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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Integrated Agribusiness Jurnal Wacana Pertanian Jurnal Pengabdian kepada Masyarakat Berkala Penelitian Hayati Society
Fournita Agustina
Universitas Bangka Belitung
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Martabe : Jurnal Pengabdian Kepada Masyarakat

 1 
TEKNOLOGI PENGEMASAN UNTUK MENINGKATKAN PEMASARAN PRODUK LOKAL MADU KELULUD DUSUN LIMBUNG BANGKA Nyayu Siti Khodijah; Fournita Agustina; Mayarani Ginting
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i2.545-552

Abstract

Real work learning (KKN) is an academic obligation that must provide benefits for learning for students and provide solutions to problems in society in the form of smart creative ideas that are appropriate for the times. The socialization program for the right packaging technology to increase the marketing of superior products from Limbung, Jada Bahrin Village via online to creative business actors as part of the XV KKN_UBB Program with the theme "Creative Learning and Serving in the Covid 19 Period". The activity was attended by 15 students and 1 assistant lecturer. The implementation starts from June 22 to August 9 2020 in Limbung hamlet, Jada Bahrin village, Merawang district, Bangka regency. Activities include, observation activities to better understand social conditions, formulating activity items and real implementation in the form of products. Mentoring activities begin with mentoring in making product packaging designs by means of tutorials and practice, mentoring and teaching online marketing tutorials. The activity succeeded in designing, packaging kelulud honey products and assisting technology-based marketing using online media. The whole stages and program of activities show that after this KKN activity is felt to be beneficial for the community, and the community hopes for the sustainability of the program. Technological improvements in the form of training and mentoring in the management of product innovation, packaging appearance and online marketing strategies are still needed.     
Co-Authors Andry Yuliyanto Eddy Jajang Jaya Atmadja Eddy Nurtjahya Eni Karsiningsih Eva Helda Fithriyyah Adilah Haryono Moelyo Haryono Moelyo Ismalia Afriani Hasbullah Iwan Setiawan Lara Mustika Mayarani Ginting Muntoro Muntoro Nanang Wahyudin Noval Ozian Novyandra Ilham Bahtera Nur Habibah Rati Purwasih Rati Purwasih Reni Arianti Rostiar Sitorus Rudianto barin Rufti Puji Astuti Rufti Puji Astuti Sri Setia Wati Vinda Asparita Virginia Chintyasari Wika Wika Wike Ayu Eka Putri Yudi Sapta Pranoto Yudi Sapta Pranoto Yudi Sapta Pranoto Yulia yulia Yuni Kartika