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All Journal Jurnal Taman Vokasi Jurnal Ilmiah Pariwisata JURNAL PEMASARAN KOMPETITIF Jurnal Sosial Humaniora Terapan Journal of Tourism Destination and Attraction Tourism Reserch Journal Jurnal Hospitality dan Pariwisata Journal of Tourism and Economic JELAJAH: Journal of Tourism and Hospitality Pusaka : Journal of Tourism, Hospitality, Travel and Business Event JHT: Journal of Hospitality and Tourism Journal of Indonesian Tourism and Policy Studies Journal of Environment and Geography Education Ecotourism and Environment Conservation Journal Jurnal Ilmiah Pariwisata
Auliya, Anisatul
Tourism Department, Vocational Education Program, Universitas Indonesia
Humanities Automotive Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Transportation Other

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Strategi Penerapan Bauran Pemasaran Pada Kegiatan “Semarang Heritage Family Run 2022” Feisyah Alifah Andini; Anisatul Auliya
Journal of Tourism and Economic Vol. 6 No. 2 (2023): Edisi 12 Des 2023
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/e6v6n2a2

Abstract

In the research, the researcher aims to explore the 7P marketing mix strategy carried out at the "Semarang Heritage Family Run 2022" activity. This research used qualitative methods and research techniques through observation, interviews, and literacy studies. The results of this research lead to the results of the 7P marketing mix analysis carried out by the organizers of this activity so that careful planning is created, and the activity is successful and in demand. The research results showed that the application of the marketing mix used was effective in planning the maturity of event activities. The application of the marketing mix starts from determining the product that will be used as the core material of the planned activity, determining the price, the location of the activity, the promotion carried out, the human resources involved, physical evidence as material for consideration by potential activity participants, and the process as a series of implementation flows, assessed is quite good and has a positive effect on the satisfaction of activity participants.
Strategi Pemasaran Digital Melalui Media Sosial Dalam Penyelengaraan Event Inacraft 2022 Shelby Dhoz Basnet; Anisatul Auliya
Journal of Tourism and Economic Vol. 5 No. 1 (2022): Edisi 9 Jun 2022
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/gp940703

Abstract

Currently, digital marketing through social media has been carried out by various industries, one of it is the MICE industry, such as the INACRAFT 2022 exhibition. In its implementation, to achieved the target of INACRAFT 2022 visitors, need a strategy for the marketing which can run effectively and be able to attract visitors. Therefore, this Final Project examined the digital marketing strategy with social media implemented by PT. Mediatama Binakreasi in organizing the INACRAFT 2022 event. The purpose of this research is to find out digital marketing strategies with social media, the benefits derived from using digital marketing through social media, and the management of social media used in INACRAFT 2022 event. This research using descriptive qualitative research with data collection techniques, namely observation, interviews, and literature studies. The resource persons (interviewee) of this research are Marketing & Communication (Marcomm) Manager, Supervisor, and Social Media Officer from PT. Mediatama Binakreasi. The results of this research indicate that INACRAFT 2022 focuses on digital marketing through INACRAFT's official social media with campaigns using Instagram, Facebook, and Youtube. From this results, expectedly this research can provide useful information in the marketing field, especially digital marketing through social media on the event.
Memperkuat Daya Tarik Setu Babakan: Integrasi Strategi Pemasaran Untuk Meningkatkan Kunjungan Wisatawan Anisatul Auliya; Uggasena Ariya Saputra; Muhammad Rifky; Muhammad Faza Alghifari; Muhammad Iqbal Wily Mahmud; Fredy Yohannes Noriaga; Laura Aurelia Tedjasukmana
Journal of Tourism and Economic Vol. 7 No. 2 (2024): Edisi 14 Des 2024
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/vwgzmw93

Abstract

This research aims to conduct a SWOT analysis and develop an integrated marketing strategy to enhance Setu Babakan's appeal as a Betawi cultural destination. The study uses a descriptive qualitative method with primary data from official Indonesian government releases and secondary data from various publications and the internet. The SWOT analysis reveals strengths in natural, educational, and cultural tourism, weaknesses in public understanding and supervision, opportunities to increase community income and attract tourists, and threats from competition with other destinations. Based on this analysis, an integrated marketing strategy is formulated, focusing on target audiences like families, culture enthusiasts, nature tourists, and educational visitors. This strategy involves developing attractive tourism products, setting affordable prices, improving accessibility, utilizing digital marketing through websites and social media platforms, fostering partnerships with local governments, private sectors, and communities, and enhancing service quality and infrastructure. The recommended marketing integration aims to boost Setu Babakan's appeal as a Betawi cultural destination and attract more tourists.
The Strategy of Ikatan Motor Indonesia (IMI) in Building Organizational Branding through the Indonesia International Motor Show (IIMS) 2025 Wibowo, Mazaya Fathia Adreya; Auliya, Anisatul
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 2
Publisher : UI Scholars Hub

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Abstract

Automotive industry is one of growing competitive industry, organisational branding is essential to shape public image and loyalty. This research aims to analyse the branding strategy of the Ikatan Motor Indonesia (IMI) through its participation in the Indonesia International Motor Show (IIMS) 2025. The research used a qualitative method with a case study approach. Data collection techniques were conducted through in-depth interviews, direct observation, literature study, and documentation. Data analysis used the Miles and Huberman model through collection, reduction, data presentation, and conclusion drawing and verification. The results showed that IMI successfully utilised the five main elements of branding according to Dinnie, (2022), namely identity, image, positioning, personality, and brand communication through programmes such as IMI Goes to Campus, partner collaborations, talk shows, and podcasts. This strategy is effective in shaping IMI's image as an organisation that is inclusive, educative, and relevant to the younger generation. Future research is recommended to evaluate the long-term impact of this branding strategy on automotive community loyalty.
Co-Authors Almadiva Esperanza Dezury Angelia, Ema Annisa, Rifa Dezury, Almadiva Esperanza Diani Mustika Prianti Ema Angelia Ema Angelia Fajrin, Annisa Nurul Fatima, Shalisa Syora Diah Feisyah Alifah Andini Fredy Yohannes Noriaga Iryawan, Raesya Kansa Amran, Shifa Adinda Laura Aurelia Tedjasukmana Maulana, Sendi Rahman Mayang Puspitasari Muhammad Faza Alghifari Muhammad Iqbal Wily Mahmud Muhammad Rifky Mutiara, Monica Alycia Nada, Nabila Marsha Nailul Mona Nailul Mona Nurshal Shabila Mantika Pradenja Ayuningtiyas Prianti, Diani Rifa Annisa Sari, Dhiny Anjung Setianingtyas, Audry Shelby Dhoz Basnet Shelby Dhoz Basnet Uggasena Ariya Saputra Wibowo, Mazaya Fathia Adreya Yosephine Mariela