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Journal : MDP Student Conference

Pengaruh Kualitas Produk Dan Citra Perusahaan Terhadap Kepuasan Pelanggan CV. UI3 Media Palembang Dwijayanti, Suci; Pramuditha, Charisma Ayu
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7376

Abstract

This study ains to analyze the effect of product quality and corporate image on customer satisfaction at CV. UI3 Media Palembang. The population of this research is the consumers of CV. UI3 Media Palembang. The sample used in this study was 168 using the slovin formula. In this study, using multiple linear regression analysis techniques to test hypotheses and data management using SPSS 21. The result showed that product quality, and corporate image have a partial effect on customer satisfaction at CV. UI3 Media Palembang. Simultaneously shows that there is an influence of product quality and corporate image have an affect on customer satisfaction at CV. UI3 Media Palembang.