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All Journal Jurnal Taman Vokasi JURNAL PEMASARAN KOMPETITIF Jurnal Sosial Humaniora Terapan Journal of Tourism Destination and Attraction Jurnal Hospitality dan Pariwisata Journal of Tourism and Economic JELAJAH: Journal of Tourism and Hospitality Pusaka : Journal of Tourism, Hospitality, Travel and Business Event JHT: Journal of Hospitality and Tourism Journal of Indonesian Tourism and Policy Studies Journal of Environment and Geography Education Ecotourism and Environment Conservation Journal TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Auliya, Anisatul
Tourism Department, Vocational Education Program, Universitas Indonesia
Humanities Automotive Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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The Strategy of Ikatan Motor Indonesia (IMI) in Building Organizational Branding through the Indonesia International Motor Show (IIMS) 2025 Wibowo, Mazaya Fathia Adreya; Auliya, Anisatul
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Automotive industry is one of growing competitive industry, organisational branding is essential to shape public image and loyalty. This research aims to analyse the branding strategy of the Ikatan Motor Indonesia (IMI) through its participation in the Indonesia International Motor Show (IIMS) 2025. The research used a qualitative method with a case study approach. Data collection techniques were conducted through in-depth interviews, direct observation, literature study, and documentation. Data analysis used the Miles and Huberman model through collection, reduction, data presentation, and conclusion drawing and verification. The results showed that IMI successfully utilised the five main elements of branding according to Dinnie, (2022), namely identity, image, positioning, personality, and brand communication through programmes such as IMI Goes to Campus, partner collaborations, talk shows, and podcasts. This strategy is effective in shaping IMI's image as an organisation that is inclusive, educative, and relevant to the younger generation. Future research is recommended to evaluate the long-term impact of this branding strategy on automotive community loyalty.
The Role of Advertising in Social Media on Holiday Destinations Choice Among the Millennial Travelers Auliya, Anisatul
Jurnal Penelitian Pariwisata Vol 4 No 1 (2020): TRJ Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v4i1.83

Abstract

Social Media has a big influence in tourism industry, social media also played as a role in tourism marketing, It has a major effectiveness as a marketing tool and performs with multiple functions. The purpose of this study to discussing the importance of social media when choosing a holiday destinations for the millennial traveler. This paper was conducted in January - April 2020 using descriptive quantitative research methods. The data collection technique of this research is survey analysis. Primary data is collected by questionnaire. There were 72 questionnaires have been distributed according the number of active students at second semester from tourism study in Vocational Education Program, University of Indonesia academic year 2019/2020. After the questionnaires were completed, SPSS 25 version is used to analyze the data. According to the result of this study, social media has a big influences when choosing the holiday destination. Instagram and YouTube are the most important media social platform to get the information and building the trust about the tourism destination.
Pengembangan Kreativitas Kuliner Sebagai Elemen Daya Tarik Wisata Kota Depok Auliya, Anisatul; Mona, Nailul
Jurnal Ilmiah Pariwisata Vol 25 No 3 (2020): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v25i3.1345

Abstract

This research about culinary creativity development was conducted in Depok City, West Java. Depok is a metropolitan city located near Jakarta, capital city of Indonesia. Depok has various local culinary that not known well yet. Whereas previous study shows that culinary is one of emerging tourism attractions. This research aim to describe dan propose strategy to develop culinary creativity in Depok City, and can attract tourist to visit and taste local culinary in Depok. Using interview and observation, research conducted on August 2019- January 2020. It was found that Depok City has potential in culinary and need to be improved using the mapping method of the culinary ecosystem. Depok has been applying creativity in creating attractive culinary experience, but chef competencies is need to be improved. This creativity must be completed with good promotion and publication, culinary events that held routinely and in a large scale,archiving and documentation, and prioritize traditional Indonesian cuisines. Keywords: Culinary; Tourism Attractions; Culinary Ecosystem
Co-Authors Almadiva Esperanza Dezury Angelia, Ema Annisa, Rifa Dezury, Almadiva Esperanza Diani Mustika Prianti Ema Angelia Ema Angelia Fajrin, Annisa Nurul Fatima, Shalisa Syora Diah Feisyah Alifah Andini Fredy Yohannes Noriaga Iryawan, Raesya Kansa Amran, Shifa Adinda Laura Aurelia Tedjasukmana Maulana, Sendi Rahman Mayang Puspitasari Muhammad Faza Alghifari Muhammad Iqbal Wily Mahmud Muhammad Rifky Mutiara, Monica Alycia Nada, Nabila Marsha Nailul Mona Nailul Mona Nurshal Shabila Mantika Pradenja Ayuningtiyas Prianti, Diani Rifa Annisa Sari, Dhiny Anjung Setianingtyas, Audry Shelby Dhoz Basnet Shelby Dhoz Basnet Uggasena Ariya Saputra Wibowo, Mazaya Fathia Adreya Yosephine Mariela