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All Journal Jurnal Studi Pemerintahan IJTIHAD Jurnal Wacana Hukum Islam dan Kemanusiaan JURNAL ILMU PEMERINTAHAN Journal of Governance and Public Policy Jurnal Konstitusi Jurnal Administrasi Publik : Public Administration Journal Journal of Government and Civil Society Jurnal Ilmiah Ilmu Pemerintahan PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Public Policy PRAJA: Jurnal Ilmiah Pemerintahan Journal of Social and Policy Issues Jurnal Konstitusi Prosiding Seminar Nasional Program Pengabdian Masyarakat International Journal of Media and Communication Research Jurnal Studi Pemerintahan Komunikatif : Jurnal Ilmiah Komunikasi
SURANTO, SURANTO
Departement Of Government Affairs And Administration, Universitas Muhammadiyah Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Personal Political Branding: Strategi Kampanye Ganjar Pranowo Untuk Pilpres 2024 di Social Media Twitter Sitti Hadjira; Suranto Suranto
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 12 No. 2 (2023)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v12i2.4907

Abstract

In this digital age, social media has become a powerful platform to communicate and influence public opinion. A critical aspect of using social media is its ability to strengthen political branding, which is how a politician or political party builds their image and identity in the eyes of the public. Political branding refers to creating a political image and identity for a candidate, political party, or political movement in society. Ganjar Pranowo, as the Governor of Central Java, utilizes Twitter as a medium to strengthen the value of political branding. This research aims to explain Ganjar Pranowo's political branding strategy through his Twitter social media account. This research uses a qualitative method; then, the researcher uses the Nvivo 12Plus application to analyze the data. The results of this study show that political branding efforts made by Ganjar Pranowo include: First, Ganjar Pranowo presents himself as a religious leader. Second, Ganjar Pranowo presents himself as a leader close to middle to lower-class people. Third, Ganjar Pranowo presents himself as a leader who upholds ethnicity and culture. Fourth, Ganjar Pranowo displays that he is a leader who supports improving the community's economy through UMKM. Fifth, Ganjar Pranowo presents himself as a leader close to the younger generation. Ganjar Pranowo's political branding capability lies in personality attributes. The personal attributes found in the Twitter account @ganjarpranowo include: First, competence as a leader. Second, passion and dedication. Third, leadership style. This research is expected to provide an overview related to political branding from political actors and stakeholders. ABSTRAK Di era digital ini, media sosial telah menjadi platform yang kuat untuk berkomunikasi dan memengaruhi opini publik. Salah satu aspek penting dari penggunaan media sosial adalah kemampuannya dalam memperkuat political branding, yaitu cara seorang politisi atau partai politik membangun citra dan identitas mereka di mata masyarakat. Political branding merujuk pada sebuah proses membangun citra dan identitas politik untuk seorang kandidat, partai politik, atau gerakan politik tertentu di masyarakat. Ganjar Pranowo sebagai Gubernur Jawa Tengah memanfaatkan twitter sebagai media penguatan nilai political branding. Penelitian ini bertujuan untuk memaparkan bagaimana strategi political branding Ganjar Pranowo melalui akun media sosial twitter. Penelitian ini menggunakan metode kualitatif, kemudian dalam melakukan analisis data peneliti menggunakan aplikasi Nvivo 12Plus. Hasil dari penelitian ini menunjukkan bahwa upaya political branding yang dilakukan oleh Ganjar Pranowo meliputi: Pertama, Ganjar Pranowo menampilkan bahwa dirinya seorang pemimpin yang religius. Kedua, Ganjar Pranowo menampilkan bahwa dirinya seorang pemimpin yang memiliki kedekatan dengan masyarakat menengah kebawah. Ketiga, Ganjar Pranowo menampilkan bahwa dirinya seorang pemimpin yang menjunjung tinggi suku dan budaya. Keempat, Ganjar Pranowo menampilkan bahwa dirinya seorang pemimpin yang mendukung peningkatan ekonomi masyarakat melalui UMKM. Kelima, Ganjar Pranowo menampilkan bahwa dirinya seorang pemimpin yang dekat dengan generasi muda. Kapabilitas political branding Ganjar Pranowo terletak pada personality attributes. Atribut personal yang ditemukan dalam akun twitter @ganjarpranowo diantaranya: Pertama, Kompetensi sebagai seorang pemimpin. Kedua, Semangat dan dedikasi. Ketiga, Gaya kepemimpinan. Penelitian ini diharapkan dapat memberikan gambaran terkait political branding dari aktor politik sekaligus pemangku kepentingan.
Implementation of The Spice Route Program in Aceh Province: Opportunities and Challenges as a World Cultural Heritage Faez Syahroni; Ulung Pribadi; Suranto Suranto
Journal of Governance and Public Policy Vol. 10 No. 1 (2023): February 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgpp.v10i1.16371

Abstract

This study aims to see the implementation, opportunities, and challenges of the Spice Route program in Aceh Province as a world cultural heritage with several indicators, namely Bureaucratic Structure, Resources, Disposition, Communication, Program Content, and Context. A qualitative method with a case study approach and NVivo 12 Plus as a supporter of the analysis. The findings of this study indicate that the implementation of the Spice Route program in Aceh Province has not been fully running well, there are many weaknesses in terms of the bureaucratic structure and budgetary resources as well as human resources, commitments are still minimal, and do not meet standards. Furthermore, in terms of activities, it was found that there were still many activities that were ceremonial in nature and did not lead to physical activities, such as the construction of a spice botanical garden as a center for agro-tourism and agro-industry of Aceh spices. In terms of opportunities, it has excellent potential to be used as a world cultural heritage with historical evidence of its herbs and its location as a gateway to the Straits of Malacca and the Indian Ocean for international trade routes. In terms of challenges, there is no good cooperation between agencies, both vertical agencies and the Aceh government and the Aceh government and Regency / City Government.
Co-Authors Achmad Nurmandi Akhmad Habibullah Andang Nugroho Anna Nur Nazilah Chamim Atik Septi Winarsih AWANG DARUMURTI Awang Darumurti, Awang Bambang Eka Cahya Widodo BAMBANG WIDODO Dimas Subekti Dwi Prasetyo Dwian Hartomi Akta Padma Eldo Dyah Mutiarin Eko Priyo Purnomo Faez Syahroni Hammam Hammam Herdin Arie Saputra Herpita Wahyuni Iman Surya Julio Adi Bhaskara Muh Ali Akbar Darlis Muhammad Iqbal Muhammad Nurul Huda Nasrullah, Nasrullah Niken Nurmiyati Nur Hasanah RIDHO AL HAMDI RIDHO AL HAMDI Salmawati Salmawati Sitti Ajeng Nurqarimah Taliu Sitti Hadjira Solly Aryza Tanto Lailam TUNJUNG SULAKSONO Ulung Pribadi, Ulung Widuri Wulandari ‪Dyah Ekaari Sekar Jatiningsih