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All Journal Scientiae Educatia: Jurnal Pendidikan Sains Jurnal Dimensi DKV Seni Rupa dan Desain Akses : Journal of Public and Business Administration Science Sama Jiva Jnanam (International Journal of Social Studies)
Edy Chandra
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : Jurnal Dimensi DKV Seni Rupa dan Desain

 1 
PENGEMBANGAN VISUAL BRAND IDENTITY DE GROOMING SEBAGAI STRATEGI PENGEMBANGAN LAYANAN PET GROOMING Jemima Katherine Lemuela; Edy Chandra
Jurnal Dimensi DKV Seni Rupa dan Desain Vol. 8 No. 1 (2023): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jdd.v8i1.16692

Abstract

Abstract Visual Development of De Grooming Brand Identity as a Pet Grooming Service Development Strategy. The development of ownership and maintenance of pets (pets) during the pandemic to the endemic period experienced a significant increase, especially the maintenance of cats and dogs. Most of the owners are office workers who have high activity. The amount of logistical needs for pets has increased from 2014 to 2021. Based on statistical data, the consumption volume of Pet Food Indonesia between 2014-2021 increased from 512.2 in 2014 to 942.2 in 2021. Apart from the statistical data, there are other factors that will encourage the emergence of new independent entrepreneurs or franchises in logistics and pet care services. Currently, one of the needs for pet care mobility services is a great opportunity for one of the Hi Pets micro, small and medium units (MSMEs) to develop additional mobility services for their prospective customers. The solution provided in this study is in the form of visual development using the linear design strategy method from Alina Wheeler. The result is a brand identity called De Grooming. Keywords: brand identity, mobile pet grooming, logo Abstrak Pengembangan Visual Brand Identity De Grooming Sebagai Strategi Pengembangan Layanan Pet Grooming. Perkembangan kepemilikan dan pemeliharaan terhadap hewan peliharaan (pet) semasa pandemi hingga masa endemi mengalami peningkatan yang cukup signifikan, terutama pemeliharaan terhadap hewan kucing dan anjing. Para pemiliknya sebagian besar adalah dari kalangan pekerja kantor yang memiliki aktivitas tinggi. Jumlah kebutuhan logistik untuk hewan peliharaan meningkat sejak tahun 2014 hingga tahun 2021. Berdasarkan data statistik volume konsumsi Pet Food Indonesia antara tahun 2014-2021 mengalami kenaikan pada nilai 512,2 pada tahun 2014 menjadi 942,2 di tahun 2021. Selain data statistik angka tersebut tentunya ada faktor lainnya yang akan mendorong munculnya para wirausaha baru secara mandiri atupun waralaba di bidang logistik dan pelayanan perawatan hewan peliharaan (pet). Saat ini salah satu kebutuhan akan layanan mobilitas perawatan pet menjadi peluang besar untuk salah satu unit mikro kecil menengah (UMKM) Hi Pets untuk mengembangkan tambahan layanan mobilitas bagi calon konsumennya. Solusi yang diberikan dalam penelitian ini adalah dalam bentuk pengembangan visual dengan menggunakan metode strategi perancangan linier dari Alina Wheeler. Hasilnya berupa brand identity yang diberi nama De Grooming. Kata kunci: brand identity, mobile pet grooming, logo
PENGEMBANGAN VISUAL BRAND IDENTITY DE GROOMING SEBAGAI STRATEGI PENGEMBANGAN LAYANAN PET GROOMING Jemima Katherine Lemuela; Edy Chandra
Jurnal Dimensi DKV: Seni Rupa dan Desain Vol. 8 No. 1 (2023): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jdd.v8i1.16692

Abstract

Abstract Visual Development of De Grooming Brand Identity as a Pet Grooming Service Development Strategy. The development of ownership and maintenance of pets (pets) during the pandemic to the endemic period experienced a significant increase, especially the maintenance of cats and dogs. Most of the owners are office workers who have high activity. The amount of logistical needs for pets has increased from 2014 to 2021. Based on statistical data, the consumption volume of Pet Food Indonesia between 2014-2021 increased from 512.2 in 2014 to 942.2 in 2021. Apart from the statistical data, there are other factors that will encourage the emergence of new independent entrepreneurs or franchises in logistics and pet care services. Currently, one of the needs for pet care mobility services is a great opportunity for one of the Hi Pets micro, small and medium units (MSMEs) to develop additional mobility services for their prospective customers. The solution provided in this study is in the form of visual development using the linear design strategy method from Alina Wheeler. The result is a brand identity called De Grooming. Keywords: brand identity, mobile pet grooming, logo Abstrak Pengembangan Visual Brand Identity De Grooming Sebagai Strategi Pengembangan Layanan Pet Grooming. Perkembangan kepemilikan dan pemeliharaan terhadap hewan peliharaan (pet) semasa pandemi hingga masa endemi mengalami peningkatan yang cukup signifikan, terutama pemeliharaan terhadap hewan kucing dan anjing. Para pemiliknya sebagian besar adalah dari kalangan pekerja kantor yang memiliki aktivitas tinggi. Jumlah kebutuhan logistik untuk hewan peliharaan meningkat sejak tahun 2014 hingga tahun 2021. Berdasarkan data statistik volume konsumsi Pet Food Indonesia antara tahun 2014-2021 mengalami kenaikan pada nilai 512,2 pada tahun 2014 menjadi 942,2 di tahun 2021. Selain data statistik angka tersebut tentunya ada faktor lainnya yang akan mendorong munculnya para wirausaha baru secara mandiri atupun waralaba di bidang logistik dan pelayanan perawatan hewan peliharaan (pet). Saat ini salah satu kebutuhan akan layanan mobilitas perawatan pet menjadi peluang besar untuk salah satu unit mikro kecil menengah (UMKM) Hi Pets untuk mengembangkan tambahan layanan mobilitas bagi calon konsumennya. Solusi yang diberikan dalam penelitian ini adalah dalam bentuk pengembangan visual dengan menggunakan metode strategi perancangan linier dari Alina Wheeler. Hasilnya berupa brand identity yang diberi nama De Grooming. Kata kunci: brand identity, mobile pet grooming, logo
ANALISIS EFEKTIVITAS SIGNAGE DI FAKULTAS SENI RUPA DAN DESAIN UNIVERSITAS TARUMANAGARA: Analysis of Signage Effectiveness at the Faculty of Fine Arts and Design, Tarumanagara University Edy Chandra; Matthew Agustino; Budi Darmo
Jurnal Dimensi DKV: Seni Rupa dan Desain Vol. 10 No. 1 (2025): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jdd.v10.i1.22591

Abstract

Analysis of Signage Effectiveness at the Faculty of Fine Arts and Design, Tarumanagara University. This study analyzes the effectiveness of Signage at the Faculty of Fine Arts and Design (FSRD), Tarumanagara University, in assisting students, faculty members, and visitors in navigating campus facilities. Signage plays a crucial role in visual communication, functioning not only as a directional tool but also as an essential representation of the institution’s identity. Effective signage ensures that users can easily locate classrooms, offices, studios, and other key areas within the campus. This research employs a combination of direct observation methods, Focus Group Discussions (FGD), and literature studies to assess the current state of signage at FSRD. FGD discussions with first-year students highlight frequent difficulties in locating important campus information, emphasizing the need for signage with clearer typography, better contrast, and strategic positioning. Literature studies support these findings, underscoring the significance of a consistent and well-structured wayfinding system. The findings indicate that existing signage remains inadequate in three critical aspects: quantity, design, and informational clarity. Observations reveal that the number of signs available is insufficient, leading to confusion, especially for new students and visitors. Additionally, the placement of signs is often ineffective, reducing their visibility and accessibility. From a design perspective, the visual elements of the signage do not adequately reflect the artistic identity of the faculty, missing an opportunity to reinforce FSRD’s creative and academic branding.
DESAIN PROMOSI VISUAL JAMU “ASEREHE” BAGI DEWASA MUDA BERBASIS RISET: Jamu “Aserehe” Visual Promotion Design for Young Adults Based on Research Edy Chandra; Mery Sevila
Jurnal Dimensi DKV: Seni Rupa dan Desain Vol. 10 No. 2 (2025): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jdd.v10.i2.23236

Abstract

Jamu “Aserehe” Visual Promotion Design for Young Adults Based on Research. This study designs a visual communication system to promote the herbal drink “Aserehe” to Indonesian young adults. Addressing a persistent gap between the perception of jamu as “old-fashioned/bitter” and the lifestyle demands of convenience and freshness, the research adopts a research-based design approach to directly link empirical insights to design decisions. Methods include exploratory interviews (brand owner and early users; n = 6), a descriptive survey (n = 80) to map taste perception, brand image, and trial intention, and a focused group discussion (FGD; n = [fill in]) to validate creative concepts. Findings are synthesized into the 4A+A strategy—Aware, Appeal, Ask, Act, and Advocate—and operationalized across integrated outputs: Instagram assets (feed, stories, reels), e-commerce posters, flyers, and vouchers, and an activation booth design. The visual system balances contemporary cues (clean typography, fresh palette, expressive illustration) with markers of traditional identity (heritage narrative and functional benefits). Implementation yields a replicable set of application guidelines that supports consistent cross-channel execution. The study contributes to small-business communication design by demonstrating how consumer perception data can be transformed into measurable design requirements. Future research should evaluate pre–post effects (awareness, trial intention, and digital engagement) and test live activations to verify the effectiveness and durability of the 4A+A-driven system.
Co-Authors Asep Mulyani Bagus Ade Tegar Prabawa Budi Darmo Dede Cahyanti Syahrir Dewi fortuna Eka Fitriah I Nyoman Surpa Adisatra Ina Rosdiana Lesmanawati Jemima Katherine Lemuela Matthew Agustino Mery Sevila Muspiroh, Novianti Ria Yulia Gloria Rita Triasafifah Usfatul Aeni Vivi Sophie Elfada Yuyun Maryuningsih