Article Per Year (5 Year)
p-Index From 2021 - 2026
1.452
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan REKAYASA UHAMKA Graduate School Thesis Abstract Collection Kontribusia : Research Dissemination for Community Development Jurnal Ilmiah Wahana Pendidikan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Cendikia Pendidikan Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Jurnal Manajemen Bisnis Digital Terkini
Badriyah Badriyah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
From Zero to Digital Hero: Dasar-Dasar Digital Marketing untuk Pemula Bakri Bakri; Badriyah Badriyah; Retno Widowati; Mira Firlana
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 3 No. 1 (2026): Januari : Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v3i1.2915

Abstract

The rapid development of digital technology requires communities to possess basic digital marketing literacy and skills in order to adapt to technology-based communication and marketing patterns. The main problem faced by the target participants in this Community Service Program was the low level of understanding and basic skills in utilizing digital media, particularly YouTube and TikTok, for promotion and information dissemination. This program aimed to enhance the capacity of beginners through an applied and contextual basic digital marketing training. The method employed an educative and participatory approach through interactive lectures, discussions, and hands-on content creation practices. The results indicate an improvement in participants’ understanding of digital marketing concepts, their ability to use social media functionally, and their initial readiness to produce simple digital content. These findings confirm that a beginner-oriented training model is effective as a community empowerment instrument in the digital era. This program contributes to strengthening digital literacy and has the potential to be replicated in other communities with similar characteristics.
Co-Authors Achmad Amzeri Agus Arifandi Amelia Ayu Agustin Bakri Bakri Dedy Kunhadi Devi Risma Dewita Rahma Yuliana Fahriza Salsabila Putri Fradila Cindi Riawan I Ketut Mahardika Ivana Belda Khudzaifah Nuqia Krido Hary Gunawan Mira Firlana Nafi' Ulya Nur Nyoman Sri Widari Qurrotul Aini Restu Dwi Setiyo Restu Dwi Setiyo Utami Retno Widowati Riki Gana Suyatna Singgih Baktiarso Siti Mariskah Sukiyah Sukiyah Wusono Indarto Yayah Atmajawati Zakiya El Firdausi