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All Journal Majalah Ekonomi Jurnal Ilmiah Ecobuss Ecopreneur.12 JISO : Journal of Industrial and Systems Optimization Among : Jurnal Pengabdian Masyarakat Journal of Applied Management and Business (JAMB) IQTISHADequity jurnal MANAJEMEN
Nikma Yucha
Universitas Maarif Hasyim Latif Sidoarjo
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation Other

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Journal : Ecopreneur.12

 1   2 
THE EFFECT OF DIFFERENCE STRATEGY, MARKET ORIENTATION, AND PRICE PERCEPTION ON COMPETITIVE ADVANTAGE IN THE MARKETPLACE Nuning Nurna Dewi; Ida Putri Nur Cahyani; Nikma Yucha
Ecopreneur.12 Vol 5, No 2 (2022): Oktober 2022
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v5i2.2037

Abstract

This study aims to determine the effect of differentiation strategy, market orientation, and price perceptions on competitive advantage in the marketplace. This research was conducted on students of the Faculty of Economics and Business, with a population of 541 students. The sampling technique for this study used nonprobability sampling with the purposive sampling method. The data analysis technique used in this study is Multiple Linear Regression Analysis. Based on the results of data analysis, it was found that the differentiation strategy partially had a positive and insignificant effect on competitive advantage with value. Meanwhile, the market orientation variable partially has a positive and significant impact on competitive advantage. And the price perception variable partially has a positive and significant impact on competitive advantage. Thus it can be concluded that the differentiation strategy, market orientation, and price perception simultaneously positively and significantly impact competitive advantage. From the analysis results, the coefficient of determination (R2) is 0.405. This means that the three variables of differentiation strategy, market orientation and price perception contribute 40.5% to competitive advantage. In contrast, the remaining 59.5% is a contribution/contribution of other variables not observed in this study.
LEVEL OF KNOWLEDGE OF TAXATION, QUALITY OF FISKUS SERVICES, AND PROVISION OF TAX SANCTIONS ON TAXPAYER COMPLIANCE WITH MSME Rezki Bachtiar Yuliansyah; Nikma Yucha; Rizqa Melia
Ecopreneur.12 Vol 6, No 1 (2023): April 2023
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v6i1.11213

Abstract

This research is aimed at proving and analyzing the effect of the level of knowledge of taxation, the quality of tax services, and the imposition of tax sanctions on the taxpayer compliance of MSME actors partially and simultaneously with the MSME research object in Taman Subdistrict, Sidoarjo Regency. They are using quantitative research methods with multiple linear regression analysis techniques. The number of samples that met the criteria for purposive sampling in Taman Subdistrict SMEs was 40 MSME actors. Still, there was a data transformation by adding a sample of 8 MSME actors. The study's results partially examine the quality of tax authorities and the imposition of tax sanctions has a positive and significant effect on taxpayer compliance. At the same time, knowledge of taxation does not positively and significantly affect taxpayer compliance. In simultaneous research, the variables of knowledge of taxation, quality of tax service and imposition of tax sanctions have a positive and significant effect on taxpayer compliance.
Co-Authors Achmad Fathoni Rodli Adelia Okta Harianto Akhyar Bisri Al Mustofa Berlian Putri Berlian Putri K Cholifatul Janah Desy Lindawati Dewi Agustya Ningrum Donny Arif Dony Perdana Drs Setiawan Eddy Rosidi Fajar Mauludhani Firdha Fauziyah Gatot Hariadi Gusti Adriansyah Ida Putri Nur Cahyani Ika Widya Ardhyani Isa .Madjid Jenny AYu Eka Cahyani Khusna Ainun Jariyah Mitha Otik Wiraswati Mitha Otik Wiraswati Moch. Anshori Monika Agnesia Mukti Ali Nuning Nurna Dewi Puji Febrianti Putri Anggraini Ratna Ekasari Rezki Aulia Pramudita Rezki Bachtiar Yuliansyah Ria Angelina Nur Rohmah Rif’atul Nurindah Rizqa Melia Septiana Nur Safitri Setiawan Setiawan Siti Mahmudah Siti Mahmudah Soenarto . Tego Laman Cahyono Trio Ardianto Umi Lailatul Wiji Lestariningsih Yuniati, R.A. Norromadani Yusanti Ervina