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Journal : Journal on Education

Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan Café Jiwa Siswa Kampung Baru Kota Sorong Adrianus Manuel Kiabeni; Lili Sarce Joi Sapari; Ade Andriani Renouw
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2138

Abstract

This stady aims to determine the effect or service quality on customer satisfactionat the promise soul cafe sorong.the problem in this study is wheter service quality has a satisfaction at the promise soul café in sorong. The type of research used is descriptive whit the surfei method. The research sample is 40 customers and the data collected are primary and secondary data. The analytical model used is simple linear regression ,correlation, coefficient of determination and hypothesis testing using SPSS 25. The results of this study indicate a positive and significant effect or service quality on customer satisfaction at the promise soul cafe in sorong.
Pengaruh Harga Jual Minyak Goreng Bimoli terhadap Keputusan Pembelian di Toko Andika Distrik Mega Kabupaten Sorong Edward Clan; Lili Sarce Joi Sapari; Melkior Paa
Journal on Education Vol 5 No 4 (2023): Journal on Education: Volume 5 Nomor 4 Mei-Agustus 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i4.2359

Abstract

The problems faced by the community or consumers in the mega district are: the reach faced by the community in the mega district, the obstacle is that it is far from the mega district to Sorong district to shop in Sorong district so that the community or consumers can make decisions to be able to choose Andika shop is an alternative to be able to shop for Bimoli cooking oil at Andika shop, because Andika shop is very close in the Mega District and the reach of the public or consumers to be able to shop at Andika shop is very close so that it can ease the economy of the people or consumers in the Mega District, Sorong Regency. The analysis technique used is simple linear regression. The results of the tests conducted in this study stated that there was a positive influence between the selling price of bimoli oil and the purchase decision of 0.744 with a significance level of 0.000, less than 0.005. The relationship between the selling price of bimoli oil and the purchase decision at the Andika Store, Mega District, Sorong Regency is based on a correlation coefficient analysis (R) of 0.785 and based on testing the coefficient of determination (R2) of 0.616 or 61.6% and 28.5% is influenced by other factors such as promotion.