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All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Pariwisata IJBE (Integrated Journal of Business and Economics) Sains Manajemen:Jurnal Manajemen UNSERA Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) Bantenese Jurnal Pengabdian Masyarakat JURNAL EKSBIS Tourism Reserch Journal Enrichment : Journal of Management BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Scientia Society Jurnal Ilmiah Pariwisata
Rina Fitriana
Politeknik Sahid
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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The Influence of Words of Mouth and Sapta Pesona on the Decision to Visit Natsepa Beach Tri Djoko Sulistio; Rina Fitriana; Leinda Melisa
Enrichment : Journal of Management Vol. 11 No. 2 (2021): May: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to determine the influence of Words of Mouth and Sapta Pesona (in English: seven enchantments) on the decision to visit Natsepa Beach in Central Maluku. This is quantitative descriptive research that uses the simple random sampling to gather the data. The sample consists of 100 visitors of the beach and is taken using Slovin formula with the margin of error of 10%. The testing use in this research are validity test, reliability test, while the data analysis technique uses descriptive statistical test, correlation coefficient test, simple linear regression test, multiple linear regression test, T test, F test, and test coefficient of determination. The result shows that there is a relationship and influence of the Words of Mouth and Sapta Pesona on the visitors’ decision to Visit Natsepa Beach by 78.2% meanwhile other influencing factors that are not found out in this research.
The Influence of Product Quality and Price on Purchasing Decision for Brown Sugar Boba Fresh Milk Dino Gustaf Leonandri; Zulkifli Harahap; Rina Fitriana
Enrichment : Journal of Management Vol. 11 No. 2 (2021): May: Management Science
Publisher : Institute of Computer Science (IOCS)

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Seeing the trend of Brown Sugar Boba Fresh Milk drinks among college students in Jakarta, especially nowadays, there are more and more sellers trying to fulfill this demand. Of many choices available to college students, there are factors that will come up in choosing which brand to buy. Thus, the author chooses this topic to determine whether quality and price impact on college students’ decision when buying Brown Sugar Boba Fresh Milk. The results of this study can also be used by sellers of Brown Sugar Boba Fresh Milk to find whether the quality and price expected by student consumers. This study uses quantitative research methods by collecting data using a questionnaire distributed to 150 college students in Jakarta. The results of this study indicate that 43% of product quality and product prices affect student purchasing decisions of Brown Sugar Boba Fresh Milk. Meanwhile, the most influencing indicator in product quality is the aesthetics of the product itself. And the indicator that most influences the product price is the right price and in accordance with the product obtained will attract consumers to buy.
THE INFLUENCE OF INSTAGRAM SOCIAL MEDIA PROMOTION AND TOURIST ATTRACTION ON DECISION TO VISIT PANTJORAN PIK, NORTH JAKARTA Rina Fitriana; Heru Suheryadi
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

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Abstract

This research aims to analyze the influence of Instagram social media promotion and the attractiveness of the Pantjoran PIK North Jakarta tourist destination on the decision to visit. The research methodology employed a quantitative approach using SPSS Version 24. The population of the study consisted of students from the Trisakti School of Tourism who had previously visited Pantjoran PIK, with a total sample of 100 respondents. The sampling technique used was simple random sampling. The research questions formulated in this study are: How does Instagram social media promotion and the attractiveness of the tourist destination influence the decision to visit Pantjoran PIK? The research findings indicate that: 1) Social Media Promotion (X1) on Instagram for Pantjoran PIK has an influence on the Decision to Visit (Y). 2) Tourist Attraction (X2) has an influence on the Decision to Visit (Y). 3) Social Media Promotion (X1) and Tourist Attraction (X2) have an influence on the Decision to Visit (Y).
Analysis of the implementation of Revenue management strategies to increase Revenue Per available room at Harris Hotel Sentul Bogor Tri Djoko Sulistiyo; Rina Fitriana; Rini Angraini
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

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Abstract

The Revenue Management strategy is used to measure the achievement of Revenue Per Available Room in addition to the level of room income. To maximize revenue, not only increasing occupancy rates but also optimizing selling prices or room rates. The purpose of this study is to determine Analysis of the Implementation of Revenue Management Strategy on Increasing Revenue Per Available Room at Harris Hotel Sentul Bogor. The research method used is a quantitative descriptive research method. The study used a sample of 95 respondents with 17 statements. The implementation of the Revenue Management Strategy was declared GOOD with an average value (mean) of 3.21 which was in the interval 2.51 – 3.25. This shows that the Harris Hotel Sentul Bogor has implemented a good strategy in the field of Revenue Management. Revenue Per Available Room is HIGH with an average (mean) value of 2.97 which is in the interval 2.51 – 3.25. This shows that it is a tourist attraction. This illustrates that the achievement of Revenue Per Available Room at Harris Hotel Sentul Bogor has been carried out well. Revenue Management Strategy (X) has an effect of 61.9% on Revenue Per Available Room (Y). While the remaining 38.1% is influenced by other variables not examined.
Gegar Budaya, Adaptasi, dan Konsep Diri Sumber Daya Manusia Pariwisata dalam Menyongsong Era New Normal: Culture Shock, Adaptation, and Self-Concept of Tourism Human Resources in Welcoming the New Normal Era Diana Simanjuntak; Rina Fitriana
Society Vol 8 No 2 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i2.200

Abstract

As a business that relies on human mobility, the tourism sector has proven to be severely affected by the Coronavirus disease (COVID-19) pandemic. The paralysis of tourism both nationally and globally as a result of the lockdown policy in various countries and the Large-Scale Social Restriction (LSSR) policy in Indonesia affects the operations of tourism businesses. This has raised high anxiety for Tourism Human Resources about the future of the tourism business. This research discusses culture shock, adaptation, and self-concept of Tourism Human Resources in welcoming the new normal era from a communication perspective, both related to intercultural communication, interpersonal communication, and self-concept as part of communication psychology. This research used a qualitative research method with a case study approach. Data collection techniques were conducted through interviews, field observations, and document study through WhatsApp messages in several professional association groups, webinars, and mass media. The key informants in the research were 14 people as primary data and more than 200 members of the WhatsApp group “Housekeepers Jabar” as secondary data. The results of this research showed that Tourism Human Resources suffered from a culture shock and reached its lowest point in March to mid-April, but rose slowly from late April to June. There are three very stressful aspects of their life, consisting of cultural, social, and economic aspects. Cultural and social aspects are relatively easier to overcome, but the economic aspects are the most impactful because it concerns the sustainability of their life and their families. The period of awareness in the adaptation process is a period of struggle, creativity, and action so that many of them switch professions to run online businesses. This period is still ongoing and it is not known how long it will end. Positive self-concept plays an important role in a person’s success in adapting to survive because it helps a person to be resilient, patient, courageous, and creative in finding solutions in facing challenges thus opening up greater opportunities to successfully solve the problems.
Partisipasi Perempuan dalam Aktivitas Pariwisata: Studi Kasus Suku Baduy: Women’s Participation in Tourism Activities: A Case Study of Baduy Tribe Rina Fitriana; Dadan Sujana; Dino Gustaf Leonandri
Society Vol 8 No 2 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i2.220

Abstract

This research aims to analyze women’s participation in tourism activities in the Outer Baduy tribe, according to the tourism components consisting of attraction, amenity, accessibility, and ancillary (supporting factors). This research uses a qualitative research method, in which data collected through interviews, observations, and documentation. This research involved 18 informants from several stakeholders, such as the tourism awareness group, handicraft producers, homestay and restaurant owners, government officers, and tourists who have visited the destination. Informants’ selection uses a purposive sampling technique. According to the tourism components, the research results show women’s participation in tourism activities in the Outer Baduy tribe, only two of four tourism components: attraction and amenity. In the attraction component, women possess more or less the same level of participation as men. However, in the amenity component, women may have a higher level of participation than men may. In the accessibility and ancillary (supporting factors) components, only men participation existed. The limited level of women’s participation is rooted deep and taken for granted in their culture. The women themselves do not dispute inequality and disparity because they consider their role as women in the domestic sector and not in the public sector.
Analisis Motivasi Pengunjung Museum Macan Jakarta Rina Fitriana; Nurima Rahmitasari; Marcelina Yoseli
Jurnal Ilmiah Pariwisata Vol 25 No 1 (2020): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v25i1.1362

Abstract

MACAN Museum (Museum of Modern and Contemporary Art in Nusantara) has a wide collection of modern and contemporary Indonesian arts up to the first international scale in Indonesia, and is one of the tourist attractions in Jakarta that is preferred by various circles. The collection is packaged with the concept of art shows and exhibitions that can be enjoyed by every visitor. This research aims to analyze the motivation of visitors coming to the museum using quantitative descriptive methods. Unit of analysis is the visitors of MACAN museum, meanwhile the independent variable is the visitors’ motivation. Data was taken by giving questionnaire to 100 respondents, having observation, and doing structured interviews. The data were analyzed by excel and presented in the frequency table and pie chart. The results showed that of the four motivations, cultural motivation obtained the highest value as the most motivating factor for visitors with a value of 4.19, and the average total value of the four motivations is 3.84 which states that visitors are motivated to visit the MACAN museum. Keywords: MACAN Museum, Visitor Motivation, MICE, Contemporary Art
Co-Authors Amrullah Amrullah Andriani Eka Larasati Dadan Sujana Diana Simanjuntak Dino Gustaf Leonandri Dino Gustav Leonandri Dino Leonandri Duta Fitriana Siregar Heru Suheryadi Intan Suryani Kemal Akbar Leinda Melisa Lestari Ningrum Marcelina Yoseli Ningrum Lestari Rahmitasari, Nurima Rini Angraini Tri Djoko Sulistio Tri Djoko Sulistiyo Tri Djoko Sulistiyo, Tri Djoko Wisnu Bawa Tarunajaya Zulkifli Harahap