Garuda - Garba Rujukan Digital

Newsroom Convergence and Local Media Economic Sustainability Strategy: A Comparative Study of Tribun Pekanbaru and Riau Pos in the Digital Transformation Era Rinal Sagita; Belli Nasution; Muhammad Firdaus
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.454

This study aims to analyze newsroom convergence processes and newsroom models implemented by Tribun Pekanbaru and Riau Pos, while also examining how newsroom convergence is utilized as an economic strategy to maintain the sustainability of local media businesses amid digital disruption. The research employed a qualitative descriptive approach through in-depth interviews, observation, and documentation studies involving newsroom managers, editors, and journalists from both media organizations. The findings indicate that Tribun Pekanbaru and Riau Pos have adopted different newsroom convergence strategies. Tribun Pekanbaru has implemented an integrated newsroom model that combines Cross Media Newsroom and Integrated Media Newsroom approaches, emphasizing digital-first production and multi-platform content distribution. Meanwhile, Riau Pos continues to maintain a separated newsroom model between print and digital divisions, reflecting a gradual adaptation process toward digital transformation. The study further reveals that these differences are influenced not only by technological factors and organizational culture but also by economic considerations. Tribun Pekanbaru develops an integrated newsroom to improve production efficiency and expand digital content monetization, while Riau Pos maintains separated newsrooms because print media remains a significant source of company revenue. This study concludes that newsroom convergence has evolved beyond a technological transformation into an economic adaptation strategy for local media organizations. The findings suggest that newsroom convergence enables media companies to improve operational efficiency, broaden audience reach, optimize resource utilization, and strengthen business sustainability in an increasingly competitive digital environment.

The Persuasive Communication Strategies of Mediators in Divorce Case Mediation at the Teluk Kuantan Religious Court Teddy Niswansyah; Muhammad Firdaus; Anuar Rasyid
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 5 No 4 (2026): IJHESS FEBRUARY 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v5i4.2131

This study examines the persuasive communication strategies employed by mediators in divorce case mediation at the Teluk Kuantan Religious Court. Using a qualitative research approach, the study seeks to understand how mediators design and implement communication strategies to manage marital conflict and encourage constructive dialogue between disputing spouses. Data were collected through in-depth interviews, observation of mediation sessions, and document analysis, with the researcher serving as the primary research instrument. The findings reveal that mediators apply a series of structured strategies across the stages of planning, implementation, and evaluation, including conflict analysis, persuasive message formulation, empathetic communication, language reframing, emotional approaches, and caucus meetings. The effectiveness of these strategies is influenced by supporting factors such as mediator competence, institutional mediation procedures, and a conducive mediation environment, as well as inhibiting factors including emotional intensity, predetermined decisions to divorce, communication breakdowns, power imbalances, time constraints, and external social pressures. Overall, the study highlights that persuasive communication is central to the mediation process; however, its success depends not only on mediator skills but also on the psychological readiness of the parties and the broader institutional context of court-based mediation

Branding dan Pengembangan Olahan Pangan Lokal Lele sebagai Produk Unggulan Umkm Perempuan Kampung Bungaraya Kabupaten Siak Tantri Puspita Yazid; Ahmad Hadi; Irwan Iskandar; Fiona Fiona; Muhammad Firdaus; Chelsy yesicha
Unri Conference Series: Community Engagement Vol 7 (2025): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.7.652-661

This community service program was implemented to empower women's groups in Bungaraya Village, Siak Regency, through the development of value-added and competitive processed catfish products. This activity is part of the implementation of the Social Inclusion-Based Library Transformation (TPBIS), which prioritizes libraries as centers for improving literacy and community welfare. The approach used included discussion methods, direct practice, and coaching focused on improving technical skills (making catfish floss and crackers), strengthening branding, utilizing social media and marketplaces as marketing tools, and assistance with business legality. The results of the activity showed that participants experienced significant improvements in their understanding of entrepreneurship, productivity, and creativity in creating new products based on local potential. In addition, this activity also strengthened social relations among participants and increased women's confidence in entrepreneurship. This activity directly supports the achievement of the Sustainable Development Goals (SDGs), specifically goal 5 (gender equality) and goal 8 (inclusive economic growth). With a comprehensive approach, this program has proven effective in building economic independence and strengthening the role of women in community-based village development.

Tourism Communication Model in Developing Heritage City Tourism in Siak Sri Indrapura Regency, Riau, Indonesia Noor Efni Salam; Yasir Yasir; Muhammad Firdaus; Rusmadi Azwa; Evawani Elysa Lubis
Journal of Humanities Research Sustainability Vol. 1 No. 1 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jhrs.v1i1.876

Background. Siak Sri Indrapura in Riau is one of the heritage city areas in Indonesia. Its main pillars include historical and cultural heritage such as the kingdom with its artifacts, traditional halls, mosques, traditional arts and crafts, and culinary. With this potential, Siak Sri Indrapura Regency has become a destination that many tourists visit to improve the economy of its community. Purpose. This study aims to explain communication patterns in developing heritage cities as tourist destinations in Siak Regency. Method. This research uses stakeholder theory with a tourism and heritage tourism communication approach, and uses qualitative methods. Results. The results of the study show that local governments supported by the private sector/entrepreneurs, academics, media, and local communities implement communication patterns in developing heritage tourism. Local governments play an active role in developing heritage tourism by taking formal legal protection for various heritage sites; the private sector/entrepreneurs have encouraged and accelerated government programs through capital assistance; academics have supported the government through research activities; the media has distributed information related to heritage tourism; and the local community is the axis and actor in the development of heritage tourism in Siak. Conclusion. The pattern of tourism communication in developing heritage cities as tourist destinations begins with a balanced relationship between the government and related parties, expanding private and academic functions, increasing the role of the media, and strengthening local communities as actors in the development of Siak as a heritage city. Therefore, this tourism communication pattern can be a role model for other regions to develop sustainable heritage tourism.

Strategi Komunikasi Lingkungan PT Pertamina Hulu Rokan dalam Implementasi TJSL Taman Kehati dan Ekoriparian Fadhila Sri Pertiwi; Muhammad Firdaus; Welly Wirman
Jurnal Komunikasi Nusantara Vol 8 No 1 (2026)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v8i1.2525

Environmental conservation issues have become a global challenge that demands cross-sector collaboration and active community involvement. Effective environmental communication plays a crucial role in raising awareness, changing behavior, and encouraging public participation in various sustainability initiatives. This study analyzes the environmental communication strategies implemented by PT Pertamina Hulu Rokan (PHR) in its Corporate Social and Environmental Responsibility (TJSL) program, specifically the Biodiversity Park (Taman Kehati) and Ecoriparian initiatives at Lancang Kuning University (Unilak), Riau. A descriptive qualitative method was employed, with data collected through interviews, observations, and documentation, and analyzed using the interactive model of Miles and Huberman. The findings reveal that PHR applies adaptive, participatory, and multi-stakeholder communication strategies, utilizing social media, interpersonal communication, and visual channels to deliver educational and persuasive messages. The evaluation indicates that the program has successfully increased environmental awareness, fostered community participation, and enhanced the educational and recreational functions of the conservation area. However, challenges remain in instilling disciplined waste disposal behavior and expanding public understanding of the area’s long-term goals. Therefore, it is recommended to strengthen digital content, engage local communities as agents of change, and broaden media collaborations. This study contributes to the development of an environmental communication model based on conservation and community empowerment in Indonesia. Abstrak Isu pelestarian lingkungan menjadi tantangan global yang menuntut kolaborasi lintas sektor dan peran aktif masyarakat. Komunikasi lingkungan yang efektif berperan penting dalam membangun kesadaran, mengubah perilaku, dan mendorong partisipasi publik dalam berbagai inisiatif keberlanjutan. Penelitian ini menganalisis strategi komunikasi lingkungan yang diterapkan oleh PT Pertamina Hulu Rokan (PHR) dalam program Tanggung Jawab Sosial dan Lingkungan (TJSL) Taman Keanekaragaman Hayati (Kehati) dan Ekoriparian di Universitas Lancang Kuning (Unilak), Riau. Metode yang digunakan adalah kualitatif deskriptif, dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi, serta analisis data model interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa PHR menerapkan strategi komunikasi yang adaptif, partisipatif, dan multi-pihak, dengan media sosial, interpersonal, dan visual sebagai saluran utama penyampaian pesan edukatif dan persuasif. Evaluasi menunjukkan keberhasilan program dalam meningkatkan kesadaran lingkungan, membangun partisipasi komunitas, dan memperkuat fungsi edukatif serta rekreatif kawasan konservasi. Namun, masih terdapat tantangan dalam membentuk budaya membuang sampah yang tertib dan memperluas pemahaman publik mengenai tujuan jangka panjang kawasan. Oleh karena itu, direkomendasikan penguatan konten digital, pelibatan komunitas lokal sebagai agen perubahan, dan perluasan kolaborasi media. Penelitian ini memberikan kontribusi terhadap pengembangan model komunikasi lingkungan berbasis konservasi dan pemberdayaan masyarakat di Indonesia.

Strategi Komunikasi Lingkungan PT Pertamina Hulu Rokan dalam Implementasi TJSL Taman Kehati dan Ekoriparian Fadhila Sri Pertiwi; Muhammad Firdaus; Welly Wirman
Jurnal Komunikasi Nusantara Vol 8 No 1 (2026)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v8i1.2525

Environmental conservation issues have become a global challenge that demands cross-sector collaboration and active community involvement. Effective environmental communication plays a crucial role in raising awareness, changing behavior, and encouraging public participation in various sustainability initiatives. This study analyzes the environmental communication strategies implemented by PT Pertamina Hulu Rokan (PHR) in its Corporate Social and Environmental Responsibility (TJSL) program, specifically the Biodiversity Park (Taman Kehati) and Ecoriparian initiatives at Lancang Kuning University (Unilak), Riau. A descriptive qualitative method was employed, with data collected through interviews, observations, and documentation, and analyzed using the interactive model of Miles and Huberman. The findings reveal that PHR applies adaptive, participatory, and multi-stakeholder communication strategies, utilizing social media, interpersonal communication, and visual channels to deliver educational and persuasive messages. The evaluation indicates that the program has successfully increased environmental awareness, fostered community participation, and enhanced the educational and recreational functions of the conservation area. However, challenges remain in instilling disciplined waste disposal behavior and expanding public understanding of the area’s long-term goals. Therefore, it is recommended to strengthen digital content, engage local communities as agents of change, and broaden media collaborations. This study contributes to the development of an environmental communication model based on conservation and community empowerment in Indonesia. Abstrak Isu pelestarian lingkungan menjadi tantangan global yang menuntut kolaborasi lintas sektor dan peran aktif masyarakat. Komunikasi lingkungan yang efektif berperan penting dalam membangun kesadaran, mengubah perilaku, dan mendorong partisipasi publik dalam berbagai inisiatif keberlanjutan. Penelitian ini menganalisis strategi komunikasi lingkungan yang diterapkan oleh PT Pertamina Hulu Rokan (PHR) dalam program Tanggung Jawab Sosial dan Lingkungan (TJSL) Taman Keanekaragaman Hayati (Kehati) dan Ekoriparian di Universitas Lancang Kuning (Unilak), Riau. Metode yang digunakan adalah kualitatif deskriptif, dengan pengumpulan data melalui wawancara, observasi, dan dokumentasi, serta analisis data model interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa PHR menerapkan strategi komunikasi yang adaptif, partisipatif, dan multi-pihak, dengan media sosial, interpersonal, dan visual sebagai saluran utama penyampaian pesan edukatif dan persuasif. Evaluasi menunjukkan keberhasilan program dalam meningkatkan kesadaran lingkungan, membangun partisipasi komunitas, dan memperkuat fungsi edukatif serta rekreatif kawasan konservasi. Namun, masih terdapat tantangan dalam membentuk budaya membuang sampah yang tertib dan memperluas pemahaman publik mengenai tujuan jangka panjang kawasan. Oleh karena itu, direkomendasikan penguatan konten digital, pelibatan komunitas lokal sebagai agen perubahan, dan perluasan kolaborasi media. Penelitian ini memberikan kontribusi terhadap pengembangan model komunikasi lingkungan berbasis konservasi dan pemberdayaan masyarakat di Indonesia.

MODEL PENGELOLAAN KOMUNIKASI BERBASIS PEMBERDAYAAN EKONOMI DI KAWASAN PARIWISATA RUPAT UTARA Nurjanah Nurjanah; Muhammad Firdaus; Samsir Samsir; Rusmadi Awza
Jurnal Riset Komunikasi (JURKOM) Vol. 3 No. 2 (2020): Agustus 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v3i2.162

The growth of the tourism industry has created social, economic, and environmental changes, so management steps are needed. Not only from the government but requires community involvement, both local and regional. North Rupat has various tourism potentials that can be managed in synergy to advance the strength and economic welfare of the community independently. The purpose of this research is to explore, find, and describe a model of communication management in community economic empowerment. This study uses a qualitative method. Data collection techniques through interviews with 10 informants, observation, FGD, and documentation. The research results show that an integrated management model through the control and management of communication resources in various forms of effective communication can improve the community's economy independently. Management of communication through various communication resources by planning, organizing, implementing and controlling communication elements in achieving predetermined goals. Meanwhile, the form of communication in achieving goals is adjusted to the character of the local community, through socialization, assistance, and counseling using information media and technology.

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