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All Journal Jurnal Taman Vokasi JURNAL PEMASARAN KOMPETITIF Jurnal Sosial Humaniora Terapan Journal of Tourism Destination and Attraction Jurnal Hospitality dan Pariwisata Journal of Tourism and Economic JELAJAH: Journal of Tourism and Hospitality Pusaka : Journal of Tourism, Hospitality, Travel and Business Event JHT: Journal of Hospitality and Tourism Journal of Indonesian Tourism and Policy Studies Journal of Environment and Geography Education Ecotourism and Environment Conservation Journal TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Auliya, Anisatul
Tourism Department, Vocational Education Program, Universitas Indonesia
Humanities Automotive Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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THE ROLE OF SOCIAL MEDIA IN THE MARKETING STRATEGY IN THE HOTEL INDONESIA GROUP Annisa, Rifa; Auliya, Anisatul
Journal of Indonesian Tourism and Policy Studies Vol. 5, No. 1
Publisher : UI Scholars Hub

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Abstract

This research aims to find out the role of social media such as Instgaram, Facebook and Website in implementing marketing strategies at Hotel Indonesia Group. Social Media is very helpful for Hotel Indonesia Group to promote therir product, because with social media Hotel Indonesia Group can attract social media users to stay at hotels under the Hotel Indonesia Group. The research method was qualitative methods. All the datas collection technique was carried out by interview and direct observation in the research object. This research was conducted from February 2020 to April 2020. The results of this study that the most popular social media by Hotel Indonesia Group consumers is Instagram. Hotel Indonesia Group manages social media to attract consumers' interest by providing creative and informative contents. From the results of interviews the importance of social media for the promotion of Hotel Indonesia Group is very important because it helps increase the number of potential customers.
FACTORS AFFECTING SUCCESS BIDDING EVENT AT PT. ASTRINDO CONVEX Kansa Amran, Shifa Adinda; Auliya, Anisatul; Sari, Dhiny Anjung
Journal of Indonesian Tourism and Policy Studies Vol. 6, No. 1
Publisher : UI Scholars Hub

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Abstract

Bidding is an offer letter for MICE (meeting, incentive, convention, and exhibition) organizers made by MICE companies such as Event Organizers to compare prospective clients to select the Event Organizer to be selected as the host of the event. The purpose of this study is to find out what factors influence the success of a bidding event and how to succeed and win a bidding event. This research is descriptive research with a qualitative approach. The data used in this study were obtained utilizing observation, interviews, and literature study. This research was conducted during the Field Work Practice Program at PT. Astrindo Convex. The results of this study indicate that the factors that influence the success of bidding events are by paying attention to the bidding stages, namely, bidding requirements, bidding preparation, bidding implementation strategies, and the key to success implemented by PT. Astrindo Convex in bidding, namely by making video documentation to complete the portfolio, prioritizing 3 event sectors, maintaining relationships with clients, and each event team preparing things that need to be prepared during bidding such as communication techniques, product knowledge, negotiation techniques, and appearance.
THE DEVELOPMENT OF PASAR BARU AREA AS TOURIST DESTINATIONS IN CENTRAL JAKARTA Dezury, Almadiva Esperanza; Auliya, Anisatul
Journal of Indonesian Tourism and Policy Studies Vol. 7, No. 1
Publisher : UI Scholars Hub

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Abstract

The Purpose of this study to determine the efforts that can be made to increase the number of visitors to the Pasar Baru area, Central Jakarta because this area has a lot of tourist attractions that can be managed properly, that can become an attractive attraction in Pasar Baru area and also this area is full supported by the local government, which is always trying to develop tourism potential in Pasar Baru area. The research method used in this research is descriptive qualitative research method. Data collection was done by interview, observation, and literature study. This research activity was held from January -June 2021. Based on the results of research in the field that Pasar Baru area has various kinds of tourist activities that can be enjoyed by tourists such as: shopping, sight seeing, enjoying historical buildings, taking pictures and others. To make Pasar Baru as one of the tourist destinations of choice, the local government already has a planning for the development of the Pasar Baru tourist destination in the form of a revitalization plan for Pasar Baru area. Have to buils a good collaboration from all elements such as: business people, media partners, academics and the public who participate in the development of Pasar Baru Area as a one of favorite tourism destination in Central Jakarta.
Cleanliness and Health Of Pa.So.La Kitchen, The Ritz Carlton Jakarta Pacific Place Auliya, Anisatul; Prianti, Diani; Fajrin, Annisa Nurul
JELAJAH: Journal of Tourism and Hospitality Vol. 5 No. 2 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v5i2.10288

Abstract

By implementing good hygiene and sanitation practices, employees can carry out their duties efficiently and produce high-quality food in Pa.So.La Kitchen, The Ritz-Carlton Pacific Place Hotel, which aligns with the hotel's motto, "We Are Ladies And Gentlemen Serving Ladies And Gentlemen". Data were collected through observation, interviews, and information from The Ritz-Carlton Pacific Place Hotel. This study shows that The Ritz-Carlton Jakarta Pacific Place Hotel's procedures have mostly met the company's standards regarding hygiene and sanitation. The benefits of this implementation include cleanliness of the kitchen area, adequate kitchen facilities, employee health, and the use of quality cleaning materials.
Revitalization of Taman Mini Indonesia Indah (TMII) as an Effort to Develop Tourist Destinations Maulana, Sendi Rahman; Setianingtyas, Audry; Fatima, Shalisa Syora Diah; Iryawan, Raesya; Nada, Nabila Marsha; Auliya, Anisatul
Ecotourism and Environment Conservation Vol. 1 No. 2 (2024): (August) 2024
Publisher : Institute of Advance Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/ecotour.v1i2.2024.1282

Abstract

Background : Taman Mini Indonesia Indah (TMII), located in East Jakarta, is a key cultural tourism destination in Indonesia, displaying the nation’s diverse cultural heritage, architecture, and natural landscapes from across the archipelago. With aging facilities, TMII has initiated revitalization efforts to improve infrastructure, modernize attractions, and enhance visitor engagement. This study aims to evaluate the impact of TMII’s revitalization on its quality as a tourist destination. This research contributes to existing studies on tourism revitalization, focusing on destination development and infrastructure improvements to attract and maintain tourism interest. Methods: This study employs a qualitative approach, analyzing secondary data from books, journals, and websites. Data collection emphasizes literature on tourism revitalization, while descriptive analysis techniques are applied to interpret the data and assess TMII’s revitalization initiatives in relation to sustainable cultural tourism. Findings: Findings reveal that TMII’s revitalization has had a positive impact on infrastructure quality and visitor satisfaction, highlighting the integration of modern technology and environmentally sustainable practices. Upgraded facilities and the implementation of eco-friendly tourism solutions have enhanced TMII’s appeal, supporting its objective to remain a culturally rich and sustainable destination. Conclusion: TMII’s revitalization has successfully reinforced its standing as a high-quality tourist destination, advancing both visitor experience and sustainable practices. Novelty/Originality of this article: This study uniquely examines TMII’s revitalization from the perspective of sustainable cultural tourism, underscoring the role of modern infrastructure and eco-friendly initiatives in maintaining a culturally significant destination.
Upaya meningkatkan kreativitas pada konten dalam meningkatkan kesadaran masyarakat untuk melestarikan lingkungan di Ditjen PPKL KLHK Mutiara, Monica Alycia; Auliya, Anisatul
Journal of Environment and Geography Education Vol. 1 No. 2: (Agustus) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jegeo.v1i2.2024.1118

Abstract

Background: Communication is the most important thing in people's daily lives, including within the scope of government agencies. Findings: Therefore, through the final work, the author will discuss the role of a social media specialist in managing and increasing the creativity of the Directorate General of PPKL (Pengendalian Pencemaran dan Kerusakan Lingkungan)'s social media so that it can increase engagement and provide awareness to the public. Methods: Writing Akir's Assignment is supported by observations, literature studies, and interviews to get the answer that a Social Media Specialist has an important role in managing social media, especially within the scope of government agencies. Conclusion: Thus, the author comes to the conclusion that through invitation content developed through creativity in content it can attract the interest of more people.
Penerapan Strategi Bauran Pemasaran Pada Acara Launching Wakai Spring Summer 2020 Collection Di Jakarta Anisatul Auliya; Ema Angelia
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 4, No 1 February (2022)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v4i1.95

Abstract

Penelitian ini adalah untuk menganalisis strategi penerapan bauran pemasaran pada acara peluncuran Wakai Spring Summer 2020 Collection Di Jakarta. Kegiatan penelitian ini dilaksanakan pada bulan Januari-April 2020, metode pengumpulan data dilakukan dengan cara observasi langsung di lapangan, wawancara kepada penyelenggara serta pengunjung dan dokumentasi. Setelah data dikumpulkan dilakukan teknis analisis data dengan menggunakan metode deskriptif kualitatif. Hasil dari penelitian yang sudah dilakukan adalah strategi penerapan bauran pemasaran pada saat penyelenggaraan acara peluncuran wakai spring summer 2020 collection sudah dilaksanakan dengan baik untuk seleuruh komponen produk, harga, lokasi, dan promosi. Produk yang diluncurkan sangat inovatif dan rangkaian acara yang disajikan sangat beragam, Harga yang ditetapkan sudah sesuai dengan kualitas yang diberikan, Lokasi event yang strategis serta mudah diakses dan promosi online serta offline yang sudah dilakukan. Berdasarkan pengamatan dilapangan, perlu ditingkatan lagi kegiatan promosi baik online dan offiline untuk penyelenggaraan event ini kedepannya, agar dapat meningkatkan citra merek, meningkatkan jumlah penjualan serta meningkatkan jumlah pengunjung.
Strategi Penerapan Bauran Pemasaran Pada Kegiatan “Semarang Heritage Family Run 2022” Feisyah Alifah Andini; Anisatul Auliya
Journal of Tourism and Economic Vol. 6 No. 2 (2023): Edisi 12 Des 2023
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/e6v6n2a2

Abstract

In the research, the researcher aims to explore the 7P marketing mix strategy carried out at the "Semarang Heritage Family Run 2022" activity. This research used qualitative methods and research techniques through observation, interviews, and literacy studies. The results of this research lead to the results of the 7P marketing mix analysis carried out by the organizers of this activity so that careful planning is created, and the activity is successful and in demand. The research results showed that the application of the marketing mix used was effective in planning the maturity of event activities. The application of the marketing mix starts from determining the product that will be used as the core material of the planned activity, determining the price, the location of the activity, the promotion carried out, the human resources involved, physical evidence as material for consideration by potential activity participants, and the process as a series of implementation flows, assessed is quite good and has a positive effect on the satisfaction of activity participants.
Strategi Pemasaran Digital Melalui Media Sosial Dalam Penyelengaraan Event Inacraft 2022 Shelby Dhoz Basnet; Anisatul Auliya
Journal of Tourism and Economic Vol. 5 No. 1 (2022): Edisi 9 Jun 2022
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/gp940703

Abstract

Currently, digital marketing through social media has been carried out by various industries, one of it is the MICE industry, such as the INACRAFT 2022 exhibition. In its implementation, to achieved the target of INACRAFT 2022 visitors, need a strategy for the marketing which can run effectively and be able to attract visitors. Therefore, this Final Project examined the digital marketing strategy with social media implemented by PT. Mediatama Binakreasi in organizing the INACRAFT 2022 event. The purpose of this research is to find out digital marketing strategies with social media, the benefits derived from using digital marketing through social media, and the management of social media used in INACRAFT 2022 event. This research using descriptive qualitative research with data collection techniques, namely observation, interviews, and literature studies. The resource persons (interviewee) of this research are Marketing & Communication (Marcomm) Manager, Supervisor, and Social Media Officer from PT. Mediatama Binakreasi. The results of this research indicate that INACRAFT 2022 focuses on digital marketing through INACRAFT's official social media with campaigns using Instagram, Facebook, and Youtube. From this results, expectedly this research can provide useful information in the marketing field, especially digital marketing through social media on the event.
Memperkuat Daya Tarik Setu Babakan: Integrasi Strategi Pemasaran Untuk Meningkatkan Kunjungan Wisatawan Anisatul Auliya; Uggasena Ariya Saputra; Muhammad Rifky; Muhammad Faza Alghifari; Muhammad Iqbal Wily Mahmud; Fredy Yohannes Noriaga; Laura Aurelia Tedjasukmana
Journal of Tourism and Economic Vol. 7 No. 2 (2024): Edisi 14 Des 2024
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/vwgzmw93

Abstract

This research aims to conduct a SWOT analysis and develop an integrated marketing strategy to enhance Setu Babakan's appeal as a Betawi cultural destination. The study uses a descriptive qualitative method with primary data from official Indonesian government releases and secondary data from various publications and the internet. The SWOT analysis reveals strengths in natural, educational, and cultural tourism, weaknesses in public understanding and supervision, opportunities to increase community income and attract tourists, and threats from competition with other destinations. Based on this analysis, an integrated marketing strategy is formulated, focusing on target audiences like families, culture enthusiasts, nature tourists, and educational visitors. This strategy involves developing attractive tourism products, setting affordable prices, improving accessibility, utilizing digital marketing through websites and social media platforms, fostering partnerships with local governments, private sectors, and communities, and enhancing service quality and infrastructure. The recommended marketing integration aims to boost Setu Babakan's appeal as a Betawi cultural destination and attract more tourists.
Co-Authors Almadiva Esperanza Dezury Angelia, Ema Annisa, Rifa Dezury, Almadiva Esperanza Diani Mustika Prianti Ema Angelia Ema Angelia Fajrin, Annisa Nurul Fatima, Shalisa Syora Diah Feisyah Alifah Andini Fredy Yohannes Noriaga Iryawan, Raesya Kansa Amran, Shifa Adinda Laura Aurelia Tedjasukmana Maulana, Sendi Rahman Mayang Puspitasari Muhammad Faza Alghifari Muhammad Iqbal Wily Mahmud Muhammad Rifky Mutiara, Monica Alycia Nada, Nabila Marsha Nailul Mona Nailul Mona Nurshal Shabila Mantika Pradenja Ayuningtiyas Prianti, Diani Rifa Annisa Sari, Dhiny Anjung Setianingtyas, Audry Shelby Dhoz Basnet Shelby Dhoz Basnet Uggasena Ariya Saputra Wibowo, Mazaya Fathia Adreya Yosephine Mariela