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Personal Political Branding: Strategi Kampanye Ganjar Pranowo Untuk Pilpres 2024 di Social Media Twitter Sitti Hadjira; Suranto Suranto
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 12 No. 2 (2023)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v12i2.4907

Abstract

In this digital age, social media has become a powerful platform to communicate and influence public opinion. A critical aspect of using social media is its ability to strengthen political branding, which is how a politician or political party builds their image and identity in the eyes of the public. Political branding refers to creating a political image and identity for a candidate, political party, or political movement in society. Ganjar Pranowo, as the Governor of Central Java, utilizes Twitter as a medium to strengthen the value of political branding. This research aims to explain Ganjar Pranowo's political branding strategy through his Twitter social media account. This research uses a qualitative method; then, the researcher uses the Nvivo 12Plus application to analyze the data. The results of this study show that political branding efforts made by Ganjar Pranowo include: First, Ganjar Pranowo presents himself as a religious leader. Second, Ganjar Pranowo presents himself as a leader close to middle to lower-class people. Third, Ganjar Pranowo presents himself as a leader who upholds ethnicity and culture. Fourth, Ganjar Pranowo displays that he is a leader who supports improving the community's economy through UMKM. Fifth, Ganjar Pranowo presents himself as a leader close to the younger generation. Ganjar Pranowo's political branding capability lies in personality attributes. The personal attributes found in the Twitter account @ganjarpranowo include: First, competence as a leader. Second, passion and dedication. Third, leadership style. This research is expected to provide an overview related to political branding from political actors and stakeholders. ABSTRAK Di era digital ini, media sosial telah menjadi platform yang kuat untuk berkomunikasi dan memengaruhi opini publik. Salah satu aspek penting dari penggunaan media sosial adalah kemampuannya dalam memperkuat political branding, yaitu cara seorang politisi atau partai politik membangun citra dan identitas mereka di mata masyarakat. Political branding merujuk pada sebuah proses membangun citra dan identitas politik untuk seorang kandidat, partai politik, atau gerakan politik tertentu di masyarakat. Ganjar Pranowo sebagai Gubernur Jawa Tengah memanfaatkan twitter sebagai media penguatan nilai political branding. Penelitian ini bertujuan untuk memaparkan bagaimana strategi political branding Ganjar Pranowo melalui akun media sosial twitter. Penelitian ini menggunakan metode kualitatif, kemudian dalam melakukan analisis data peneliti menggunakan aplikasi Nvivo 12Plus. Hasil dari penelitian ini menunjukkan bahwa upaya political branding yang dilakukan oleh Ganjar Pranowo meliputi: Pertama, Ganjar Pranowo menampilkan bahwa dirinya seorang pemimpin yang religius. Kedua, Ganjar Pranowo menampilkan bahwa dirinya seorang pemimpin yang memiliki kedekatan dengan masyarakat menengah kebawah. Ketiga, Ganjar Pranowo menampilkan bahwa dirinya seorang pemimpin yang menjunjung tinggi suku dan budaya. Keempat, Ganjar Pranowo menampilkan bahwa dirinya seorang pemimpin yang mendukung peningkatan ekonomi masyarakat melalui UMKM. Kelima, Ganjar Pranowo menampilkan bahwa dirinya seorang pemimpin yang dekat dengan generasi muda. Kapabilitas political branding Ganjar Pranowo terletak pada personality attributes. Atribut personal yang ditemukan dalam akun twitter @ganjarpranowo diantaranya: Pertama, Kompetensi sebagai seorang pemimpin. Kedua, Semangat dan dedikasi. Ketiga, Gaya kepemimpinan. Penelitian ini diharapkan dapat memberikan gambaran terkait political branding dari aktor politik sekaligus pemangku kepentingan.
Implementation of The Spice Route Program in Aceh Province: Opportunities and Challenges as a World Cultural Heritage Faez Syahroni; Ulung Pribadi; Suranto Suranto
Journal of Governance and Public Policy Vol. 10 No. 1 (2023): February 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgpp.v10i1.16371

Abstract

This study aims to see the implementation, opportunities, and challenges of the Spice Route program in Aceh Province as a world cultural heritage with several indicators, namely Bureaucratic Structure, Resources, Disposition, Communication, Program Content, and Context. A qualitative method with a case study approach and NVivo 12 Plus as a supporter of the analysis. The findings of this study indicate that the implementation of the Spice Route program in Aceh Province has not been fully running well, there are many weaknesses in terms of the bureaucratic structure and budgetary resources as well as human resources, commitments are still minimal, and do not meet standards. Furthermore, in terms of activities, it was found that there were still many activities that were ceremonial in nature and did not lead to physical activities, such as the construction of a spice botanical garden as a center for agro-tourism and agro-industry of Aceh spices. In terms of opportunities, it has excellent potential to be used as a world cultural heritage with historical evidence of its herbs and its location as a gateway to the Straits of Malacca and the Indian Ocean for international trade routes. In terms of challenges, there is no good cooperation between agencies, both vertical agencies and the Aceh government and the Aceh government and Regency / City Government.
Effect of work environment, work discipline, work motivation, workload, and transformational leadership on performance of puskesmas employees Julio Adi Bhaskara; Suranto Suranto; Ulung Pribadi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243154

Abstract

This study aims to analyze the influence of the work environment, work discipline, work motivation, workload, and transformational leadership on employee performance at Puskesmas Magelang Regency. The descriptive quantitative method was used in this research. The number of samples is 8% of the employees of all Puskesmas, about 137 employees. Data collection technique used google form online questionnaire from October - November 2022. Data analysis using the Structural Equation Modelling Partial Least Square (SEM-PLS) technique with SmartPLS 3.0 Software analysis tool. This study found that work environment and work motivation significantly affected employee performance. Then, the workload and transformational leadership also significantly impact employee performance. Only work discipline did not have a significant effect on employee performance. The Four variables together significantly affect employee performance except for work discipline. Puskesmas leadership and other stakeholders need to pay attention to these four variables to increase the performance of Puskesmas employees, which will also affect Puskesmas performance.
A Learning Model Based on Doing Empowering and Facilitating to Improve Life Skills Suranto Suranto; Munajat Tri Nugroho; Muhammad Fahmi Johan Syah; Adcharina Pratiwi
Jurnal Penelitian Pendidikan IPA Vol 10 No 3 (2024): March
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i3.5630

Abstract

This research formulates learning models to improve life skills through doing, empowering and facilitating (DEFI). The developed model puts affective, cognitive, and psychomotoric forward. The object of research is students of heavy equipment mechanic competence. Data collection is obtained through observation, interview, questionnaire, documentation and literature study. Quantitative and qualitative analysis methods for goodness of fit model are data analysis and experimental tests. The t-test value hypothesis is used to determine the average test group as a measure of the effectiveness of the model's work, and the resulting learning model model is effective in improving life skills.
Analisis Tata Kelola Pelaksanaan Pemilu 2019 di Kabupaten Gunungkidul Indonesia Andang Nugroho; Achmad Nurmandi; Suranto Suranto; Salahudin Salahudin
Journal of Government and Civil Society Vol 4 No 1 (2020): Journal of Government and Civil Society (April)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jgcs.v4i1.2301

Abstract

Simultaneous elections in 2019 have been held successfully. Where legislative members, presidents and vice presidents for the period 2019-2024 have been appointed. However, of course in the stages of the implementation of the election process there are obstacles faced by all parties involved in the election, be it the organizer of the election itself, political parties, the community or other stakeholders such as local governments and security elements. Discrete qualitative research is used in this study to describe the problems that occur from the perspective of election actors in Gunungkidul Regency. The research is limited only to actors from the community, stakeholders, political parties, Regency KPU and Regency Bawaslu. The data source was taken from minutes of meetings and coordination conducted by the KPU of Gunungkidul Regency from 2017 to 2019 added with news about the election in Gunungkidul on online media. Then the NVivo12 Plus software is used in data analysis techniques by using the crosstab feature to show the problems obtained. The results obtained that each actor has different intensity in assessing problems in the implementation of elections. The problems that arise are more on the interests of these actors in the implementation of the ongoing elections. The contribution of this research is on the assessment of each actor in seeing the election problems that are taking place. Studies on this issue need to be carried out with various sources to make it more comprehensive. Pemilu serentak pada 2019 telah berhasil dilaksanakan. Di mana anggota legislatif, Presiden dan Wakil Presiden untuk periode 2019-2024 telah dilantik. Namun demikian tentu saja pada tahappelaksanaan proses pemilu ada kendala yang dihadapi oleh semua pihak yang terlibat dalam pemilu, baik itu penyelenggara pemilu itu sendiri, partai politik, masyarakat atau pemangku kepentingan lainnya seperti pemerintah daerah dan elemen keamanan. Penelitian kualitatif deskriptif digunakan dalam penelitian ini untuk menggambarkan masalah yang terjadi dari perspektif aktor pemilu di Kabupaten Gunungkidul. Penelitian ini terbatas hanya untuk aktor dari masyarakat, pemangku kepentingan, partai politik, KPU Kabupaten dan Bawaslu Kabupaten. Sumber data diambil dari risalah notulen rapat dan koordinasi yang dilakukan oleh KPU Kabupaten Gunungkidul dari 2017 hingga 2019 ditambah dengan berita tentang pemilihan di Gunungkidul pada media online. Kemudian software NVivo12 Plus digunakan dalam teknik analisis data dengan menggunakan fitur crosstab untuk menunjukkan masalah yang diperoleh. Hasil yang diperoleh bahwa masing-masing actor memiliki intensitas yang berbeda dalam menilai masalah dalam pelaksanaan pemilu. Masalah yang muncul lebih pada kepentingan aktor-aktor ini dalam pelaksanaan pemilu yang sedang berlangsung. Kontribusi dari penelitian ini adalah pada penilaian masing-masing aktor dalam melihat masalah pemilu yang sedang berlangsung. Studi tentang masalah ini perlu dilakukan dengan berbagai sumber untuk membuatnya lebih komprehensif.