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All Journal INFERENSI Muqtasid: Jurnal Ekonomi dan Perbankan Syariah International Journal of Health, Economics, and Social Sciences (IJHESS) Banco: Jurnal Manajemen dan Perbankan Syariah Millah: Journal of Religious Studies DIKTUM: JURNAL SYARIAH DAN HUKUM Al Rikaz : Jurnal Ekonomi Syariah
Muhammad Kamal Zubair
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Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Factors Affecting Consumer Loyalty Shopping at Alfamart Soreang Parepare Rismah; Hannani; Damirah; Muhammad Kamal Zubair; Syahriyah Semaun
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 1: January 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i1.5651

Abstract

Minimarkets are shopping places that sell daily necessities and offer convenience, including easy accessibility due to their proximity to residential areas. This research aims to determine: (1) the influence of attitude on consumer loyalty in shopping at Alfamart, (2) the influence of subjective norms on consumer loyalty in shopping at Alfamart, (3) the influence of perceived behavioral control on consumer loyalty in shopping at Alfamart, (4) the most dominant variable influencing consumer loyalty in shopping at Alfamart. This research is a survey with a quantitative approach. The population in this study is the residents of Soreang, Parepare. The sampling technique is purposive sampling, with a sample size of 100 people. Data collection is done using a questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple linear regression. The research results indicate that: (1) attitude has a positive and significant influence on consumer loyalty in shopping at Alfamart, as evidenced by a significance value of 0.011 < 0.05 and a regression coefficient of 0.242. (2) Subjective norms do not have a significant influence on consumer loyalty in shopping at Alfamart, as evidenced by a significance value of 0.065 > 0.05 and a regression coefficient of 0.136. (3) Perceived behavioral control does not have a significant influence on consumer loyalty in shopping at Alfamart, as evidenced by a significance value of 0.325 > 0.05 and a regression coefficient of 0.099. (4) The most dominant variable influencing consumer loyalty in shopping at Alfamart, as determined by the joint test, is attitude with a regression coefficient of 0.242 or 24.2%.
Kampar Galesong’s Donuts; Historical Development Top 5 South-Sulawesi Culinary Destination from Takalar Regency yusuf, Hardyansyah; Muhammad Kamal Zubair; St Aminah; Mahsyar; Andi Bahri Soi
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 4: October 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i4.4800

Abstract

This study aims to analyse the historical development of Kampar Galesong Donut as one of five top culinary destination in South Sulawesi Province. A qualitative description with a historical approach was used in this research method. The respondents to this research is Kampar Galesong Donut’s owners. In depth interview is required in this research inorder to get valid data. Result of this research are Kampar Galesong Donuts business began in 2017 and went viral on social media by the end of 2019. Kampar Galesong Donuts are among the top five culinary tourism destinations in South Sulawesi Province and can become a popular Takalar snack. There are several obstacles to be conquered, which peaked during the COVID-19 pandemic, when the Kampar Galesong Donuts business saw an 80% decrease in turnover as a result of the government's social distancing regulations. Donut Kampar Galesong currently has four branches and one shop dedicated to sponge cakes under the brand "Boluna DKG”.
Co-Authors Adhitia Pahlawan Putra AkbarAkbar Hidayat Ahmad Andi Bahri S Andi Bahri Soi Anjasari, Armita Damirah Hannani Mahsyar Moh. Yasin Soumena Muhammad Ali Rusdi Bedong Muhammad Rusydi Navri Muhammad Satar Muliati Muzdalifah Muhammadun Rismah Rosmaya Rosmaya St Aminah Syahriyah Semaun, Syahriyah Syarif Al Qadri Wahidin Wahidin Yusuf, Hardyansyah