadap Minat Beli Subscribers Dian Pertiwi; Effiati Juliana Hasibuan; Ara Auza
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 1 (2022): JIPIKOM APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i1.1149

Abstract

This study aims to determine and analyze the influence given by beauty vloggers on buying interest a skin care product through social media Youtube. The vlog content uploaded by Tasya Farasya is used as a medium to share information and experiences from the use of a care and beauty product. Tasya Farasya's knowledge and experience can be a source of advice and influence on purchases. The method used is a quantitative study using the Slovin formula, and obtained a sample of 100 respondents. The analysis was carried out using the Product Moment Correlation Test and the Determination Test with the SPSS version 21. The results of the study stated that there was an influence between Tasya Farasya's Youtube account on buying interest a skin care products. The conclusion of the study proves that the presence of beauty vloggers on Youtube social media is very beneficial for companies to carry out marketing activities. The credibility and popularity of a beauty vlogger will attract followers to make purchases of the products reviewed.
Peer Group Behavior in Islamic Perspective Daryanto Setiawan; Effiati Juliana Hasibuan
IJIP : Indonesian Journal of Islamic Psychology Vol 3, No 2 (2021): Indonesian Journal of Islamic Psychology
Publisher : IAIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/ijip.v3i2.223-244

Abstract

Abstract The purpose of the study is to explain: 1) What factors cause a person to join a peer group, 2) What are the behaviors of peer groups that are often carried out, 3) What are the solutions for dealing with peer groups in an Islamic perspective. This study uses a descriptive approach. The results showed that the factors of a person joining a peer group were the proximity factor, the comfort factor and the need factor. Peer group behavior that is often carried out is recklessness on the road, alcoholism, bullying, inter-group captivity, and drug addiction. In Islamic teachings, wrong peer group behavior can be overcome by teaching the Koran from an early age, loving pious people, providing good treatment, providing useful routines, and motivating them to choose good friends.AbstrakTujuan penelitian ini adalah untuk menjelaskan: 1) Faktor-faktor apa saja yang menyebabkan seseorang bergabung dengan peer group, 2) Apa saja perilaku peer group yang sering dilakukan, 3) solusi apa yang bisa dilakukan dalam menghadapi peer group dalam ajaran Islam. Penelitian ini menggunakan pendekatan deskriptif. Hasil penelitian menunjukkan bahwa faktor seseorang bergabung dengan peer group adalah faktor kedekatan, faktor kenyamanan dan faktor kebutuhan. Perilaku peer group yang sering dilakukan adalah kecerobohan di jalan, alkoholisme, perundungan, penangkaran antar kelompok, dan kecanduan narkoba. Dalam ajaran Islam, perilaku peer group yang salah dapat diatasi dengan mengajarkan Al-Qur'an sejak dini, mencintai orang-orang shaleh, memberikan perlakuan yang baik, memberikan rutinitas yang bermanfaat, dan memotivasi mereka untuk memilih teman yang baik. Kata Kunci: prilaku remaja; kelompok sebaya; perspektif Islam
Bina Komunikasi Wisata Desa Percut Kecamatan Percut Sei Tuan Kabupaten Deli Serdang Effiati Juliana Hasibuan; Indra Muda; Muhathir Muhathir
Pelita Masyarakat Vol. 4 No. 1 (2022): Pelita Masyarakat, September
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/pelitamasyarakat.v4i1.7246

Abstract

Percut Village is a popular tourist destination in Percut Sei Tuan District, drawing visitors from all over the country, particularly on Saturdays and Sundays. There is a culinary tour in this town that serves several varieties of fish meals that guests can choose according to their preferences. Visitors can enjoy the relaxing sea views until they approach the Malaysian border on their way to the gastronomic destination. Visitors will be transported to the gastronomic destination via free fishing boats provided by the café owner. There is also a Fish Auction Place (TPI) in this village, which attracts inhabitants who want to buy fresh fish at a low price compared to other localities. The other issue is that local folks' ability to communicate in order to entice tourists to return is still restricted. Residents' willingness to take advantage of the possibility to make things for sale is still low. Based on the dedication shown, the communication training provided to partners has proven to be very effective in promoting the various types of tourism available in Percut village, as well as the socializing provided to keep the environment clean. However, the Covid 19 epidemic, which is still rampant, has severely harmed partners' culinary businesses and fish auctions.Percut Village has tourism potential, particularly in the fields of marine tourism, beach tourism, and culinary tourism; socialization about tourism communication is very useful for opening culinary tourism visits in Percut Village; residents' understanding of environmental maintenance procedures and healthy homes is still low; and The development of Covid 19 and the imposition of Community Activity Restrictions (PPKM) had a significant impact on Percut Village's tourism appeal.
PERANAN KOMUNIKASI DALAM KELUARGA TERHADAP PEMBENTUKAN JATI DIRI REMAJA Effiati Juliana Hasibuan
PERSPEKTIF Vol. 1 No. 2 (2012): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v1i2.91

Abstract

One of the biggest challenges of adolescence is constructing their self-identity. Teens between the ages of 13 and 21 are not only maturing physically, but they are also growing into their new role as adults. In order to do this, they need to answer for themselves the question "Who am I?" In traditional or particularly rigid communities or families, the young person may have very limited choices in who or what they become. This stage can often involve at least some delinquency, rebellion or acting-out of negative behaviors, and it will probably always include identity crisis and instabilation emotion. However, toward the end of this period, the young adult has usually settled on a clear and positive role for theirself. In maturity process, adolescents want to differentiate themselves from the others. They deliberately choose to be different and make different choices. Along with this, they begin to turn to their peers and friends, rather than their family, for their social and emotional needs. Peer pressure becomes a powerful force and, whether for good or bad, it can have a major impact on their behavior. However, to successfully pass this turning point, they must begin to define ideals and beliefs that will guide them to have a clear picture of how they want their lives to be. The role of communication in family becomes very important to guide the adolescent tobe a good young man with a good self-identity too.
Persepsi Tenaga Kerja Indonesia Terhadap Gaya Komunikasi Instruktur dalam Memberikan Pembekalan Materi Moses Alexander Napitupulu; Effiati Juliana Hasibuan; Taufik Wal Hidayat
PERSPEKTIF Vol. 6 No. 1 (2017): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v6i1.2506

Abstract

Komunikasi adalah proses penyampaian pesan dari seseorang kepada orang lain untuk memberitahu, mengubah sikap, pendapat, atau perilaku, baik secara langsung (lisan) ataupun  tidak langsung (melalui media). Proses komunikasi terjadi dalam berbagai kegiatan, salah satunya kegiatan Pembekalan Akhir Pemberangkatan (PAP) di Balai Pelayanan, Penempatan, dan Perlindungan Tenaga Kerja Indonesia Medan (BP3TKI Medan). Pembekalan ini dilakukan oleh seorang instruktur TKI. Gaya komunikasi yang baik dari instruktur TKI sangat penting untuk mencapai keberhasilan dalam suatu pelatihan. Artikel ini bertujuan untuk melihat gaya komunikasi instruktur TKI yang diamati melalui perilaku verbal dan nonverbal dalam memberikan pembekalan materi di BP3TKI Medan dan mengetahui bagaimana persepsi TKI terhadap gaya komunikasi instruktur TKI dalam memberikan pembekalan materi di BP3TKI Medan.
Dampak Game Online Mobile Legends: Bang Bang terhadap Mahasiswa Devita Rani; Effiati Juliana Hasibuan; Rehia K. Isabela Barus
PERSPEKTIF Vol. 7 No. 1 (2018): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v7i1.2520

Abstract

Mobile   Legends   Online   Games:   Bang   Bang   is   one   manifestation   of   technological development in new media. The purpose of this study was to find out how the positive and negative impact of playing Mobile Legends: Bang Bang online games to FISIP UMA students who play games. The theory used in this study is communication, new media, positive and negative online games. The method used is a qualitative method. Where the informants fifth in FISIP UMA students. Data collection techniques are carried out by means of participatory observation, in-depth interviews and documentary evidence. The result of the study show that the impact of playing Mobile Legends is influenced by the attitude of the players, indifferent to the social environment, wasteful in terms of time and economy, can get new friends in cyberspace from other countries so as not to limit interaction, add insight and experience about technology.  
Strategi Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran Digital Pada Coffeeshop Terasore Medan Vella Aticha; Abdul haris; Effiati Juliana Hasibuan
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 4, No 2 (2022): JIPIKOM OKTOBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v4i2.884

Abstract

The coffee trend is currently global and the rise of coffeeshops in various regions including the city of Medan, the interest of researchers in conducting this research is that the Medan Terasore Coffeeshop is one of the most popular coffeeshops among young people today. The Medan Terasore Coffeeshop is always crowded with young people, especially on weekends. The objectives of this research are as follows: To find out what strategies are carried out by Coffeeshop Terasore Medan in utilizing Instagram as a digital marketing communication medium. To find out what factors are the obstacles in carrying out the Instagram utilization strategy carried out by Coffeeshop Terasore Medan. This research uses descriptive qualitative research methods. Qualitative descriptive research method is a research method used to conduct research naturally. The results of the study show that the strategy of using Instagram social media through the from of posting photos, stories and video content has been successfully carried out by Coffeeshop Terasore Medan, with success being able to increase visitors who are increasing every day, especially at night. The inhibiting factor in carrying out the Instagram utilization strategy carried out by Coffeeshop Terasore Medan is that it does not have obstacles, it can be seen that with the uploads made by the admin of the Instagram account, Coffeeshop Terasore Medan is able to attract every visitor or follower to uploads that are in accordance with the topic being discussed. served on Instagram @terasore__.
Social media and optimization of the promotion of Lake Toba tourism destinations in Indonesia Muhammad Said Harahap; Rizal Khadafi; Effiati Juliana Hasibuan; Agung Saputra; Sigit Hardiyanto; Faizal Hamzah Lubis
Computer Science and Information Technologies Vol 4, No 3: November 2023
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/csit.v4i3.p208-216

Abstract

Tourism is one of the largest contributors to Indonesia's foreign exchange earnings, surpassing taxation, energy, and gas. This study seeks to investigate the use of social media to optimize the promotion of Lake Toba as a tourist destination, which has been impacted by the COVID-19 pandemic. Using interview techniques and live field observations, it was discovered that social media, particularly the Instagram platform, play a significant role in promoting Lake Toba tourism. The Department of Culture and Tourism of the North Sumatra Province uses landscape photography as its primary promotion method, which has proved to be more effective and interesting than conventional methods such as the distribution of brochures or the use of manuals. The capture procedure and techniques for landscape photography were carried out by professional photographers in collaboration with the Department of Culture and Tourism of the North Sumatra Province. In addition to providing information, tourism_sumut's Instagram account functions as a platform to raise public awareness about Lake Toba tourism and as a promotional medium for North Sumatra's tourist attractions on an international scale. Department of Culture and Tourism of the North Sumatra Province collaborates with travel agencies and local communities to disseminate Lake Toba tourism information.
Co-Authors Abdul Haris Agung Saputra Agung Suharyanto Angela Seprilian Nevanda Sihura Ara Auza Ayu Khairunnisa Danny Jonathan Sitompul Devita Rani Dian Pertiwi Faizal Hamzah Lubis Indra Muda Isma Ismaulidina Moses Alexander Napitupulu Muhammad Said Harahap Muhathir, Muhathir Novri Novri Nurul Tiara Baiti Rahmad Nurdiansyah Rehia K. Isabela Barus Rizal Khadafi Ruslan Hakiki Sambo Setiawan, Daryanto Sigit Hardiyanto Syaira Arlizar Ritonga Taufik Wal Hidayat Taufik Wal Hidayat Wal Hidayat Vella Aticha