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THE INFLUENCE OF INSTAGRAM SOCIAL MEDIA PROMOTION AND TOURIST ATTRACTION ON DECISION TO VISIT PANTJORAN PIK, NORTH JAKARTA Rina Fitriana; Heru Suheryadi
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

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This research aims to analyze the influence of Instagram social media promotion and the attractiveness of the Pantjoran PIK North Jakarta tourist destination on the decision to visit. The research methodology employed a quantitative approach using SPSS Version 24. The population of the study consisted of students from the Trisakti School of Tourism who had previously visited Pantjoran PIK, with a total sample of 100 respondents. The sampling technique used was simple random sampling. The research questions formulated in this study are: How does Instagram social media promotion and the attractiveness of the tourist destination influence the decision to visit Pantjoran PIK? The research findings indicate that: 1) Social Media Promotion (X1) on Instagram for Pantjoran PIK has an influence on the Decision to Visit (Y). 2) Tourist Attraction (X2) has an influence on the Decision to Visit (Y). 3) Social Media Promotion (X1) and Tourist Attraction (X2) have an influence on the Decision to Visit (Y).

Analysis of the implementation of Revenue management strategies to increase Revenue Per available room at Harris Hotel Sentul Bogor Tri Djoko Sulistiyo; Rina Fitriana; Rini Angraini
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

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The Revenue Management strategy is used to measure the achievement of Revenue Per Available Room in addition to the level of room income. To maximize revenue, not only increasing occupancy rates but also optimizing selling prices or room rates. The purpose of this study is to determine Analysis of the Implementation of Revenue Management Strategy on Increasing Revenue Per Available Room at Harris Hotel Sentul Bogor. The research method used is a quantitative descriptive research method. The study used a sample of 95 respondents with 17 statements. The implementation of the Revenue Management Strategy was declared GOOD with an average value (mean) of 3.21 which was in the interval 2.51 – 3.25. This shows that the Harris Hotel Sentul Bogor has implemented a good strategy in the field of Revenue Management. Revenue Per Available Room is HIGH with an average (mean) value of 2.97 which is in the interval 2.51 – 3.25. This shows that it is a tourist attraction. This illustrates that the achievement of Revenue Per Available Room at Harris Hotel Sentul Bogor has been carried out well. Revenue Management Strategy (X) has an effect of 61.9% on Revenue Per Available Room (Y). While the remaining 38.1% is influenced by other variables not examined.

Gegar Budaya, Adaptasi, dan Konsep Diri Sumber Daya Manusia Pariwisata dalam Menyongsong Era New Normal: Culture Shock, Adaptation, and Self-Concept of Tourism Human Resources in Welcoming the New Normal Era Diana Simanjuntak; Rina Fitriana
Society Vol 8 No 2 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i2.200

As a business that relies on human mobility, the tourism sector has proven to be severely affected by the Coronavirus disease (COVID-19) pandemic. The paralysis of tourism both nationally and globally as a result of the lockdown policy in various countries and the Large-Scale Social Restriction (LSSR) policy in Indonesia affects the operations of tourism businesses. This has raised high anxiety for Tourism Human Resources about the future of the tourism business. This research discusses culture shock, adaptation, and self-concept of Tourism Human Resources in welcoming the new normal era from a communication perspective, both related to intercultural communication, interpersonal communication, and self-concept as part of communication psychology. This research used a qualitative research method with a case study approach. Data collection techniques were conducted through interviews, field observations, and document study through WhatsApp messages in several professional association groups, webinars, and mass media. The key informants in the research were 14 people as primary data and more than 200 members of the WhatsApp group “Housekeepers Jabar” as secondary data. The results of this research showed that Tourism Human Resources suffered from a culture shock and reached its lowest point in March to mid-April, but rose slowly from late April to June. There are three very stressful aspects of their life, consisting of cultural, social, and economic aspects. Cultural and social aspects are relatively easier to overcome, but the economic aspects are the most impactful because it concerns the sustainability of their life and their families. The period of awareness in the adaptation process is a period of struggle, creativity, and action so that many of them switch professions to run online businesses. This period is still ongoing and it is not known how long it will end. Positive self-concept plays an important role in a person’s success in adapting to survive because it helps a person to be resilient, patient, courageous, and creative in finding solutions in facing challenges thus opening up greater opportunities to successfully solve the problems.

Partisipasi Perempuan dalam Aktivitas Pariwisata: Studi Kasus Suku Baduy: Women’s Participation in Tourism Activities: A Case Study of Baduy Tribe Rina Fitriana; Dadan Sujana; Dino Gustaf Leonandri
Society Vol 8 No 2 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i2.220

This research aims to analyze women’s participation in tourism activities in the Outer Baduy tribe, according to the tourism components consisting of attraction, amenity, accessibility, and ancillary (supporting factors). This research uses a qualitative research method, in which data collected through interviews, observations, and documentation. This research involved 18 informants from several stakeholders, such as the tourism awareness group, handicraft producers, homestay and restaurant owners, government officers, and tourists who have visited the destination. Informants’ selection uses a purposive sampling technique. According to the tourism components, the research results show women’s participation in tourism activities in the Outer Baduy tribe, only two of four tourism components: attraction and amenity. In the attraction component, women possess more or less the same level of participation as men. However, in the amenity component, women may have a higher level of participation than men may. In the accessibility and ancillary (supporting factors) components, only men participation existed. The limited level of women’s participation is rooted deep and taken for granted in their culture. The women themselves do not dispute inequality and disparity because they consider their role as women in the domestic sector and not in the public sector.

Gegar Budaya, Adaptasi, dan Konsep Diri Sumber Daya Manusia Pariwisata dalam Menyongsong Era New Normal Diana Simanjuntak; Rina Fitriana
Society Vol 8 No 2 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i2.200

As a business that relies on human mobility, the tourism sector has proven to be severely affected by the Coronavirus disease (COVID-19) pandemic. The paralysis of tourism both nationally and globally as a result of the lockdown policy in various countries and the Large-Scale Social Restriction (LSSR) policy in Indonesia affects the operations of tourism businesses. This has raised high anxiety for Tourism Human Resources about the future of the tourism business. This research discusses culture shock, adaptation, and self-concept of Tourism Human Resources in welcoming the new normal era from a communication perspective, both related to intercultural communication, interpersonal communication, and self-concept as part of communication psychology. This research used a qualitative research method with a case study approach. Data collection techniques were conducted through interviews, field observations, and document study through WhatsApp messages in several professional association groups, webinars, and mass media. The key informants in the research were 14 people as primary data and more than 200 members of the WhatsApp group “Housekeepers Jabar” as secondary data. The results of this research showed that Tourism Human Resources suffered from a culture shock and reached its lowest point in March to mid-April, but rose slowly from late April to June. There are three very stressful aspects of their life, consisting of cultural, social, and economic aspects. Cultural and social aspects are relatively easier to overcome, but the economic aspects are the most impactful because it concerns the sustainability of their life and their families. The period of awareness in the adaptation process is a period of struggle, creativity, and action so that many of them switch professions to run online businesses. This period is still ongoing and it is not known how long it will end. Positive self-concept plays an important role in a person’s success in adapting to survive because it helps a person to be resilient, patient, courageous, and creative in finding solutions in facing challenges thus opening up greater opportunities to successfully solve the problems.

Partisipasi Perempuan dalam Aktivitas Pariwisata: Studi Kasus Suku Baduy Rina Fitriana; Dadan Sujana; Dino Gustaf Leonandri
Society Vol 8 No 2 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i2.220

This research aims to analyze women’s participation in tourism activities in the Outer Baduy tribe, according to the tourism components consisting of attraction, amenity, accessibility, and ancillary (supporting factors). This research uses a qualitative research method, in which data collected through interviews, observations, and documentation. This research involved 18 informants from several stakeholders, such as the tourism awareness group, handicraft producers, homestay and restaurant owners, government officers, and tourists who have visited the destination. Informants’ selection uses a purposive sampling technique. According to the tourism components, the research results show women’s participation in tourism activities in the Outer Baduy tribe, only two of four tourism components: attraction and amenity. In the attraction component, women possess more or less the same level of participation as men. However, in the amenity component, women may have a higher level of participation than men may. In the accessibility and ancillary (supporting factors) components, only men participation existed. The limited level of women’s participation is rooted deep and taken for granted in their culture. The women themselves do not dispute inequality and disparity because they consider their role as women in the domestic sector and not in the public sector.

Public Relations Communication Strategy in Building the Image of an Environmentally Friendly Hotel: an Analysis of Greenotel Cilegon Rina Fitriana; Muhammad Jaiz; Nina Yuliana; Asih Kurnianingsih; Nuryadina Augus Rini
International Journal of Travel, Hospitality and Events Vol. 5 No. 1 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i1.744

The increasingly competitive hospitality industry encourages each hotel to build strong differentiation, including through the formation of a brand image relevant to sustainable values. Greenotel Cilegon as a three-star hotel carries an environmentally friendly (go green) concept in the middle of the industrial area of Cilegon City, thus requiring an effective Public Relations communication strategy to strengthen this image. This study aims to analyze the Public Relations communication strategy in shaping the image of an environmentally friendly hotel at Greenotel Cilegon. Using a qualitative approach with a case study method, data was obtained through in-depth interviews, field observations, and documentation, then analyzed through the process of data reduction, data presentation, and drawing conclusions. Information Integration Theory is used as a foundation in understanding the process of forming public perception. The results show that Greenotel Cilegon's Public Relations communication strategy is carried out through consistent social media content management, publication of environmentally oriented activities, utilization of travel e-commerce platforms, and the creation of hotel space experiences that highlight sustainable values through recycled material designs. This strategy is proven to strengthen brand associations related to the uniqueness of the go green concept, natural aesthetic values, and commitment to the environment, thus supporting the formation of a positive image in the public mind. This study confirms that the success of an eco-friendly hotel image is determined by the consistency of communication messages and the alignment between symbolic communication and the real experiences received by visitors

Analysis Of Digital Cooperation And Promotion Network Strategy To Improve Marketing Performance Of Anakraja Waterpark & Resort Rina Fitriana; Abi Sapta Dinata; Mita Purnamasari
Jurnal Penelitian Ilmu Pendidikan Indonesia Vol. 5 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpion.v5i1.969

The growth of the Indonesian tourism industry has created increasingly fierce competition for hospitality businesses, including family recreation resorts. This situation demands that businesses implement integrated marketing strategies that utilize digital channels and build collaborative networks. This study aims to describe the collaborative network implemented by Anakraja Waterpark and Resort, analyze the digital promotion strategies implemented across various media channels, and evaluate the contribution of this integration to the resort's marketing performance. The study employed a descriptive qualitative approach through interviews, observations, and documentation analysis, analyzed using the Miles, Huberman, and Saldaña model. The results indicate that Anakraja's collaborative network is still limited to a single online booking platform and situational collaborations with local travel agents, resulting in suboptimal marketing reach. Digital promotion strategies have been actively implemented through Instagram and TikTok, but are not supported by structured content planning, visual identity, or performance evaluation. The integration between the collaborative network and digital promotion has not been effective, resulting in a significant impact on increasing occupancy rates and stabilizing demand. The study concludes that Anakraja's marketing effectiveness requires diversification of partnerships and strengthening of a digital strategy designed in an integrated manner to create more equitable and sustainable marketing growth.

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